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Rick Mathieson
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Rick Mathieson & Rick Wootten continue counting down their favorite science fiction films of all time with a look at "The 13th Floor" and "Inception." Both explore the nature of reality from what may appear to be very different entry... Continue reading
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Rick & Rick continue counting down their favorite science fiction films of all time with a look at "The 13th Floor" and "Inception." Both explore the nature of reality from what may appear to be very different entry points—computers and dreams. But in fact, both movies offer faithful interpretations of... Continue reading
Posted yesterday at GEN WOW RADIO
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RICK & RICK: TOP 10 FAVORITE SCI-FI MOVIES Rick & Rick Rule the Box Office: A thoroughly biased list of the Top 10 sci-fi movies ever. You're welcome. >>CLICK HERE TO LISTEN ON ITUNES<< (approx. 11 mins, 15 sec) SOME... Continue reading
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Rick & Rick talk about sentimental TV spots and it sparks a senior moment when they can't quite remember the name of a certain song from years gone by. RICK & RICK CAN'T REMEMBER >>CLICK HERE TO LISTEN ON ITUNES<<... Continue reading
RICK & RICK: TOP 10 FAVORITE SCI-FI MOVIEs Rick & Rick Rule the Box Office: A thoroughly biased list of the Top 10 sci-fi movies ever. You're welcome. CLICK HERE TO LISTEN ON ITUNES (approx. 11 mins, 15 sec) SOME OF THE MOVIES IN PART ONE The Omega Man 12... Continue reading
Posted Oct 14, 2017 at GEN WOW RADIO
Rick & Rick talk about sentimental TV spots and it sparks a senior moment when they can't quite remember the name of a certain song from years gone by. RICK & RICK CAN'T REMEMBER >>CLICK HERE TO LISTEN ON ITUNES<< Continue reading
Posted Oct 14, 2017 at GEN WOW RADIO
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Winding down their conversation about the marketing for "It," Rick & Rick pivot to a show that's clearly influenced by Stephen King and 1980's horror movies: "Stranger Things," which returns to Netflix for its second season on October 27. Are... Continue reading
Winding down their conversation about the marketing for "It," Rick & Rick pivot to a show that's clearly influenced by Stephen King and 1980's horror movies: "Stranger Things," which returns to Netflix for its second season on October 27. Are you ready to return to the Upside Down? RICK &... Continue reading
Posted Oct 14, 2017 at GEN WOW RADIO
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"It" is a hit. But why? In a podcast recorded during the movie's big opening weekend, Rick Mathieson and Rick Wootten talk about marketing campaign behind "It," which includes an ambitious VR experience, guerrilla marketing and more. But was any... Continue reading
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"It" is a hit. But why? In a podcast recorded during the movie's opening weekend, Rick Mathieson and Rick Wootten talk about marketing campaign behind "It," which includes an ambitious VR experience, guerrilla marketing and more. But was any of it even necessary? Or was this a movie that was... Continue reading
Posted Sep 17, 2017 at GEN WOW RADIO
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Ah, Millennials. As Rick & Rick continue their rants, raves and ruminations on marketing, media and popular culture, they turn their attention to a recent ADWEEK article citing research that finds 44% of Millennials think of their pets as 'starter... Continue reading
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Ah, Millennials. As Rick & Rick continue their rants, raves and ruminations on marketing, media and popular culture, they turn their attention to a recent ADWEEK article citing research that finds 44% of Millennials think of their pets as 'starter children.' Anyone who's ever had a child knows just how... Continue reading
Posted Sep 9, 2017 at GEN WOW RADIO
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Welcome to 'Rick & Rick Rule the World!' In this all-new Gen Wow iTunes podcast series, everybody's favorite Rickheads rant, rave and otherwise ruminate on whatever's hitting their Geeks-&-Mad Men radars these days. Our Ricks include Rick Mathieson—writer, author and... Continue reading
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Welcome to 'Rick & Rick Rule the World!' In this all-new Gen Wow podcast series, everybody's favorite Rickheads rant, rave and otherwise ruminate on whatever's hitting their Geeks-&-Mad Men radars these days. Our Ricks include Rick Mathieson—writer, author and executive creative director at iMathieson, and Rick Wootten—vice president of marketing... Continue reading
Posted Sep 6, 2017 at GEN WOW RADIO
We're seriously digging the looks of Recoil, a mixed-reality "Call of Duty"-meets Laser Tag -style first-person shooter from Skyrocket that you play in the real world. Judging from the video from IGN at ComicCon, it's kinda like I'd imagine Pokémon... Continue reading
On the heels of our recent post about Amazon Go, it's worth noting this automated convenience stores powered by WeChat. There's no checkout. Instead, customers scan QR codes to enter the store, select products, then pay using their WeChat mobile... Continue reading
It's hard not to love this 3-minute, CGI-animated short from college students Jacob Mann and Ashley Anderson. “Once we had the idea that you could represent love as a flame, we decided to do a romantic love story,” Anderson tells... Continue reading
Sometimes it pays to listen. At least, that was the case with this Facebook campaign promoting a Guns & Roses concert. Knowing full well that 90 percent of Facebook users watch videos with audio turned off, AMEX snuck in a... Continue reading
You knew somebody would eventually do it—and from the looks of it, Trixi Studios did it up right. Using Apple's ARKit, the animation studio emulated the experience of A-ha's famous '80s music video "Take on Me." According to Vocativ, it... Continue reading
We're McLovin' this new promotion from Mickey D's, which turns their recyclable drink trays into boom boxes for your iPhone. It's not the first time this has been done, of course—Coca-Cola once famously turned a magazine print ad into a... Continue reading
A simple, smart application of AR to learn how to do something we personally have had no hope of learning through any other mechanism thus far. This particular effort uses Apple's ARKit, and so far at least, it looks promising.... Continue reading
We didn't see the dancing hotdog on Snapchat until this last weekend, and we've been having fun with it ever since (see this YouTuber's video above to see what it looks like). Simple and subversive at the same time. Learn... Continue reading
Talk about a Coke and a smile. Longtime readers know we're huge fans of Coca-Cola marketing (though we're NOT happy to hear Coke Zero is getting replaced by Coke Zero Sugar ... but we digress). Check out this new website,... Continue reading
From the WTF Dept: There's a National Fried Chicken Day. From the WTF Dept: There's a al Fried Chicken Day. Oh, and this Funny or Die video captures what happens when a robot Harland ("Human Assisted Animatronic Linguistic Networked Device")... Continue reading
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As goes Whole Foods, so goes the future of grocery stores? A lot has been made of Amazon's recent announcement that it will acquire Whole Foods for a whopping $13.7 billion (insert your own "Whole Paycheck" joke here). Many have... Continue reading