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Jeff, It's good to see someone talking about this. This is one of the points I wanted to get around to once I got my blog set up. Another few things that are important: 1) Either VERPs or Queue ID headers so you know who you sent the email to when it bounces (and they /will/ bounce.) VERPs and Queue ID headers make life very simple for knocking out bouncing email. 2) Sign up for feedback loops with the main providers (at least AOL, Hotmail and Yahoo). 3) Add a list-unsubscribe header that has an email address that also routes through to your feedback loop email. By the way, as a long time reader and first time commenter, thank you so much for all the work you put into your blog. I know from my own experience trying to maintain one that the motivation can be difficult. Hopefully I'll get there soon.
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Apr 21, 2010