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Rick Mathieson
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Social media may get all the attention these days, but more marketers are gravitating back toward that original form of digital marketing: email. There's good reason: According to research from McKinsey and Company, email outperforms Facebook and Twitter in terms... Continue reading
Posted 2 days ago at Rick Mathieson: GENWOW
Call it The Internet of Stinks: The new NIVEA NOSE app will tell you what those around you may desperately want to, but won't. Just put your phone in the NIVEA NOSE protective case, stick your mobile phone in your... Continue reading
Posted May 15, 2016 at Rick Mathieson: GENWOW
Check out this spoof video from Project GramGram, which comes with some great tips for connecting with your dear old grandma—including using a fictitious new service that lets you send social media posts via snail mail, so you can update... Continue reading
Posted Apr 23, 2016 at Rick Mathieson: GENWOW
Yup, sounds about right. The idea here is to help those who don't get migraines to understand what those of us who do experience (minus the actual pain part). Call it VRetched. Or maybe just Virtual Hell. By whatever name,... Continue reading
Posted Apr 18, 2016 at Rick Mathieson: GENWOW
The man in the mirror has a deadly serious message for you. We love this PSA-based prank from We Save Lives, which campaigns against what it calls the 3 Ds: Drunk, Drugged and Distracted driving. This particular initiative (see YouTube... Continue reading
Posted Apr 13, 2016 at Rick Mathieson: GENWOW
Domino's does it again—this time with an app that lets you order pizza without really having to do much of anything. Just open the new "Zero Click" mobile app, and a 10-second countdown begins. Let it run out, and your... Continue reading
Posted Apr 10, 2016 at Rick Mathieson: GENWOW
We're still digging this TED video of HoloLens and Kinect inventor Alex Kipman as he shares his vision for the age of holograms. Of course, we haven't decided how much of this is overly staged to optimize for video capture... Continue reading
Posted Apr 4, 2016 at Rick Mathieson: GENWOW
Ready for full-length augmented reality and virtual reality movies? In recent weeks I've been thinking a lot about what we are currently calling VR—namely branded entertainment intitiatives such MINI USA's ambitious cinematic shorts "Backwater" and "Real Memories," AT&T's "It Can... Continue reading
Posted Mar 23, 2016 at Rick Mathieson: GENWOW
In part two of a recent GEN WOW Mobile Marketing Round table, I ask Rachel Pasqua, executive director of mobile marketing at New York City-based Organic about her upcoming book Mobile Marketing in An Hour A Day, and her insights into Kimberly Clark's plans to merge its social media and... Continue reading
Posted Mar 20, 2016 at GEN WOW RADIO
What's not to Like about Facebook Reactions? For some marketers, the answer may be plenty. For consumers, Facebook's new Reactions feature is a fun way to go beyond the Like button, enabling them to express their feelings about posts with... Continue reading
Posted Mar 19, 2016 at Rick Mathieson: GENWOW
While the Amazon brain trust puzzles over how to deliver boxes of books via drone, this Taiwanese beer brand is already headed your way—with beer. In this marketing stunt promoting Honey Beer (yes, beer brewed with honey), Bee drones were... Continue reading
Posted Mar 13, 2016 at Rick Mathieson: GENWOW
IIf Augmented Reality holds so much more promise than Virtual Reality, are investments in developing VR-specific devices like Oculus Rift just a waste of time and money—especially when mobile phones can be used for both AR and VR? In the... Continue reading
Posted Feb 11, 2016 at Rick Mathieson: GENWOW
It turns out the promise of virtual reality bites when compared to long-term prospects for augmented reality. At least that’s according to research from Manatt Digital Media that estimates the market for VR-based solutions will account for only $30 billion... Continue reading
Posted Feb 9, 2016 at Rick Mathieson: GENWOW
It’s a logo like none other. Which is why there’s no way I could resist asking Rich Silverstein and other people central to its creation to appear on-camera to share insights on "The Seagate Living Logo"—the world’s first patent-pending corporate... Continue reading
Posted Jan 31, 2016 at Rick Mathieson: GENWOW
So much for "Happiness." As the marketing world obsesses over Coca-Cola's decision to trade out its hugely popular "Open Happiness" tagline to "Taste the Feeling"(see one of 25 new spots, above), it's been fun revisiting the commotion created over some... Continue reading
Posted Jan 24, 2016 at Rick Mathieson: GENWOW
Is 2016 the year marketing and the Internet of Things finally enter a meaningful new phase? Don't bet on it. But there are some promising signs. In the days since CES, much has been made of the emergence of new... Continue reading
Posted Jan 21, 2016 at Rick Mathieson: GENWOW
You can stop looking for "Happiness" now. That's the word from Coca-Cola's new global CMO Marcos de Quinto, who says the decade-long "Open Happiness" campaign had become too preachy in promoting sharing and co-existence for his, er, tastes. So now,... Continue reading
Posted Jan 19, 2016 at Rick Mathieson: GENWOW
This is one game that's easier to play than avoid. We're all guilty of overusing tech industry buzzwords. And why not? They play a useful role as common shorthand that (conveniently) confers an aura of "cool" to those fluent in... Continue reading
Posted Jan 8, 2016 at Rick Mathieson: GENWOW
Call them "The Fab 15"—fifteen of the most innovative advertising initiatives of 2015. That is, fifteen that aren't otherwise captured in our "10 Best" lists in Mobile Marketing, Social Media, Augmented Reality, Virtual Reality, Brand Pranks and Brand Viral Videos.... Continue reading
Posted Dec 30, 2015 at Rick Mathieson: GENWOW
Mobile is where it’s at again this year, though we quibble with its definition these days. For instance, Facebook says nearly 80% of its ad revenue come from mobile advertising. But in our humble opinion, just because an ad is... Continue reading
Posted Dec 28, 2015 at Rick Mathieson: GENWOW
As I put it in my book THE ON-DEMAND BRAND, viral isn’t a strategy—it’s an outcome. While many people believe it’s a matter of simply posting a video and waiting for it to take off, success comes from share-worthy content... Continue reading
Posted Dec 21, 2015 at Rick Mathieson: GENWOW
I keep thinking Oxford Dictionaries was only pranking us by naming this emoji as its 2015 Word of the Year. Not the word “emoji,” mind you. Literally this symbol – “tears of joy.” But for those who have been doing... Continue reading
Posted Dec 14, 2015 at Rick Mathieson: GENWOW
Turns out all the crazy rumors were true: Social media marketing is more than just Facebook, YouTube & Twitter these days. For all the buzz we’d hear over the years about how this or that social platform is sure to... Continue reading
Posted Dec 1, 2015 at Rick Mathieson: GENWOW
Call it “The Year of Living Virtually.” In 2015, virtual reality slowly began its emergence from Gartner’s “trough of disillusionment” after early hype—embodied by names like Second Life, There and Vivacity—proved to be too much, too soon for many users... Continue reading
Posted Nov 20, 2015 at Rick Mathieson: GENWOW
Even Marty McFly knew augmented reality would be big this year. As 1989’s "Back to the Future II" showed us, 2015 would find Live AR movie promotions for "Jaws 19" and teens and adults using AR-enabled goggles along the lines... Continue reading
Posted Nov 17, 2015 at Rick Mathieson: GENWOW