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Rick Mathieson
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It's our big predictions episode as Rick Mathieson and Rick Wootten reveal their top 5 predictions (some tongue-in-cheek) for marketing, media and technology in the year ahead. What will 2018 have in store for AI, augmented reality, virtual reality, content... Continue reading
It's our big predictions episode as Rick Mathieson and Rick Wootten reveal their top 5 predictions (some firmly tongue in cheek) for marketing, media and technology in the year ahead. What will 2018 have in store for AI, augmented reality, virtual reality, content marketing and more? Listen now to find... Continue reading
Posted 7 days ago at GEN WOW RADIO
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This special edition of Rick & Rick Rule the World looks at how Nike, Burger King, Coca-Cola, Ikea, Doritos, Wendy's and others are fueling fandemonium and driving sales through some absolutely blockbuster digital experiences spanning AR, VR, social, mobile, video, digital outdoor & more. Continue reading
Call it The Rick & Rick Awards: This special edition of Rick & Rick looks at how Nike, Burger King, Coca-Cola, Ikea, Doritos, Wendy's and others are fueling fandemonium and driving sales through blockbuster digital experiences spanning key categories, including: Augmented Reality Virtual Reality Mobile Marketing Social Media Adverpranks Viral... Continue reading
Posted Jan 9, 2018 at GEN WOW RADIO
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Ever heard of ASMR? If you haven't, you soon will. See what happens when Rick Mathieson does his best to elicit an "autonomous sensory meridian response" (the aforementioned ASMR). Once strictly the domain of Internet geeks, even celebrities are doing... Continue reading
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No fooling: It was another banner year for advertising pranks. Usually, but not always, this form of advertising is designed to create tension with unwitting subjects caught on video in order to drive home a point or to promote a... Continue reading
Ever heard of ASMR? If not, you will. Unfortunately. See what happens when Rick Mathieson does his best to activate what's called an autonomous sensory meridian response. An Internet trend, now celebrities are doing ASMR—which means marketers can't be too far behind. Click here to listen to: Rick & Rick:... Continue reading
Posted Dec 26, 2017 at GEN WOW RADIO
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Some began as Super Bowl spots, others as YouTube ad buys—all rank among the Top 10 Advertisements on YouTube for 2017. Then they met Rick & Rick. Continue reading
Posted Dec 21, 2017 at GEN WOW RADIO
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First there were "chiastic" literary devices, and now, "virtual Evoked Auditory Responses" ("vEAR"). Rick & Rick discuss a piece in the New York Times about silent gifs you (and 70% of respondents in a recent survey) can "hear," including the... Continue reading
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First there was "chiastic" literary devices, and now, "virtual Evoked Auditory Responses" ("vEAR"). Rick & Rick discuss a piece in the New York Times about silent gifs you (and 70% of respondents in a recent survey) can "hear," including the one shown below. Sure, they love SCIENCE! just as much... Continue reading
Posted Dec 19, 2017 at GEN WOW RADIO
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Rick & Rick talk "Star Wars: The Last Jedi" and the chiastic structure of the franchise's trilogies within trilogies. It's only opening weekend, and one of us has already seen the film three times. But we're not naming names. Not... Continue reading
Rick & Rick talk "Star Wars: The Last Jedi" and the Chiastic structure of the franchise's trilogies within trilogies. It's only opening weekend, and one of us has seen the film three times. But we're not naming names. Not that it would do us any good, anyway. Click to Hear:... Continue reading
Posted Dec 18, 2017 at GEN WOW RADIO
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Longtime readers know that my annual list of favorites in mobile marketing rarely, if ever, have anything to do with "mobile advertising." Why? For one thing, I believe that transferring ad models from one medium to another is beyond boring.... Continue reading
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By now you know the drill about how social media is becoming a central component of virtually every integrated marketing campaign. And it's true. While many of this year's GEN WOW AWARDS winners are indeed part of broader campaigns, our... Continue reading
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Throw together Honda, augmented reality, Facebook's new "Did You Know" feature, Frappuccino Christmas trees and Tarantino's upcoming R-rated "Star Trek" movie and you just know it has to be another episode of... HONDA'S ULTIMATE AR HOLIDAY CARD, TARANTINO'S R-RATED 'STAR... Continue reading
It's an action-packed show this week as Rick Mathieson and Rick Wootten tackle the biggest buzz in marketing & media as Holiday 2017 gets underway. >>Click Here to Listen to: RICK & RICK: STARBUCKS, TARANTINO, HONDA AR & MORE<< Continue reading
Posted Dec 10, 2017 at GEN WOW RADIO
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Augmented reality-based marketing initiatives seem to have lost some altitude in 2017 compared to recent years—and that's probably a good thing. Once a "me-too" phenomenon, a growing number of brands' AR initiatives have a solid reason for being or are... Continue reading
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Gathered together in the great Hall of the Justice League: Rick Mathieson & Rick Wootten. Their mission: To right that which is wrong and to review the latest entry in the DCEU—the good, the bad and the WTF—for all mankind.... Continue reading
Rick & Rick Go to the Movies: It's time for 'Justice League,' people—here's what works, what didn't—and why. >>Click Here to Listen to: Rick & Rick Review 'Justice League' (Approx. 20 min) Continue reading
Posted Nov 20, 2017 at GEN WOW RADIO
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The Ricks revisit "Stranger Things" Season Two episodes 3 through 5—and discuss a Duffer Brothers comment about the possibility that Hopper is a character from the 1987 Arnold Schwarzenegger sci-fi actioner "Predator." Continue reading
The Ricks revisit "Stranger Things" Season Two episodes 3 through 5—and discuss a Duffer Brothers comment about the possibility that Hopper is a character from the 1987 Arnold Schwarzenegger sci-fi actioner "Predator." 'Stranger Things 2'—Eps 3-5; and is Hopper a character from 'Predator'? >>CLICK HERE TO LISTEN TO: RICK &... Continue reading
Posted Nov 13, 2017 at GEN WOW RADIO
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Rick Mathieson & Rick Wootten tackle Thor: Ragnarok and Alibaba's record-shattering "11/11" "Singles Day" sales spectacular, which featured some unexpectedly popular toys this year. THOR: RAGNAROK & ALIBABA'S $25 BILLION 'SINGLES DAY' >>CLICK HERE TO LISTEN ON iTUNES<< (Approx. 4... Continue reading
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Rick Mathieson & Rick Wootten tackle Thor: Ragnarok and Alibaba's record-shattering "11/11" "Singles Day" sales spectacular. THOR: RAGAROK & ALIBABA'S $25 BILLION 'SINGLES DAY' >>CLICK HERE TO LISTEN TO 'THOR: RAGNAROK & SINGLES DAY'<< Continue reading
Posted Nov 12, 2017 at GEN WOW RADIO
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Is Amazon the new Sears? A recent article in The Atlantic postulates that the history of Sears Roebuck & Company predicts nearly everything Amazon is doing. It's a compelling case—but what does it mean? Continue reading