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Jerome Pineau
Switzerland
Social media strategist in the luxury watch industry
Recent Activity
The VC "promise" to pump $3M into the deal if they increased to an arbitrary number to begin with sounds like a kiss of death to begin with! Any VC basing a decision on such a criteria is bad news to begin with! They were clearly incompetent (geez what a shock) or simply looking for an out IMHO :)
Commented Jan 14, 2011 on Important Lessons From A Failed Community at The Online Community Guide
Important Lessons From A Failed Community
There is a lot wrong with iParents’ story. In 2009, iParents was a community of 70,000 parents and growing. Venture capitalists promised to invest $3m if they reached 100,000. iParents recruited a few employees, aggressively added new features and spent $18,000 on a marketing agency to run a $10...
This is a really interesting post and I tend to agree. The question I would have is how to seed this "opt-in" channel you describe (namely, email) and why you think the UHNW won't visit websites. By the same token, what's your take on the percentage on UHNW on either FB or Twitter then? Are there stats on that?
Thanks!
J.
Commented Jan 4, 2011 on Mass marketers are the most common cause of failure among the luxury brands. at Lorre White, The Guru of Luxury
Mass marketers are the most common cause of failure among the luxury brands.
Mass marketers are the most common cause of failure among the luxury brands. As a consultant I often get hired after the owner has lost millions of dollars. If they had only contacted me (or some other qualified class marketer) prior to opening the window and tossing all their cash out of...
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