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Seth Godin
Seth is a writer, a speaker and an agent of change.
Recent Activity
Last week, I got to beta-test a new service called tuber. Tuber is the Uber of food delivery services, with a focus (okay, an obsession) on certain kinds of root vegetables. Just as some people keep Sidecar, Lyft and Uber... Continue reading
Posted 19 hours ago at Seth's Blog
A stunning video about what school can mean. A beautiful book about art and meaning. A different kind of management tome. Rethinking your career. Or this way. And worth thinking hard about: two brilliant social histories by David Graeber. Debt... Continue reading
Posted yesterday at Seth's Blog
Direct marketing is outbound, measured and designed to pay for itself. So, the catalog you get in the mail, or the Fuller Brush man. The idea was to buy stamps (or some other form of contacting people) and make enough... Continue reading
Posted yesterday at Seth's Blog
Systems under severe stress degrade. While individuals might do extraordinary work while pumped with adrenalin (lifting a car, running through a burning building), panic can decrease the efficacy of a system by 30% or more--often completely destroying it. Compare the... Continue reading
Posted 2 days ago at Seth's Blog
There's no more important criticism than self criticism. There's no amount of external validation that can undo the constant drone of internal criticism. And negative self talk is hungry for external corroboration. One little voice in the ether that agrees... Continue reading
Posted 3 days ago at Seth's Blog
Perhaps you've decided that the idea of Pick Yourself is sort of a new-age mantra, a promise that everyone is entitled to what they want, right now. What a shortcut it seems to be. A false promise, holding out that... Continue reading
Posted 4 days ago at Seth's Blog
Fast growth comes from overwhelming the smallest possible audience with a product or service that so delights that they insist that their friends and colleagues use it. And hypergrowth is a version of the same thing, except those friends and... Continue reading
Posted 5 days ago at Seth's Blog
The kind of listening we're trained to do in school and at work is passive listening. Sit still. Get through it. Figure out what's going to be on the test and ignore the rest. Your eyes can glaze over, but... Continue reading
Posted 6 days ago at Seth's Blog
Customer service is difficult, expensive and unpredictable. But it's a mistake to assume that any particular example is automatically either good or bad. A company might spend almost nothing on customer service but still succeed in reaching its goals. Customer... Continue reading
Posted 7 days ago at Seth's Blog
Students choose to attend expensive colleges but don't major in engineering because the courses are killer. Doing more than the customary amount of customer service is expensive, time-consuming and hard to sustain. Raising money for short-term urgent projects is easier... Continue reading
Posted Mar 24, 2015 at Seth's Blog
Wine coolers, Julia Roberts movies, fondue, Geocities pages, baby on board signs, a line at the Krispy Kreme... Ubiquitous doesn't mean forever, and popular isn't permanent. Someone is going to fade, and someone is going to be next to take... Continue reading
Posted Mar 23, 2015 at Seth's Blog
Is that iPhone game really conspiring to put blue squares up at the last minute, just to foil your attempt at a perfect score? Human beings are story-making engines, and when we're confronted with randomness, we make up an egocentric... Continue reading
Posted Mar 22, 2015 at Seth's Blog
Brands don't care about you... Institutions don't care about you either. The only people who are able to care about you are people. The question, then, is this institution owned and organized and run by people who will allow the... Continue reading
Posted Mar 21, 2015 at Seth's Blog
A simple question with an answer that's difficult to embrace. What are you willing to give up today in exchange for something better tomorrow? Next week? In ten years? Your long term is not the sum of your short terms. Continue reading
Posted Mar 20, 2015 at Seth's Blog
We spend way too much time teaching people technique. Teaching people to be good at flute, or C++ or soccer. It's a waste because the fact is, most people can learn to be good at something, if they only choose... Continue reading
Posted Mar 19, 2015 at Seth's Blog
Sometimes, it takes some prodding to make a leap. For the next 48 hours (through Friday, March 20), the five-copy pack of my new book is on sale. Use the discount code spring to save 40% off the discounted price,... Continue reading
Posted Mar 18, 2015 at Seth's Blog
Like the pilot says, "sit back, relax, and enjoy the flight." When you're on one of those Disneyland boats, it takes you where Disney wants you to go. That's why you got on. And so you are lulled, a spectator,... Continue reading
Posted Mar 18, 2015 at Seth's Blog
This is a much more stable response than pushing coming to shoving, because shoving often leads to something unsustainable. Hugging is a surprising and difficult response to pushing, but it changes the trajectory, doesn't it? Continue reading
Posted Mar 17, 2015 at Seth's Blog
Every committee or organization has at least one well-meaning person who is pushing to make things more average. "On behalf of the masses, the uncommitted, the ones who don't care, we need to dumb this down, smooth out the edges... Continue reading
Posted Mar 16, 2015 at Seth's Blog
Successful freelancers need to charge at least double the hourly rate that they'd be happy earning doing full time work. (In many fields, it's more like 4 or 5x). And they need to spend at least half their time getting... Continue reading
Posted Mar 15, 2015 at Seth's Blog
Today is Pi day, the 14th day of the 3rd month of the fifteenth year... 3.1415 Pi is our most famous irrational number. Not irrational in the sense that it's a foolish argument, a form of wishing for one thing... Continue reading
Posted Mar 14, 2015 at Seth's Blog
Money owed accrues interest. Banks and credit card companies thrive on this. The borrower gets to keep using the money, and the lender ends up with more in the end. Apologies owed, on the other hand, accrue nothing whatsoever of... Continue reading
Posted Mar 13, 2015 at Seth's Blog
We really don't understand privilege until we've lost it. It's pretty easy to criticize or misunderstand those that complain about privilege (of any kind), but in fact, we have no idea what it is to be in those shoes, not... Continue reading
Posted Mar 12, 2015 at Seth's Blog
You can do two things with pumpkin seeds. Eat them, an excellent source of protein, or plant them, and watch a successful seed bring back 100 more. The farmer who plants the seeds aggressively, without regard for, "hey, be careful,... Continue reading
Posted Mar 11, 2015 at Seth's Blog
When there’s a wreck on the side of the road, we can’t help it. Despite our best efforts, we look at the accident, sometimes even slow down to get a really good look. Why? To remind ourselves it’s not us.... Continue reading
Posted Mar 10, 2015 at Seth's Blog