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Susan Cartier Liebel
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Matt, I'd have to say it does matter just not in the way you positioned them as equals. If you are writing the bio for your clients versus your peers, then order them - the client stuff first with a segue. After you've finished addressing their immediate concerns follow with "And if you're interested" - all the legal credentials. It isn't that they don't care, they don't care in the order you think they care. So give them what they want first, then provide the rest after.
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Aug 31, 2010