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Richard Millington
London, United Kingdom
Online Community Builder
Recent Activity
Speaking At CMGR Boston
I'll be speaking about content and community at CMGR Boston on May 28th. If you would like to attend, click here. Continue reading
Posted 2 days ago at The Online Community Guide
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Mental Buckets
We have two mental buckets; work and play. The work bucket is where we place all the activities we have to do. This bucket is incredibly crowded. It’s tough to rank highly on any list of priorities here. The play... Continue reading
Posted 3 days ago at The Online Community Guide
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Bragging, Self-Esteem, And Status-Jockeying Discussions
Here’s a common (and tedious) question in community circles; how do you prevent burnout? This question allows people to talk about themselves. It allows people to brag (and lie) about what they do with their spare time. Most participants declare... Continue reading
Posted 4 days ago at The Online Community Guide
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Important People
Set up Google alerts for your topic and the word book. You want to find people that are publishing a book relevant to your topic. Invite them to a live interview for the community and ask for 20 copies to... Continue reading
Posted 4 days ago at The Online Community Guide
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Review Your Existing Community Plans
As part of our consultancy, we spend a lot of time reviewing a client’s existing plans for a community. There are a variety of things we look out for. Some we’ve listed below: Strategy Do you have clear, ROI, goals?... Continue reading
Posted 7 days ago at The Online Community Guide
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Join Us And Change How People Build Communities
Let’s try this again, we’re hiring. We’re looking for someone that wants to change how people build communities. The current approach is completely wrong. It is too reactive, too focused on platforms, and too similar to marketing. As a result,... Continue reading
Posted May 18, 2013 at The Online Community Guide
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Investing Social Capital
Social capital is the value of the connections between members. This encompasses both the quantity and quality of those connections. Over time, communities build up social capital. What do you do with this social capital? You invest it in community... Continue reading
Posted May 16, 2013 at The Online Community Guide
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What Has a Really Big Impact Upon Levels of Participation?
Big wins are rarely in community development. Gamification has a minimal, short-term, impact (about 5%). Moving and changing platforms has a tiny impact (unless you’re using a terrible platform, then it has a big impact). Adding a new feature has... Continue reading
Posted May 15, 2013 at The Online Community Guide
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Restraining A Monster
If you don't try to prevent your community from doing something bad, you're morally responsible for the outcome (perhaps legally responsible too). It might be fun to join the Amy Baking Co fan page and watch the increasingly furious, aggressive,... Continue reading
Posted May 15, 2013 at The Online Community Guide
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Unsettling Top Members
You probably have several highly active members. They participate most frequently. They contribute the best content. How do you reward them? You don’t. These aren’t the members you need to worry about. They’re already doing what you want them to... Continue reading
Posted May 14, 2013 at The Online Community Guide
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Building Powerful Peer Groups
You don’t compare your life against George Clooney. He’s not in your peer group. A-List celebrities might, but not you. You measure yourself against those you consider your peers. You measure yourself against a relatively small group of people whom,... Continue reading
Posted May 13, 2013 at The Online Community Guide
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“But we haven’t changed anything!”
One community manager is receiving criticism for privacy issues in his community (no, not Facebook). Nothing in his community has changed – it’s simply a bigger community now. He’s treating his data the same way as he always has. However,... Continue reading
Posted May 12, 2013 at The Online Community Guide
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Learning Revolution
I had the pleasure of doing a 30 minute interview with the terrific Jeff Cobet of Learning Revolution. We discuss communities in a learning context, how to get a community started, and potential revenue models for communities. You can find... Continue reading
Posted May 10, 2013 at The Online Community Guide
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What Happens After You Leave?
If the community died after you left, you failed. It's misguided to brag the community was fine until you left. Proving this point with data becomes surreal. Worse still, it shows a lack of respect for the community. If the... Continue reading
Posted May 9, 2013 at The Online Community Guide
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Useful Field Reports
In The Game, Neil Strauss talks about the community of pickup artists. They would discuss different methods of attracting women. They contributed regular field reports to the community. They would test something they discussed and report back to the community... Continue reading
Posted May 8, 2013 at The Online Community Guide
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Gaining Influence As A Regular Participant
The community manager should be a frequent participant in community discussions. You don’t need to be the leader, but you do need to be an influential regular. If you want to build influence. Consider one of these three, well-trodden, paths:... Continue reading
Posted May 7, 2013 at The Online Community Guide
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Help A Member Out (the short newcomer window)
If you want to convert more newcomers, identify how you can 1) Solicit an initial contribution within 24 hours 2) Prompt members to respond to that contribution within 24 hours 3) Solicit a further contribution within the week Last month,... Continue reading
Posted May 6, 2013 at The Online Community Guide
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Attract New Customers With A Community
About half the community plans we review have the same goal; more customers. It's tricky to get new customers via a community. Communities are great for reaching current audiences but often poor for reaching new audiences. Why would someone that... Continue reading
Posted May 5, 2013 at The Online Community Guide
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Venting And Exploding
In real life, we can quickly tell when people are venting. So we let them vent. It's therapeutic. Online, it's more difficult. Are they really angry with us or projecting their anger at a situation on to us? The different... Continue reading
Posted May 2, 2013 at The Online Community Guide
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CIPR and Communicating With Members
This e-mail from CIPR Conversations is similar to many terrible e-mails sent out to community members. "Hi Richard As a valued contributor to the CIPR Conversation we wanted to keep you updated with some changes that we’re making to the... Continue reading
Posted May 1, 2013 at The Online Community Guide
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Recruiting, motivating, and keeping volunteers in an online community
Wikipedia got lucky. Wikipedia was in the right time at the right place. You’re not Wikipedia. The stars won’t align for you. Thousands of volunteers won’t decide to help you with your community project. You’re going to struggle. You’re going... Continue reading
Posted Apr 30, 2013 at The Online Community Guide
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Training Your Members
Janet highlighted something that isn't covered by the community management framework; training your members. Who is responsible for training members to be better at what they do? Not every community needs this, of course. But many, perhaps most, would benefit... Continue reading
Posted Apr 29, 2013 at The Online Community Guide
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Community Growth Hacking
When you launch a community, you face a chicken and the egg problem. Nobody wants to join a community until there is activity there. However, the people most likely to join and participate in your new online community are those... Continue reading
Posted Apr 29, 2013 at The Online Community Guide
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Housekeeping
A few notices: 1) We're still hiring a community advocate. Read the advert carefully before applying. 2) If you're in London, work in communities, and love curry, you might want to sign up for our community and curry event on... Continue reading
Posted Apr 27, 2013 at The Online Community Guide
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Natural Growth Caps
Before a community is launched, you must build relationships with prospective members. These are the founding members. These are the people that join when there's nothing there because they have a commitment to you as much as they have a... Continue reading
Posted Apr 24, 2013 at The Online Community Guide
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