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Rob DiMase is the Executive Vice President of Sentinel Benefits & Financial Group and President of Sentinel Insurance Agency, Inc. As a 17 year industry veteran, Rob specializes in the design, implementation, communication and administration of all types of employee benefits plans. He began his career as an account executive with Great West Life Assurance and Annuity Company where he was responsible for marketing fully insured and self-funded Health, Dental, Vision, Life and Disability insurance; Flexible Spending Account programs and 401(k) plans. He joined Sentinel Benefits as a sales representative in 1993. In 1998 he became a partner in the organization.