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This is the last post in my series on metrics for evaluating the effectiveness of web site content. Over the last five weeks I’ve presented five metrics that you can use to benchmark site performance basaed on content and navigation... Continue reading
Posted Feb 28, 2013 at Web Analytics Management
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NCS is a quick way to see if your visitors are spending too much time trying to navigate to content. The fewer pages it takes a visitor to content, or the more direct path, the better. NCS complements the Content... Continue reading
Posted Feb 21, 2013 at Web Analytics Management
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The Content Distribution Index (CDI) is another engagement measurement that you can use for benchmarking. The CDI gives you a sense whether visitors believe content is valuable and interesting enough to share through Facebook, Twitter, email and other sharing links... Continue reading
Posted Feb 14, 2013 at Web Analytics Management
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In this series on metrics for assessing your site’s overall content health and content strategy, I’ve so far focused on focusing on valuable content as defined by Task Completion and Mission Critical Content Engagement. These metrics help you determine whether... Continue reading
Posted Feb 7, 2013 at Web Analytics Management
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Let’s return to the topic of content as being a measure of success. In my last post on Task Completion, I said that only sites that sell advertising can consider content viewing to be a goal. I admit that I... Continue reading
Posted Jan 29, 2013 at Web Analytics Management
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Management of content proliferation is important of course, but in evaluating content effectiveness it is also important to consider the goals of the site. All too often we hear that “reading content” is a site goal. While that may be... Continue reading
Posted Jan 22, 2013 at Web Analytics Management
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In your organization, what stakeholder group is most under-served by web analytics? Continue reading
Posted Jan 14, 2013 at Web Analytics Management
I hope that you were able to attend last week’s webinar on Web Analytics for Non-Profits. It was a great conversational session with Emily Fisher of Oceana and Linda Shum of United Way of the Bay Area, our 2011 winners... Continue reading
Posted May 17, 2012 at Web Analytics Management
Non profit revenue is driven by a more complex series of channels than most for profit businesses. I’ve learned this after working with a number of non-profit organizations since establishing Semphonic’s Washington DC practice 5 years ago. In our engagements... Continue reading
Posted Apr 25, 2012 at Web Analytics Management
42 Rules for a Web Presence that Wins by Philippa Gamse is a slender tome that gets right to the point on developing practical web site strategy. Targeted primarily to the SMB market, I think there’s a lot in the... Continue reading
Posted Apr 11, 2012 at Web Analytics Management
To conclude this year's Profiles in Analytics - Does Web Governance Drive Analytics, I wanted to leave you with some general takeaways on how to move towards a better Return On Investment on your program...regardless of whether your organization is... Continue reading
Posted Apr 4, 2012 at Web Analytics Management
Continuing on with Part 5 of this year's Profiles in Analytics - Does Web Governance Drive Analytics...or get the whole analysis, survey data and digital analytics profiles at Semphonic. Has Digital Analytics Made it into the Digital Production Lifecycle? For... Continue reading
Posted Mar 28, 2012 at Web Analytics Management
Continuing on with Part 4 of this year's Profiles in Analytics - Does Web Governance Drive Analytics...or get the whole analysis, survey data and digital analytics profiles at Semphonic. Are Web Governance Oriented Organizations "Better" at Using Digital Analytics? Enterprise... Continue reading
Posted Mar 20, 2012 at Web Analytics Management
Continuing on with Part 3 of this year's Profiles in Analytics - Does Web Governance Drive Analytics...or get the whole analysis, survey data and digital analytics profiles at Semphonic. Does Web Governance Encourage More Efficient Operation of Digital Analytics? Digital... Continue reading
Posted Mar 14, 2012 at Web Analytics Management
Continuing on with Part 2 of this year's Profiles in Analytics - Does Web Governance Drive Analytics...or get the whole analysis, survey data and digital analytics profiles at Semphonic. Larger Organizations Invest in Web Governance By their nature, large organizations... Continue reading
Posted Mar 6, 2012 at Web Analytics Management
I was in Palm Springs last week giving a workshop at The Rockley Group’s Intelligent Content 2012, a conference for Web content strategists, user experience specialists, technical writers, and information architects. Yes, I was likely the only “official” digital analytics... Continue reading
Posted Feb 29, 2012 at Web Analytics Management
I've just posted up the new Profiles in Analytics survey. Like last year, I'm interested in collecting and sharing collective wisdom about how people are managing their digital analytics programs...what's working, what's challenging, how to meet challenges. I published everyone's... Continue reading
Posted Jul 20, 2011 at Web Analytics Management
I’m starting to prepare for the tutorial I’m giving at the JBoye Conference in Philadelphia on May 3. The class is called Beyond Visits and Page Views…How to Develop Actionable Web Metrics, Reports and Analysis. One of the areas that... Continue reading
Posted Mar 29, 2011 at Web Analytics Management
Aaron - thanks for the comment. Just to clarify, my understanding is not that you can't continue to administer SC as you are currently. The certification would be for setting the data processing rules. However, you make a good point about the challenge of keeping a solution like SiteCatalyst running on a limited budget. Perhaps this is yet one way to separate the customers who are likely in for the long haul and multiple upsells from those who aren't. Phil
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Last week’s Federal Trade Commission (FTC) online privacy report draft got a lot of attention for a call to provide a “Do Not Track” option for consumers. While that might have made the headlines, it’s important to note that the... Continue reading
Posted Dec 9, 2010 at Web Analytics Management
Brian – Thanks for the thoughtful response and I understand where you’re coming from. Let me clarify why I highlighted elements of the policies: 1.The potential use of GA and YWA in the US Federal government is a new opportunity and there are many folks I’ve spoken to who are not familiar with how these solutions track, or what they track. I’m simply explaining how this all works so people can make educated decisions about their choices. 2.There is a clear distinction in the policy regarding how GA tracks your site visitors and how they track your activity as an account user. This is not a question of right or wrong, or questioning how the data is used. I’m simply explaining the differences so potential consumers of GA are not surprised. 3.Privacy, differentiation in data collection and definition of Personal Identifiable Information (PII) are the focal points of OMB M-10-22. I would be re-miss in my analysis of the TOS and privacy policy if I did not point out the data being collected and how it is used. Again, this is not an issue of right or wrong. It’s not a judgement either. I just want to provide information that will help folks make informed decisions as it relates to how both GA and YWA deal with privacy, opt out and data retention. As I concluded, there other factors that should weigh into the decision of what vendor to use. Best- Phil
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With the Office of Management and Budget providing a framework for enabling the use of persistent cookies for web site measurement (see post on New OMB Guidance for details) there is lots of interest among Federal web managers and communications... Continue reading
Posted Nov 23, 2010 at Web Analytics Management
I was overseas when the guidelines on the use of web analytics and measurement on Federal government web site was published on June 25 and then spent a few days tromping in the woods with my son, so I haven't... Continue reading
Posted Jul 6, 2010 at Web Analytics Management
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Is waiting for the new OMB guidelines on a new Federal Government cookie policy like waiting for Godot? You might say that it is...public comments were taken in the summer of 2009, there was expectancy that an announcement would be made this past April 7 during the Open Government Initiative fanfare and Vivek Kundra said last week at a Federal Government web managers meeting that a decision could be made next month. While it is expected that persistent cookies will be allowed, there is equivalent expectation among Federal web managers whom I speak to that there will be accompanying "opt out" protocols, multiple tier for usage definitions, data expiration and approval rules, that will actually make it as, if not more, difficult than it is today, to get anonymous visitor data. Continue reading
Posted May 4, 2010 at Web Analytics Management
We started the Think Tank training series at last year's X Change, primarily in response to what we heard from clients and peers, web analysts, online marketing executives and web managers: There's not enough solid, "hands on", in depth training... Continue reading
Posted Apr 14, 2010 at Web Analytics Management