This is Seth Godin's Typepad Profile.
Join Typepad and start following Seth Godin's activity
Join Now!
Already a member? Sign In
Seth Godin
Seth is a writer, a speaker and an agent of change.
Recent Activity
The original reason for brands was to let the buyer know the source of the goods. "We made this," says the organization we trust when we buy something. Over time, though, brands have evolved into something we want other people... Continue reading
Posted 1 hour ago at Seth's Blog
Those people who owe you—because you mowed their lawn, drove carpool, promoted their site, gave them advice, listened to you in the middle of the night—they will probably let you down. Favors aren't for trading, they wear out, they fade... Continue reading
Posted yesterday at Seth's Blog
Last night on the bike path I passed a well-dressed citizen, walking along with a bottle of water. I was stunned to see him finish his water and hurl the bottle into the woods. I stopped and said, "Hey, please... Continue reading
Posted 2 days ago at Seth's Blog
We know what you want to accomplish. We know how you'd like everything to turn out. The real question is, "what are you willing to push through the dip for?" What are you willing to stand up for, bleed for,... Continue reading
Posted 3 days ago at Seth's Blog
One model of organization is to find something that you're good at and that's easy and straightforward and get paid for that. The other model is to seek out things that are insanely difficult and do those instead. Dave Ramsey... Continue reading
Posted 4 days ago at Seth's Blog
I would imagine that there are certain situations, perhaps involving the martial arts, where bracing for impact is a good idea. The rest of the time, not so much. If your car is about to hit a tree at thirty... Continue reading
Posted 5 days ago at Seth's Blog
Architecture students bristle when Joshua Prince-Ramus tells them that they are entering a rhetorical profession. A great architect isn't one who draws good plans. A great architect gets great buildings built. Now, of course, the same thing is true for... Continue reading
Posted 6 days ago at Seth's Blog
Isn't the drawing board the place where all the best work happens? It's not a bad thing to go back there. It's the entire point. (HT to Neil). Continue reading
Posted 7 days ago at Seth's Blog
"I'll show them!" Creative people need fuel. Overcoming the resistance and quieting the lizard brain takes a lot of work. Often, we seek external forces to excite us, inspire us or push us to take the leap necessary to do... Continue reading
Posted Jul 24, 2014 at Seth's Blog
Here are two of the first photographic portraits ever taken, far more than a hundred years ago: They could have been taken with Instagram, no? I'm all in favor of self-driving cars and advanced robotics that will change everything. But... Continue reading
Posted Jul 23, 2014 at Seth's Blog
If you spend just a few minutes listening to a great radio station, you'll know it's them. They've worked hard to make sure that the promos they run sound unique and welcome and friendly. You're home. People in radio call... Continue reading
Posted Jul 22, 2014 at Seth's Blog
Your peer group are people with similar dreams, goals and worldviews. They are people who will push you in exchange for being pushed, who will raise the bar and tell you the truth. They're not in your business, but they're... Continue reading
Posted Jul 21, 2014 at Seth's Blog
Before you're asked. Before she asks for the memo, before the customer asks for a refund, before your co-worker asks for help. Volunteer. Offer. Imagine what the other person needs, an exercise in empathy that might become a habit. Continue reading
Posted Jul 20, 2014 at Seth's Blog
No content online is 'rare', but here are two presentations you might not have seen before: ...from the Maker Faire, and here's a speech I did last year at Nearly Impossible in Brooklyn: Seth Godin | Nearly Impossible 2013 from... Continue reading
Posted Jul 19, 2014 at Seth's Blog
Sometimes it's fun or profitable to throw your weight around, to get customers or partners or students or the media or even local government agencies to do what you need them to do. Inevitably, weight throwers come to a fork... Continue reading
Posted Jul 19, 2014 at Seth's Blog
That's a common mantra among those that say that they want to leap, but haven't, and aren't, and won't. What they're actually saying is, "I don't have any ideas that are guaranteed to work, and not only that, are guaranteed... Continue reading
Posted Jul 18, 2014 at Seth's Blog
Yes, it's possible that your particular challenge is unique, that your industry, your job situation, your set of circumstances is so one-of-a-kind that the general wisdom doesn't apply. And it's possible that your problem is so perfect and you are... Continue reading
Posted Jul 17, 2014 at Seth's Blog
Rule one has two parts: a. the customer is always right b. if that's not true, it's unlikely that this person will remain your customer. If you need to explain to a customer that he's wrong, that everyone else has... Continue reading
Posted Jul 16, 2014 at Seth's Blog
Resist the ad hoc. Announce that this is a project, and that it matters enough to be treated as one. The project needs a leader, a person who takes responsibility as opposed to waiting for it to be given. Write... Continue reading
Posted Jul 15, 2014 at Seth's Blog
It was designed at home, on the kitchen table... by someone who didn't get their name on it Never been done before, not guaranteed to get built or to work It was criticized by hundreds of leading intellectuals and cultural... Continue reading
Posted Jul 14, 2014 at Seth's Blog
Two hundred years ago, the government of Sweden changed everything: They required all their citizens to be literate. It transformed every element of the culture and economy of Sweden, an effect that's felt to this day. Television, of course, is... Continue reading
Posted Jul 13, 2014 at Seth's Blog
Self-driving cars are going to be a huge transformational disruption, and they're probably going to happen faster than most people expect. Starting in cities, starting with car-sharing, the economics and safety implications are too big to avoid: Few traffic jams--cars... Continue reading
Posted Jul 12, 2014 at Seth's Blog
I confess I had to look it up. A truck passed me on the highway and on the side, it said that they did both LTL and FTL shipments. FTL means "full truckload." For the longest time, a full truckload... Continue reading
Posted Jul 11, 2014 at Seth's Blog
I realized the other day that most people grow up thinking in terms of professional affiliations. "I'm going to be an accountant." "I'm going to work for General Dynamics." Somehow, I always thought of my career as a series of... Continue reading
Posted Jul 10, 2014 at Seth's Blog
In action movies, the hero doesn't mind destroying the aircraft, road or bridge he just crossed, because it's always a one-way journey. Retreating armies used to burn bridges as they crossed them so those in pursuit couldn't follow. And that... Continue reading
Posted Jul 9, 2014 at Seth's Blog