My fifth true love was one of companionship. It took me over an hour to select her among the snouts that beckoned me. And, if truth be told, my mother was really the one who selected her. I kept looking at her thinking how beautiful she was, but worried she'd... Continue reading

I haven't posted since June 20, 2012. The best reason I can come up with is that my fingers have been blue. 2012 was a tough year. I didn't expect that the cloud that hung over my head would cause me to not want to put my thoughts down, but... Continue reading

It's been 20 days since I started my unintentional vacation. Many people have asked if I've "enjoyed my time off" and in all honesty, I have to say "not really." I've been hard at work; yes, finding a new opportunity takes work. I've updated my resume, gotten references in order,... Continue reading

Woke up - 5:30a and doze on/off until 8am Washed face, brushed teeth and moisturized (Very important!) Did back and ankle exercises Grabbed coffee to go and took doggie for walk Grabbed a bite to eat and checked email Dressed and applied a little make up (Very important!) Traveled to... Continue reading

My first true love is not one of romance or passion, it is one of kinship. We were formally introduced publicly 49 years ago today. There are varying stories of our introduction but I like to think that I was so excited to meet him on the outside that I... Continue reading

I was recently asked to come up with some ideas on how we can improve SEO and reduce our SEM budget. And, it's not the first time. I admit that I've always believed that businesses shouldn't pay for clicks around their brand. Afterall, if someone is searching for your brand,... Continue reading

It's just a thought... What I've learned from search engine optimization (SEO) is that content is key. When I created resource centers for targeted keywords, my organic rankings jumped. When I created a topical blog around a targeted keyword, my organic rankings skyrocked. Why? Because resource centers and blogs are... Continue reading

It just disappeared from the grocery store aisle. I can vividly remember the empty shelves of where it used to be... Do you remember it? It was a 70's treat that we loved! We fought over who would mix it. We'd repeat "Fruit Float, Fruit Float, Fruit Float, Fruit Float"... Continue reading

I am a spinster. Here's what Webster (ok, dictionary.com) says a spin·ster is: a woman still unmarried beyond the usual age of marrying. - I'm 48 and not married... Chiefly Law . a woman who has never married. - Haven't taken the plunge. a woman whose occupation is spinning. -... Continue reading

Search Engine Optimization (SEO) is the process of improving the visibility of a web page in search engines via the "organic" search results. It's been part of my job for years but honestly, I usually have little time to really focus on it. These days it's haunting me. It's haunting... Continue reading

I talk to myself, most of the time out loud. My mind rarely rests. Everyday I strive to do something new but rarely do. This blog will be my outlet. You may learn something from my Adventures Of A Marketing Soldier posts. You may laugh at my Life As A... Continue reading

This week Progress Software end users and partners worldwide gathered in Boston to get some actionable insights that will help them lower costs, raise efficiency, improve customer experiences, and drive revenue. Our attendees have the ability to chose from over 100 sessions designed specifically for business and IT professionals. One of our breakouts is dedicated to Responsive Process Management (RPM)... Continue reading

As businesses strive to achieve operational responsiveness, they need to make sure that business stakeholders and IT have the ability to collectively define business processes and deploy those processes as applications accessible via the Internet. That’s where business process management (BPM) comes in. BPM is core to achieving operational efficiency but it doesn’t just stop at defining and deploying processes,... Continue reading

Progress recently commissioned independent research company Vanson Bourne to find out and here's a link to the results: Survey Results: SLAS: Lost In The Cloud? Read about the increasing importance of service-level agreements and the difficulties in achieving them. Whether you're a Business Service Provider (BSP) or a client of a BSP, Service Level Agreements (SLAs) deserve your attention. This... Continue reading

And I learned first hand what responsive process management is all about - to a consumer like me. I’m on vacation... Citi just called to check on a phone inquiry they just received. Someone was calling for information about my account. I mentioned that I didn’t make the call and then they asked if I’d made a $255 purchase in... Continue reading