This is Prescott Perez-Fox's Typepad Profile.
Join Typepad and start following Prescott Perez-Fox's activity
Prescott Perez-Fox
Jersey City, NJ
Graphic Designer and Brand Developer in Metro New York City.
Recent Activity
So wait, their username on Instagram is "Instagram"? Oops. Also, I'd nudge those icons over so everything is left-aligned. There's plenty of room for the usernames even with moving stuff over an inch or two.
This is one of the signs
There are a few things you notice that indicate someone somewhere has been toiling away in the digital transformation mines. In isolation they're small things and easy to miss, but if you start seeing a few of them regularly, you know something's going on. This is one of them. The Royal Acad...
A united Europe.
The worst piece of graphic design I've seen in a long time
I'm glad that these are not sold in clamshells/blister packs, but they still get thrown away. Would it not have been a better idea to use molded paperboard for some kind of semi-permanent toolbox? Or even a conventional metal or plastic toolbox? Still seems like a lot of bulk to get rid of just to get your hands on some pliers.
Evolv
Package design for Evolv, a mid-tier tool brand for Sears by Minneapolis-based Design Guys. Check it out below. "The previous entry level brand in the stores was called Companion. Companion was a line of low quality, cheap imported hand tools. Evolv was created to raise the bar on entry-l...
This feels like a step backward from the recently-redesigned brand. Very medical, very plain. I know type-only packaging is becoming more powerful, but this just doesn't look very appealing to me.
Bausch + Lomb Biotrue
Bausch + Lomb's Biotrue is their newest product in 5 years. Check out the design below. "By studying how the eye naturally works to clean, hydrate, and keep itself healthy, Bausch + Lomb developed a unique and innovative new solution called Biotrue™ multi-purpose contact solution which provi...
Wait, are we commenting on the not-shy nature of the ad, or the fact that this isn't the typical rail-thin model?
Either way, TV execs are a bunch of tight asses. Considering how they dress up their "news" women, they should allow straight porn on the ads. Who's the pimp in this equation anyway?
Don't ask why I was checking out the Lane Bryant blog.
Just know that this really does seem like a load of horseshit from ABC and Fox. Being an avowed heterosexual, I'm up, er, down for any kind of ad featuring a sexy lady. And the lady in this LB ad is definitely that. However, Fox and ABC declined to show the ad without edits and or time segment...
I imagine this will be a nightmare for table-top photographers. From any angle, under any lighting, it just looks like a free-form mass of fried shit.
Then again, there's a certain target market that loves just that.
Stay classy, America.
Are you ready to Double Down?
This came in from Robert Bishop, Callahan CW and sometime AC contributor. I think he's got a tasty point. KFC is adding the Double Down sandwich to its menu as a permanent item today. I've got nothing against fried chicken plus bacon -- I'm a big fan of both. But please, let's all agree ...
Email me, lemme know what you're working on. prescott@perezfox.com
Sensis Condoms
Designed by Spring Design Partners Anyone who knows me in real life is probably laughing at the fact that I'm posting about condoms. But I really love this design! In particular, the line drawings, which are very illustrative but tasteful. They are neither too graphic nor too cartoony. Yo...
I'm a little embarrassed to admit that these abstract drawings made me blush a little. I wonder what would happen if I were asked to work on a project like this. Awkward levels would be off the chart.
Sensis Condoms
Designed by Spring Design Partners Anyone who knows me in real life is probably laughing at the fact that I'm posting about condoms. But I really love this design! In particular, the line drawings, which are very illustrative but tasteful. They are neither too graphic nor too cartoony. Yo...
While I enjoy the sharpness of these packages, taking advantage of that whole gunmetal aesthetic, I do much wonder if the Dove brand can transcend femininity. The same Dove mark, and especially the dove silhouette logo, give it a decidedly soft and womanly feel. In this case, I would have advised the brand to launch a spin-off for men, rather than keeping it within the same branded family.
Maybe this would be more effective if it were called "Hawk" instead of Dove. Or just "Men+Care by Dove." We'll seen.
Dove Men+Care
Raison Pure New York has just taken the wraps off the new Dove Men+Care range they have recently designed: "For more than 50 years, Dove has been synonymous with care and femininity. To create the visual identity for Dove Men+Care, Raison Pure translated the brand's "beautifully uncomplic...
I love the artwork, but they should have kept the typography consistent for these modern times. Very cool, but not quite an A+
Schweppes Limited Edition Beverages
Australia's DiDonato created this series of vintage themed bottles inspired by the history of the Schweppes brand. They are specifically sold on premise in bars, cafes and restaurants and are vailable in Ginger Ale, Lemonade, Soda Water, Indian Tonic Water See three more after the jump. ...
As much as I love book cover design, I wouldn't categorise books with packaging. The 3-dimensional nature of packaging is lost on book covers, which are essentially 2D. There are similarities, of course, I think it would be unwise to expand the Dieline to include books and book covers.
The exception, of course, would be for true book packaging — box sets, for example.
CD packaging is more like packaging because CDs are often considered for more than the cover and spine. At least where the CD is arranged in a manner outside of the conventional jewel case. Multi-disc albums and box sets offer unique opportunities for packaging design, and room for design innovation, as we saw last year with Turner Duckworth's Metallica CD, for example.
Look Both Ways by Debbie Millman
Debbie Millman's latest book has recently been published, Look Both Ways: Illustrated Essays on the Intersection of Life and Design. "It is a book about life, art, love, design, tunes, brands, poetry, shame, and even physics. In many ways, it is the culmination of 26 years of working, and pr...
My thoughts exactly! THESE are how you make a Halloween version of your packaging. That Pepsi stuff was weak.
Jones Soda Halloween Edition
Now THESE are some creative Halloween cans! Designed by Superbig Creative: "Jones Soda has introduced a line of spooktacular 8oz cans, to be found exclusively in the candy aisles of Target stores nationwide."
These are impossibly lame. Choosing to go with a type-and-logo-only approach to a can design usually means that your typography is gorgeous and your logo is sharp; in this case both fall flat.
While I can see that Pepsi is going for the Snickers approach — bastardising the wordmark for the sake of spoof-related brand association — their latest design scheme is too new, and too awkward to stand by itself in such a way.
Also, with ZERO icons usually associated with Halloween, it makes us wonder if it was all worth the effort.
(I know I haven't posted in ages, so sorry for chiming in solely to snipe. I understand that's not very good Internet empathy)
Limited Edition Halloween Pepsi Cans
Pepsi is just on a roll with their packaging: "We didn't want our cans to feel left out this Halloween, so we dressed them up, too. Look for these limited edition Pepsi cans in the Halloween Section of your local Walmart."
Ha, great. After the first sentence, the second sentence seems vaguely metaphorical. "Departing the Hyatt" is the new euphemism.
Uh, you may want to hire a proofreader.
From David Unekis, taken by his friend at the Hyatt Embarcadaro in San Francisco. And watch where you're stepping in their elevators.
If anyone's interested, I wrote a review. In short, I was unimpressed by the movie, but always impressed by the ads.
http://www.perezfox.com/2009/08/22/art-copy-a-review/
Art & Copy: The Movie. Hell yes.
Check out the trailer. I am taking my whole creative dept. Why don't you? *Currently no showtimes for KC but I am going to email the producers to see what can be done. Request a showing by emailing gotinfo@artandcopyfilm.org. **Also check them out at facebook.
@Phil, I have the feeling you'll either love it or you'll hate it.
Let's not forget a previous line extension, the Guinness Marmite for St. Patrick's Day.
http://www.perezfox.com/2007/02/20/marmite-guinness/
Cricket edition Marmite
I found it interesting that in Australia Johnnie Walker released a cricket edition can and in England we have a very similarly designed commemorative Marmite package. I would be interested to see which one came out first. Is it a case of great minds think alike? The Marmite package le...
I'm going to see it in NYC this Friday. I guess I'll formulate a more informed opinion this weekend.
Art & Copy: The Movie. Hell yes.
Check out the trailer. I am taking my whole creative dept. Why don't you? *Currently no showtimes for KC but I am going to email the producers to see what can be done. Request a showing by emailing gotinfo@artandcopyfilm.org. **Also check them out at facebook.
Everyone in that trailer seems to be very, um, distinguished. Does this mean it's a film about advertising's history? Is it wrong that I only half care about why the 70s sucked, and the rise of fast food culture?
Art & Copy: The Movie. Hell yes.
Check out the trailer. I am taking my whole creative dept. Why don't you? *Currently no showtimes for KC but I am going to email the producers to see what can be done. Request a showing by emailing gotinfo@artandcopyfilm.org. **Also check them out at facebook.
Great translation. I would have called it pretty much the same way. Don't you think there's also something between the lines there about how sales are slipping and they're going to the mainstream out of fear?
I love that Cabrio spot! Definitely one of my favs from, what, 1997? VW had some great ones in the late 90s. But weren't those W+K?
Crispin and VW break up & Tug translates the press release.
What VW said: "Our goal of rapidly increasing our volume in a mature market requires the Volkswagen brand to evolve into a more relevant mainstream choice," Tim Ellis, VP-marketing at Volkswagen of America, said in a statement. "The Volkswagen brand needs to inspire our base of enthusiasts as we...
WOW! Is this for real? After a while you don't even know what you're clicking on. Doesn't that violate the first rule of advertising? How effective is advertising that fundamentally misleads?
Well, whatever gets it done, I guess.
If you've seen any page on the Web that concerns video games, you've probably seen an advertisement or two for Evony, which is a free online multiplayer strategy game that is, by all accounts, pretty decent. Their banner ads, on the other hand, have gotten pretty indecent as of late. To show y...
Wrote about this yesterday for my WTF Wednesday series. I suppose the packaging fits right in line with the overall craziness of the product itself.
http://www.perezfox.com/2009/07/29/wtf-wednesday-coke-introduces-fizzy-milk/
Vio Vibrance Drink by Coca-Cola
Coca-Cola was kind enough to send in photos of their latest product launch, Vio Vibrance Drink: a blend of skim milk, sparkling water, natural fruit flavor, and pure cane sugar. One of Coca-Cola's clever copyrighters claims it tastes like "like a birthday party for a polar bear."
I agree that the identity is cohesive, and the multiple parts do work together, but it's still fucking wacky. I still don't 'get' it, and I have yet to read a compelling reason on how this reflects Britain (past, present, or future.)
Being wildly different is sometimes an advantage in design, and can earn some nicely deserved attention. But in this case, it [still] fails to abide by the first rule of identity design: be appropriate.
In defence of the 2012 logo, 2 years on
It's just over 2 years since the London 2012 Olympic logo was launched to such derision. Being a prominent design blogger I wrote about it back then. I've just reread that post and I agree with everything I said. Which is reassuring. Actually I think I agree even more. I like the logo even...
Reminds me of the Windows Vista packaging, which reminds me of those school portraits from 1989:
What's old is new again, I suppose.
A hideous mashup! They could have easily distinguished the line by shrinking the orange-with-straw and adding the words Trop50. Or, introduce a new colour to differentiate things, or create a new word mark. This just seems like a bad compromise.
Trop50: Taking the Arnell out of Tropicana
With Tropicana reverting back to its old packaging, the last remaining part of Arnell's redesign is Trop50. Well, it didnt last too long. The new design on the right reverts back to many of the successful brand elements that the original had, while still keeping the Trop50 logo and that darn g...
I rather liked the blue and red scheme, but I understand the need to be somewhat quieter when displaying logos.
What system does it use for User Profiles?
More...
Subscribe to Prescott Perez-Fox’s Recent Activity