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Rob Cuesta
I'm an NLP professional and expert in business growth and communication for the professional services and advisory industry.
Interests: salsa, people, climbing, nlp, derren brown, shamanism, the mentalist, lie to me
Recent Activity
I just uploaded a new video I think you'll enjoy http://robcuesta.comhttp://joinedupmarketingworks.com Rob Cuesta is an international marketer, speaker and consultant focused on helping professionals build deeper relationships with their markets and buyers and making marketing simpler, more effective and more strategic Redirecting to actual pageredirecting tohttp://www.youtube.com/watch?v=Xfj79PivC1A Continue reading
I just uploaded a new video I think you'll enjoy second JUMP video - short version Redirecting to actual pageredirecting tohttp://www.youtube.com/watch?v=XaJWaMsUiAo Continue reading
I just uploaded a new video I think you'll enjoy Redirecting to actual pageredirecting tohttp://www.youtube.com/watch?v=rwwxbTb15JE Continue reading
I just uploaded a new video I think you'll enjoy Redirecting to actual pageredirecting tohttp://www.youtube.com/watch?v=TeFSIuANfWU Continue reading
I just uploaded a new video I think you'll enjoy Redirecting to actual pageredirecting tohttp://www.youtube.com/watch?v=TeFSIuANfWU Continue reading
I just uploaded a new video I think you'll enjoy Redirecting to actual pageredirecting tohttp://www.youtube.com/watch?v=evmwKJ9Sxmo Continue reading
I just uploaded a new video I think you'll enjoy Redirecting to actual pageredirecting tohttp://www.youtube.com/watch?v=evmwKJ9Sxmo Continue reading
I just uploaded a new video I think you'll enjoy Redirecting to actual pageredirecting tohttp://www.youtube.com/watch?v=AN0RI5HRJvo Continue reading
I just uploaded a new video I think you'll enjoy Redirecting to actual pageredirecting tohttp://www.youtube.com/watch?v=AN0RI5HRJvo Continue reading
I just uploaded a new video I think you'll enjoy Rob Cuesta, international speaker, consultant and marketer takes to the stage Redirecting to actual pageredirecting tohttp://www.youtube.com/watch?v=42WAMgcC3Nw Continue reading
I just uploaded a new video I think you'll enjoy Ted The Chef gets a big order. But can he keep the guests happy for 12 months straight? - created at http://goanimate.com/ Redirecting to actual pageredirecting tohttp://www.youtube.com/watch?v=3JNeefQ7iVc Continue reading
I first began using Typepad in the early days of blogging, when my main website didn't have the facility to add a blog. The world has moved on and my site is now wordpress based, so after grappling with the decision for almost 2 years I decided earlier this year to switch my blogging to my main website at www.RobCuesta.com. All the posts from this blog have already been transferred over and you can see them at http://robcuesta.com/rob-cuestas-blog/ I'll keep posting notifications on here each time I make a post at the new blog, but the actual content will be... Continue reading
I've moved all my blogging activity over to my site at http://robcuesta.com/rob-cuestas-blog/ The latest post is all about the importance of your physical brand., read it at http://robcuesta.com/marketing-for-coaches/this-business-is-coming-like-a-ghost-town/ Continue reading
I just uploaded a new video I think you'll enjoy http://robcuesta.com/6figureblueprint As I write this, I'm just about over jetlag from a big trip to LA. While I was there I was reflecting on the importance of storytelling in what we do as Natural Experts. As I tell the delegates in my Six-Figure Blueprint Intensive, your "Legend"--the tale of how you got to be in the business you are in--and why you started, is one of the key elements of a powerful Expert Presence. And there are six other tales that you need to be ready to tell, whether you're... Continue reading
I just uploaded a new video I think you'll enjoy http://robcuesta.com/6figureblueprint As I write this, I'm just about over jetlag from a big trip to LA. While I was there I was reflecting on the importance of storytelling in what we do as Natural Experts. As I tell the delegates in my Six-Figure Blueprint Intensive, your "Legend"--the tale of how you got to be in the business you are in--and why you started, is one of the key elements of a powerful Expert Presence. And there are six other tales that you need to be ready to tell, whether you're... Continue reading
I just uploaded a new video I think you'll enjoy http://robcuesta.com/6figureblueprint As I write this, I'm just about over jetlag from a big trip to LA. While I was there I was reflecting on the importance of storytelling in what we do as Natural Experts. As I tell the delegates in my Six-Figure Blueprint Intensive, your "Legend"--the tale of how you got to be in the business you are in--and why you started, is one of the key elements of a powerful Expert Presence. And there are six other tales that you need to be ready to tell, whether you're... Continue reading
I just uploaded a new video I think you'll enjoy http://robcuesta.com/6figureblueprint In another of these videos I talk about stories that tell your reader or your listener about how you got to be where you are and do what you do. They are your "how I got here" stories, your legend. But I also said that they're not the only story you need to have in your little arsenal of teaching tools. The second type of story I want to tell you about is what I call a "who I am" story, or a VIA story. I call them VIA... Continue reading
I just uploaded a new video I think you'll enjoy http://robcuesta.com/6figureblueprint I had an interesting conversation just now with a coach about The Six-Figure Blueprint. "Intellectually," he told me, "all this marketing stuff leaves me cold. It's not really for me." Now I'm not even going to go into the whys and wherefores of whether a business owner has to get comfortable with marketing--you've stayed with me this far, so I'm guessing you know you need to do it. But if you think the Six-Figure Blueprint is just about marketing then you've missed the trick. OK, so it's all "Six-figure... Continue reading
I just uploaded a new video I think you'll enjoy http://robcuesta.com/6figureblueprint Success as a coach, consultant, trainer, or indeed in any profession where you are selling your knowledge, experience and advice, comes from your ability to position yourself at the top of your field. One of the key ways to do this is by writing. Even though society as a whole seems to be leaving the book behind, when it comes to choosing our "experts" we still hold authors in awe. So one of the key things I encourage all my clients to do is to write a book; a... Continue reading
I just uploaded a new video I think you'll enjoy http://robcuesta.com/6figureblueprint The mistake a lot of professional coaches, consultants and trainers make is that their marketing is for them. In other words, their marketing is all about how great their product is, and why you should buy it. Their key measure of success--and therefore their focus--is the sales that come out of the marketing. Remember, though, that in previous emails I've said that Money follows Value, and that your conversations need to create value for your audience. Redirecting to actual pageredirecting tohttp://www.youtube.com/watch?v=PNsfGWyF2vM Continue reading
I just uploaded a new video I think you'll enjoy http://robcuesta.com/6figureblueprint I want to talk to you about one of the changes that has done more than anything else to devalue generic "life" and "business" coaching. I've often heard it said that as coaches we live in the Information Economy, and we need to become information marketers, selling Information Products. Here's the thing though. People think the internet created the information economy. It didn't. People were selling information in books and newspapers and audio programmes and video programmes long before the Internet came on the scene. In fact, like most... Continue reading
I just uploaded a new video I think you'll enjoy http://robcuesta.com/6figureblueprint How are you building your practice? You see, the coaching, consulting and professional advice industries have traditionally been built on two ways of getting clients. And I think BOTH of those models are broken. The first is what I call the "Journeyman" model. In mediaeval England a "journeyman" was a craftsman who was just starting out on their career and wanted to become a member of a guild. So the guild told them "study hard, practice - for free if necessary - take our exams and one day you... Continue reading
I just uploaded a new video I think you'll enjoy http://thenaturalexpert.com One of the things I discovered in reflecting on how I grew my coaching and consulting business is that I had unwittingly stumbled on what Jay Abraham--one of the most respected marketers in the world--calls the "Strategy of Pre-eminence". At the heart of everything I do is the simple principle of creating massive amounts of real value for your audience. That, more than anything else, is the key to creating a tribe around yourself and building a relationship with them. Traditional marketers say "find people who want whatever it... Continue reading
I just uploaded a new video I think you'll enjoy http://thenaturalexpert.com Today I want to talk about conversations. One of the key things I discovered while I was building my business was that the quality of the conversations you have will dictate the quality of your business results. To put it another way "clients = conversations" Think about it like this. Most of the coaches, consultants and trainers I speak to who are still struggling face one of four problems. 1. I can't get enough clients 2. I have enough clients, but I can't charge enough 3. I have enough... Continue reading
I just uploaded a new video I think you'll enjoy http://thenaturalexpert.com With everything that there is to do in building a strong platform and marketing your services, it's no surprise that one question I get asked a lot is "where do I start? I'm overwhelmed and I don't know what to do first." So where do you start? Redirecting to actual pageredirecting tohttp://www.youtube.com/watch?v=plsgCStRLjE Continue reading