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Rick Mathieson
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My bud Alex Bogusky tweeted about this yesterday, and I thought it was cool - a new app that integrates digital and physical worlds with handwritten notes you can send via snail mail. Let's face it, it's print and snail... Continue reading
Posted 7 days ago at RICK MATHIESON: GENWOW.COM
Meet the 'Momentcam': A new marketing effort from Huggies Korea that involves two clip-on cameras - one for mom, one for baby - that capture those everyday moments from the perspective of both mother and child. Hard not to love... Continue reading
Posted Nov 18, 2014 at RICK MATHIESON: GENWOW.COM
Who knew the Honda Civic had a mischievous side? I'm digging this new interactive video that brings you to an alternate universe where the Civic can seem less than civil. Bad Boy Drivers Wanted? Oh wait, wrong brand. How's your... Continue reading
Posted Nov 4, 2014 at RICK MATHIESON: GENWOW.COM
I'm just surprised it took so long. Read more about the SNL spoofs, here. NEW: JOIN OUR LINKEDIN GROUP Like us on Facebook Follow us on Twitter Listen in on iTunes Continue reading
Posted Oct 28, 2014 at RICK MATHIESON: GENWOW.COM
I just realized I'd posted about this on the GEN-WOW LinkedIn Group and Facebook Page, but not here. You have to love this Twitter campaign from Evian - and the stats it generated, including: • An 11X increase in Twitter... Continue reading
Posted Oct 12, 2014 at RICK MATHIESON: GENWOW.COM
I first blogged about P&G's "Like A Girl" campaign for Always back in July, when I found myself wondering if it will be viewed as an imitation of Unilever's long-running "Real Beauty" effort, or in its own right. The campaign... Continue reading
Posted Oct 12, 2014 at RICK MATHIESON: GENWOW.COM
I'm seriously digging this massive, indoor 3D projection mapping experience for Southwest Airlines' ambitious brand re-launch on September 8. Not surprisingly, Go2 Productions was behind the effort. Readers may remember I worked with Go2 on a powerhouse 3D projection mapping... Continue reading
Posted Sep 22, 2014 at RICK MATHIESON: GENWOW.COM
It may sound crazy, but it's not. Stealing a page from Netflix and others, BitTorrent is joining the original video content brigade with Children of the Machine, according to Motherboard. Set eleven years in the future, the series looks at... Continue reading
Posted Sep 1, 2014 at RICK MATHIESON: GENWOW.COM
You may not be up for the 33.9 million mile trip to the Red Planet, but who doesn't want their own Mars Rover? This new augmented reality app from NASA lets you control a Mars Rover right on your desk:... Continue reading
Posted Aug 12, 2014 at RICK MATHIESON: GENWOW.COM
"Sharknado 2: The Second One" touches down Wednesday - and Syfy has teamed up with Philips to make it even more ridiculous. Through a special mobile app called Syfy Sync and the Philips Hue connected lighting system, you can augment... Continue reading
Posted Jul 28, 2014 at RICK MATHIESON: GENWOW.COM
Is Weird Al's social success streak really everything it's made out to be? Much has been made about how Yankovic has been releasing a new song and video every day for the last several days to build buzz for his... Continue reading
Posted Jul 22, 2014 at RICK MATHIESON: GENWOW.COM
We're digging this new 3D-projection mapping display unit from DisplayMapper. Called a MirrorBox, the unit is billed as the "world's first" projection-mapped display unit for retail. Best of all - it works in daylight. And content updates are managed through... Continue reading
Posted Jul 22, 2014 at RICK MATHIESON: GENWOW.COM
You've no doubt seen the ubiquitous Coca-Cola cans with people's first names on them - Sarah, Joe, whatever. It's all part of this year's 'Share a Coke' campaign, in which over 150 common names are featured on Coca-Cola cans so... Continue reading
Posted Jul 21, 2014 at RICK MATHIESON: GENWOW.COM
I'm intrigued by P&G's new "Like A Girl" campaign for Always - and find myself wondering if it will be viewed an imitation of Unilever's long-running "Real Beauty" effort, or in its own right. Myself, I'm all for anything that... Continue reading
Posted Jul 9, 2014 at RICK MATHIESON: GENWOW.COM
Is it a bird? Is it a plane? ... Yes, it's a plane - flight 186 from New York, in fact. These billboards from British Airways get people looking at overhead flights - pointing out where the flight's origination and... Continue reading
Posted Jun 17, 2014 at RICK MATHIESON: GENWOW.COM
Here's looking at you - in a whole new way. Sephora's Milan store has a new AR mirror that enables shoppers to try on makeup without applying anything. Live AR like this represents a compelling application of AR at retail... Continue reading
Posted Jun 13, 2014 at RICK MATHIESON: GENWOW.COM
Giraffas isn't the own restaurant with an AR game for World Cup. Now, Cannes' newly minted 'Marketer of the Year' is in the game, too. Love the app (and the spot). But are you McLovin' Cannes' choice? If not, what... Continue reading
Posted Jun 11, 2014 at RICK MATHIESON: GENWOW.COM
I'm digging this vision video from augmented reality player Metaio, which foresees a world where thermal heat scanning wearables enable users turn any surface into an interactive touch screen interface. Think of the implications for communications, and then think further.... Continue reading
Posted May 28, 2014 at RICK MATHIESON: GENWOW.COM
Are you ready for some (of that other kind of) football? This branded augmented reality game from Brazil-based fast fooder Giraffas looks like a kick. It turns food trays into AR soccer (or "football") fields. Using an app on your... Continue reading
Posted May 15, 2014 at RICK MATHIESON: GENWOW.COM
It's rivalry made friendly. The latest in Coca-Cola's Happiness Campaign? Two vending machines on opposite sides of a sports stadium, where you can't get a Coke for yourself, but you could give one a fan of the opposing team. The... Continue reading
Posted May 13, 2014 at RICK MATHIESON: GENWOW.COM
And we aren't just talking photos from say, Instagram, here - it could be a message from a friend, a fun quote, a comic strip, today's weather - or really anything at all. It's a cool concept called a Paulig... Continue reading
Posted Apr 24, 2014 at RICK MATHIESON: GENWOW.COM
Call it "subli-motion" - "subliminal emotion" - designed to create "theater of the senses" at one of the world's most expensive restaurants. PSFK had a cool piece today on how Hard Rock Ibiza is using responsive projection mapping to enhance... Continue reading
Posted Apr 23, 2014 at RICK MATHIESON: GENWOW.COM
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SimpleDeal wants to make a deal - right now. GEN WOW readers may recall my recent interview with James McKinney, CEO of SimpleDeal - which looks to be a promising new hyper-local mobile app that connects restaurants with customers at... Continue reading
Posted Apr 15, 2014 at RICK MATHIESON: GENWOW.COM
Will "Dove: Patches" result in the first real blemish for the "Campaign for Real Beauty"? Longtime readers know I'm a big fan of the decade-long campaign, having written extensively about the program's efforts to boost women's self-esteem and perceptions of... Continue reading
Posted Apr 14, 2014 at RICK MATHIESON: GENWOW.COM
Okay, so it's a little gimmicky, but this SELFIE Mirror - "Self Enhancing Live Feed Image Engine" from iStrategy Labs, ostensibly enables the perfect, hands-free selfie every time. Though the practical applications for most consumers may be a bit of... Continue reading
Posted Apr 8, 2014 at RICK MATHIESON: GENWOW.COM