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Cream Editorial
London
Cream Editor (www.creamglobal.com)
Interests: marketing, design, media, technology, weird and wonderful things, bizarre campaigns, disastrous deals, embarrassed pets in clothes
Recent Activity
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Argentine job search company ZonaJobs and FCB Buenos Aires have unveiled a new campaign that, in a humourous way, focuses on one of the brand's key characteristics: understanding millennials and the way they fit into the labour market. The campaign... Continue reading
IPG's Initiative has come out on top as the best performing agency network on the Festival of Media LatAm Awards 2017 shortlist, with 25 campaigns featured across 13 different categories including Best Communications Strategy, The Effectiveness Award, Best Use of... Continue reading
Great results in the A Levels recently – which means lots of new students, which for you, as brand marketers, means the chance to connect with a new generation of consumers with money to spend. But for me, and the... Continue reading
Pop-ups are proving to be the key to delivering hyper-personalised customer retail experiences, says Fiona Tindall, Head of Domestic Retail at Blackjack Promotions Continue reading
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Inspired by its minimalist Pictos campaign, McDonald's has gone one step further in a new print campaign for the night birds. The creative, by TBWA\Paris, sees flashes of light glow together to take the shape of some of its most... Continue reading
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MediaCom has swept the board at the M&M Global Awards 2017, taking home the golden hat-trick of Grand Prix Awards at a glittering awards ceremony held last night (Thurs 7th Sept) at The British Museum in London, under the new... Continue reading
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From smart watches to fitness-tracking bands to Google Glass, wearable tech is taking the world by storm. Marketers are waking up to the opportunities in using valuable data to push contextualised content via this medium. So what are the most... Continue reading
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Building on the success of its multi award-winning 'Sea Hero Quest' campaign, Deutsche Telekom has upped the ante and revealed a VR sequel to the project. Sea Hero Quest originally started out as a mobile game that challenged and recorded... Continue reading
There’s not just an ethical reason, but also a growing commercial imperative for brands to assume a people-first approach and stop using stereotypes in their advertising, says Sally McLaren, director at Sense. Continue reading
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"I may not look like I suck, but I do" is one of the opening lines to a new PSA ad created by Possible for the Lonely Whale Foundation. Not words you'd expect to come out of a group of... Continue reading
Rather than tracking down victims like a ruthless serial killer, it’s time to dial down the data-fuelled ad tech machine and think more creatively and relevantly, says Collective’s Creative Director Alex Burn. Continue reading
With mental health increasingly in the public eye and celebrities and royals alike speaking out about their personal experiences, it is becoming less and less of a taboo subject. Jess McGillivray, Account Director at market-ing agency Sense, asks whether brands have an ethical and social responsibility to-wards mental health, and if so how they should approach this sensitive subject. Continue reading
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When it comes to advertising for the automotive sector, brands can't go wrong with a good stunt. Remember back in 2013 when Volvo used Jean-Claude Van Damme to perform 'The Epic Split' as part of its 'Live Test Series' to... Continue reading
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We all know the power of influencer marketing but why has it become such a popular marketing tactic? According to a new infographic by Influencer Marketing Hub, there's a bunch of reasons why – so much so that 67% of... Continue reading
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To celebrate the cinematic release of The Emoji Movie, Sony teamed up with Lamar Advertising for a quirky and fun digital out of home campaign that automatically displays a contextually relevant ad triggered by the current traffic and weather conditions.... Continue reading
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Anyone working in our industry knows the power of video marketing for getting your brand message out to the masses but we stumbled across an interesting infographic put together by websitebuilder.org.uk that uncovers some fascinating insights about video that you... Continue reading
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What happens when perceptions of sexual and gender identity are put to the test? As a partner to Pride across the country, Canadian telecoms provider Fido, along with ad agency TAXI, invited a bunch of people to play a game... Continue reading
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British Airways (BA) has unveiled a new video online, which features a bunch of notable British faces 'auditioning' for a role in its new flight safety video. In partnership with Comic Relief, the video features Gordon Ramsey, Thandie Newton, Sir... Continue reading
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MediaCom is leading the charge for agency networks with 31 shortlisted entries for the M&M Global Awards 2017, while Proctor & Gamble tops the global advertisers list with 10. Other stand out agency networks in the shortlist for this year's... Continue reading
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Air New Zealand has made a bit of a name for itself when it comes to safety videos and hasn’t been afraid to splash out big budgets to get the likes of Anna Faris, Rhys Darby and Elijah Wood involved... Continue reading
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The Festival of Media Awards, a platform for celebrating innovation and creativity, is setting sail to North American shores with the launch of a dedicated awards programme for the best media campaigns from Canada and the US. The Festival of... Continue reading
The Festival of Media LatAm Awards 2017 entry deadline has been extended until Thursday 27th July so if you haven’t entered your work yet, then what are you waiting for… The Festival of Media LatAm Awards are all about celebrating... Continue reading
It’s time brands and agencies stopped treating mobile advertising as the poor relation of TV and cinema and started crafting ads for mobile consumption, says Alex Burn, Creative Director at Collective. Continue reading
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With Gay Pride celebrations in full swing in various cities across the globe, it's worth brands taking note of this consumer segment - which, in the US alone, controls nearly a trillion dollars in spending power. However, this influential and... Continue reading
How do toy companies navigate the gender minefield and also maximise sales? Nick Swift at Sense says it’s time to play! Continue reading