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RadiniCopy
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Trust is essential to all communications, but especially sales copy.
But earning it can be tough.
I think it comes down to:
-Saying things people agree with
-Providing evidence
-Writing in the vernacular.
Commented Nov 26, 2011 on What I Realized About Copywriting From Watching A Football Game On TV at World Copywriting Blog
What I Realized About Copywriting From Watching A Football Game On TV
I’ve been following the rising fortunes of the University of Michigan Wolverines, and yesterday I heard some commentary from ESPN analyst Urban Meyer that really got me thinking. If you follow football, you know that Meyer has been an extraordinarily successful college football coach as well, ...
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Nov 26, 2011
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