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China: Who Gets to Live Whose Dream? (Black Report)

Our latest piece in the Black Report on the state of luxury in China and what it means to the evolving aspects of aspiration and identity. As the world wonders where the American Dream has disappeared to, China has begun... Continue reading

Posted Apr 18, 2013 at Brand Noise

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Invitation to Youth & Sports Study in Japan

日本におけるスポーツの意義とその未来に関するリサーチに関心をお持ちいただきありが... Continue reading

Posted Apr 8, 2013 at Brand Noise

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POVs On Cultural Leadership (conversation with Rob Fields)

Posted Mar 28, 2013 at Brand Noise

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Analyzing & Patterning Generational Codes (Analyzing Trends Spring 2013)

Analyzing & Patterning Generational Codes from Analyzing Trends @ Parsons the New School for Design Continue reading

Posted Mar 28, 2013 at Brand Noise

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How Networks Shape Culture (Analyzing Trends Spring 2013)

How Networks Shape Culture from Analyzing Trends @ Parsons the New School for Design Continue reading

Posted Mar 16, 2013 at Brand Noise

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The Codes of Luxury Workshop (Analyzing Trends Spring 2013)

The Codes of Luxury Workshop from Analyzing Trends @ Parsons the New School for Design Continue reading

Posted Mar 8, 2013 at Brand Noise

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The Business of Insights (Analyzing Trends Spring 2013)

The Business of insights from Analyzing Trends @ Parsons the New School for Design Continue reading

Posted Feb 17, 2013 at Brand Noise

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Culture Mapping research methodology

Posted Feb 17, 2013 at Brand Noise

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Analyzing Trends Product Language Workshop

Analyzing Trends Product Language Workshop (Spring 2013) from Analyzing Trends @ Parsons New School Continue reading

Posted Feb 10, 2013 at Brand Noise

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The Structure of Trends (Spring 2013)

The Structure of Trends (Spring 2013) from Analyzing Trends @ Parsons New School Continue reading

Posted Feb 1, 2013 at Brand Noise

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Culture Mapping

In the ad business, we're not executing incorrect maps intentionally. We're just pumped up on mapping the wrong elements for insight. With all the digital connectivity measuring, a maladaptive chunking occurs, a type of grouping that perpetuates uninspired personas based... Continue reading

Posted Jan 12, 2013 at Brand Noise

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Student Presentations from Analyzing Trends Fall 2012

The Future of Music The Future of Luxury The Future of Fast Food The Future of Hotels The Future of Public Space The Future of Wearable Technology The Future of Television The Future of Mobile Commerce The Future of Dating Continue reading

Posted Dec 19, 2012 at Brand Noise

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Recognise the Signs (Admap)

Our latest article in the November issue of Admap outlines a perspective on how semiotics can unlock powerful opportunities. You can download the article here Continue reading

Posted Nov 30, 2012 at Brand Noise

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Recognise the Signs (Admap)

Our latest article in the November issue of Admap outlines a perspective on how semiotics can unlock powerful opportunities. You can download the article here Continue reading

Posted Nov 30, 2012 at Brand Noise

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The Structure of Trends - part one of a lecture for Monday in Analyzing Trends

The Structure of Trends (part one) from Tim Stock Continue reading

Posted Sep 22, 2012 at Brand Noise

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A geographic sketch of my Analyzing Trends class this Fall at Parsons

View Analyzing Trends Fall 2012 in a full screen map Continue reading

Posted Sep 15, 2012 at Brand Noise

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A Face in the Crowd

Here is our latest article in Research Magazine. There’s a dance going on in research these days. It’s the alluring dance of technology. Man versus machine. The problem is we’re letting the machine lead, which means we’re not using technology’s... Continue reading

Posted Aug 21, 2012 at Brand Noise

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Some Student Work from my Summer class at Parsons

Parsons Summer Intensive Seminar (Sample Student Work) from Tim Stock Continue reading

Posted Jul 25, 2012 at Brand Noise

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The Intimacy of Data (preview draft)

The Intimacy of Data (preview) View more presentations from Tim Stock Continue reading

Posted Jul 7, 2012 at Brand Noise

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The cultural code of progress

Millennials today in most of the cultures of the world have grown up with high expectations of technological progress and positive cultural transformation and instead suddenly find themselves surrounded by crumbling institutions, corruption in high places and an uncertain future.... Continue reading

Posted Jun 7, 2012 at Brand Noise

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The Cultural Codes of Indulgence

Indulgence and “dulce” come from the same Latin word as softness and the word indulgence variously signals “release from penalty,” “dissipation,” “special permission,” and, of course, “luxury.” Read more Continue reading

Posted May 31, 2012 at Brand Noise

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Unlocking The Meaning Economy (Semiofest 2012)

Here is my presentation from Semiofest 2012. View more presentations from Tim Stock Continue reading

Posted May 29, 2012 at Brand Noise

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Speaking at Ipsos-Mori Academy on May 25th

Really excited to receive a wonderful invitation from Ben Page at Ipsos-Mori in London to come and talk at Ipsos Academy on May 25th. Packing in some ideas and cases on how we can leverage culture and technology in effective... Continue reading

Posted May 20, 2012 at Brand Noise

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Speaking at Semiofest May 26th in London

The ultimate objective of Semiofest is to raise the profile of the semiotic enterprise and to “grow” semiotics as an insight tool to full potential – in terms of methodology, merits and usefulness to clients. I will be giving a... Continue reading

Posted May 20, 2012 at Brand Noise

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Let’s Place the Entrepreneur in Context

Define entrepreneurship. Its meaning seems to have clouded through the years. Is it a skill? A state of being? A cult? We’re seeing “entrepreneurship” taught in universities, used in contests for student entrepreneurs, even MTV was recently recruiting for a... Continue reading

Posted May 20, 2012 at Brand Noise

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