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Russ Jefferys
Berkshire, UK
Brand marketing and communications consultant
Interests: Passionate about finding new ways for brands to connect and communicate with customers. Experience working with blue chip brands, multi-billion pound investment management companies, charities, SMEs and sports governing bodies.
Recent Activity
Tend to agree Guy and Southampton is a great example. It was discussed on the Football Weekly podcast the merits of a 'sponsor' coming in and immediately changing the name back to St James' Park... This would obviously be a huge gesture that would generate enormous initial coverage, but could it work long-term? It would rip up the traditional sponsorship rule-book but maybe a new way should be considered? It definitely feels like Ashley has attempted to take the sting out of the tail for any future brand coming in. If nothing else he and the board certainly have a thick skin!
Interesting. I think the two can happily co-exist, as alluded to in other comments. The way I digest news/information I suspect is fairly typical nowadays. Twitter, FB, RSS feeds etc all provide timely snippets of info that help to pique an interest - but I couldn't give up subscriptions to weekly or monthly magazines or stop buying weekend newspapers for when I want to immerse myself in the detail. There's definitely a time for real-time, but I'll always find time for Time.
Toggle Commented Dec 16, 2010 on Time Magazine vs Facebook at Web Ink Now
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Unless you regularly tread the boards on Broadway; are the new face of a fashion house, fragrance, or TV show; or feature on the film poster of your latest silver screen production, it's unlikely that you'll ever have your name (far less likely your mug shot) up in lights in... Continue reading
Posted May 25, 2010 at Russell Jefferys
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May 20, 2010
Pringles Oversharers | Home I came across @Pringles latest campaign the other day - a gentle 'poke' at all those who post banal updates on FB or Twitter. The beauty of this idea is of course that Pringles has earned its position as being the authority on sharing - a... Continue reading
Reblogged May 19, 2010 at Russell Jefferys
Toyota’s attempt to restore credibility after 8m vehicles were recalled worldwide with mechanical problems is to roll out a £20m pan-European ad campaign that places emphasis on the role of its employees and their commitment to quality. This week’s Marketing magazine (12th May) quotes Toyota GB Marketing Director John Thomson... Continue reading
Posted May 14, 2010 at Russell Jefferys
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May 13, 2010
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May 13, 2010
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May 13, 2010
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May 13, 2010
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May 13, 2010
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May 13, 2010
James - your example is exactly the kind of conflict I'm seeing with organisations nervous about what and how much to publish. I think you need to ask 'what do we want to achieve by making this content available?' 150 page pdf's will have limited value to the end-user for the reasons you mention. I'm a fan of Amazon but feel the 'preview' approach won't be enough to engage customers / clients in your case. What about pulling out interesting / provocative sections from your books and featuring them over a period of days / weeks / months? That way you can lead the conversation and spark some debate, rather than uploading huge documents that might be ignored.
Toggle Commented May 13, 2010 on Bikini Blitz for Brands at Russell Jefferys
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May 13, 2010
Russ Jefferys is now following Seth Godin
May 13, 2010
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May 13, 2010
I'll admit that I'm not exactly the target demographic for the women-only outdoor group-fitness people Fit For a Princess. But my wife-to-be is and it was with some excitement that she removed the bright pink flyer from our doormat and set about investigating their Bikini Blitz promotion. The concept is... Continue reading
Posted May 13, 2010 at Russell Jefferys
Russ Jefferys is now following The Typepad Team
May 12, 2010