Aaron - thanks for the comment. Just to clarify, my understanding is not that you can't continue to administer SC as you are currently. The certification would be for setting the data processing rules. However, you make a good point about the challenge of keeping a solution like SiteCatalyst running on a limited budget. Perhaps this is yet one way to separate the customers who are likely in for the long haul and multiple upsells from those who aren't. Phil

Brian – Thanks for the thoughtful response and I understand where you’re coming from. Let me clarify why I highlighted elements of the policies: 1.The potential use of GA and YWA in the US Federal government is a new opportunity and there are many folks I’ve spoken to who are not familiar with how these solutions track, or what they track. I’m simply explaining how this all works so people can make educated decisions about their choices. 2.There is a clear distinction in the policy regarding how GA tracks your site visitors and how they track your activity as an account user. This is not a question of right or wrong, or questioning how the data is used. I’m simply explaining the differences so potential consumers of GA are not surprised. 3.Privacy, differentiation in data collection and definition of Personal Identifiable Information (PII) are the focal points of OMB M-10-22. I would be re-miss in my analysis of the TOS and privacy policy if I did not point out the data being collected and how it is used. Again, this is not an issue of right or wrong. It’s not a judgement either. I just want to provide information that will help folks make informed decisions as it relates to how both GA and YWA deal with privacy, opt out and data retention. As I concluded, there other factors that should weigh into the decision of what vendor to use. Best- Phil