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Seth Godin
Seth is a writer, a speaker and an agent of change.
Recent Activity
In the moment, when you have power, no matter how momentarily, how will you choose to act? Jerk comes from the idea of pulling hard on the reins, suddenly and without care. Horses don't like it and neither, it turns... Continue reading
Posted 5 hours ago at Seth's Blog
Of course, for millions of years, people couldn't look it up. They couldn't read and they hadn't invented writing yet, so there was nothing to look up. All you knew was what you knew, along with what you could ask... Continue reading
Posted yesterday at Seth's Blog
Human rights might be our species' greatest invention. More than phones or trains or Milky Way bars, our incremental progress toward dignity, opportunity and equality is a miracle. Rights aren't a decision we make when we're in the mood or... Continue reading
Posted 2 days ago at Seth's Blog
(at something). Which makes it imperative that you connect and ask for help. At the same time that we encounter this humbling idea, we also need to acknowledge that you are better at something than anyone you meet. Everyone you... Continue reading
Posted 2 days ago at Seth's Blog
Do your homework. Show up with contributions and connections long before you bring your opinion. Save the snark for later. Pay your dues. Speak up about shared truths, shared principles and shared goals. Don't blame the ref only when the... Continue reading
Posted 3 days ago at Seth's Blog
Yes, that dog is moving, but not that tree. Plants don't move. Well, yes, they actually do. Trees grow and then they decay. It's just that we can't see it happening now. It happens over a longer span. Which means... Continue reading
Posted 4 days ago at Seth's Blog
We still teach a lot of myths in the intro to economics course, myths that spill over to conventional wisdom. Human beings make rational decisions in our considered long-term best interest. Actually, behavioral economics shows us that people almost never... Continue reading
Posted 5 days ago at Seth's Blog
The arc of the moral universe is long, and it bends toward access. Twelve years ago, Acumen made a modest investment in Water Health International, a start-up that builds water purification hubs in small villages in India. Today, and every... Continue reading
Posted 6 days ago at Seth's Blog
Why do people buy lottery tickets? It's certainly not based on any rational analysis of financial risk or reward. So, why do something that almost never seems to work? Because it actually works every single time. What it does is... Continue reading
Posted 7 days ago at Seth's Blog
There it is, at every entrance to the terminal at LaGuardia, one of the busiest airports in the world: TERMINAL CLOSED FOR MAINTENANCE between 12:00 a.m. and 4:00 a.m. until further notice. Ticketed Passengers & Employees ONLY will have access... Continue reading
Posted Jan 14, 2017 at Seth's Blog
All the promises, explanations and asides in the world pale in comparison with what you do. Too often, we forget that jargon and narrative exist to help shape our actions, not to replace them. Words keep getting cheaper, which makes... Continue reading
Posted Jan 13, 2017 at Seth's Blog
Imagine if the owner of the local bookstore hid books from various authors or publishers. They're on the shelf, sure, but misfiled, or hidden behind other books. Most of us would find this offensive, and I for one like the... Continue reading
Posted Jan 12, 2017 at Seth's Blog
Here's the obvious way: Watch people waiting to go through the line. Find the spot where the line slows down, where there's a gap between one person and the next. That's the spot that needs attention. Add a few spoons,... Continue reading
Posted Jan 11, 2017 at Seth's Blog
It's not forced on us, it's something we choose. And we rarely benefit from that choice. That emergency surgery, the one that saved your life, when the ruptured appendix was removed—the doctor left a scar. We can choose to be... Continue reading
Posted Jan 10, 2017 at Seth's Blog
More creating Less consuming More leading Less following More contributing Less taking More patience Less intolerance More connecting Less isolating More writing Less watching More optimism Less false realism Continue reading
Posted Jan 9, 2017 at Seth's Blog
If someone needs directions, don't give them a globe. It'll merely waste their time. But if someone needs to understand the way things are, don't give them a map. They don't need directions, they need to see the big picture. Continue reading
Posted Jan 8, 2017 at Seth's Blog
When you appeal to the better nature of a specific group, you're doing something with good taste. Just barely ahead of the status quo, in sync but leaning forward. The key understandings are: It is never universal. Good taste is... Continue reading
Posted Jan 7, 2017 at Seth's Blog
You might have noticed that the gym was a little less crowded this morning. It's only four days into the new year and most well-intentioned resolutions have already faded. Of course they have. You can't change an ingrained habit with... Continue reading
Posted Jan 6, 2017 at Seth's Blog
Luxury goods are only consumed when we've got enough. You shouldn't go shopping for a Birkin bag with your last dollar. It's easy to believe that kindness is like that. We need more reserves, perhaps, before we can expend some... Continue reading
Posted Jan 5, 2017 at Seth's Blog
The bestselling novel of 1961 was Allen Drury's Advise and Consent. Millions of people read this 690-page political novel. In 2016, the big sellers were coloring books. Fifteen years ago, cable channels like TLC (the "L" stood for Learning), Bravo... Continue reading
Posted Jan 4, 2017 at Seth's Blog
The blockchain, game theory, float tanks, turmeric, Justin Trudeau, Joi Ito, dal fry, thermite, the Corbomite Maneuver... these are all notions (people, ideas, technologies, foods) that you may or may not be aware of or have engaged with. There's a... Continue reading
Posted Jan 3, 2017 at Seth's Blog
Wondering about your past, about what might have happened, about bad decisions made and roads not taken... this is a recipe for not much more than regret. But wondering about your future? When we wonder about the future, we get... Continue reading
Posted Jan 2, 2017 at Seth's Blog
Attitude is the most important choice any of us will make. We made it yesterday and we get another choice to make it today. And then again tomorrow. The choice to participate. To be optimistic. To intentionally bring out the... Continue reading
Posted Jan 1, 2017 at Seth's Blog
It's easy to remember our first job, or even our first 7 jobs. Cleaning the grease off the hot dog wheel at the fast food place. Caddying. Mowing lawns. Shlepping. But how common is it to ask people about the... Continue reading
Posted Dec 31, 2016 at Seth's Blog
Your smartphone has two jobs. On one hand, it was hired by you to accomplish certain tasks. In the scheme of things, it's a screaming bargain and a miracle. But most of the time, your phone works for corporations, assorted... Continue reading
Posted Dec 30, 2016 at Seth's Blog