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Blog: Paul Isakson
As I have shared many times in the past, I believe that there is much that marketing communications people can learn from the world of design. One of the greats to learn from is Dieter Rams. His 10 Principles of Good Design are timeless and true to the very core. The quote above on design is equally true to creating advertising, web sites, mobile apps or any other type of "brand" experience for people. Indifference for the people we create things for and the reality of their daily lives is not just foolish, it's wrong. Continue »
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There have been plenty of articles on the possibility of Apple making a TV. It's got to happen. It just makes so much sense. And i can't wait. Continue »