Mike is right, it is Pentax entry-level DSLR. Nice to see Pentax doing again a feature-rich camera under 1000€. When I think of an upcoming Rebel, the D3200 from Nikon, the Sony Slt 37 the K-30 will be the only rugged camera with 100% Viewfinder and two dials. Needles to say that DSLR-Beginners always want to step up to a better Body, with the K-30 they don't need to. It's also packed with one of the best sensors on the market, too. If Ricoh is now spending lots of money, like canon, in marketing and ads I am sure this camera is shaking the entry-level tree with success. I am also sure that the K-5 replacement will feature some technology from the K-30, maybe with a swiveling screen.

IMO, camera design is always a fusion in design and how it feels in your hands. I am trying the K-01 for the rest of 2012. What i can say is that the K-01 is a camera you need to see live! It feels rock solid and the ergonomics of this brick are so simple that you want it to take in your hands more and more. Also i am saying that i've not the yellow one but have seen the yellow also live. Ähm...the yellow one smells like a rubber boat, the other colors not, really... Nicely XebastYan.