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Google and Bing, two of the top three search engines, have both confirmed that they are using Twitter and Facebook as factors in ranking websites. This means that every time a link gets shared on Twitter or Facebook it gets counted for the search engine ranking. Interactive Response: Just like individuals posting your links grow your website’s optimization for the search engines, the deeper part of that should help it as well. We are talking click-thrus, Re-Tweets, and possibly even likes on Facebook. The concept of interactive response would also consider that search engines might be looking to remove company bias. In short, it’s possible that a link of a company’s site shared by an individual would rank higher than that same link shared by the company itself. Interactive response is completely dependent on the content published and the response of followers. Companies should make sure that they are posting items relevant to their company as well as to their audience. This is the easy, obvious, way to gain an interactive response.
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Jul 24, 2011