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A/B testing is not used to find love, win over women, or make friends. A/B testing is a tool created to score points, or in other words - make money. Points, or money, are numbers. Numbers = math. Math = science. If your business is about creating friendships, I'm not here to judge, and I can't help you measure success. But if your business is about scoring points, A/B testing is a necessary tool.
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Jul 20, 2010