This is Rick Mathieson's Typepad Profile.
Join Typepad and start following Rick Mathieson's activity
Join Now!
Already a member? Sign In
Rick Mathieson
Recent Activity
Check out this new packaging from Coca-Cola, which comes complete with removable wristbands that offer potential entry to music festivals. Talk about having a Coke and a smile. Read more here. Join our LINKEDIN GROUP Like us on Facebook Follow... Continue reading
Posted May 31, 2017 at Rick Mathieson: GENWOW
We're thinking VR might be overkill on a theme park ride, no? Read more here. Join our LINKEDIN GROUP Like us on Facebook Follow us on Twitter Listen in on iTunes Continue reading
Posted May 11, 2017 at Rick Mathieson: GENWOW
Good stuff from American Greetings. Read more here. Join our LINKEDIN GROUP Like us on Facebook Follow us on Twitter Listen in on iTunes Continue reading
Posted May 10, 2017 at Rick Mathieson: GENWOW
Who needs a Mannequin Challenge when you can do this, instead? Read more here. Join our LINKEDIN GROUP Like us on Facebook Follow us on Twitter Listen in on iTunes Continue reading
Posted May 9, 2017 at Rick Mathieson: GENWOW
First there were the NFC-powered album covers that enabled you to tap your mobile against the jacket and bring up a website featuring one of her singles. Now, Beatie Wolfe has launched a augmented reality live streaming experience promoting her... Continue reading
Posted May 8, 2017 at Rick Mathieson: GENWOW
... Mostly by not trivializing issues and by bringing people who are world's apart a little closer. Oh, and by being true to the role Heineken actually plays in the world—as an ice breaker. Pretty powerful stuff, actually. Read more... Continue reading
Posted Apr 30, 2017 at Rick Mathieson: GENWOW
Have to love this—plus the fact that the day of the movie premiere, Doritos and Marvel will host "Rock Out Loud" pop-up recording booths in LA and NY. No word yet on any special appearances by Groot. Continue reading
Posted Apr 29, 2017 at Rick Mathieson: GENWOW
You gotta love these April Fools Day pranks from Mickey D's and others (scroll down for more). For more on these and other brand goofing for April 1, 2017, check out Adweek's roundup here and The Verge's recap (including Snapchat's... Continue reading
Posted Apr 2, 2017 at Rick Mathieson: GENWOW
Image
In part two of this recent segment on the Jim Blasingame Show, we take a look at some of the amazing tools available to quickly and easily create visuals for social media posts. In part one, we talk about solutions... Continue reading
Posted Mar 24, 2017 at Rick Mathieson: GENWOW
Image
Okay, I'll admit it. I work with incredibly talented designers who whip up great visuals for me anytime I like. Rarely do I ever need to develop something on my own. But lately, I've been playing around with some popular... Continue reading
Posted Mar 22, 2017 at Rick Mathieson: GENWOW
Image
To bot, or not—it's suddenly an open question instead of a foregone conclusion. Chatbots are increasingly an on-again-off-again hot topic among big brands these days—but is the timing right for startups and SMBs to get in on the action? Once... Continue reading
Posted Mar 20, 2017 at Rick Mathieson: GENWOW
It's hard not to get amp'd over this trailer for the "Ghostbusters: Dimension" AR game. I can't tell how much of this is just video or actual game play, but if it's anything like this promo fro THE VOID and... Continue reading
Posted Mar 7, 2017 at Rick Mathieson: GENWOW
A new effort to launch the Toyota C-HR features an immersive, interactive theater experience that secretly films participants and their reactions. The idea: to drive home the notion of finding the perfect flow. According to Creativity, the idea behind "The... Continue reading
Posted Feb 28, 2017 at Rick Mathieson: GENWOW
This is an excellent new personalized video campaign from Drug Free Kids Canada. Parents can send personalized videos warning against driving while high to their kids. Just as the onscreen character is receiving text messages from their parents wondering where... Continue reading
Posted Feb 26, 2017 at Rick Mathieson: GENWOW
Hungering for a little face time while in virtual reality? Here are some fun, but currently impractical, ways to let others see what you're experiencing in virtual reality—and even see your face. Think green screen and 3D scans. You won't... Continue reading
Posted Feb 22, 2017 at Rick Mathieson: GENWOW
She's 58-years-old, and she's already been a police officer, an astronaut, and the President of the United States, too. But now, Barbie's a voice-interactive hologram. So that's fun. From the looks of it, her mannerisms seem oddly modeled off of... Continue reading
Posted Feb 21, 2017 at Rick Mathieson: GENWOW
Another finalist in Creativity's A-List Awards. Kind of makes you want to go for a little stroll, doesn't it. Continue reading
Posted Feb 20, 2017 at Rick Mathieson: GENWOW
After winning a Cannes Lion last summer, word's out that Lockheed Martin's 'Field Trip to Mars' is up for Creativity's A-List Awards. Well worth taking for a spin. Continue reading
Posted Feb 19, 2017 at Rick Mathieson: GENWOW
"Does Love Last Forever" is a hearing test disguised as a TV commercial. Will it top the brilliant UHAC "Hidden Hearing Test" spot from 2013? Let us know your thoughts—and the results of your test. Continue reading
Posted Feb 9, 2017 at Rick Mathieson: GENWOW
Still loving this adverprank promoting 'The Ring' sequel. Fans of the franchise are very familiar with its "First you watch it, then you die" conceit—though this would freak even those without the backstory. Sure, it's no "Devil's Due" or 'Telekinetic... Continue reading
Posted Jan 25, 2017 at Rick Mathieson: GENWOW
This little piece of Christmas spirit is from RBA. For every "Like" this video gets on Facebook, Honda will donate $1 to CHOC Children's and the PEdiatric Brain Tumor Foundation, up to $100,00. Well done by all. Continue reading
Posted Dec 22, 2016 at Rick Mathieson: GENWOW
Image
Quick: Does the sight of shoppers using their mobile phones in your store spark fear that they're showrooming (looking at your products and looking for better deals online)? Or does it fill you with holiday cheer, instead? In part one... Continue reading
Posted Dec 3, 2016 at Rick Mathieson: GENWOW
Image
So which is better for promoting your holiday offers this season: Email, search or social? In part one of this mid-October appearance on the Jim Blasingame Show, I talked about trends in online retail when it comes to mobile. Here... Continue reading
Posted Nov 18, 2016 at Rick Mathieson: GENWOW
Image
Is it time to dump that desktop this Christmas? In the run-up to the all-important online holiday shopping season, much has been made of mobile's ascendancy when it comes to holiday sales. But this year, I think we're going to... Continue reading
Posted Nov 15, 2016 at Rick Mathieson: GENWOW
Image
In the conclusion of our Summer 2016 digital marketing wrap-up on the Jim Blasingame Show, Jim and I talk marketing and the IoT. You know we're entering new territory when Amazon is rolling out a Dash button for Mentos. Jim's... Continue reading
Posted Aug 31, 2016 at Rick Mathieson: GENWOW