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Thanks for the thoughtful post John. I agree that passion is the key to sustained extreme performance and I'm intrigued by your definitions. But where is the key component of passion in your analysis? Desire. Desire is what motivates action; desire to change the status quo, desire to achieve, desire to make an impact, etc. I've discovered that a lack of desire is what leads to depression; in individuals, organizations, and the economy as a whole.
I empathize and agree David. It's a difficult time to be an advisor. But there is a silver lining. I am personally witnessing long-term relationships give way to those with more powerful ideas. It truly is the age of the idea.
Toggle Commented Mar 20, 2012 on Read between the lines at Tom Asacker
Thanks Jeff!
Toggle Commented Feb 6, 2012 on How to become a social business at Tom Asacker
Great comment and analysis Jon! Thanks.
Toggle Commented Feb 3, 2012 on What's the purpose of advertising? at Tom Asacker
Thank you for the comment Rajesh. Indeed, human beings are more dynamic than product brands. However, it all comes down to the expectations of the audience. For example, movie stars and athletes create expectations for both management/directors and for fans. If the expectations are exceeded, the brand value increases. The key for human brands, then, is to create clear expectations and perform to those expectations.
Toggle Commented Feb 1, 2012 on Politics and branding at Tom Asacker
Thank you Christina. And good for you Sarah. Keep shedding those layers. It will lighten your load. And as G. K. Chesterton once wrote, "Angels fly because they take themselves lightly."
Toggle Commented Jan 28, 2012 on How to become a social business at Tom Asacker
Hey Will, I have the book on my shelf staring me in the face, laughing. :)
Toggle Commented Jan 27, 2012 on How to become a social business at Tom Asacker
I suppose I should have written, " . . . without major incident."
Toggle Commented Jan 17, 2012 on Predictions for 2012 at Tom Asacker
Thank you Sandra. Happy Holidays! Mahalo Alan! Please say hello to my friends in paradise.
Toggle Commented Dec 20, 2011 on Breakout, breakthrough or breakdown. at Tom Asacker
Hey John, Thanks for the compliment. And great point about brand positioning. Positioning, as it's practiced by most, is about creating a perception of differentiation in a target audience's mind through imagery and communication. The process focuses on the brand and its needs, and is pushed out to the audience. Reflection, on the other hand, starts with the audience. It's a process that hinges on awareness and empathy, and is meant to connect with one's audience in a passionate AND compassionate way for their benefit.
Hi Courtney, Be careful when applying Maslow to the marketplace. People don't satisfy desires in any kind of hierarchy. Also, indeed all appeals are targeted at people's feelings; since those feelings drive decision-making. However, those same people want to feel good about those feelings-based decisions, so they look for more pragmatic appeals to rationalize the decision. That's probably what your professor is referring to as a "rational appeal."
Exactly Jon. Thanks. Life is all about perspective AND intent.
Thank YOU Grant!
Mahalo Alan!
Hi David, I fondly remember those driving experiences with my family. :) But they are very different today. 1. Local establishments are embracing the principles of design and aesthetics, thus they are much more appealing to the eye; and 2. People are using mobile devices to check the reviews of local establishments. So said establishments are focused (or should be) on providing a valuable dining experience (quality, selection, price, service, et al). Why trust when you can verify?
Toggle Commented Oct 25, 2011 on Branding is a dangerous concept at Tom Asacker
Thank you Megan. If there is ever any other way I can help, please let me know.
Toggle Commented Oct 20, 2011 on "Occupy" the brand at Tom Asacker
Hey John, Brands have value because they add value. I'm sure that G.E., and other valuable brands, relentlessly focus on communicating and delivering value. Do they have a vision for the future? Time will tell. Regarding the lack of participation in "Occupy," it comes down to a lack of shared identity and purpose (e.g. what's in it for me and for people like me). Thanks for stopping by. I owe you a ham sandwich. :)
Toggle Commented Oct 19, 2011 on "Occupy" the brand at Tom Asacker
Thank you Amy. You're exactly right! And Rosa, our lenses overlap more than you're probably aware. :)
Toggle Commented Oct 19, 2011 on "Occupy" the brand at Tom Asacker
The Dim Bulb vindicated!
Toggle Commented Aug 22, 2011 on Hell Hath Frozen at Jonathan Salem Baskin's Dim Bulb
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Thank you Randy for your astute observations.
Right on John! And I sure wish my dog was as productive as the one in your photo. :)
Toggle Commented Aug 17, 2011 on "Customer loyalty" is an oxymoron at Tom Asacker
Thank you Zeph!
Toggle Commented Aug 16, 2011 on Perfection may be the enemy. at Tom Asacker
Very clever design PK.
Excellent points Eric! And timely since the preseason starts tonight. :)
Jonathan, it appears that the cue to value is variety; the Brewbot can brew "7 different beverages." Is this a powerful category differentiator? That's a different question.
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