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I just came across this case study in my RSS reader. Intercontinental Hotels have done a big piece of work aligning their marketing to audience / customer.
Intercontinental Hotels: A Case Study In Customer Centric Marketing | Forrester Blogs http://bit.ly/91RaBX
Nice.
Commented May 25, 2010 on The new marketing sea change: It's all about the audience at Rowan's blog
The new marketing sea change: It's all about the audience
This morning I was in the mood for some Seth. My choice boiled down to Seth's blog vs 'Meatball Sundae' (which I was part of the way through). After reading the latest blog posts I settled in for some meatball sundae. I feel compelled to share the end of page 64 with you:"Here's the sea change: ...
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