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The partners of scenarioDNA
Recent Activity
Analyzing Selfies from Tim Stock Continue reading
Posted Jan 19, 2014 at Brand Noise
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Come visit our new site here: http://www.scenariodna.com/ and join us on Linkedin: http://www.linkedin.com/company/scenariodna Continue reading
Posted Jan 1, 2014 at Brand Noise
A COMPLETE GUIDE TO COMMERCIAL SEMIOTICS: How To Use Semiotics In Marketing To Unlock Hidden Potential Of Your Brand. from Martina Olbertová Continue reading
Posted Nov 29, 2013 at Brand Noise
Zombie Research from Tim Stock Continue reading
Posted Nov 7, 2013 at Brand Noise
When it comes to research, we look for curious patterns that repeat and reflect the most indigenous of occurrences. This makes perfect sense. Self and human behavior reflect time and place. If we can find these trends, we can unlock... Continue reading
Posted Oct 31, 2013 at Brand Noise
Patterning Codes & Trends (Analyzing Trends Fall 2013) from Analyzing Trends @ Parsons the New School for Design Continue reading
Posted Sep 22, 2013 at Brand Noise
Trend Language Workshop (Fall 2013) from Analyzing Trends @ Parsons the New School for Design Continue reading
Posted Sep 15, 2013 at Brand Noise
Reading Signals & Patterns (Analyzing Trends Fall 2013) from Analyzing Trends @ Parsons the New School for Design Continue reading
Posted Sep 8, 2013 at Brand Noise
I will be giving a series of talks this week in Costa Rica on culture mapping and innovation related to FMCG. Part of the series is a review of key trend themes impacting the industry. Here is a summary of... Continue reading
Posted Jun 3, 2013 at Brand Noise
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Our latest piece in the Black Report on the state of luxury in China and what it means to the evolving aspects of aspiration and identity. As the world wonders where the American Dream has disappeared to, China has begun... Continue reading
Posted Apr 18, 2013 at Brand Noise
Analyzing & Patterning Generational Codes from Analyzing Trends @ Parsons the New School for Design Continue reading
Posted Mar 28, 2013 at Brand Noise
How Networks Shape Culture from Analyzing Trends @ Parsons the New School for Design Continue reading
Posted Mar 16, 2013 at Brand Noise
The Codes of Luxury Workshop from Analyzing Trends @ Parsons the New School for Design Continue reading
Posted Mar 8, 2013 at Brand Noise
The Business of insights from Analyzing Trends @ Parsons the New School for Design Continue reading
Posted Feb 17, 2013 at Brand Noise
Analyzing Trends Product Language Workshop (Spring 2013) from Analyzing Trends @ Parsons New School Continue reading
Posted Feb 10, 2013 at Brand Noise
The Structure of Trends (Spring 2013) from Analyzing Trends @ Parsons New School Continue reading
Posted Feb 1, 2013 at Brand Noise
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In the ad business, we're not executing incorrect maps intentionally. We're just pumped up on mapping the wrong elements for insight. With all the digital connectivity measuring, a maladaptive chunking occurs, a type of grouping that perpetuates uninspired personas based... Continue reading
Posted Jan 12, 2013 at Brand Noise
The Future of Music The Future of Luxury The Future of Fast Food The Future of Hotels The Future of Public Space The Future of Wearable Technology The Future of Television The Future of Mobile Commerce The Future of Dating Continue reading
Posted Dec 19, 2012 at Brand Noise
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Our latest article in the November issue of Admap outlines a perspective on how semiotics can unlock powerful opportunities. You can download the article here Continue reading
Posted Nov 30, 2012 at Brand Noise
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Our latest article in the November issue of Admap outlines a perspective on how semiotics can unlock powerful opportunities. You can download the article here Continue reading
Posted Nov 30, 2012 at Brand Noise
Posted Sep 22, 2012 at Brand Noise