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Matt, I'd have to say it does matter just not in the way you positioned them as equals. If you are writing the bio for your clients versus your peers, then order them - the client stuff first with a segue. After you've finished addressing their immediate concerns follow with "And if you're interested" - all the legal credentials. It isn't that they don't care, they don't care in the order you think they care. So give them what they want first, then provide the rest after.
Your Clients Don't Care Where You Went to Law School
After my Law Firm Website Venn Diagram got such great feedback, I thought I'd do another highlighting one of my big pet peeves: lawyer bios. Here you go:
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Aug 31, 2010
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