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Scott Goodson
Madison Avenue, New York City
Founder and CEO of StrawberryFrog. I love to spark Cultural Movements for brands.
Interests: An avid water skier, wind surfer, skier, amateur chef and traveler, Scott resides in New York City. I also run my own online community of rising talent called Uprising. Find out more at UprisingMovements.com.
Recent Activity
O fundador expat canadense de StrawberryFrog agência global - que tem escritórios em Amsterdam, Nova York e Mumbai - falou com a estratégia sobre seu novo livro, Uprising: Como construir uma marca e mudar o mundo por faíscas movimentos culturais,... Continue reading
Por Emily Wexler El fundador expatriado canadiense de StrawberryFrog agencia global - que cuenta con oficinas en Amsterdam, Nueva York y Mumbai - habló con la estrategia de su nuevo libro, Levantamiento: Cómo construir una marca y cambiar el mundo... Continue reading
どのようにブランドを構築し、少数はホットきた文化運動を 、 スパークによって世界... Continue reading
Эмигранта канадский основатель глобальной StrawberryFrog агентства - которое имеет представительства в Амстердаме, Нью-Йорке и Мумбаи - говорил со стратегией о его новой книге, восстания: Как построить бренд и изменить мир, побуждая культурного движения, которое сделало несколько горячих Списки, в том... Continue reading
Q & A : 스콧 Goodson의 반란 2 일 전 의한 에밀리 웩슬러 Q & A : 스콧 Goodson의 반란 2 일 전 의한 에밀리 웩슬러 어떻게 브랜드를 구축하고 몇가 섹시했다 문화 운동을, Sparking으로 세상을 바꾸고 : 글로벌 기관 StrawberryFrog의... Continue reading
What exactly is a Cultural Movement? An ongoing relationship between brand and consumer? A shared passion to make a change for the better? Or just a clever way for a brand to get you involved and ultimately buy their product?... Continue reading
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UPRISING. How To Build A Brand And Change The World By Sparking Cultural Movements. By Scott Goodson. $16.98 on Amazon “ Uprising is a must-read for anyone who wants to start a mass movement like Macintosh. Whether you’re one person... Continue reading
It’s Valentine’s Day 2012. It is no secret that if you want people to love your brand these days. Adriana Lima’s Teleflora’s TV commercial aside, you’ve got to generate lust for the brand that leads to deep love. And I... Continue reading
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StrawberryFrog T-shirts are styling and profiling on StrawberryFrog's Facebook Fan Site. Continue reading
Companies spend hundreds of millions creating brand heat and product lust. They are highly protective of their reputation and brand, so isn’t it remarkable to think that just 140 characters can make or break it?... Continue reading
Let’s face it. 2011 has been one of the most eventful years to date. It’s been a time of numerous uprisings, protests and upheavals. But what’s really interesting and different about uprisings today is that individuals are starting their own... Continue reading
Watch out Google, Bing and Yahoo! There’s a new search engine in town. And it’s starting a movement all on its own, giving the power of search back to the people. Called YaCy (pronounced “Ya See”), the new rival is... Continue reading
With newspaper circulations down, television commercials easily skipped and social media the number one activity on the web, brands are naturally following the crowd by going ‘social’ and joining millions of people online. They’re setting up Twitter accounts and Facebook... Continue reading
Apple has just launched a software update to fix a problem that was draining the battery life of its new iPhone 4S, something that caused a wave of complaints from customers and critics across the globe. Of course, it didn’t... Continue reading
Originally written for Forbes: Whether OWS will ultimately have an impact on the issue of income inequality is hard to say. But one thing it has already achieved is to awaken in people to the power of movements. I believe... Continue reading
My new website Uprising has just been launched. If you haven't seen it yet, please go check it out over at UprisingMovements.com. Uprising is a community of rising talent from across the global advertising and marketing industry, spearheaded by myself.... Continue reading
There is a great piece today on "The Brands That Survive Will Be The Brands That Make Life Better" written by Morgan Clendaniel. His cool piece addresses a new study about consumer engagement which finds that companies that aren't making... Continue reading
From Forbes: Where are the new market opportunities for brands? A new report from McKinsey, proclaims that the Chinese have taken to consumerism in a way that would make your head spin and with an ease that would simply be... Continue reading
In today’s blog “The Politics of Marketing” written by Stuart Smith out of the UK he has made false allegations about StrawberryFrog which are emphatically untrue. It’s unfortunate that this blogger sees fit to use the internet as a way... Continue reading
Did you know that socially engaged consumers spend more on brands than those people who don’t interact? That’s according to a new Bain & Company report, which studied social media and its role in marketing. Apparently, the study found that... Continue reading
What is the power of a movement today? What kind of impact can movement marketing really have? How does a movement protect itself as it evolves and more and more people join the ranks around the planet? OWS is a... Continue reading
I am finishing a book called UPRISING that will be published soon. Check out the Facebook page. It's dedicated to building a community of rising talent who understand movement is the medium. It's a place for discussions and debate about... Continue reading