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Seth Godin
Seth is a writer, a speaker and an agent of change.
Recent Activity
How did Bernie Madoff do it? How did he steal twenty billion dollars from people who should have known better? It doesn't matter if you went to university or not--you can still be played as a chump. To pull off... Continue reading
Posted 19 hours ago at Seth's Blog
Consider a race to the top. How can Lyft possibly compete with Uber? Scale is often the secret to a commodity business, and if Lyft races to be ever cheaper than Uber, the only possible outcome doesn’t look good. It's... Continue reading
Posted yesterday at Seth's Blog
Doubt is corrosive. Someone faced with doubt rarely brings her best self to the table. Doubt undermines confidence, it casts aspersions, it assumes untruths. Yes, of course you need to qualify your leads. And yes, we know that you need... Continue reading
Posted 2 days ago at Seth's Blog
Shannon Weber decided that there wasn't enough love, recognition or connection in her world, so she did something about it. When she finds an unsung (don't say 'ordinary' hero) she makes them a cape. Caping people, catching them doing something... Continue reading
Posted 3 days ago at Seth's Blog
"I'm not sure what it is, but I'm against it." It's a mistake to believe that people know all the facts before they decide. In fact, most of the time, we decide and then figure out if we need to... Continue reading
Posted 4 days ago at Seth's Blog
All change involves an if/then promise. "If you want a delicious dinner, then try this new restaurant." "If you want to be seen as a hunk, drive this Ferrari." "If you want to avoid being dead, have this surgery." If... Continue reading
Posted 5 days ago at Seth's Blog
...is that the system can't hear you. Only people can. And the problem is that people in the system are too often swayed to believe that they have no power over the system, that they are merely victims of it,... Continue reading
Posted 6 days ago at Seth's Blog
Is there anything easier than listening to a lecture or reading a book and taking notes? And is there anything more difficult than setting aside our preconceptions and the resistance and acting 'as if', being open to belief, at least... Continue reading
Posted 7 days ago at Seth's Blog
Is bigger better for the investor or is it better for the customer? At a huge hotel in Nashville (more than 1,000 rooms), there's always a long line at the check in desk, the gym is full at 5 in... Continue reading
Posted Jun 22, 2016 at Seth's Blog
Your job is an historical artifact. It's a list of tasks, procedures, alliances, responsibilities, to-dos, meetings (mostly meetings) that were layered in, one at a time, day after day, for years. And your job is a great place to hide.... Continue reading
Posted Jun 21, 2016 at Seth's Blog
... not if your goal is to find a breakthrough. Because your customers have trouble imagining a breakthrough. You ought to know what their problems are, what they believe, what stories they tell themselves. But it rarely pays to ask... Continue reading
Posted Jun 20, 2016 at Seth's Blog
At first, it seems as though the things you declare, espouse and promise matter a lot. And they do. For a while. But in the end, we will judge you on what you do. When the gap between what you... Continue reading
Posted Jun 19, 2016 at Seth's Blog
There are two pitfalls you can encounter in dealing with focus and process: In moments of weakness, you take on a project or client that's outside your focus zone. After all, you need the work. In moments of blindness, you... Continue reading
Posted Jun 18, 2016 at Seth's Blog
One of the fundamental equations of our self-narrative is: If I only had more support, I could accomplish even more. Part of this is true. With more education, a stronger foundation, better cultural expectations, each of us is likely to... Continue reading
Posted Jun 17, 2016 at Seth's Blog
Most of what we're chasing is that which we've had all along. In our culture, the getting is ever more important than the having. There's nothing wrong with getting, of course, as long as the process is in sync with... Continue reading
Posted Jun 16, 2016 at Seth's Blog
Some things are races, but not many. A race is a competition in which the point is to win. You're not supposed to enjoy the ride, learn anything or make your community better. You're supposed to win. At the end... Continue reading
Posted Jun 15, 2016 at Seth's Blog
In the old economy, social connection was done to us. "There's nothing to do around here." "I'm bored." "Nothing's happening in this place." You could whine about the fact that your college didn't have enough activities, or that the bar... Continue reading
Posted Jun 14, 2016 at Seth's Blog
Great organizations are filled with people who are eagerly seeking to recruit people better than they are. Not just employees, but vendors, coaches and even competitors. Most organizations seek to hire, "people like us." The rationale is that someone too... Continue reading
Posted Jun 13, 2016 at Seth's Blog
Do not tell your friends about your nascent idea, your notion, the area you hope to explore next. Do not seek reassurance from them. Do not become vulnerable about your tiny new sprout of an inkling. It will be extinguished... Continue reading
Posted Jun 12, 2016 at Seth's Blog
A colleague was talking to the CEO of a fast-growing small business about a partnership opportunity. The CEO said, "well, this is something we believe in, something we want to have happen," and then he continued, "in fact, it's something... Continue reading
Posted Jun 11, 2016 at Seth's Blog
We say we want sustainable packaging... but end up buying the one in fancy packaging instead. We say we want handmade, local goods... but end up buying the cheap one, because it's 'just as good.' We say we want the... Continue reading
Posted Jun 10, 2016 at Seth's Blog
Jobs are finite, specified and something we 'get'. Doing a job makes us defensive, it limits our thinking. The goal is to do just enough, not get in trouble, meet spec. When in doubt, seek deniability. Projects are open-ended, chosen... Continue reading
Posted Jun 9, 2016 at Seth's Blog
You can fix your "um" and you probably should. Each of us now owns a media channel and a brand, and sooner or later, as your work gains traction, we'll hear your voice. Either in a job interview or on... Continue reading
Posted Jun 8, 2016 at Seth's Blog
'Try harder' is something we hear a lot. After a while, though, we run out of energy for 'harder.' You can harangue people about trying harder all you like, but sooner or later, they come up empty. Perhaps it's worth... Continue reading
Posted Jun 7, 2016 at Seth's Blog
Can you imagine how difficult the crossword puzzle would be if any given answer might be, "there is no such word"? The reason puzzles work at all is that we know we should keep working on them until we figure... Continue reading
Posted Jun 6, 2016 at Seth's Blog