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Jeff Rosenberg
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An article in AdAge by Glen Hartman highlighted a new Accenture study that confirms the ongoing disconnect between CMOs and CIOs. But first, can I point out a startling statistic from this study? "60% of CMOs and 73% of CIOs... Continue reading
Posted Sep 10, 2013 at Jeffrey Rosenberg
TOMS has created quite the brand for itself in an industry with no shortage of brands. It has developed a unique positioning by donating a pair of shoes to people in need for every pair of shoes purchased. One for... Continue reading
Posted Aug 25, 2013 at Jeffrey Rosenberg
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Marketing execution should be driven by strategy, and vice versa. What does that mean? It means that good strategy development should take into consideration what has worked well in the past and what is likely to work well in the... Continue reading
Posted Jan 14, 2013 at Jeffrey Rosenberg
Really like this article on the HBR blog suggesting a "slow conversation movement". It reinforces a thought I've had lately as we have conversations with clients about marketing-related challenges - big, significant, complicated challenges with huge opportunities attached: We shouldn't... Continue reading
Posted Jan 10, 2013 at Jeffrey Rosenberg
Several weeks ago Businessweek ran an interesting article on mobility in enterprise technology in which it quotes Chris Hazelton from 451 Research as saying Google's shuttering of 3LM demonstrates "they're not realizing that consumer devices are being used in the... Continue reading
Posted Jan 6, 2013 at Jeffrey Rosenberg
There a cafe and bakery in my neighborhood that is overall just an outstanding experience. Food, decor, vibe, service. I had a long conversation with the owner the other day, and we were talking about his initial inspiration for the... Continue reading
Posted Dec 12, 2012 at Jeffrey Rosenberg
At WideOpen we work with our global clients to increase the value of marketing efforts. The focus is on two primary dimensions of value creation: Internal. Extend Marketing's contribution beyond the department itself. Inform business strategy, product development, operations via... Continue reading
Posted Jun 9, 2012 at Jeffrey Rosenberg
I think a lot of what is written about social media and promised by so-called social media consultants is bogus, but I still strongly believe what I’ve always strongly believed, which is at the very least social media is a... Continue reading
Posted Apr 4, 2012 at Jeffrey Rosenberg
Does anyone want it? I maintain there are very few consumers pounding the table demanding that their TVs, cell phones, tablets, refrigerators, and thermostats be connected. If it just started appearing in homes I'm sure no one would object. But... Continue reading
Posted Jan 12, 2012 at Jeffrey Rosenberg
The other day a NY Times article quoted Steve Jobs as saying, when asked what market research went into the iPad, "None. It's not the consumers' job to know what they want." Classic Steve Jobs. And it works for him,... Continue reading
Posted Aug 27, 2011 at Jeffrey Rosenberg
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Came across a great use for QR codes recently. Home Depot (beginning around March/April of this year, from what I can tell) began rolling out QR codes in print ads and at retail. The example at left is from their... Continue reading
Posted Jun 10, 2011 at Jeffrey Rosenberg
Excellent article in AdAge (via Response Media) about the importance of being customer-centric across the business, not just in the marketing department. By focusing on customers (as opposed to erecting barriers to switching, for example) companies can be better positioned... Continue reading
Posted Jun 9, 2011 at Jeffrey Rosenberg
AT&T just announed its website redesign, and I am instantly struck by the fact that there are only three top navigation selections: Shop, myAT&T, and Support. It's a rather significant move given that top navigation typically includes five - seven... Continue reading
Posted Jun 6, 2011 at Jeffrey Rosenberg
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I had dinner recently at a classic, traditional steakhouse. Anyone who has been to one of these types of places (Morton's, Ruth's Chris, Del Frisco's, etc.) knows that they are elegant and somewhat formal. So I was (pleasantly) surprised when... Continue reading
Posted May 12, 2011 at Jeffrey Rosenberg
Jeff Rosenberg has shared their blog Jeffrey Rosenberg
Mar 25, 2011
Absolutely. We'll just have to continue to be patient.
Andy - I agree with what you are referring to, but I think that's a matter of severe product deficiency. The need exists (making social connectedness easier), but the execution isn't there yet. We haven't even reached the middle stages of social media infancy. The problem will be solved by someone (probably not Facebook).
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Mar 15, 2010
(The title of this post is a play on Bill Clinton's internal campaign slogan in 1992) Marketers today are struggling to truly understand how the social media phenomenon can be leveraged within their businesses. "We need a Facebook page", "we... Continue reading
Posted Feb 23, 2010 at Jeffrey Rosenberg
The bifurcation of the population of digital users into "digital natives" and "digital immigrants" is credited to Marc Prensky who in 2001 wrote an article describing the implications of recent and emerging digital formats such as the web, email, social... Continue reading
Posted Oct 16, 2009 at Jeffrey Rosenberg
Great post - thanks for raising this topic. As I read your post I couldn't help but think there is a small parallel here to "product placement" (if one were to take the liberty of regarding blog reading as entertainment). Not a 1:1 parallel, but still an interesting slant on comparing this new tactic to a well-established one.
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