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Kiki Kochergin
When You're Serious About Success
Interests: The 7blox strategy for successful small business includes 7 core areas of ability: Market, Brand, Connect, Online, Organize, Know and Coaching/Boot Camp. Put these 7 blox together and turn a good idea into a great business.
Recent Activity
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BPHers did you know that women make up an amazing 44% of the NFL fan base?? Listen to the NPR clip talking about the marketing campaign launched a little over 6 months ago targeting women fans. Yoga mats, more closely fitted team wear and even team color nail polish are... Continue reading
Posted Jun 20, 2011 at Boston Pink Hats
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Ever heard of Jerry Remy? If you're a Boston pink hat than you probably have. For those readers with paler pink hats, Jerry is an iconic Boston sports radio guy. You can find out more about Jerry here. About a year ago, Jerry opened a resturant right in the shadow... Continue reading
Posted Jun 20, 2011 at Boston Pink Hats
When using Twitter for business, it's a good idea to know what it is you want Twitter to do for you. What business goals do you want Twitter to help you accomplish? Take a minute and try the following exercise to help get your Twitter business goals organized. Choose from... Continue reading
Posted Jun 13, 2011 at Boot Camp Blog
If you've been thinking about creating a Facebook page for your business but weren't sure how to start, this is the post for you! I found a fantastic how-to guide on creating a Facebook page for your business. You get step by step instructions of the entire process with helpful... Continue reading
Posted Jun 13, 2011 at Boot Camp Blog
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Did you know you can add social media connectivity buttons to the signature of all your outgoing emails? A new product called WiseStamp allows you to create a signature and automatically adds it to your email messages. Your signature can include standard things like your name, cell, website with options... Continue reading
Posted Jun 13, 2011 at Boot Camp Blog
Have you switched from mailchimp to a paid service provider? if so, would you mind sharing who you use now? thanks!
How many times a day do you check your inbox? If you're like most of us, a few dozen times a day isn't out of the question. Thing is, checking your email can quickly become a very distracting habit. If your mind is wandering into your inbox even as you... Continue reading
Posted Jun 9, 2011 at Boot Camp Blog
Are you thinking of marketing your product or service through email? Here is a list of some of the most popular email marketing service providers. I use and like MailChimp which is first on the list. Its an affordable (most times free) and customizable product. Ratepoint is also a good... Continue reading
Posted Jun 9, 2011 at Boot Camp Blog
Ok, it's two words today - bonus word! If you send out emails or email newsletters as part of your marketing strategy, an important term to become familiar with is your open rate. From Webopedia.com In email marketing, the open rate is the number of list subscribers who opened the... Continue reading
Posted Jun 9, 2011 at Boot Camp Blog
You only have a few seconds to get someone to open your email. A compelling subject line is the best way to avoid being deleted immediately. The content of your email can be amazing but if your recipient never opens it, your email marketing campaign will be a bust. The... Continue reading
Posted Jun 8, 2011 at Boot Camp Blog
You didn't know there was such a thing as National Email Week? Well there is, it's here and now you can celebrate with us! Enjoy this great post Seth Godin's Email Checklist . Helpful and funny, win/win - my personal favorite is #20 . What's yours? Before you hit send... Continue reading
Posted Jun 8, 2011 at Boot Camp Blog
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Jan 22, 2011