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Rick Mathieson
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If you were excited about 'Star Trek Beyond,' before, you're going to got into hyper drive over this new trailer for the wrap-around, multi-screen edition. This new format is called "Barco Escape," and it could soon join 3D & IMAX... Continue reading
Posted 5 days ago at Rick Mathieson: GENWOW
We're digging #MetMIRAGE, a 360-degree immersive 3D projection mapping experience at Metropolis at Metrotown in Vancouver. It's the latest work from Adrian Scott and the team at Go2 Productions, which we've used for a couple of award-winning 3D projection experiences.... Continue reading
Posted 6 days ago at Rick Mathieson: GENWOW
If this isn't a late April Fool's joke, it's either cool DOOH, or just plain DOH! What's your view? Join our LINKEDIN GROUP Like us on Facebook Follow us on Twitter Listen in on iTunes Continue reading
Posted 7 days ago at Rick Mathieson: GENWOW
It's all part of Vonage's "It's About Time" ad campaign, and it involves taking over a business park in Atlanta to help drive home how the telco bridges the gap between some of today's most amazing technological advancements and workplace... Continue reading
Posted Jul 18, 2016 at Rick Mathieson: GENWOW
It's hard not to love this Cyber Grand Prix-winning initiative promoting "El Gordo," an annual holiday lottery in Spain. While the rest of the industry obsessed over John Lewis' "Man on the Moon" last Christmas, "Justino" quietly went about its... Continue reading
Posted Jun 26, 2016 at Rick Mathieson: GENWOW
"Is filmmaking a uniquely human skill? Can a film made by a machine move you?" That's the question posed by the team behind Saatchi & Saatchi's "New Directors' Showcase" at Cannes. The result: "Eclipse," which was conceived, directed and edited... Continue reading
Posted Jun 23, 2016 at Rick Mathieson: GENWOW
The news from Cannes today found campaigns winning big for being particularly offbeat—risky even—with considerable success. First was word that REI won the Promo & Activation Grand Prix for the "ultimate 'anti-promotion.'" That would be the whole #OptOutside campaign from... Continue reading
Posted Jun 20, 2016 at Rick Mathieson: GENWOW
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I recently read a joke somewhere that when it comes to email marketing, you want to be a puppy dog in a room full of llamas. Because hey, everyone loves puppies and who wants to get spit at by a... Continue reading
Posted Jun 4, 2016 at Rick Mathieson: GENWOW
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The fact is, email marketing is a lot different than it was 10 years ago—or even two years ago. Mobile is the name of the game, which means responsive design plays an important role. According to YesMail, open rates for... Continue reading
Posted Jun 1, 2016 at Rick Mathieson: GENWOW
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Social media may get all the attention these days, but more marketers are gravitating back toward that original form of digital marketing: email. There's good reason: According to research from McKinsey and Company, email outperforms Facebook and Twitter in terms... Continue reading
Posted May 29, 2016 at Rick Mathieson: GENWOW
Call it The Internet of Stinks: The new NIVEA NOSE app will tell you what those around you may desperately want to, but won't. Just put your phone in the NIVEA NOSE protective case, stick your mobile phone in your... Continue reading
Posted May 15, 2016 at Rick Mathieson: GENWOW
Check out this spoof video from Project GramGram, which comes with some great tips for connecting with your dear old grandma—including using a fictitious new service that lets you send social media posts via snail mail, so you can update... Continue reading
Posted Apr 23, 2016 at Rick Mathieson: GENWOW
Yup, sounds about right. The idea here is to help those who don't get migraines to understand what those of us who do experience (minus the actual pain part). Call it VRetched. Or maybe just Virtual Hell. By whatever name,... Continue reading
Posted Apr 18, 2016 at Rick Mathieson: GENWOW
The man in the mirror has a deadly serious message for you. We love this PSA-based prank from We Save Lives, which campaigns against what it calls the 3 Ds: Drunk, Drugged and Distracted driving. This particular initiative (see YouTube... Continue reading
Posted Apr 13, 2016 at Rick Mathieson: GENWOW
Domino's does it again—this time with an app that lets you order pizza without really having to do much of anything. Just open the new "Zero Click" mobile app, and a 10-second countdown begins. Let it run out, and your... Continue reading
Posted Apr 10, 2016 at Rick Mathieson: GENWOW
We're still digging this TED video of HoloLens and Kinect inventor Alex Kipman as he shares his vision for the age of holograms. Of course, we haven't decided how much of this is overly staged to optimize for video capture... Continue reading
Posted Apr 4, 2016 at Rick Mathieson: GENWOW
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Ready for full-length augmented reality and virtual reality movies? In recent weeks I've been thinking a lot about what we are currently calling VR—namely branded entertainment intitiatives such MINI USA's ambitious cinematic shorts "Backwater" and "Real Memories," AT&T's "It Can... Continue reading
Posted Mar 23, 2016 at Rick Mathieson: GENWOW
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In part two of a recent GEN WOW Mobile Marketing Round table, I ask Rachel Pasqua, executive director of mobile marketing at New York City-based Organic about her upcoming book Mobile Marketing in An Hour A Day, and her insights into Kimberly Clark's plans to merge its social media and... Continue reading
Posted Mar 20, 2016 at GEN WOW RADIO
What's not to Like about Facebook Reactions? For some marketers, the answer may be plenty. For consumers, Facebook's new Reactions feature is a fun way to go beyond the Like button, enabling them to express their feelings about posts with... Continue reading
Posted Mar 19, 2016 at Rick Mathieson: GENWOW
While the Amazon brain trust puzzles over how to deliver boxes of books via drone, this Taiwanese beer brand is already headed your way—with beer. In this marketing stunt promoting Honey Beer (yes, beer brewed with honey), Bee drones were... Continue reading
Posted Mar 13, 2016 at Rick Mathieson: GENWOW
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IIf Augmented Reality holds so much more promise than Virtual Reality, are investments in developing VR-specific devices like Oculus Rift just a waste of time and money—especially when mobile phones can be used for both AR and VR? In the... Continue reading
Posted Feb 11, 2016 at Rick Mathieson: GENWOW
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It turns out the promise of virtual reality bites when compared to long-term prospects for augmented reality. At least that’s according to research from Manatt Digital Media that estimates the market for VR-based solutions will account for only $30 billion... Continue reading
Posted Feb 9, 2016 at Rick Mathieson: GENWOW
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It’s a logo like none other. Which is why there’s no way I could resist asking Rich Silverstein and other people central to its creation to appear on-camera to share insights on "The Seagate Living Logo"—the world’s first patent-pending corporate... Continue reading
Posted Jan 31, 2016 at Rick Mathieson: GENWOW
So much for "Happiness." As the marketing world obsesses over Coca-Cola's decision to trade out its hugely popular "Open Happiness" tagline to "Taste the Feeling"(see one of 25 new spots, above), it's been fun revisiting the commotion created over some... Continue reading
Posted Jan 24, 2016 at Rick Mathieson: GENWOW
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Is 2016 the year marketing and the Internet of Things finally enter a meaningful new phase? Don't bet on it. But there are some promising signs. In the days since CES, much has been made of the emergence of new... Continue reading
Posted Jan 21, 2016 at Rick Mathieson: GENWOW