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Seth Godin
Seth is a writer, a speaker and an agent of change.
Recent Activity
A palliative is a treatment that soothes even if it can't cure the illness. By all means, whenever you can, fix the problem, go to the root cause, come up with a better design... But when you can't (and that's... Continue reading
Posted 17 hours ago at Seth's Blog
Every day, we change. We move (slowly) toward the person we'll end up being. Not just us, but our organizations. Our political systems. Our culture. Are you more generous than the you of five or ten years ago? More confident?... Continue reading
Posted yesterday at Seth's Blog
Eager (and less-talented) designers often get confused about this instruction, turning it into: "It doesn't have instructions, therefore it's simple. Consider a hotel shower. It has 11 things that might be dials, and five that actually are. The alert person,... Continue reading
Posted 2 days ago at Seth's Blog
There's a space between where you are now and where you want to be, ought to be, are capable of being. A gap between your reality and your possibility. Imagine that space as a gulf or a chasm and you'll... Continue reading
Posted 3 days ago at Seth's Blog
Umberto Eco said that when he was talking about the form of paper books. But I think it raises a challenge for just about anyone who seeks to do something truly great in the world of design (in any of... Continue reading
Posted 4 days ago at Seth's Blog
Tracy Chapman was outsold by the Doobie Brothers by 40:1. But the Doobie's aren't 40 times as singular an artist as she is. Lou Reed was outsold by Van Morrison at least 40:1. But again, our image and memory of... Continue reading
Posted 5 days ago at Seth's Blog
Most people are okay with living with the consequences of what happens. The hard part is living with our narrative about how it happened and why. If your plane is late and you miss the meeting and you don't close... Continue reading
Posted 6 days ago at Seth's Blog
Something rare is happening, and it might not last long. Today, right now, anyone with a $300 laptop can use the very same tools as the people at the top of just about any industry. If you want to write,... Continue reading
Posted 7 days ago at Seth's Blog
Objections are healthy. When someone is being offered a new opportunity or product, it's not unusual for there to be objections. These are issues, the missing feature or unwanted element that's keeping us from saying, "yes." On the other hand,... Continue reading
Posted Jul 18, 2016 at Seth's Blog
When you buy a glass of wine at a nice restaurant, it doesn't come in a beer stein. If it did, the 4 ounces would be dwarfed by the glass and you'd feel like your host was ungenerous. Closets, it... Continue reading
Posted Jul 17, 2016 at Seth's Blog
...it only takes a few minutes. Because it's not a breakthrough. Breakthroughs are slow because you don't know how to do it... Re-creation is fast, because you already know how. The art of the breakthrough is the practice of figuring... Continue reading
Posted Jul 16, 2016 at Seth's Blog
Most new projects fall into one of three categories: You might seek to defeat the market leader, to enter as a challenger alternative. Your goal here is to cause someone to switch. Or you might seek to defend yourself against... Continue reading
Posted Jul 15, 2016 at Seth's Blog
For a generation after people realized that smoking would kill them, many smart, informed people still smoked. Then, many of them stopped. After discovering that an expensive luxury good is made out of the same materials as a cheaper alternative,... Continue reading
Posted Jul 14, 2016 at Seth's Blog
The tension of how it might turn out. The tension of possibility. The tension of change. Telegrams used to charge by the word. Say what you need to say, there you go. But stories... stories work because we're not sure.... Continue reading
Posted Jul 13, 2016 at Seth's Blog
What does it mean to 'try your best'? Or to put more effort into something than other organizations do? We often talk about trying, about effort and 110%, but it's mostly glib. The fact is, very few of us try... Continue reading
Posted Jul 12, 2016 at Seth's Blog
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I love books. A perfected technology that's five hundred years old, a chance to hold and share and actually feel the weight of an idea. Here's a new project we've been working on: Four years ago we produced the Behemoth,... Continue reading
Posted Jul 11, 2016 at Seth's Blog
An anonymous friend sends you two tickets to Hamilton, showing on Broadway tomorrow night. On your way to the show, someone offers you $2,000 for the tickets. If you don't take the money and go to the show instead, how... Continue reading
Posted Jul 11, 2016 at Seth's Blog
Take a time-traveling Ben Franklin for a ride in your Prius and you'll give him a heart attack. Meanwhile, you're driving down the highway while eating a muffin and texting at the same time. We can clearly get used to... Continue reading
Posted Jul 10, 2016 at Seth's Blog
Every busy person has a pile. That's what makes them busy. And few busy people show up at work eagerly seeking more stuff they can add to the pile. Which means that when you interrupt a busy person with your... Continue reading
Posted Jul 9, 2016 at Seth's Blog
Do you click through to see the underlying data? Are you aware of both the status quo and the argument against it? Have you done the reading? Are you comfortable asking, "why?" Do you know how it works? When someone... Continue reading
Posted Jul 8, 2016 at Seth's Blog
Where did all the good jobs go? They didn’t head to other countries or even down the street. The good jobs I’m talking about are the ones that our parents were used to. Steady, consistent factory work. The sort of... Continue reading
Posted Jul 7, 2016 at Seth's Blog
No one says, "I'm going to be unfair to this person today, brutal in fact, even though they don't deserve it or it's not helpful." Few people say, "I know that this person signed the contract and did what they... Continue reading
Posted Jul 6, 2016 at Seth's Blog
Some people go through their day unaware that every action they pursue has more than its obvious intent. A glance is worth a thousand words. Asking for the check can be like a standing ovation--or a put down. A handshake... Continue reading
Posted Jul 5, 2016 at Seth's Blog
Is there any other form of freedom that comes at such a low cost? The freedom to change a habit, to change your mind, to change your expectations. It takes guts and humility to change your mind. Fortunately, you have... Continue reading
Posted Jul 4, 2016 at Seth's Blog
Day after day, year after year, it's the interactions we have at home that have the biggest impact on who we become. Public school is an essential part of our culture. But the inputs and foundations that parents create are... Continue reading
Posted Jul 3, 2016 at Seth's Blog