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Rick Mathieson
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SimpleDeal wants to make a deal - right now. GEN WOW readers may recall my recent interview with James McKinney, CEO of SimpleDeal - which looks to be a promising new hyper-local mobile app that connects restaurants with customers at... Continue reading
Posted yesterday at RICK MATHIESON: GENWOW.COM
Will "Dove: Patches" result in the first real blemish for the "Campaign for Real Beauty"? Longtime readers know I'm a big fan of the decade-long campaign, having written extensively about the program's efforts to boost women's self-esteem and perceptions of... Continue reading
Posted 2 days ago at RICK MATHIESON: GENWOW.COM
Okay, so it's a little gimmicky, but this SELFIE Mirror - "Self Enhancing Live Feed Image Engine" from iStrategy Labs, ostensibly enables the perfect, hands-free selfie every time. Though the practical applications for most consumers may be a bit of... Continue reading
Posted Apr 8, 2014 at RICK MATHIESON: GENWOW.COM
Somebody at Hootsuite really loves "Game of Thrones" (and really, who doesn't?). Just in time for last night's Season 4 premier, Hootsuite has put out this video of the show's opening sequence re-imagined as the battle between House Facebook, House... Continue reading
Posted Apr 7, 2014 at RICK MATHIESON: GENWOW.COM
Looks like Pepsi is taking augmented reality to the MAX in this new bus shelter in London. Meant to give commuters an unbelievable moment, the bus shelter is also a kind of prankvertisement in that it's meant to shock and... Continue reading
Posted Mar 20, 2014 at RICK MATHIESON: GENWOW.COM
GEN WOW readers know I dig AR in genera, and Live AR in particular. This implementation from a shopping center in Australia is a nice way to enable kids to engage in a lively AR experience that they can then... Continue reading
Posted Mar 19, 2014 at RICK MATHIESON: GENWOW.COM
Thanks, Frederick - the post has been updated! Thanks for the share!
"First Kiss" has gone from smooch to pooch. On the heels of word that the video - in which 20 complete strangers are asked to kiss on camera - had gone supernova and hit 11 million views in a matter... Continue reading
Posted Mar 14, 2014 at RICK MATHIESON: GENWOW.COM
Now if Coke could just get theaters to find something less loud to munch on than popcorn. A nice reminder to kindly shut up. Read more, here. NEW: JOIN OUR LINKEDIN GROUP Like us on Facebook Follow us on Twitter... Continue reading
Posted Mar 12, 2014 at RICK MATHIESON: GENWOW.COM
It's not every day you use the words "breakthrough" and "billiards" in the same sentence. But clearly, this next-generation pool table – which made its premiere this week at SXSW - promises to bring a whole new level of liveliness... Continue reading
Posted Mar 10, 2014 at RICK MATHIESON: GENWOW.COM
Okay, there's only video for one of these, but I think they both sound like a lot of fun. Oreo is launching a "Oreo Trending Vending Machine" that creates Oreos using 3D printing technology, to be launched at SXSW. The... Continue reading
Posted Mar 6, 2014 at RICK MATHIESON: GENWOW.COM
It's not every day a haircare ad blows you away. This digital signage from Apotek in Sweden senses incoming trains at this Stockholm subway station, and makes the poster model's hair react with dramatic flourish. Ad Age reports that agency... Continue reading
Posted Feb 27, 2014 at RICK MATHIESON: GENWOW.COM
From the WTF Dept: The weirdest, most hilariously frightening commercial I've ever seen. I don't know what EDEKA is. I don't know what Supergeil is. I don't know who Friedrich Liechtenstein is (...unless maybe he's the bastard child of TBWA\Chiat\Day's... Continue reading
Posted Feb 25, 2014 at RICK MATHIESON: GENWOW.COM
A couple of PSFK stories this past week have me wondering about what constitutes a "brand" in categories seen for so long now as immune to digital media disruption: Fashion and furniture. First up, news that a company called Electroloom... Continue reading
Posted Feb 21, 2014 at RICK MATHIESON: GENWOW.COM
Okay, we're going to get our geek on here for a sec. We actually tend to be more DC comics than Marvel Comics. Well, DC for comics and TV, Marvel for movies - but we digress. Either way, it's hard... Continue reading
Posted Feb 18, 2014 at RICK MATHIESON: GENWOW.COM
Two more major brands are getting in on the whole prankvertising thing - punking customers for fun and profit. First, the Head & Shoulders promotion pulls a hidden camera fast one on young men out on a first date with... Continue reading
Posted Feb 13, 2014 at RICK MATHIESON: GENWOW.COM
If you had any doubt about the power of branded entertainment, one look at the weekend's box office should change your mind, fast. The star-studded 3D LEGO Movie is the biggest movie of the year so far, and the second... Continue reading
Posted Feb 10, 2014 at RICK MATHIESON: GENWOW.COM
Forget parody ad campaigns. Check out this TMZ YouTube video about Dumb Starbucks - which appears to be a parody coffee shop that has sparked a social media sensation. How do you think it will end? And can a Dumb... Continue reading
Posted Feb 10, 2014 at RICK MATHIESON: GENWOW.COM
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In part one of my interview with SimpleDeal CEO James McKinney, we heard about how this new app connects passersby with restaurants right at the point of maximum interest. In part two, we'll hear more about what it means to... Continue reading
Posted Feb 7, 2014 at RICK MATHIESON: GENWOW.COM
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I'm digging SimpleDeal, which looks to be a promising new hyper-local mobile app that connects restaurants with customers at the point of maximum interest. Unlike apps for setting reservations, receiving daily deals, pre-ordering meals and so on, SimpleDeal acts like... Continue reading
Posted Feb 5, 2014 at RICK MATHIESON: GENWOW.COM
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In the third and final segment from my guest appearance on the Jim Blasingame Show the other day, we talk my recent collaboration with Luke Sullivan, author of Hey Whipple, Squeeze This - and a host of other authors -... Continue reading
Posted Jan 27, 2014 at RICK MATHIESON: GENWOW.COM
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In part two of my guest appearance on the Jim Blasingame Show the other day, we get to the part where we discuss some of the digital innovation brands are bringing to this year's Super Bowl "Ad Bowl." As I'm... Continue reading
Posted Jan 23, 2014 at RICK MATHIESON: GENWOW.COM
I share a lot of behind-the-scenes secrets on Dove's "Campaign for Real Beauty" in my book THE ON-DEMAND BRAND. Now in its 10th year, the campaign has a new hit with the short film, "Selfie." Share with the women and... Continue reading
Posted Jan 22, 2014 at RICK MATHIESON: GENWOW.COM
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In Part 1 and Part 2 of we learned about social retailing pilots for Nanette Lepore and Bloomingdales that resulted in a 3x increase in sales. In Part 3 we learned about how social media can get shoppers into stores... Continue reading
Posted Jan 22, 2014 at RICK MATHIESON: GENWOW.COM
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I was on the Jim Blasingame Show the other day to talk Super Bowl advertising and digital marketing trends in 2014. It's always fun to do the show, which is syndicated to Forbes Radio and deals primarily with small business.... Continue reading
Posted Jan 21, 2014 at RICK MATHIESON: GENWOW.COM