This is Cream Editorial's Typepad Profile.
Join Typepad and start following Cream Editorial's activity
Join Now!
Already a member? Sign In
Cream Editorial
London
Cream Editor (www.creamglobal.com)
Interests: marketing, design, media, technology, weird and wonderful things, bizarre campaigns, disastrous deals, embarrassed pets in clothes
Recent Activity
Image
In an effort to make sure employees complete their client timesheets, BBDO Canada has conjured up a brilliant new initiative that takes advantage of the 18 minutes of otherwise wasted time staff members spend each day... 'Time$hits' is a revolutionary... Continue reading
Image
With the Marketing Society and Time to Change warning brands against resorting to marketing gimmicks that stigmatise mental health problems during Halloween, Jess McGillivray at Sense looks at this year’s campaigns to see if they’d taken heed of the advice and what techniques were used. Continue reading
Image
Maybe it still feels too early to be talking about Christmas already but we’ve got the folks at John Lewis to thank for kicking off the festivities and officially marking the countdown to Christmas with the unveiling of its 2017... Continue reading
There's no love lost between fast food chains Burger King and McDonald's so it comes as no surprise that the former of the two has used this Halloween as an opportunity to yet again poke more fun at its rival.... Continue reading
Initiative has been awarded 'Agency Network of the Year' and Initiative Argentina 'Agency of the Year' at the Festival of Media LatAm Awards 2017 after winning 17 out of the 22 categories revealed during the 'Dance of the Dead' awards... Continue reading
Image
It's Halloween [Oct 31st] and in the spirit of joining in the spooky festivities, we came across an interesting Halloween-themed infographic from the folks at StrikeSocial to help advertisers navigate the annual ghostly celebration. With almost 70% of Americans celebrating... Continue reading
Image
Lexus has challenged Time Out's social media editor to say 'Yes' to four UK cities in four days as part of a new 'Say Yes to the City' campaign for Lexus' self-charging CT Hybrid. As part of an action-packed four-day... Continue reading
Artificial intelligence is wielding increasing influence over marketers. Joel Davies, co-founder of Mighty Social, defines AI and some of its key applications. Continue reading
Image
The hotel price comparison site’s bland and repetitive blitz on the London Underground and elsewhere has been widely derided, but should it really be seen as an innovative and challenging campaign? Vaughan Edmonds of Sense thinks so. Continue reading
Marketers love early adopters of new technology. They focus huge amounts of energy on them – which makes economic sense, as they’re usually the pathfinders and even evangelists for the mass of consumers who will follow their lead. Where some... Continue reading
Image
Finalists for the inaugural Festival of Media North America Awards 2017 have been unveiled with campaigns from PHD, Mindshare, OMD, UM, Zenith, MEC, Maxus, Hearts & Science and J3, among others, in the running for an award. Headed by Rob... Continue reading
Image
81% of organisations are now tracking the customer journey, according to a new survey from Econsultancy and AdRoll. 'The 2017 State of Marketing Attribution' report surveyed 1,000 brand marketers and agencies across Europe, North America, Japan and Asia-Pacific to gain... Continue reading
Image
To give your Friday afternoon a sprinkling of British humour, our ad of the week goes to British baking firm Warburtons for its unique parody take on Jane Austen's 'Pride and Prejudice' to tell the story of how the Warburtons... Continue reading
Image
With the number of ‘Internet of Things’ devices expected to jump from 6.6 billion to 22.5 billion by 2021, it’s clear that we’re currently going through a new wave of tech innovation. With Apple, Amazon and Google leading the charge... Continue reading
Image
Premium chocolate brand Godiva has enlisted esteemed photographer and director Rankin to produce a new, immersive global campaign that showcases the sensorial artistry of its new range, Godiva Masterpieces. Devised by creative agency CHI & Partners, the campaign aims to... Continue reading
Image
Argentine job search company ZonaJobs and FCB Buenos Aires have unveiled a new campaign that, in a humourous way, focuses on one of the brand's key characteristics: understanding millennials and the way they fit into the labour market. The campaign... Continue reading
IPG's Initiative has come out on top as the best performing agency network on the Festival of Media LatAm Awards 2017 shortlist, with 25 campaigns featured across 13 different categories including Best Communications Strategy, The Effectiveness Award, Best Use of... Continue reading
Great results in the A Levels recently – which means lots of new students, which for you, as brand marketers, means the chance to connect with a new generation of consumers with money to spend. But for me, and the... Continue reading
Image
Pop-ups are proving to be the key to delivering hyper-personalised customer retail experiences, says Fiona Tindall, Head of Domestic Retail at Blackjack Promotions Continue reading
Image
Inspired by its minimalist Pictos campaign, McDonald's has gone one step further in a new print campaign for the night birds. The creative, by TBWA\Paris, sees flashes of light glow together to take the shape of some of its most... Continue reading
Image
MediaCom has swept the board at the M&M Global Awards 2017, taking home the golden hat-trick of Grand Prix Awards at a glittering awards ceremony held last night (Thurs 7th Sept) at The British Museum in London, under the new... Continue reading
Image
From smart watches to fitness-tracking bands to Google Glass, wearable tech is taking the world by storm. Marketers are waking up to the opportunities in using valuable data to push contextualised content via this medium. So what are the most... Continue reading
Image
Building on the success of its multi award-winning 'Sea Hero Quest' campaign, Deutsche Telekom has upped the ante and revealed a VR sequel to the project. Sea Hero Quest originally started out as a mobile game that challenged and recorded... Continue reading
There’s not just an ethical reason, but also a growing commercial imperative for brands to assume a people-first approach and stop using stereotypes in their advertising, says Sally McLaren, director at Sense. Continue reading
Image
"I may not look like I suck, but I do" is one of the opening lines to a new PSA ad created by Possible for the Lonely Whale Foundation. Not words you'd expect to come out of a group of... Continue reading