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Boston and NYC
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Great post -- one of the lingering problems in online marketing + ecom is the layer cake effect of different teams (internal and external) acting as silos while the customer moves across the silos. Its great that an agency is pushing to try and get this problem fixed. Would have big implications for the efficiency and effectiveness of OLM, site metrics, and CRM. But of course getting everyone to play nicely and share in the sandbox is easier said than done...
Schmults is now following The Typepad Team
Oct 18, 2010