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Seth Godin
Seth is a writer, a speaker and an agent of change.
Recent Activity
It's tempting to decide to make a profit first, then invest in training, people, facilities, promotion, customer service and most of all, doing important work. In general, though, it goes the other way. Continue reading
Posted 13 hours ago at Seth's Blog
Software projects work better with small teams. On the other hand, it makes sense to have multiple teams of workers if you're paving a patch of highly trafficked highway. Three reasons: Coordination Learning Ramp up time As we learned from... Continue reading
Posted yesterday at Seth's Blog
When you put the right idea into the world, people can't unsee it. It changes our narrative. The existence of your product, service or innovation means that everything that compares to it is now treated differently. Once the fax existed,... Continue reading
Posted 2 days ago at Seth's Blog
Your ideas and your feedback are worth more than you know. But you might not be heard if you haven't been invited to chime in. And you'll waste everyone's time if you base your advice on your assumptions, instead of... Continue reading
Posted 3 days ago at Seth's Blog
{not a typo} In the trucking industry, they usually don't include the extra charges, unforeseen or not. "Accessorials" not included. Which often leads to surprise down the road for those that don't expect them. Tonu is another useful lesson. "Truck... Continue reading
Posted 4 days ago at Seth's Blog
Dear seth , Of course I could have sent you a personal letter. A direct 1:1 connection between you and me, thanking you for what you did, or letting you know about my new project, or asking for your attention.... Continue reading
Posted 5 days ago at Seth's Blog
In the latest episode of my podcast Akimbo, I riff about what it means to be a genius. Hint: You are one. PS more people are subscribing every day. It's short, free and sometimes fascinating. All the cool kids are... Continue reading
Posted 6 days ago at Seth's Blog
You can't save up time. You can't refuse to spend it. You can't set it aside. Either you're spending your time. Or your time is spending you. Continue reading
Posted 7 days ago at Seth's Blog
Luxury goods used to be better. Better than the alternatives. The best-made clothing, the best saddle, the most reliable luggage. The top of the market was the place people who cared needed to go to buy something that had the... Continue reading
Posted May 16, 2018 at Seth's Blog
There's a hierarchy in the adoption of new techniques and approaches, particularly in the b2b setting: You were right all along: The thing you were waiting for is here. All of the cool kids are using this now: Take a... Continue reading
Posted May 15, 2018 at Seth's Blog
What's the best college in the US? What about the best car? Best stereo speakers? Best pizza? The answer is always the same: It depends. People hate that. "It depends" puts you on the hook, requires you to have priorities... Continue reading
Posted May 14, 2018 at Seth's Blog
When your timeline is an hour or a day, it's easy to get in the tactical groove. But repeat that hour after hour, day after day, and all you're making is a mess. This is bureaucracy run amok. This is... Continue reading
Posted May 13, 2018 at Seth's Blog
But at least you said it. It's a mistake to hesitate on the saying part. Because if you don't say it, it's unlikely to get done. Dreams, goals and projects don't require a likelihood of success merely to be discussed. Continue reading
Posted May 12, 2018 at Seth's Blog
Every public company seeks, at some level, to be a monopoly, an organization with enough market power to dictate pricing, profits and the future of the market. And monopoly is also a critical failure of capitalism. When monopoly occurs, when... Continue reading
Posted May 11, 2018 at Seth's Blog
Walk through the diamond district in Manhattan and in the course of one block, at least a dozen men will stop you and ask if you're hoping to sell a diamond ring. A few blocks away, Tiffany will happily sell... Continue reading
Posted May 10, 2018 at Seth's Blog
Image
Is it ever okay to sell the rights to your work? Milton Glaser was paid about $2,000 in expenses to create the I Love NY logo, one of the iconic marketing images of its decade. He later said, "I was... Continue reading
Posted May 9, 2018 at Seth's Blog
The mass producers of the world (from ketchup to school) tried to persuade us that by grouping everyone into a tight bundle of normal, everything would become more efficient and we'd all do better. In stats, this is called leptokurtosis.... Continue reading
Posted May 8, 2018 at Seth's Blog
Creative institutions get bigger so that they can avoid doing things that feel risky. They may rationalize this as leverage, as creating more impact. But it's a coin with two sides, and the other side is that they do proportionally... Continue reading
Posted May 7, 2018 at Seth's Blog
If you want us to take your new proposal seriously, consider including a pre mortem. Include a detailed analysis of why your project might fail. Specific weak spots, individuals who need to come on board, assumptions that might not be... Continue reading
Posted May 6, 2018 at Seth's Blog
The last thing to add to an important email is the email address. Write the thing, save it as a draft, and, an hour later, put the email address in and then hit send. It's not clear that you should... Continue reading
Posted May 5, 2018 at Seth's Blog
Any organization of more than two people has a structure, intentional or not. It might be a hub and spoke, a ladder, a pyramid, a lattice, a hive, a circle... Each has an advantage. But the structure of your organization,... Continue reading
Posted May 4, 2018 at Seth's Blog
Successful media (let's define 'successful' as media that can make a difference, make a connection and possibly make a living) has four elements: Attention Enrollment Trust and Permission Too often, particularly online, people just worry about the first one. It's... Continue reading
Posted May 3, 2018 at Seth's Blog
Without a doubt, your little idea is going to grow. We're rooting for your acorn to turn into an oak tree. But bringing that acorn to the lumberyard, hoping to make a sale... you're wasting your time and their time... Continue reading
Posted May 2, 2018 at Seth's Blog
On the twentieth anniversary of Permission Marketing, the EU has decided to write the basic principles of that book into law. There are two ways to look at this. Lawyers and yield-maximizers can find ways to use fine print and... Continue reading
Posted May 1, 2018 at Seth's Blog
Ogilvy & Mather was on line 1. (I actually only have one line, but it sounds cool to imagine that they could be on line 1). The news was unexpected. They were calling on behalf of the AMA and inviting... Continue reading
Posted Apr 30, 2018 at Seth's Blog