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Rick Mathieson
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This is an excellent new personalized video campaign from Drug Free Kids Canada. Parents can send personalized videos warning against driving while high to their kids. Just as the onscreen character is receiving text messages from their parents wondering where... Continue reading
Posted yesterday at Rick Mathieson: GENWOW
Hungering for a little face time while in virtual reality? Here are some fun, but currently impractical, ways to let others see what you're experiencing in virtual reality—and even see your face. Think green screen and 3D scans. You won't... Continue reading
Posted 5 days ago at Rick Mathieson: GENWOW
She's 58-years-old, and she's already been a police officer, an astronaut, and the President of the United States, too. But now, Barbie's a voice-interactive hologram. So that's fun. From the looks of it, her mannerisms seem oddly modeled off of... Continue reading
Posted 6 days ago at Rick Mathieson: GENWOW
Another finalist in Creativity's A-List Awards. Kind of makes you want to go for a little stroll, doesn't it. Continue reading
Posted 7 days ago at Rick Mathieson: GENWOW
After winning a Cannes Lion last summer, word's out that Lockheed Martin's 'Field Trip to Mars' is up for Creativity's A-List Awards. Well worth taking for a spin. Continue reading
Posted Feb 19, 2017 at Rick Mathieson: GENWOW
"Does Love Last Forever" is a hearing test disguised as a TV commercial. Will it top the brilliant UHAC "Hidden Hearing Test" spot from 2013? Let us know your thoughts—and the results of your test. Continue reading
Posted Feb 9, 2017 at Rick Mathieson: GENWOW
Still loving this adverprank promoting 'The Ring' sequel. Fans of the franchise are very familiar with its "First you watch it, then you die" conceit—though this would freak even those without the backstory. Sure, it's no "Devil's Due" or 'Telekinetic... Continue reading
Posted Jan 25, 2017 at Rick Mathieson: GENWOW
This little piece of Christmas spirit is from RBA. For every "Like" this video gets on Facebook, Honda will donate $1 to CHOC Children's and the PEdiatric Brain Tumor Foundation, up to $100,00. Well done by all. Continue reading
Posted Dec 22, 2016 at Rick Mathieson: GENWOW
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Quick: Does the sight of shoppers using their mobile phones in your store spark fear that they're showrooming (looking at your products and looking for better deals online)? Or does it fill you with holiday cheer, instead? In part one... Continue reading
Posted Dec 3, 2016 at Rick Mathieson: GENWOW
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So which is better for promoting your holiday offers this season: Email, search or social? In part one of this mid-October appearance on the Jim Blasingame Show, I talked about trends in online retail when it comes to mobile. Here... Continue reading
Posted Nov 18, 2016 at Rick Mathieson: GENWOW
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Is it time to dump that desktop this Christmas? In the run-up to the all-important online holiday shopping season, much has been made of mobile's ascendancy when it comes to holiday sales. But this year, I think we're going to... Continue reading
Posted Nov 15, 2016 at Rick Mathieson: GENWOW
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In the conclusion of our Summer 2016 digital marketing wrap-up on the Jim Blasingame Show, Jim and I talk marketing and the IoT. You know we're entering new territory when Amazon is rolling out a Dash button for Mentos. Jim's... Continue reading
Posted Aug 31, 2016 at Rick Mathieson: GENWOW
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Video continues its victory lap in part two of our look at the top digital marketing trends of Summer 2016 on the Jim Blasingame show. Here, Jim and I talk about how video plays a central role in a number... Continue reading
Posted Aug 30, 2016 at Rick Mathieson: GENWOW
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Forget the Olympics. In the world of digital marketing, video won more than its share of gold and glory this summer—as did brands that used it well. In this special end-of-the-season wrap up on the Jim Blasingame Show, we take... Continue reading
Posted Aug 29, 2016 at Rick Mathieson: GENWOW
A look at some of the ways retailers are using the IoT to supercharge the in-store experience. You can read a lot more about this topic in my books BRANDING UNBOUND and THE ON-DEMAND BRAND. Just saying. Get the inside... Continue reading
Posted Aug 16, 2016 at Rick Mathieson: GENWOW
Homer & company have a little fun at the expense of Trump's little hands. Politics has never been so funny (or terrifying). But the show has a long history of predicting the future. Check this out: Let's just hope they... Continue reading
Posted Aug 12, 2016 at Rick Mathieson: GENWOW
Another day, another dystopian vision for a future, this time from the POV of "Glassholes." Get the inside scoop, here. Join our LINKEDIN GROUP Like us on Facebook Follow us on Twitter Listen in on iTunes Continue reading
Posted Aug 12, 2016 at Rick Mathieson: GENWOW
Still loving this hilarious video promoting the town of Basel, which capitalizes on the Pokémon Go craze with a fun stunt. Hey, the game's supposed to get you outside, right? Why not make a vacation out of it. I want... Continue reading
Posted Aug 8, 2016 at Rick Mathieson: GENWOW
If you were excited about 'Star Trek Beyond,' before, you're going to got into hyper drive over this new trailer for the wrap-around, multi-screen edition. This new format is called "Barco Escape," and it could soon join 3D & IMAX... Continue reading
Posted Jul 21, 2016 at Rick Mathieson: GENWOW
We're digging #MetMIRAGE, a 360-degree immersive 3D projection mapping experience at Metropolis at Metrotown in Vancouver. It's the latest work from Adrian Scott and the team at Go2 Productions, which we've used for a couple of award-winning 3D projection experiences.... Continue reading
Posted Jul 20, 2016 at Rick Mathieson: GENWOW
If this isn't a late April Fool's joke, it's either cool DOOH, or just plain DOH! What's your view? Join our LINKEDIN GROUP Like us on Facebook Follow us on Twitter Listen in on iTunes Continue reading
Posted Jul 19, 2016 at Rick Mathieson: GENWOW
It's all part of Vonage's "It's About Time" ad campaign, and it involves taking over a business park in Atlanta to help drive home how the telco bridges the gap between some of today's most amazing technological advancements and workplace... Continue reading
Posted Jul 18, 2016 at Rick Mathieson: GENWOW
It's hard not to love this Cyber Grand Prix-winning initiative promoting "El Gordo," an annual holiday lottery in Spain. While the rest of the industry obsessed over John Lewis' "Man on the Moon" last Christmas, "Justino" quietly went about its... Continue reading
Posted Jun 26, 2016 at Rick Mathieson: GENWOW
"Is filmmaking a uniquely human skill? Can a film made by a machine move you?" That's the question posed by the team behind Saatchi & Saatchi's "New Directors' Showcase" at Cannes. The result: "Eclipse," which was conceived, directed and edited... Continue reading
Posted Jun 23, 2016 at Rick Mathieson: GENWOW
The news from Cannes today found campaigns winning big for being particularly offbeat—risky even—with considerable success. First was word that REI won the Promo & Activation Grand Prix for the "ultimate 'anti-promotion.'" That would be the whole #OptOutside campaign from... Continue reading
Posted Jun 20, 2016 at Rick Mathieson: GENWOW