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Restreitinho
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My only issue with this post:
"They may become more loyal. They may be more likely to give feedback and they may tell others about the brand."
Ok, but how do you track this?
Commented Mar 1, 2012 on The Misunderstood Value Of Lurkers at The Online Community Guide
The Misunderstood Value Of Lurkers
The value of lurkers is misunderstood. Lurkers offer absolutely no benefit to the community. If they don’t participate, how can they offer any benefit? Other members don’t know they exist. When calculating the health of the community, lurkers aren’t included. A community with 10 active members ...
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