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Rick Chin
Concord, MA, USA
Director of Product Innovation, DS SolidWorks
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Do You Participate in Design Review Meetings?
Posted Nov 4, 2011 at The SolidWorks Blog
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Hey, no worries Neil. We're of the same mind on this.
Rick
Strategic Retreats: Transforming Technology into Product
Let’s start by assuming that your goal is to come up with products that your customers are compelled to buy and use to extract some important value to them. In general, the best way to pursue this is to: Identify your target customer Identify an important need or frustration that they have ...
Hi Neil, Thanks for the comment. Maybe I could have done a better job wordsmithing my article, since your interpretation of it is 180 degrees from its intent.
The message I was trying to convey here was that product companies (software, hardware, manufacturers, ...) should NOT build products based on the technologies they like or posses. The whole point of the Strategic Retreat is to take a step back from the technology, and interview customers to truly understand what their top-of-mind priorities and challenges are.
The article is not about forcing something upon customers, it's about understanding them and serving them with a product that is easy for them to appreciate.
I hope this helps.
Thanks again,
Rick
Strategic Retreats: Transforming Technology into Product
Let’s start by assuming that your goal is to come up with products that your customers are compelled to buy and use to extract some important value to them. In general, the best way to pursue this is to: Identify your target customer Identify an important need or frustration that they have ...
Bubbl.us looks to be super easy to use, and the price is right. Thanks for sharing Lou!
Uncork Your Brain with Mind Maps
That great idea you are looking for is already somewhere in your mind or in the collective mind of your team. The real effort in coming up with a great idea, is all about getting out of your own way so that your great idea can reveal itself. I want to refer to this as the “idea release” proces...
What an extensive list off mind mapping and diagramming products. There is something here for everyone.
Thanks for sharing Rainer!!
Uncork Your Brain with Mind Maps
That great idea you are looking for is already somewhere in your mind or in the collective mind of your team. The real effort in coming up with a great idea, is all about getting out of your own way so that your great idea can reveal itself. I want to refer to this as the “idea release” proces...
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