This is rohetherington's Typepad Profile.
Join Typepad and start following rohetherington's activity
Join Now!
Already a member? Sign In
rohetherington
Sydney, Australia
I love big ideas, contributing to ethical and sustainable change, the opportunities of digital (social, mobile, web), strategic planning, envisioning the future and finding connections between seemingly unrelated things.
Interests: Digital strategy, Social business, Business transformation, Change management, Agile progress, Building constituency, Open leadership, Animal protection, Horses, Dogs, Elephants, Conservation, Sustainability, Vegan food/chocolate, Reading, Writing.
Recent Activity
The 2016 CEB Internal Communications Summit and Awards is on in London at the moment. My colleague Nicky Parkinson and I submitted an entry (below) in the 'Innovations in Digital, Social, and Mobile Communications' CEB Award category, for our work... Continue reading
Posted Nov 1, 2016 at Rowan's blog
I just came across a presentation on this topic from Mark Schaefer that made me smile - it includes a great example (Apple): http://rowan.typepad.com/watts_up/2014/07/social-media-engagement-is-not-a-strategy.html
1 reply
I have raved about social media engagement being just one possible method of achieving an objective, for example in my post "Will companies that use social succeed?". I put social (along with all the other engagement tactics) in it's place... Continue reading
Posted Jul 9, 2014 at Rowan's blog
I started this blog ten years ago, when internet usage was very different. Blogs were new. Kazaa was the most searched for term on Yahoo!. Facebook and Twitter were not yet even twinkles in their founders eyes. In the last... Continue reading
Posted Jan 12, 2014 at Rowan's blog
What is IBM's brand strategy? IBM's Jon Iwata explains it in two minutes: “IBM on Brand” by Jon Iwata from VSA Partners on Vimeo. I think the logic applies well to 'branding' a career too, i.e. a career is not... Continue reading
Posted Mar 22, 2013 at Rowan's blog
Hi Caesar, I like your analogy that "a marketer without a strategy is like an army going to war without a map". My concern is that I still see a lot of marketers who are focused on implementing a little piece of this puzzle, without an understanding of how it all fits together - or how their piece impacts the flow of the whole. I guess where I'm landing is that marketers today need to have the ability to understand the overall map and make relevant connections between the different threads of potential customer journeys. While 'marketers' are certainly not 'one person' - there are many different roles within the profession, I suspect the strategic ability to contribute to the 'connecting of the dots' is something that is becoming increasingly required for ALL marketers.
1 reply
Image
Marketing is getting increasingly complex. The marketing funnel is no longer linear, it has changed: (Source: Forrester) Typical marketing funnels, like the one shown at the top of this excellent Forrester graphic, were largely based on a groundbreaking article published... Continue reading
Posted Mar 3, 2013 at Rowan's blog
Continuing the theme of my previous post, you may be interested to learn that only 1 out of 10 organizations have the IT skills needed to harness the benefits of business analytics, mobile computing, cloud computing and social business. This... Continue reading
Posted Dec 10, 2012 at Rowan's blog
One of the big challenges I encounter in my efforts to enable the Integrated Planning System is that existing staff often do not have the skills required to implement the steps. Even if there was budget for agency resources, many... Continue reading
Posted Nov 26, 2012 at Rowan's blog
In an earlier post I covered detailed findings about enabling social listening research within IBM's marketing and communications practice. Those of you not familiar with social listening may be wondering what all the fuss is about -- why has social... Continue reading
Posted Nov 25, 2012 at Rowan's blog
I led the 'Plan' stream at the FUNNEL Sydney event on Monday with a presentation titled, The Integrated Planning System: Five steps to ensure your marketing plan remains effective within the evolving digital environment. The Integrated Planning System - Presentation... Continue reading
Posted Nov 20, 2012 at Rowan's blog
Image
I was very honoured to speak at the FUNNEL B2B Marketing and Sales event in Sydney on the 19th Nov. It was the first time this event had been run in Australia (it is well known in the UK). 280... Continue reading
Posted Nov 20, 2012 at Rowan's blog
Earlier this year I designed and led a four week Action Research Project. The aim was to gather insight into how sustainable, pervasive social (listening) research could be enabled within IBM's marketing and communications practice. This project was not about... Continue reading
Posted Nov 19, 2012 at Rowan's blog
MBA, Change management, Communications and IT students around the world are learning about social networking tools and the potential benefits of applying these tools within an organisational context. Articles on this topic quickly become out of date, due to the... Continue reading
Posted Oct 14, 2012 at Rowan's blog
Image
I have been oh so quiet for a while, I know. Rest assured, this is a temporary state of affairs while I plough through post grad study on top of full time work. This blog is having it's quietest year... Continue reading
Posted Jul 31, 2012 at Rowan's blog
As part of the work around the digital transformation of IBM, I was asked to record a two minute video, answering two questions: 1. How have digital interactions improved the way you work? 2. How might they be made better?... Continue reading
Posted Apr 1, 2012 at Rowan's blog
I just read an article titled "Why Apple Needs Reminding We Don’t All Live In The United States", about the recent iPad WiFi+4G issues. Basically, Australians (among many others) have decided that Apple calling the new iPad ’4G’ is inaccurate,... Continue reading
Posted Apr 1, 2012 at Rowan's blog
Image
I just read this tweet from @SarahRobinson: I'll laugh with you, Sarah. By the way I agree -- and I think this also relates to the concept of building rapport. I see a lot of people simply promoting their stuff... Continue reading
Posted Nov 15, 2011 at Rowan's blog
Image
I have been noodling with Integrated Digital Planning approaches for around three years. I lead the digital planning effort for IBM Marketing and Communications globally which involves the ongoing creation and cross-functional coordination of methods, development of guidance and learning... Continue reading
Posted Nov 12, 2011 at Rowan's blog
It is Remembrance Day. In line with my interests in change management and building constituency, I read "One Tribe at a Time: A strategy for success in Afghanistan" by Major Jim Gant. My understanding of the War in Afghanistan in... Continue reading
Posted Nov 11, 2011 at Rowan's blog
Image
This minute comes once every 100 years. I'm going to take this minute to remember the conflicts of the past and pledge to do what I can to contribute to a more peaceful future. Will you join me? Source: timeanddate.com Continue reading
Posted Nov 10, 2011 at Rowan's blog
The seven billionth human will be born today. This population level is currently unsustainable. Whose responsibility is it to regulate human population numbers - and solve other problems facing humanity and our planet? Is it the responsibility of governments? Of... Continue reading
Posted Oct 29, 2011 at Rowan's blog
In September, the Open Government Partnership formally launched with a series of high-level meetings highlighting the transformative nature of open governance. Events included a day-long multi-stakeholder discussion, "The Power of Open," that brought together governments, civil society, industry leaders, academics... Continue reading
Posted Oct 22, 2011 at Rowan's blog
Mary Murphy, reporting from the recent THINK Forum in NYC, wrote: “We’re living in a time where our need for strong leadership is intensifying and the leadership qualities we need are changing.” In her blog post titled "We Need a... Continue reading
Posted Oct 21, 2011 at Rowan's blog
I just read some info about the FutureGov Congress http://www.futuregov.asia/events/futuregov-congress-australia-2011/ which demonstrates the Australian government is at least moving in the direction of citizen engagement and Open Goverment. Looks promising! From: http://www.katelundy.com.au/2011/05/12/senator-kate-lundy-announced-futuregov-congress-coming-to-canberra/ : "As part of our suite of policies, we a very strong statement, the Declaration of Open Government, and I think it’s probably worth reminder everybody here today the nature of that statement. "The Australian Government now declares that, in order to promote greater participation in Australia’s democracy, it is committed to open government based on a culture of engagement, built on better access to and use of government held information, and sustained by the innovative use of technology. It goes on to say: "Citizen collaboration in policy and service delivery design will enhance the processes of government and improve the outcomes sought. Collaboration with citizens is to be enabled and encouraged. Agencies are to reduce barriers to online engagement, undertake social networking, crowd sourcing and online collaboration projects and support online engagement by employees, in accordance with the Australian Public Service Commission Guidelines. "The possibilities for open government depend on the innovative use of new internet-based technologies. Agencies are to develop policies that support employee-initiated, innovative Government 2.0-based proposals."
1 reply