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Firecat Sue

I'm the queen of the universe. Don't feel bad if you didn't know; I don't make a big deal out of it.

Interests: jane austen, books, web, diana gabaldon, harry potter, content, core interests: writing, truth telling, raising self-actualized children<br><br>literary tastes: monty python, historical romance novels, marion winik, to kill a mockingbird<br><br> professional interests: communication and design, user-centered web design<br><br> sociopolitical interests: pro-choice, developing community.

Recent Activity

Search is the Front Door for User Experience

@AbbytheIA is a talented information architect (that's what IA stands for) who shares great info. Her latest slideshare makes an important point: Search is the "Front Door" for most user experience. Web designers often fall into the trap of designing... Continue reading

Posted yesterday at Firecat Studio

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Website Design Makeover for Corpus Christi Oil & Gas Firm

Firecat Studio recently completed a website redesign for Dewbre Petroleum Company in Corpus Christi, Texas. We set them up in a content management system so Dewbre staff can edit the content in a user-friendly interface without having to know HTML.... Continue reading

Posted May 16, 2013 at Firecat Studio

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Morningside Ministries wins Website of the Year award!

We love being able to say "we design award-winning websites." Here's another instance where one of the sites we helped our clients create won an award in their field for excellence in web design. Morningside Ministries won the Website of... Continue reading

Posted Mar 13, 2013 at Firecat Studio

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Marketing Innovation

The Army's MWR group (responsible for Family and Morale, Welfare and Recreation Programs), recently invited me to keynote a marketing conference with the topic "Marketing Innovation." Debbie Curtis suggested me, Don Varney and Fran Stephenson to speak to this group... Continue reading

Posted Feb 18, 2013 at Firecat Studio

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Get a Little Business Development Help from LinkedIn

Last Thursday, I presented a few LinkedIn tips to Don Varney's Food for Thought group. Here's the presentation. Exercise: Search for a Prospect Company in LinkedIn Here's my top recommendation for LinkedIn, if you have a profile but feel sort... Continue reading

Posted Jan 7, 2013 at Firecat Studio

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Modern Usability Tools and Techniques

At our coworking and brownbag session on December 7, I presented the following. Thanks for attending, thanks for tuning in to the livestream! Stimulating discussion. The presentation covers the tools we currently use to manage remote usability studies, including Optimal... Continue reading

Posted Dec 12, 2012 at Firecat Studio

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Your 24/7 Portal: Optimizing your Website

I gave this presentation this week to Acción Texas about optimizing a business web presence. Smart group of women business owners with a bunch of specific questions, and some great ideas to share. Here's the presentation. Your 24/7 Portal: Optimize... Continue reading

Posted Nov 30, 2012 at Firecat Studio

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Onion Talk: Social Media Consultant Parody

When is a parody not a parody? When you are pitching against firms that deliver proposals that sound almost exactly like this "OnionTalk" from a "social media consultant." The client's stated goal of a recent major social media campaign was... Continue reading

Posted Nov 21, 2012 at Firecat Studio

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Pinterest Now Offers Business Accounts

Though Pinterest isn't the social media juggernaut it was at the beginning of 2012, it's still a well-designed social media presence point especially good for sharing visual messages with juicy keyword love. On Wednesday, Pinterest officially invited businesses to create... Continue reading

Posted Nov 15, 2012 at Firecat Studio

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Responsive Web Design - Breaking Points

In September, Bob Hotard and Adam Thielman gave Firecat coworkers a great overview of Responsive Web Design - the art and science of designing and creating a website that optimizes the available width of the browser window, whether that's a... Continue reading

Posted Nov 5, 2012 at Firecat Studio

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Facebook Posts Throttled Down

Facebook's campaign effectiveness has been steadily decreasing over the past few weeks. Have you noticed yourself going to your friends' timelines in order to catch up with them? Us too. Turns out Facebook is throttling down the percentage of your... Continue reading

Posted Oct 26, 2012 at Firecat Studio

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Certainly an excellent suggestion, thanks! I'm not in the habit but you've inspired me to do more.

Commented Sep 15, 2012 on DrawSomething and Other Time-Wasting Digital Games at Firecat Studio

Site Launch: Plaza de Armas

Plaza de Armas Redesign/Rebranding Talented San Antonio designer Jamie Stolarski created a lovely, updated brand identity package for one of our favorite clients, Plaza de Armas. The Firecat Studio team worked from Jamie’s comps to execute a site update and... Continue reading

Posted Aug 29, 2012 at Firecat Studio

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Voice of the Customer - Gathering Customer Feedback

If you've looked into social media for your business, you're likely already on board with the idea that social media needs to be a dialog, rather than a monologue. But Is your website also inviting dialog? Invite Dialog on your... Continue reading

Posted May 28, 2012 at Firecat Studio

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10 Easy SEO Tips for Business - B.O.S.S.

I'm presenting these 10 Easy SEO Tips for Business Wednesday, 5/2/12 at the Business Owners Seminar Series. You may know that SEO stands for "search engine optimization" - it's the art/science of getting your website to appear on page 1... Continue reading

Posted May 1, 2012 at Firecat Studio

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DrawSomething and Other Time-Wasting Digital Games

We've been having some interesting discussions at Firecat lately about our allocations of time spent on- and offline, time spent in social media sharing, games, and especially that interesting place where these intersect - like in DrawSomething. I got going... Continue reading

Posted Apr 9, 2012 at Firecat Studio

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Facebook Pages for Business - Resources Discussed

Great session at Firecat Studio on Friday on Facebook Pages for Business. I've gathered some links about the topics we discussed. Feel free to add more! Facebook's Pages how-to - you can find this by searching for Facebook Pages Business... Continue reading

Posted Feb 6, 2012 at Firecat Studio

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SOPA PIPA Protest - An Infographic

As a society, we Americans let a lot of upsetting stuff slide. I'm really glad that so many who value the free exchange of ideas on the Internet came together to defeat these potentially damaging bills. Here's a celebratory infographic... Continue reading

Posted Jan 31, 2012 at Firecat Studio

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Video Blogging: Quick Tips for Video Lighting

Whether you're adding videos to Facebook, YouTube, Vimeo, Flickr or your own website, just a little thought and experimentation with the lighting can make all the difference. I learned this from my husband Greg, a theatre director, who makes his... Continue reading

Posted Jan 30, 2012 at Firecat Studio

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Jason Fried on Why Work Doesn't Happen at Work - (TEDxMidwest)

Just found this TEDxMidwest talk by 37Signals founder Jason Fried, where he makes a great case that the typical office isn't the best place to get real work done. He touches on something I find fascinating, the serial, phased nature... Continue reading

Posted Jan 26, 2012 at Firecat Studio

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Unique Selling Proposition Workshop, Customer Empathy Map

At last Friday's Firecat coworking and brownbag session, Kate Hayward led a quick but deep excursion into creating a unique selling proposition (USP). Several expert marketers were in attendance, so the insights were flying. Kate posted her empathy map (below)... Continue reading

Posted Jan 8, 2012 at Firecat Studio

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One Steve Jobs Treatment Post on Quora Nearly Tubes Career

Like a lot of smart, connected people, Ramzi Amri, a cancer researcher at Harvard Medical, participates in Quora. Quora is a social networking site with a question and answer format. Because it was adopted early on by lots of tech... Continue reading

Posted Dec 14, 2011 at Firecat Studio

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Lowe's Gives Itself a Social Media Black Eye

Home improvement giant Lowe's pulled its television advertising from the show American Muslim due to some pressure from an ill-informed email campaign conducted by Florida Family Association, reports Ben Popken in AdWeek. In bowing to pressure, they fanned a small... Continue reading

Posted Dec 13, 2011 at Firecat Studio

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Queen of Points, you are definitely rocking Weight Watchers. Key to success for you I believe is your ability and willingness to cook. I agree that sustainability is key. I'm 6 months in on this intermittent fasting thing - I believe I can sustain it, but time will tell. Getting into a more healthy, Weight Watcher-esque groove at this point would be a great way to speed my weight loss and ensure that I'm building healthy eating habits. We're doing it! That's amazing!

Commented Dec 10, 2011 on Intermittent Carb Fasting at Journey2Fitness

The Stop Online Piracy Act (SOPA), in Infographic Form

We're Against SOPA The Stop Online Piracy Act (SOPA) could seriously impair your ability to promote your business or organization online. Mashable today posted a great infographic that walks us through complexity with grace - provided by Business Insurance Quotes.... Continue reading

Posted Dec 8, 2011 at Firecat Studio

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