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Seth Godin
Seth is a writer, a speaker and an agent of change.
Recent Activity
Knowing where 'enough' is. More might be better for awhile, but sooner or later, it can't always be better. Diminishing returns are the law, not an exception. If we look to advertisers, marketers, bosses, doctors, partners and suppliers to tell... Continue reading
Posted 20 hours ago at Seth's Blog
Ask someone what they do, and they'll probably talk about where they work. "I work in insurance," or even, "I work for Aetna." Of course, most of the 47,000 people who work for Aetna don't do anything that's specifically insurance-y.... Continue reading
Posted yesterday at Seth's Blog
The most common way to deal with the future is to try to predict it. To be in the right place at the right time with the right skills or investments. A far more successful and reliable approach is to... Continue reading
Posted 2 days ago at Seth's Blog
People rarely read to the end. And they almost never spend as much time reading your words as you spend writing them. Which makes it ironic that the little phrases we use (in designing a simple form, or when we... Continue reading
Posted 3 days ago at Seth's Blog
Ask this question often. Several times a day, at least. Endogeneity is a fancy term for confusing cause and effect. For not being clear about causation and correlation. It's one reason why smart people make so many mistakes. We think... Continue reading
Posted 4 days ago at Seth's Blog
Raymond Loewy coined the term MAYA to describe Most Advanced Yet Acceptable when it came to futuristic design. The thinking goes that people (the amorphous term for the lumpen masses) won't accept something too advanced, so we ought to lower... Continue reading
Posted 5 days ago at Seth's Blog
Drink enough water and you will cease to be thirsty. And yet, a doubting person can be drowning in facts, but facts won't change a mind that doesn't want to be changed. More facts don't counter more doubt. Someone who... Continue reading
Posted 6 days ago at Seth's Blog
The work is difficult. Overcoming obstacles, facing rejection, exploring the unknown--many of us need a narrative to fuel our forward motion, something to keep us insisting on the next cycle, on better results, on doing work that matters even more.... Continue reading
Posted 7 days ago at Seth's Blog
How about, just bullets, just diseases, just starvation? The whole "sticks and stones" canard is really dangerous. When a stone gives you a bruise, it's entirely possible you will completely heal. But when a torrent of words undermine your view... Continue reading
Posted May 21, 2017 at Seth's Blog
I know, you might not get the microphone back for a while. And I know, you want to make sure everyone understands precisely what went into your thinking. Not to mention your desire to make sure that everyone who hears... Continue reading
Posted May 20, 2017 at Seth's Blog
Tasks, decisions, and initiation... Doing, choosing, and starting... Each of the three adds value, but one is more prized than the others. Tasks are set up for you. Incoming. You use skill and effort to knock em down one at... Continue reading
Posted May 19, 2017 at Seth's Blog
That's the labor most of us do now. The work of doing what we don't necessarily feel like doing, the work of being a professional, the work of engaging with others in a way that leads to the best long-term... Continue reading
Posted May 18, 2017 at Seth's Blog
Every time Ford increased the productivity of car production (in one three-year period, he lowered labor costs by 66% per car), he also raised wages. Not merely because it's the right thing to do. He did it because well-paid workers... Continue reading
Posted May 17, 2017 at Seth's Blog
Our twelfth session of the altMBA workshop is upcoming. We're only going to do it two more times in 2017, and if this is something you're thinking of doing one day, I hope you'll let us know. You can sign... Continue reading
Posted May 16, 2017 at Seth's Blog
When six people are trying to split a pizza, some stinginess appears. After all, more for one person is less for the other five. But in interactions that lead to connection, to shared knowledge, to possibility, it's pretty clear that... Continue reading
Posted May 16, 2017 at Seth's Blog
Groucho Marx famously said, "I don't want to be a member of any club that would have me." Thanks to our connection economy, the membership rolls are now wide open, but the problem isn't declining. There are so many communities... Continue reading
Posted May 15, 2017 at Seth's Blog
If the railroad didn't make it to your town, or if the highway didn't have an exit, or if you were somehow off the beaten path, we wrote you off. Your town was in the middle of nowhere. Now, of... Continue reading
Posted May 14, 2017 at Seth's Blog
And it always does. Bad decisions happen for one of two reasons: A. You're in a huge hurry and you can't process all the incoming properly. But more common... B. The repercussions of your decision won't happen for months or... Continue reading
Posted May 13, 2017 at Seth's Blog
But what if it was? What if the apparently intractable cultural issues that you take for granted were instead seen as problems on your desk, things you could influence? What if the rules others take for granted are seen by... Continue reading
Posted May 12, 2017 at Seth's Blog
Emma Gannon, with a focus on new careers. Talking lawyers. On marketing with the insightful Sonia Simone on Rainmaker. Elin Barton on thin ice. Reid and June have a new podcast about scale. How we solved the altMBA with The... Continue reading
Posted May 11, 2017 at Seth's Blog
This is not the same as reality. But without belief in the possibility, your reality is going to be severely curtailed. We must avoid the temptation to begin with an analysis of what's easy, or what's probable, or even likely.... Continue reading
Posted May 11, 2017 at Seth's Blog
Fear's a dream killer. It puts people into suspended animation, holding their breath, paralyzed and unable to move forward. Fear is present in many education settings, because fear's a cheap way to ensure compliance. "Do this," the teacher threatens, "or... Continue reading
Posted May 10, 2017 at Seth's Blog
A sailboat without a sail might float. For a long time, in fact. But without a sail, it can't go anywhere, can't fulfill its function. Floating is insufficient. Continue reading
Posted May 9, 2017 at Seth's Blog
The boom emoji gets a lot of play. It happened. It worked. We won. Boom. The tree emoji, on the other hand, celebrates the patient and generous acts of planting seeds, watering them, caring for them, and then, in a... Continue reading
Posted May 8, 2017 at Seth's Blog
We all have them. By the time we get this far, we've got bangs and bruises, things that don't work quite right, experiences that have shaped us, sometimes for the worse. It starts early. We're all born with them and... Continue reading
Posted May 7, 2017 at Seth's Blog