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Ryan Puckett
Principal at two21
Interests: Sustainability, public relations
Recent Activity
Good post Courtney. I haven't read the linked article you, but I think Gladwell has a point. However, in some case online grassroots efforts (sometimes through social media channels) can be highly effective. On top of that, they efforts can take place in a few hours/days, lighting a hot fire in a hurry under a burning issue.
Toggle Commented Dec 21, 2010 on It Happened Without Email at Hoosier PRSA Blog
Check out this story from American Public Media's Marketplace radio program: 'Comment cops' help manage websites -
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Feb 1, 2010