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Rick Mathieson
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Is Digital Outdoor the new TV spot? I've posed the question before, and more and more, it seems like the answer is an emphatic "Yes!" While TV is still the dominant form of media, digital outdoor in general - 3D... Continue reading
Posted Apr 7, 2015 at RICK MATHIESON: GENWOW.COM
Can someone who has never worked in advertising really cover it? Or is it even better that way? In the conclusion of my recent "exit interview" with legendary New York Times ad industry columnist Stuart Elliott, we discuss what it... Continue reading
Posted Apr 2, 2015 at RICK MATHIESON: GENWOW.COM
By now, we're all familiar with the rapid rise of the Internet, the mobile revolution, the emergence of social media and more. But beyond the technological changes and what they mean to the way we connect with consumers through new... Continue reading
Posted Mar 4, 2015 at RICK MATHIESON: GENWOW.COM
Content marketing may get a lot of buzz these days - but it's as old as advertising itself. In part two of my conversation with longtime New York Times advertising columnist Stuart Elliott, we continue to talk about how social... Continue reading
Posted Feb 17, 2015 at RICK MATHIESON: GENWOW.COM
Some of our favorite digital marketing innovations from the year just past, from the whimsical to the sublime. PAULIG MUKI: MUG SHOTS This coffee mug that uses heat from coffee to produce pictures, messages, quotes, comic strips or even today's... Continue reading
Posted Feb 5, 2015 at RICK MATHIESON: GENWOW.COM
Elliott has phoned home - much to everyone's surprise. The advertising world released a collective gasp when news hit that Stuart Elliott - the longtime advertising columnist for the New York Times - was accepting a buy-out package and would... Continue reading
Posted Feb 4, 2015 at RICK MATHIESON: GENWOW.COM
Maybe it says something that I leveraged a tagline from a 30-year-old TV campaign in referencing GE. Still (maybe the last) bastion of what passes for mass media these days, TV remains supreme. But i may no longer possess the... Continue reading
Posted Jan 19, 2015 at RICK MATHIESON: GENWOW.COM
Call it branded video's mischievous cousin (don't miss our Top 10 Branded Videos, too). Stuntvertising. Hell, call it whatever you like—just as long as the camera is rolling as you punk one of your customers so other people can laugh... Continue reading
Posted Jan 2, 2015 at RICK MATHIESON: GENWOW.COM
It's no secret video marketing is a red hot topic these days, from micro-videos to how-tos to promos to feature-length movies. But for us, our favorite brand videos tended to fall into one of two categories - narratives (ie, more... Continue reading
Posted Jan 1, 2015 at RICK MATHIESON: GENWOW.COM
3D projection mapping is the medium with the least exciting name and the most eye-popping impact. Also known as "spatial augmented reality" (a much better, but equally esoteric name), projection mapping is indeed technology that makes physical objects come to... Continue reading
Posted Dec 30, 2014 at RICK MATHIESON: GENWOW.COM
It goes without saying that the ALS Ice Bucket Challenge will top everyone's list for Best Social Media campaign of 2014 - as it should. So our little list should more properly be titled "Top 10 Social Media Campaigns of... Continue reading
Posted Dec 29, 2014 at RICK MATHIESON: GENWOW.COM
At last:The 2014 GEN WOW AWARDS are here - rounding up our picks for the best in digital marketing and advertising for the year. First up? Our top 10 favorites in Augmented Reality for the past year: GIRAFFAS 'VIRTUAL FOOTBALL'... Continue reading
Posted Dec 28, 2014 at RICK MATHIESON: GENWOW.COM
Land Rover, Land Rover, send some coolness right over. This augmented reality initiative enabled the auto brand to start building buzz early for the launch of its new Discovery Sport. The pros: Very cool.Using the Durovis Dive Headset, the solution... Continue reading
Posted Dec 16, 2014 at RICK MATHIESON: GENWOW.COM
REACH OUT & SELL SOMEONE: The Secrets to Successful Mobile Advertising 2015 - as Predicted in 2005. This is the second in a series where I look at 2015 mobile marketing predictions that I made in 2005, in my first... Continue reading
Posted Dec 14, 2014 at RICK MATHIESON: GENWOW.COM
Let’s just say I had a head start on my 2015 mobile marketing predictions. In 2005, my first book, BRANDING UNBOUND, hit bookshelves proclaiming a new era for marketing – one where the most measurable, personal and direct link to... Continue reading
Posted Nov 30, 2014 at RICK MATHIESON: GENWOW.COM
My bud Alex Bogusky tweeted about this yesterday, and I thought it was cool - a new app that integrates digital and physical worlds with handwritten notes you can send via snail mail. Let's face it, it's print and snail... Continue reading
Posted Nov 20, 2014 at RICK MATHIESON: GENWOW.COM
Meet the 'Momentcam': A new marketing effort from Huggies Korea that involves two clip-on cameras - one for mom, one for baby - that capture those everyday moments from the perspective of both mother and child. Hard not to love... Continue reading
Posted Nov 18, 2014 at RICK MATHIESON: GENWOW.COM
Who knew the Honda Civic had a mischievous side? I'm digging this new interactive video that brings you to an alternate universe where the Civic can seem less than civil. Bad Boy Drivers Wanted? Oh wait, wrong brand. How's your... Continue reading
Posted Nov 4, 2014 at RICK MATHIESON: GENWOW.COM
I'm just surprised it took so long. Read more about the SNL spoofs, here. NEW: JOIN OUR LINKEDIN GROUP Like us on Facebook Follow us on Twitter Listen in on iTunes Continue reading
Posted Oct 28, 2014 at RICK MATHIESON: GENWOW.COM
I just realized I'd posted about this on the GEN-WOW LinkedIn Group and Facebook Page, but not here. You have to love this Twitter campaign from Evian - and the stats it generated, including: • An 11X increase in Twitter... Continue reading
Posted Oct 12, 2014 at RICK MATHIESON: GENWOW.COM
I first blogged about P&G's "Like A Girl" campaign for Always back in July, when I found myself wondering if it will be viewed as an imitation of Unilever's long-running "Real Beauty" effort, or in its own right. The campaign... Continue reading
Posted Oct 12, 2014 at RICK MATHIESON: GENWOW.COM
I'm seriously digging this massive, indoor 3D projection mapping experience for Southwest Airlines' ambitious brand re-launch on September 8. Not surprisingly, Go2 Productions was behind the effort. Readers may remember I worked with Go2 on a powerhouse 3D projection mapping... Continue reading
Posted Sep 22, 2014 at RICK MATHIESON: GENWOW.COM
It may sound crazy, but it's not. Stealing a page from Netflix and others, BitTorrent is joining the original video content brigade with Children of the Machine, according to Motherboard. Set eleven years in the future, the series looks at... Continue reading
Posted Sep 1, 2014 at RICK MATHIESON: GENWOW.COM
You may not be up for the 33.9 million mile trip to the Red Planet, but who doesn't want their own Mars Rover? This new augmented reality app from NASA lets you control a Mars Rover right on your desk:... Continue reading
Posted Aug 12, 2014 at RICK MATHIESON: GENWOW.COM
"Sharknado 2: The Second One" touches down Wednesday - and Syfy has teamed up with Philips to make it even more ridiculous. Through a special mobile app called Syfy Sync and the Philips Hue connected lighting system, you can augment... Continue reading
Posted Jul 28, 2014 at RICK MATHIESON: GENWOW.COM