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Seth Godin
Seth is a writer, a speaker and an agent of change.
Recent Activity
If you moved to Norway or Haiti or Bolivia, you'd notice something immediately: People don't move at the same speed you do. The same thing is true about different organizations and different pockets of the internet. Or months of the... Continue reading
Posted yesterday at Seth's Blog
There's a difference between speed and acceleration. This is hard for novice physics students to grasp. Velocity ( sometimes confused with speed) is how fast you're going in a given direction. Acceleration is a measure of how quickly you're getting... Continue reading
Posted 2 days ago at Seth's Blog
It's tempting to believe that left to our own devices, we'll all maximize our health, make smart investment decisions and generally follow our instincts on the road to happiness. But it turns out that cigarettes are addictive, that financial distress... Continue reading
Posted 3 days ago at Seth's Blog
The race to the bottom is unforgiving and relentless. I ordered some straw hats for a small party. The shipper sent them in a plastic bag, with no box, because it was cheaper. Of course, they were crushed and worthless.... Continue reading
Posted 4 days ago at Seth's Blog
Stuff's going to break. Then what? Air conditioners, for example, gradually lose their charge. When they do, icing can occur. When that happens, the drain pans overflow and water seeps away. The smart builder, then, anticipates all this and has... Continue reading
Posted 5 days ago at Seth's Blog
Throwing tantrums, calling names, not doing the reading, making things up, demonizing the other, impulsivity, egomaniacal narcissism, breaking big promises... Waiting your turn, asking hard questions, thinking about others, slowing down in key moments... Telling the truth, taking responsibility... Giving... Continue reading
Posted 6 days ago at Seth's Blog
Is almost never the one that's worth talking about. The urgency of the day, today's celebrity crisis, the thing of the moment... that's what the media wants, that's what creates urgency, and that's what is most definitely not important. We... Continue reading
Posted 7 days ago at Seth's Blog
The first step is to invent a thing worth making, a story worth telling, a contribution worth talking about. The second step is to design and build it in a way that people will actually benefit from and care about.... Continue reading
Posted Aug 21, 2016 at Seth's Blog
Before you create intellectual property (a book, a song, a patent, the words on a website, a design) with someone else, agree in writing about who owns what, who can exploit it, what happens to the earnings, who can control... Continue reading
Posted Aug 20, 2016 at Seth's Blog
You have two choices when you want to move forward (grow a business, sell an idea, get a 'yes'): Have such an insight and deliver such innovation that people will choose to make a new decision, adopt a new habit... Continue reading
Posted Aug 19, 2016 at Seth's Blog
Every organization or project that succeeds begins to erect a bureaucracy around that success, because keeping success from going away is a basic need. When you show up offering change, understand that the status quo isn't the enemy of the... Continue reading
Posted Aug 18, 2016 at Seth's Blog
Here's how you end up with a bully in a position of authority at an organization: Someone points out that the bully is a real problem. And the boss says, "I know he's a bully, but he's really productive and... Continue reading
Posted Aug 17, 2016 at Seth's Blog
The essence of a belief is that we own it, regardless of what's happening around us. If you can be easily swayed by data, then it's not much of a belief. On the other hand, the key to making a... Continue reading
Posted Aug 16, 2016 at Seth's Blog
You're going to have to fight for every single thing, forever and ever. It's really unlikely that they will pick you, anoint you or hand you the audience and support you seek. No one will ever realize just how extraordinary... Continue reading
Posted Aug 15, 2016 at Seth's Blog
If you'd like to teach a kid to ride a bike, training wheels are a bad idea. You're much better off with a small bike with no pedals. All training wheels do is confuse, distract or stall. The same thing... Continue reading
Posted Aug 14, 2016 at Seth's Blog
Of course, each of us is different. Different histories, different narratives. You have an appendix, she doesn't. You are different from everyone else, from your DNA to the kind of morning you had today. No one can possibly understand you... Continue reading
Posted Aug 13, 2016 at Seth's Blog
The reason that Uber drivers will always struggle They don't have a relationship with the customer. It turns out that finding a customer and knowing where he wants to go is almost as valuable as having a car and knowing... Continue reading
Posted Aug 12, 2016 at Seth's Blog
Sometimes, news comes along that confirms something we've wanted to believe all along. It usually amplifies our skepticism. But sometimes, it reinforces our trust. The goal is to build a brand with a story that, when you do the work... Continue reading
Posted Aug 11, 2016 at Seth's Blog
Of course it is. You can learn to be more patient. What about good judgment and maturity? Yes, also skills. Continue reading
Posted Aug 10, 2016 at Seth's Blog
A simple test for brands, organizations and individuals: When you exaggerate the things that people associate with you, your presence and your contribution, does it make you a better version of yourself? Continue reading
Posted Aug 9, 2016 at Seth's Blog
Risk mistake number one: Risk means failure. This worldview equates any risk, no matter how slim, with a certainty. If the chances of hurting yourself skydiving are 1%, it's easy to ignore the 99% likelihood that it will go beautifully.... Continue reading
Posted Aug 8, 2016 at Seth's Blog
At any gathering of people, from a high school assembly to the General Assembly at the UN, from a conference to a rehearsal at the orchestra, the really interesting conversations and actions almost always happen around the edges. If you... Continue reading
Posted Aug 7, 2016 at Seth's Blog
A career is often based on one of these three stances: The Scientist does experiments. Sometimes they work, sometimes they fail. She takes good notes. Comes up with a theory. Works to disprove it. Publishes the work. Moves on to... Continue reading
Posted Aug 6, 2016 at Seth's Blog
The woman sitting next to me on the plane is successful by any measure--she's happy, engaged, making a difference. And she confessed that she doesn't buy anything from Amazon, doesn't use Facebook, rarely connects online. How is this possible? I... Continue reading
Posted Aug 5, 2016 at Seth's Blog
Shortcuts taken, corners cut, compromises made. By degrees, inch by inch, each justifiable (or justified) moment adds up to become a brand, a reputation, a life. Continue reading
Posted Aug 4, 2016 at Seth's Blog