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Rick Mathieson
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Is Weird Al's social success streak really everything it's made out to be? Much has been made about how Yankovic has been releasing a new song and video every day for the last several days to build buzz for his... Continue reading
Posted 1 hour ago at RICK MATHIESON: GENWOW.COM
We're digging this new 3D-projection mapping display unit from DisplayMapper. Called a MirrorBox, the unit is billed as the "world's first" projection-mapped display unit for retail. Best of all - it works in daylight. And content updates are managed through... Continue reading
Posted 11 hours ago at RICK MATHIESON: GENWOW.COM
You've no doubt seen the ubiquitous Coca-Cola cans with people's first names on them - Sarah, Joe, whatever. It's all part of this year's 'Share a Coke' campaign, in which over 150 common names are featured on Coca-Cola cans so... Continue reading
Posted yesterday at RICK MATHIESON: GENWOW.COM
I'm intrigued by P&G's new "Like A Girl" campaign for Always - and find myself wondering if it will be viewed an imitation of Unilever's long-running "Real Beauty" effort, or in its own right. Myself, I'm all for anything that... Continue reading
Posted Jul 9, 2014 at RICK MATHIESON: GENWOW.COM
Is it a bird? Is it a plane? ... Yes, it's a plane - flight 186 from New York, in fact. These billboards from British Airways get people looking at overhead flights - pointing out where the flight's origination and... Continue reading
Posted Jun 17, 2014 at RICK MATHIESON: GENWOW.COM
Here's looking at you - in a whole new way. Sephora's Milan store has a new AR mirror that enables shoppers to try on makeup without applying anything. Live AR like this represents a compelling application of AR at retail... Continue reading
Posted Jun 13, 2014 at RICK MATHIESON: GENWOW.COM
Giraffas isn't the own restaurant with an AR game for World Cup. Now, Cannes' newly minted 'Marketer of the Year' is in the game, too. Love the app (and the spot). But are you McLovin' Cannes' choice? If not, what... Continue reading
Posted Jun 11, 2014 at RICK MATHIESON: GENWOW.COM
I'm digging this vision video from augmented reality player Metaio, which foresees a world where thermal heat scanning wearables enable users turn any surface into an interactive touch screen interface. Think of the implications for communications, and then think further.... Continue reading
Posted May 28, 2014 at RICK MATHIESON: GENWOW.COM
Are you ready for some (of that other kind of) football? This branded augmented reality game from Brazil-based fast fooder Giraffas looks like a kick. It turns food trays into AR soccer (or "football") fields. Using an app on your... Continue reading
Posted May 15, 2014 at RICK MATHIESON: GENWOW.COM
It's rivalry made friendly. The latest in Coca-Cola's Happiness Campaign? Two vending machines on opposite sides of a sports stadium, where you can't get a Coke for yourself, but you could give one a fan of the opposing team. The... Continue reading
Posted May 13, 2014 at RICK MATHIESON: GENWOW.COM
And we aren't just talking photos from say, Instagram, here - it could be a message from a friend, a fun quote, a comic strip, today's weather - or really anything at all. It's a cool concept called a Paulig... Continue reading
Posted Apr 24, 2014 at RICK MATHIESON: GENWOW.COM
Call it "subli-motion" - "subliminal emotion" - designed to create "theater of the senses" at one of the world's most expensive restaurants. PSFK had a cool piece today on how Hard Rock Ibiza is using responsive projection mapping to enhance... Continue reading
Posted Apr 23, 2014 at RICK MATHIESON: GENWOW.COM
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SimpleDeal wants to make a deal - right now. GEN WOW readers may recall my recent interview with James McKinney, CEO of SimpleDeal - which looks to be a promising new hyper-local mobile app that connects restaurants with customers at... Continue reading
Posted Apr 15, 2014 at RICK MATHIESON: GENWOW.COM
Will "Dove: Patches" result in the first real blemish for the "Campaign for Real Beauty"? Longtime readers know I'm a big fan of the decade-long campaign, having written extensively about the program's efforts to boost women's self-esteem and perceptions of... Continue reading
Posted Apr 14, 2014 at RICK MATHIESON: GENWOW.COM
Okay, so it's a little gimmicky, but this SELFIE Mirror - "Self Enhancing Live Feed Image Engine" from iStrategy Labs, ostensibly enables the perfect, hands-free selfie every time. Though the practical applications for most consumers may be a bit of... Continue reading
Posted Apr 8, 2014 at RICK MATHIESON: GENWOW.COM
Somebody at Hootsuite really loves "Game of Thrones" (and really, who doesn't?). Just in time for last night's Season 4 premier, Hootsuite has put out this video of the show's opening sequence re-imagined as the battle between House Facebook, House... Continue reading
Posted Apr 7, 2014 at RICK MATHIESON: GENWOW.COM
Looks like Pepsi is taking augmented reality to the MAX in this new bus shelter in London. Meant to give commuters an unbelievable moment, the bus shelter is also a kind of prankvertisement in that it's meant to shock and... Continue reading
Posted Mar 20, 2014 at RICK MATHIESON: GENWOW.COM
GEN WOW readers know I dig AR in genera, and Live AR in particular. This implementation from a shopping center in Australia is a nice way to enable kids to engage in a lively AR experience that they can then... Continue reading
Posted Mar 19, 2014 at RICK MATHIESON: GENWOW.COM
Thanks, Frederick - the post has been updated! Thanks for the share!
"First Kiss" has gone from smooch to pooch. On the heels of word that the video - in which 20 complete strangers are asked to kiss on camera - had gone supernova and hit 11 million views in a matter... Continue reading
Posted Mar 14, 2014 at RICK MATHIESON: GENWOW.COM
Now if Coke could just get theaters to find something less loud to munch on than popcorn. A nice reminder to kindly shut up. Read more, here. NEW: JOIN OUR LINKEDIN GROUP Like us on Facebook Follow us on Twitter... Continue reading
Posted Mar 12, 2014 at RICK MATHIESON: GENWOW.COM
It's not every day you use the words "breakthrough" and "billiards" in the same sentence. But clearly, this next-generation pool table – which made its premiere this week at SXSW - promises to bring a whole new level of liveliness... Continue reading
Posted Mar 10, 2014 at RICK MATHIESON: GENWOW.COM
Okay, there's only video for one of these, but I think they both sound like a lot of fun. Oreo is launching a "Oreo Trending Vending Machine" that creates Oreos using 3D printing technology, to be launched at SXSW. The... Continue reading
Posted Mar 6, 2014 at RICK MATHIESON: GENWOW.COM
It's not every day a haircare ad blows you away. This digital signage from Apotek in Sweden senses incoming trains at this Stockholm subway station, and makes the poster model's hair react with dramatic flourish. Ad Age reports that agency... Continue reading
Posted Feb 27, 2014 at RICK MATHIESON: GENWOW.COM
From the WTF Dept: The weirdest, most hilariously frightening commercial I've ever seen. I don't know what EDEKA is. I don't know what Supergeil is. I don't know who Friedrich Liechtenstein is (...unless maybe he's the bastard child of TBWA\Chiat\Day's... Continue reading
Posted Feb 25, 2014 at RICK MATHIESON: GENWOW.COM