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@The uxperience. I did not interpret the blog post as suggesting woman-centered design exclusively. Instead, there is hardly any women-centered design in technology. Bluetooth headsets are uniformly hideous. Until the introduction of the iPhone, mobile handsets were clunky and awkward. Love 'em or hate 'em, Zynga games (like Farmville and Cityville) are successful with women because they appeal to women's social and behavioral patterns: collaborative, generative, etc. There needs to be attention given to woman-centered design in consumer products, especially if the majority of users are female.
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Aug 1, 2011