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Cream Editorial
London
Cream Editor (www.creamglobal.com)
Interests: marketing, design, media, technology, weird and wonderful things, bizarre campaigns, disastrous deals, embarrassed pets in clothes
Recent Activity
Nivea Men gives football fans their very own Man of the Match experience
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Now I’m not the biggest football fan. But I’m a girl, so that’s a given. For men, I can only imagine that to have your name chanted by a packed stadium of adoring football fans is an experience that every... Continue reading
Posted yesterday at Cream Blog - commentary on the art and science of media
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What's going on, on the highstreet?
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Turns out that shoppers really do care about the demise of the high street but they still won't shop there. Check out this infographic from creative agency Live & Breathe for a snapshot into the views of UK consumers and... Continue reading
Posted 5 days ago at Cream Blog - commentary on the art and science of media
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“Sex. Clothes. Popularity. Is there a problem here?”
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“Sex. Clothes. Popularity. Is there a problem here?” - Alicia Silverstone, Clueless A commercial brand using content to bolster their bottom line is nothing new; it’s marketing. But as publishers and brands explore new revenue streams and better ways to... Continue reading
Posted 7 days ago at Cream Blog - commentary on the art and science of media
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Havas Meaningful Brands Index: infographic
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Google is the world’s ‘most meaningful brand’ in the world, followed by Samsung, Microsoft, Nestlé and Sony, according to Havas Media Group’s 2013 Meaningful Brand Index (MBi). This year’s MBi also featured Ikea, Dove, Nike, Wal-Mart and Danone, rounding-out the... Continue reading
Posted 7 days ago at Cream Blog - commentary on the art and science of media
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APAC has largest audience of daily online gamers
Nearly 671 million people worldwide played a game online via a desktop PC or laptop in April 2013, 145 million of which were playing on a daily basis, according to the latest Comscore figures. Asia-Pacific had the largest daily online... Continue reading
Posted 7 days ago at Cream Blog - commentary on the art and science of media
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Mobile marketing – why it’s time to get personal
Beyond the screen, our mobile devices are reflections of ourselves. They are mirrors for who we are, what we care about, how we spend our time, who we want to be. These vivid reflections are based on the apps we... Continue reading
Posted Jun 5, 2013 at Cream Blog - commentary on the art and science of media
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SEO vs Content: Why you should stop trying to second-guess Google
The science of search engine optimisation (SEO) has changed dramatically since the early days, where it was de rigeur to employ a series of techniques to attempt to fool – or at east second-guess – the search engines. And this... Continue reading
Posted Jun 5, 2013 at Cream Blog - commentary on the art and science of media
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Why brands now approach sports sponsorship with caution
Sports sponsorship has always had glamourous appeal – which brand doesn’t want to increase its status by being linked to competitiveness, action and success? But of course for all the high octane thrill and drama often associated with sponsoring a... Continue reading
Posted May 28, 2013 at Cream Blog - commentary on the art and science of media
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M&M Global Awards 2013 adds two new categories
The M&M Global Awards is extending the deadline for awards entries until June 10 as it introduces two new categories: The Sports Performance Award and The Global Viral Excellence Award. Now in its 24th year, the M&M Global Awards are... Continue reading
Posted May 24, 2013 at Cream Blog - commentary on the art and science of media
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Look who’s gaming
The explosion of casual gaming and mobile devices is pointing towards a perfect storm for advertisers. Oscar Diele, Vice President of Global Brands at Spil Games, looks at why brands need to be taking gaming seriously as a media channel.... Continue reading
Posted May 22, 2013 at Cream Blog - commentary on the art and science of media
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#Trending: Infographic
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The guys over at Crab Creative have produced a nifty infographic into social networking and device usage among adults - it's full of lots of great stats, so check it out: Continue reading
Posted May 22, 2013 at Cream Blog - commentary on the art and science of media
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Picking apart Big Data
Everyone’s talking about ’big data’ these days: politicians, academics and, of course, businesses – especially those involved in digital marketing and advertising. However, despite all the discussion it seems that a number of questions remain – with a main one... Continue reading
Posted May 21, 2013 at Cream Blog - commentary on the art and science of media
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You try to frighten me. Admit so, sir. This is some new form of torture.
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You try to frighten me. Admit so, sir. This is some new form of torture. - Alex in Stanley Kubrick's A Clockwork Orange For the last 10 years, media watchers and content creators have been talking about how consumers are... Continue reading
Posted May 14, 2013 at Cream Blog - commentary on the art and science of media
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“I'm with the brand” – Pop Culture in Advertising
You may have noticed an interesting trend recently - brands are enlisting musicians as creative directors. Justin Timberlake is at Bud Light, Lady Gaga has been at Polaroid for a while, and Swizz Beats is on the board at Monster... Continue reading
Posted May 10, 2013 at Cream Blog - commentary on the art and science of media
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Starcom Mediavest Group scoops FOMG 2013 ‘Agency Network of the Year’
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Starcom Mediavest Group has been crowned ‘Agency Network of the Year’ at The Festival of Media Global 2013 Awards, held in Montreux, Switzerland on April 30. ‘Agency of the Year’ was awarded to Starcom Mediavest Group US, which scooped awards... Continue reading
Posted May 2, 2013 at Cream Blog - commentary on the art and science of media
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The longest social kiss by L'oreal Paris
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To launch L'oreal Paris' new line of lipsticks Rouge Caresse in Israel, Ecaliptoos aimed to create the longest social kiss on Facebook using audio sounds, by giving fans the opportunity to record their own kiss and send it over to... Continue reading
Posted Apr 29, 2013 at Cream Blog - commentary on the art and science of media
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Online Advertising: Questions of Time
It's difficult to talk about time without stumbling into cliched phrases, but it seems right to talk about the importance of time for two reasons. The importance of time-spent cropped up in a recent survey conducted by the IPA that... Continue reading
Posted Apr 26, 2013 at Cream Blog - commentary on the art and science of media
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2020: When online advertising meets mathematics
A City or Wall Street worker of the 1980s who saw today’s financial markets would be, most likely, gobsmacked. For the most part, the ‘gut feels’ and instinct-based trading of yesteryear have been replaced by intricate computer-based financial modeling and... Continue reading
Posted Apr 24, 2013 at Cream Blog - commentary on the art and science of media
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The year ahead for images
In 2013 it’s believed the smartphone will become an everyday object worldwide*. It’s believed that sales will hit one billion over the next 12 months – an impressive milestone in the mobile world. It’s certainly a true testament to the... Continue reading
Posted Apr 24, 2013 at Cream Blog - commentary on the art and science of media
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Google Gambles On Glass
Consumers are becoming so demanding - "I want this and I want that. I need to be able to access content and the internet anytime, anywhere". Wearable technology is becoming a massive craze, but just how easy will it be... Continue reading
Posted Apr 16, 2013 at Cream Blog - commentary on the art and science of media
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Old Spice returns with comical soap ad
I’m a big fan of Old Spice advertising and – I mean, ‘Man Your Man Could Smell Like’ and ‘Muscle Music’ were so entertaining and great examples of innovation and ROI. So here’s the latest Old Spice offering – this... Continue reading
Posted Apr 10, 2013 at Cream Blog - commentary on the art and science of media
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The Quest for Provocation
It's a fact of life - the same route to work, the same coffee shop, the same issues pilling up in the in-tray - we can’t avoid the comfort of the familiar. Without realising it we all get very good... Continue reading
Posted Mar 26, 2013 at Cream Blog - commentary on the art and science of media
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Harlem Shake vs Gangnam Style: The Ultimate Twitter Showdown
Harlem Shake and Gangnam Style – if I’ve lost you already then I’ve only got one thing to say: Where have you been hiding for the last year?! Both have taken the world of online video and social media by... Continue reading
Posted Mar 20, 2013 at Cream Blog - commentary on the art and science of media
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Advertising to the over 40s – the new rules of engagement
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They say these days that the 40s are the new 30s and that for advertisers, chronological age is becoming less and less of a measure by which to segment audiences. This idea was brought front of mind to me recently... Continue reading
Posted Mar 19, 2013 at Cream Blog - commentary on the art and science of media
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Secrets of a publishing renegade
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It takes a tremendous amount of passion to do innovative things every day – and if there's anyone that has that passion, it's publishing legend and editor-in-chief Jane Pratt of xoJaneand xoVain (both Say Media properties). At her talk at... Continue reading
Posted Mar 19, 2013 at Cream Blog - commentary on the art and science of media
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