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Agree with the sentiment of this post - however, what most consumers don't realize is that this is a factor of economies of scale. For small producers like me, buying quality Sonoma Co fruit frm $2k - $3k / ton, the cost of the juice alone is frm $3 to $5/btl. Factor in actual production costs & packaging costs - and you are looking at a bottle cost that exceeds $10. We sell our wines at a fair price - some say too low... but hey, shouldn't I be able to make a living (and not a killing)?
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Dec 2, 2011