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Rick Mathieson
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In this episode: Nike embeds you within an in-store video game, "Avengers Infinity War" breaks the record for advance ticket sales, AI helps JFK deliver the speech he was never able to give, why some people would rather give up sex than social media—and Rick & Rick debate their favorite... Continue reading
Posted Apr 4, 2018 at GEN WOW RADIO
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It's here: The official Rick & Rick Review of Black Panther (4:05 ) and some of the nuttier product announcements from Mobile World Congress (:30) - including the Vhoop mobile hula-hoop you didn't know you needed (or not) (3:24). Continue reading
Posted Mar 16, 2018 at Rick & Rick
It's here: The official Rick & Rick Review of Black Panther (4:05 ) and some of the nuttier product announcements from Mobile World Congress—including the Vhoop mobile hula-hoop you didn't know you might not need. Continue reading
Posted Mar 12, 2018 at GEN WOW RADIO
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In a all new podcast, Rick Mathieson and Rick Wootten talk: Netflix's hit series, Altered Carbon: It's not as far fetched as you may think (:36) How to live inside HBO's "WestWorld" at SXSW (20:15) KFC's Royal FCK-up (5:20) NASA's... Continue reading
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It's an all-new episode as Rick Mathieson and Rick Wootten talk: Netflix's hit series, "Altered Carbon"—and why it's not as far fetched as you may think (:36) How to live inside HBO's "WestWorld" at SXSW KFC's Royal FCK-up (5:20) NASA's new Coca-Cola Insta-Slushie (10:28) The disconnect between the tech marketers... Continue reading
Posted Mar 6, 2018 at Rick & Rick
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It's an all-new episode as Rick Mathieson and Rick Wootten talk: Netflix's hit series, "Altered Carbon"—and why it's not as far fetched as you may think (:36) How to live inside HBO's "WestWorld" at SXSW KFC's Royal FCK-up (5:20) NASA's new Coca-Cola Insta-Slushie (10:28) The disconnect between the tech marketers... Continue reading
Posted Mar 5, 2018 at GEN WOW RADIO
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It's a Rick & Rick Rewind back to Super Bowl Sunday and the show we recorded the morning of the big game. In a special expanded episode, Rick Mathieson and Rick Wootten tackle the trends, economics and strategies around the advertising world's ultimate annual event. Continue reading
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It's a Rick & Rick Rewind back to Super Bowl Sunday and the show we recorded the morning of the big game. In a special expanded episode, Rick Mathieson and Rick Wootten tackle the trends, economics and strategies around the advertising world's ultimate annual event. Continue reading
Posted Feb 13, 2018 at Rick & Rick
It's a Rick & Rick Rewind back to Super Bowl Sunday and the show we recorded the morning of the big game. In a special expanded episode, Rick Mathieson and Rick Wootten tackle the trends, economics and strategies around the advertising world's ultimate annual event. Continue reading
Posted Feb 13, 2018 at GEN WOW RADIO
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What makes a Super Bowl meme most?In the latest episode of Rick & Rick Rick Mathieson and Rick Wootten look at Pringles' and Skittles' efforts to manufacture memes in their Super Bowl ads this year. Oh, and don't forget research on why Marvel's movies are so much better than DC movies, a new translation guide for Gen Z plus a whole lot more. Continue reading
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What makes a Super Bowl meme most? In the latest episode of Rick & Rick, Rick Mathieson and Rick Wootten look at Pringles' and Skittles' efforts to manufacture memes in their Super Bowl ads this year. Oh, and don't forget research on why Marvel's movies are so much better than DC movies, a new translation guide for Gen Z plus a whole lot more. Continue reading
Posted Feb 4, 2018 at Rick & Rick
What makes a Super Bowl meme most? Rick Mathieson and Rick Wootten look at Pringles' and Skittles' efforts to manufacture memes in this year's Super Bowl. Along the way, we'll take a look at the brands Republicans and Democrats love (to hate). Plus: Burger King's Net Neutrality adverprank, a Gen... Continue reading
Posted Feb 3, 2018 at GEN WOW RADIO
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See what Rick Mathieson and Rick Wootten have to say about Taco Bell's new trailer 'Web of Fries,' Facebook's new algorithm, KFC's freaky pot pie relaxation videos and more. Continue reading
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In this week's episode, Rick Mathieson and Rick Wootten talk about Taco Bell's new trailer 'Web of Fries,' our take on Facebook's new algorithm and what it means or doesn't mean for marketers and fake news, KFC's freaky pot pie relaxation videos and more. Continue reading
Posted Jan 28, 2018 at Rick & Rick
In this week's episode, Rick Mathieson and Rick Wootten talk about Taco Bell's new trailer 'Web of Fries,' our take on Facebook's new algorithm and what it means or doesn't mean for marketers and fake news, KFC's freaky pot pie relaxation videos and more. Get the full post at our... Continue reading
Posted Jan 27, 2018 at GEN WOW RADIO
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It's our big predictions episode as Rick Mathieson and Rick Wootten reveal their top 5 predictions (some tongue-in-cheek) for marketing, media and technology in the year ahead. What will 2018 have in store for AI, augmented reality, virtual reality, content marketing and more? Find out here. Continue reading
Posted Jan 26, 2018 at Rick & Rick
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It's our big predictions episode as Rick Mathieson and Rick Wootten reveal their top 5 predictions (some tongue-in-cheek) for marketing, media and technology in the year ahead. What will 2018 have in store for AI, augmented reality, virtual reality, content... Continue reading
It's our big predictions episode as Rick Mathieson and Rick Wootten reveal their top 5 predictions (some firmly tongue in cheek) for marketing, media and technology in the year ahead. What will 2018 have in store for AI, augmented reality, virtual reality, content marketing and more? Listen now to find... Continue reading
Posted Jan 14, 2018 at GEN WOW RADIO
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This special edition of Rick & Rick Rule the World looks at how Nike, Burger King, Coca-Cola, Ikea, Doritos, Wendy's and others are fueling fandemonium and driving sales through some absolutely blockbuster digital experiences spanning AR, VR, social, mobile, video, digital outdoor & more. Continue reading
Call it The Rick & Rick Awards: This special edition of Rick & Rick looks at how Nike, Burger King, Coca-Cola, Ikea, Doritos, Wendy's and others are fueling fandemonium and driving sales through blockbuster digital experiences spanning key categories, including: Augmented Reality Virtual Reality Mobile Marketing Social Media Adverpranks Viral... Continue reading
Posted Jan 9, 2018 at GEN WOW RADIO
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Ever heard of ASMR? If you haven't, you soon will. See what happens when Rick Mathieson does his best to elicit an "autonomous sensory meridian response" (the aforementioned ASMR). Once strictly the domain of Internet geeks, even celebrities are doing... Continue reading
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No fooling: It was another banner year for advertising pranks. Usually, but not always, this form of advertising is designed to create tension with unwitting subjects caught on video in order to drive home a point or to promote a... Continue reading
Ever heard of ASMR? If not, you will. Unfortunately. See what happens when Rick Mathieson does his best to activate what's called an autonomous sensory meridian response. An Internet trend, now celebrities are doing ASMR—which means marketers can't be too far behind. Click here to listen to: Rick & Rick:... Continue reading
Posted Dec 26, 2017 at GEN WOW RADIO
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Some began as Super Bowl spots, others as YouTube ad buys—all rank among the Top 10 Advertisements on YouTube for 2017. Then they met Rick & Rick. Continue reading
Posted Dec 21, 2017 at GEN WOW RADIO