This is Cream Editorial's Typepad Profile.
Join Typepad and start following Cream Editorial's activity
Join Now!
Already a member? Sign In
Cream Editorial
London
Cream Editor (www.creamglobal.com)
Interests: marketing, design, media, technology, weird and wonderful things, bizarre campaigns, disastrous deals, embarrassed pets in clothes
Recent Activity
Image
36% of consumers like a brand more when they run ads that break gender stereotyping and 25% are more likely to make a purchase from that brand as a result, according to some research we stumbled across from Choozle. The... Continue reading
Image
Meat & Livestock Australia (MLA) is causing a bit of stir with the release of its annual Summer Lamb campaign, by turning Australia's divided political climate into a Broadway-style satirical musical. The ad, based on the 1961 musical West Side... Continue reading
Image
A new year brings a new batch of opportunities and challenges but which trends should marketers have on their radar for 2018? The folks at MDG Advertising have identified five big marketing trends to watch in 2018 and have pulled... Continue reading
Image
Jumping on the popular Snapchat filter trend, Costa Rican TV and internet service provider Cabletica has released a new series of print ads, created by agency Jotabequ, using the popular filters to send out a message on the importance of... Continue reading
With Christmas now less than a week away, we take a look at the top 10 Christmas ads in the UK, according to YouTube*. Not surprisingly, it is the retailers who dominate the majority of the list with tech giant... Continue reading
Image
Following the news of Harvey Weinstein and the subsequent #MeToo hashtag sweeping the globe, Violence Against Women and Girls (VAWG) is high on everyone’s agenda. With one in four women in the UK still being affected and up to 70%... Continue reading
Joel Davis, CEO and Founder of Mighty Social, looks at what formats and approaches will dominate the social media marketing game in 2018? Continue reading
Image
According to the World Health Organisation, Lima is the second most polluted city in Latin America. To promote the benefits of natural gas to mitigate this situation, McCann Lima has created an innovative OOH campaign for Peruvian gas company CALIDDA... Continue reading
Image
Considering targeting ‘The Student Market’? Think again, says James Rix, founder of Street PR, who recommends a far more targeted, authentic strategy to engaging your loyal customers of the future. Continue reading
Image
Omnicom Media Group has been named ‘Media Group of the Year’ at the inaugural Festival of Media North America Awards 2017 after an impressive performance across the board at last night’s award ceremony. PHD Worldwide was crowned ‘Agency Network of... Continue reading
Ad blocking, brand safety, transparency, viewability; there are so many digital advertising challenges, but should we also be recognising the effects of hyper media consumption – and why an increasing focus on content might just be our saviour, asks Paul Lowrey, Digital Strategy Director, Time Inc. UK? Continue reading
Image
Samsung is set to make British TV history tonight (Nov 24th) with what it claims will be the longest single-shot TV ad ever aired in the UK. To mark the launch of its QuickDrive washing machine, the new ad is... Continue reading
Image
With Black Friday 2017 just a few days away, we stumbled across a new infographic created by Partner.Everdata that offers a bunch of interesting facts, stats and predictions that marketers need to know about the biggest shopping day of the... Continue reading
Image
In an effort to make sure employees complete their client timesheets, BBDO Canada has conjured up a brilliant new initiative that takes advantage of the 18 minutes of otherwise wasted time staff members spend each day... 'Time$hits' is a revolutionary... Continue reading
Image
With the Marketing Society and Time to Change warning brands against resorting to marketing gimmicks that stigmatise mental health problems during Halloween, Jess McGillivray at Sense looks at this year’s campaigns to see if they’d taken heed of the advice and what techniques were used. Continue reading
Image
Maybe it still feels too early to be talking about Christmas already but we’ve got the folks at John Lewis to thank for kicking off the festivities and officially marking the countdown to Christmas with the unveiling of its 2017... Continue reading
There's no love lost between fast food chains Burger King and McDonald's so it comes as no surprise that the former of the two has used this Halloween as an opportunity to yet again poke more fun at its rival.... Continue reading
Initiative has been awarded 'Agency Network of the Year' and Initiative Argentina 'Agency of the Year' at the Festival of Media LatAm Awards 2017 after winning 17 out of the 22 categories revealed during the 'Dance of the Dead' awards... Continue reading
Image
It's Halloween [Oct 31st] and in the spirit of joining in the spooky festivities, we came across an interesting Halloween-themed infographic from the folks at StrikeSocial to help advertisers navigate the annual ghostly celebration. With almost 70% of Americans celebrating... Continue reading
Image
Lexus has challenged Time Out's social media editor to say 'Yes' to four UK cities in four days as part of a new 'Say Yes to the City' campaign for Lexus' self-charging CT Hybrid. As part of an action-packed four-day... Continue reading
Artificial intelligence is wielding increasing influence over marketers. Joel Davies, co-founder of Mighty Social, defines AI and some of its key applications. Continue reading
Image
The hotel price comparison site’s bland and repetitive blitz on the London Underground and elsewhere has been widely derided, but should it really be seen as an innovative and challenging campaign? Vaughan Edmonds of Sense thinks so. Continue reading
Marketers love early adopters of new technology. They focus huge amounts of energy on them – which makes economic sense, as they’re usually the pathfinders and even evangelists for the mass of consumers who will follow their lead. Where some... Continue reading
Image
Finalists for the inaugural Festival of Media North America Awards 2017 have been unveiled with campaigns from PHD, Mindshare, OMD, UM, Zenith, MEC, Maxus, Hearts & Science and J3, among others, in the running for an award. Headed by Rob... Continue reading
Image
81% of organisations are now tracking the customer journey, according to a new survey from Econsultancy and AdRoll. 'The 2017 State of Marketing Attribution' report surveyed 1,000 brand marketers and agencies across Europe, North America, Japan and Asia-Pacific to gain... Continue reading