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Great article!
But this doesn't really work:
'# The average game makes $1 per MAU per month in revenue
# Another way of saying that is that the average game makes $0.03 per DAU per day'
So take FarmVille: with 56M MAU, you're saying Zynga pulls in around $56M per month.
But if you take $0.03/DAU/day (the so called DARPU), this works out 16M*$0.03*30days= $14.4M
I think the latter is more realistic.
Best,
Raf
Commented Dec 20, 2010 on CityVille Explained, Final Part [Social Games] at What Games Are
CityVille Explained, Final Part [Social Games]
(Remember, you can subscribe to What Games Are using the options in the left sidebar) Nearly there. When I started writing this article last Saturday, I don’t think I expected it to be 8,500 words long. It turns out that when you really dig into how the dynamics of a game work, you keep overturn...
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