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Patty Seybold
Patty Seybold is a consultant, customer advocate and thought leader with 30 years of experience working with customer-centric business visionaries and technology pioneers in many industries to help these leaders transform their businesses to better meet and anticipate their customers' needs. Patricia Seybold is the CEO of the Patricia Seybold Group, a Boston-based consulting firm focused on customer-led innovation, customer experience transformation, customer-centric business and IT strategies and roadmaps, and in helping leaders shift their organizations' behavior to align around customers' outcomes and customers' key issues. Seybold is the author of three best-selling books, Outside Innovation (2006), (1998), and The Customer Revolution (2001).
Interests: gardening on the coast of maine, walking in the woods with my dog, sailing our big catamaran, strategic conversations, great dinner parties!
Recent Activity
By Susan Aldrich As customers, we experience digital transformation all the time—perhaps almost every day. In the past decade alone, the ways we consume music, movies, photography, news, retail, and travel have changed utterly. We are on the cusp of... Continue reading
Posted 5 days ago at Outside Innovation
I’ve been following a fascinating development in the U.K. Budget process this month. It appears that Britain may be on the cusp of legitimizing P2P Lending as an investment vehicle for tax-exempt retirement savings. If this happens, it’s likely that... Continue reading
Posted Mar 20, 2015 at Outside Innovation
By Ronni Marshak On March 8, 2015, International Women’s Day, Patty Seybold was recognized as a “woman of distinction” for the work she has done since 2006 in support of the African Rural University for Women and of the Uganda... Continue reading
Posted Mar 12, 2015 at Outside Innovation
On February 25, 2015, David Tanis, Manager of Information Systems and Frontline Analytics for Commonwealth Bank of Australia was quoted during a Gartner Information Management Summit in Sydney as saying: “The policy needs to be clear," said Tanis. "We like... Continue reading
Posted Mar 5, 2015 at Outside Innovation
Why Medical Records Are Tempting Targets for Cyber Crooks The information that is collected and stored by healthcare providers and by health insurance companies includes incrdibly detailed information about our lives. In the U.S., insured patients are identified by social... Continue reading
Posted Feb 12, 2015 at Outside Innovation
The most recent Comcast customer experience debacle—changing a customer’s name to A**hole on their bill—has been widely tweeted and commented upon. Ronni Marshak digs deeper. What’s wrong with the culture that engenders these customer insults? What business processes has Comcast... Continue reading
Posted Feb 5, 2015 at Outside Innovation
We all know that you get what you measure. When we experience a dysfunctional organization, we know that we should be suspicious of the objectives that managers and employees are motivated to achieve. In fact, based on the experiences we’re... Continue reading
Posted Jan 29, 2015 at Outside Innovation
We predict that 2015 will be a great year for customer co-design initiatives. There are four converging trends that bode well for customer-centric executives: Mobile app development is a popular investment among top execs. Mobile apps are well-suited to customer... Continue reading
Posted Jan 23, 2015 at Outside Innovation
I was recently engaged to facilitate an “innovation discussion” between a client’s cross-functional innovation team and an insightful team of people from one of their customers. The session didn't meet my expectations. Don’t get me wrong; it was a valuable... Continue reading
Posted Jan 16, 2015 at Outside Innovation
Happy New Year from the team! We believe that 2015 will be a year of grass roots activity and customer-led innovation. Consumers will continue to vote with their now meager wallets to buy the products they value and need... Continue reading
Posted Dec 31, 2014 at Outside Innovation
The best way I can think of to celebrate the holidays is to share with you this video highlighting the incredible adventurousness and creativity of our human race. Luc Bergeron, actor, director, and video editor, known as Zapatou, has compiled... Continue reading
Posted Dec 20, 2014 at Outside Innovation
Several people sent me the same article from this Sunday’s New York Times: Retirees Turn to Virtual Villages for Mutual Support. They all knew that I’m interested in, and working on, the creation of “virtual assisted living” solutions. The article... Continue reading
Posted Dec 5, 2014 at Outside Innovation
Often in a large company, the proverbial right hand doesn’t know what the left hand is doing. Each department creates policies to streamline business processes, improve consistency and quality, and preserve margins. The sales organization is anxious to drum up... Continue reading
Posted Nov 21, 2014 at Outside Innovation
By Patty Seybold At a recent TEDx, I encountered Zoe Weil (pronounced Zo While). She is a pioneer in what she calls “humane education” and “solutioning.” You can find more info on her Institute for Humane Education web site. She... Continue reading
Posted Nov 14, 2014 at Outside Innovation
We published our initial review of Apple Pay functionality on October 11th. Our conclusions are summarized in this Report Card: Customer’s Moments of Truth for Mobile E-Wallets Grade It’s not safe! Fear of theft of assets, account information getting into... Continue reading
Posted Nov 1, 2014 at Outside Innovation
Since Dave deBronkart’s visit to my community on the coast of Maine this past summer, our Health & Wellness Foundation has launched our own Patient Empowerment program. Led by a local surgeon, Dr. Stephen Cook, and supported by our retired... Continue reading
Posted Oct 27, 2014 at Outside Innovation
Mayo Clinic has named Dave deBronkart, e-Patient Dave, as its 2015 Visiting Professor. For more information about Dave and his advocacy of the empowered patient movement, and his role as co-chair—with his physician, Dr. Danny Sands—of the Society for Participatory... Continue reading
Posted Oct 24, 2014 at Outside Innovation
I had an eerie thought when I read about the massive data theft of customer information at JP Morgan Chase. Much was made about the fact that the theft did not include customers’ account information or credit card information. It... Continue reading
Posted Oct 11, 2014 at Outside Innovation
In the U.S., we’re still playing catch up in mobile payments. Elsewhere in the world, mobile payments are much more commonplace. Paying for things using stored value on mobile phones, texting funds to a friend or family member, or debiting... Continue reading
Posted Oct 3, 2014 at Outside Innovation
PayPal will be spun out of eBay in 2015. That’s welcome news for those of us who follow the mobile e-wallet space. Despite its strong presence as a payment service provider, PayPal’s strategy has been hindered by its relationship with... Continue reading
Posted Oct 2, 2014 at Outside Innovation
Each year I treat myself to quality time with a group of long-time clients. I call these folks (who are mostly men) “Patty’s Pioneers.” We’ve been hanging out together for over two decades. The group has evolved over time, with... Continue reading
Posted Sep 26, 2014 at Outside Innovation
In the northern hemisphere, early September is a natural time to take stock and to set priorities. As our kids go back to school, we adults find ourselves in the same mindset: excited about learning new things, accomplishing something important,... Continue reading
Posted Aug 28, 2014 at Outside Innovation
By Patty Seybold Guess what? The Governor of Maine will soon be my neighbor! Paul LePage and I don’t see eye to eye on politics. He’s a Tea Party Republican. I’m a Liberal Democrat. But, when I met with him... Continue reading
Posted Aug 22, 2014 at Outside Innovation
If you haven’t heard of, you should know about it. Eventually you, or someone in your family, will be dealing with a major health issue. CaringBridge provides the support infrastructure to deal with one of the most important, highly... Continue reading
Posted Aug 9, 2014 at Outside Innovation
We’ve all probably done this: a business that sells to business customers offers a special deal or promotion to attract new business or to liquidate inventory, and then is unable to convert those bargain hunters into loyal, repeat customers. For... Continue reading
Posted Jul 31, 2014 at Outside Innovation