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Seth Godin
Seth is a writer, a speaker and an agent of change.
Recent Activity
If you seek to make change or do something important, your work will be rejected along the way. This is not in dispute. What will you do after that? Determine that what actually happened was that you were rejected, not... Continue reading
Posted 23 hours ago at Seth's Blog
It doesn't matter how many you have. It doesn't matter how much you paid for them. It doesn't matter how long the line was yesterday... The market is gone. It's a sunk cost. Falling in love with what you have... Continue reading
Posted yesterday at Seth's Blog
A hygiene factor is something you miss when it's gone, but barely notice when it's there. Clean sheets at a hotel, for example. The base salary at a job. Your title. Every time you add one of these factors to... Continue reading
Posted 2 days ago at Seth's Blog
We have a word for the fruitless search for perfect: perfectionism. And we have a word for what we do when we dumb something down to get approval: the committee. But what do we call it when we work to... Continue reading
Posted 3 days ago at Seth's Blog
"I'll know it when I see it," or perhaps, "I'll see it when I know it..." We're hardwired to believe and understand the things we can actually experience. That's why no one argues about Newton's laws, but most people panic... Continue reading
Posted 4 days ago at Seth's Blog
True connection is a frightening prospect. When you are seen by someone else, really seen, it hurts even more if you're ultimately rejected. When we connect, we make promises, buy into a different future, engage with another, someone who might... Continue reading
Posted 5 days ago at Seth's Blog
There's a common mistranslation that causes us trouble. We say, "I am afraid," as if the fear is us, forever. We don't say, "I am a fever" or "I am a sore foot." No, in those cases, we acknowledge that... Continue reading
Posted 6 days ago at Seth's Blog
Wouldn't that be great? Great if you could share all your wisdom on a popular podcast, or be featured on Shark Tank? Great if you had a powerful agent or bureau or publisher? Great if you could get admitted to... Continue reading
Posted 7 days ago at Seth's Blog
We can measure it. For decades, every single year, scientists have visited the Galapagos and measured the beaks of a particular species of finch. And year after year, with each generation, the beaks change, exactly as we'd expect from the... Continue reading
Posted Aug 15, 2017 at Seth's Blog
Addiction to substances has been around ever since someone fermented grapes a million years ago. The opioid epidemic is the latest addiction tragedy, brought on by greed and disinformation. It took longer for behavioral addictions to arrive, but they're just... Continue reading
Posted Aug 14, 2017 at Seth's Blog
For the jingoistic sign carrier, the impatient shareholder, the late-night goofball and the nascent entrepreneur in search of cash... We've heard your rants, your threats, your plans. We understand that you are in a hurry for a simple, dramatic, obvious... Continue reading
Posted Aug 13, 2017 at Seth's Blog
When someone lets you into the flow of traffic, or holds a door, or takes a second to acknowledge you, it's possible to smile and offer a wave in response. This, of course, costs you nothing. It creates a feeling... Continue reading
Posted Aug 12, 2017 at Seth's Blog
More than ever, people, lots of people, hordes of anonymous people, can watch what you do. They can see your photos, like your posts, friend your digital avatar. An essentially infinite collection of strangers are in the audience, scoring you,... Continue reading
Posted Aug 11, 2017 at Seth's Blog
It turns out that the more you watch TV, the more you believe that the world is dangerous. It turns out TV watchers believe that an astonishing 5% (!) of the population works in law enforcement. And it turns out... Continue reading
Posted Aug 10, 2017 at Seth's Blog
We know that your customers will put up with imperfect, but one thing that they'd like in return is for you to care. Marketers keep making big promises, and organizations struggle to keep those promises. Sooner or later, it leads... Continue reading
Posted Aug 9, 2017 at Seth's Blog
How much does it cost you in tolls to drive across town? In most cities, the answer is nothing. How much does it cost you to take a bus or subway across town? In most cities, if it's available at... Continue reading
Posted Aug 8, 2017 at Seth's Blog
Almost everyone does it. I'm not sure why. After the fact (or even during it) all the blame, second-guessing and paralysis. We say things to ourselves that we'd never permit anyone else to say. Why? It leaves us bruised and... Continue reading
Posted Aug 7, 2017 at Seth's Blog
That's what fast-growing, important organizations do. Making stuff is great. Making connections is even better. Continue reading
Posted Aug 6, 2017 at Seth's Blog
The successful cab owner knows this: Every ride is custom People choose a cab precisely because they can ride alone, on their own terms Empty trips are part of the job, and it's okay, because the next ride will pay... Continue reading
Posted Aug 5, 2017 at Seth's Blog
The Rolling Stones have grossed more than a billion dollars in ticket sales and endorsements. Does that mean that they're better than Beethoven, John Adams and Zoe Keating, put together? Were the Bay City Rollers better than Patti Smith? There... Continue reading
Posted Aug 4, 2017 at Seth's Blog
Dr. Laurence Peter understood the promise and peril of bureaucracy better than most. Fifty years ago, he wrote, "managers rise to the level of their incompetence." The Peter Principle states that if you do a good job, you get promoted,... Continue reading
Posted Aug 3, 2017 at Seth's Blog
The gulf between "risky" and "feels risky" is huge. And it's getting bigger. It turns out that value creation lives in this gap. The things that most people won't do (because it feels risky) that are in fact not risky... Continue reading
Posted Aug 2, 2017 at Seth's Blog
In online gaming, a whale is someone who plays far more than the typical player. It's not unusual for 2% of the player base to account for 95% of all the usage. The same thing is true at the local... Continue reading
Posted Aug 1, 2017 at Seth's Blog
Glibness is a disease that's particularly virulent in Silicon Valley, politics, entertainment and the executive suite. Someone has an insight (or gets lucky) and then amasses power. Surrounded by more than they're willing to understand, they substitute the glib statement,... Continue reading
Posted Jul 31, 2017 at Seth's Blog
It's easy to fall in love with the GPS version of the universe. There, just ahead, after that curve. Drive a little further, your destination is almost here. Done. You've arrived. Of course, that's not how it works. Not our... Continue reading
Posted Jul 30, 2017 at Seth's Blog