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Seth Godin
Seth is a writer, a speaker and an agent of change.
Recent Activity
I'm hiring one or two paid interns. It's a great opportunity to learn, to experiment and to get some hands on experience. Find all the details right here. If you know someone who might be interested, I'd appreciate it if... Continue reading
Posted yesterday at Seth's Blog
I'm not sure if it was ever possible to say, "everyone loves ___," "everyone respects ___" or even, "everyone really doesn't like ___", but there's no doubt at all that this isn't true any more. There is no more everyone.... Continue reading
Posted yesterday at Seth's Blog
These are the people you want to hire, the people who will become linchpins, the people who will change your organization for the better. Not people who merely accept a mission, or grudgingly grind through a mission, but people who... Continue reading
Posted 2 days ago at Seth's Blog
When people say, "my team," they mean it. In the top-down world of industrial marketing, the San Francisco 49ers say, "we built this team, buy a ticket if you want to come." Then, a few years later, it broadened to,... Continue reading
Posted 3 days ago at Seth's Blog
In 1989, I created and launched a new idea: videotapes of people playing video games. It was ridiculed by the hipsters of the day, and my publisher later admitted that they hadn't even bothered to bring it to market beyond... Continue reading
Posted 4 days ago at Seth's Blog
Which is more satisfying: Breaking something or watching someone else break it? When we sense a job is going wrong, it's easy to act out and make things worse... in the moment, it might feel like it's better to get... Continue reading
Posted 4 days ago at Seth's Blog
The other day, a speedster on a bike passed me as I rode along the bike path. For the next ten minutes, I rode right behind him, drafting his progress. Sure, there's an aerodynamic reason that this works--there's less wind... Continue reading
Posted 5 days ago at Seth's Blog
Lots of industries have one. You're sitting around the table with your editor discussing a book jacket and someone says, "Maybe we can get Chip Kidd to design it?" Or the ad agency and the client are discussing the new... Continue reading
Posted 6 days ago at Seth's Blog
Be delighted to eat dog food. It makes no sense to disdain the choices your customers make. If you can't figure out how to empathize and eagerly embrace the things they embrace, you are letting everyone down with your choice.... Continue reading
Posted 7 days ago at Seth's Blog
Great marketers have empathy. They're able to imagine what it might be like to have a mustache or wear pantyhose. They work hard to imagine life in someone else's shoes. Bullies are tone deaf. They don't always set out to... Continue reading
Posted Aug 21, 2014 at Seth's Blog
Gravity, for example. I can't do a thing about gravity. Even if I wanted to move to Jupiter or the moon for a change in gravity, it's inconceivable that I could. On the other hand, there are lots of things... Continue reading
Posted Aug 20, 2014 at Seth's Blog
Nine years ago last month, a few of us sat down in my office and started working on Squidoo. Since then, there have been billions of visits to our site, and many of you have clicked, written, and contributed to... Continue reading
Posted Aug 19, 2014 at Seth's Blog
This is far from a new phenomenon. Hundreds of years ago there were holier-than-thou people standing in the village square, wringing their hands, ringing their bells and talking about how urgent a problem was. They did little more than wring... Continue reading
Posted Aug 19, 2014 at Seth's Blog
We did. It's not a silly question. It has a lot to do with culture and crowds and the way we decide, as a group, what's right and what's not. A quick look at some colors confirms that there is... Continue reading
Posted Aug 18, 2014 at Seth's Blog
Escalators make people happy. They're ready when you are, there is almost never a line, and you can see progress happening the entire time. Elevators are faster, particularly for long distances, but we get frustrated when we just miss one,... Continue reading
Posted Aug 17, 2014 at Seth's Blog
On the first 100 pages of the new, thick issue of Vanity Fair, there are about 95 full page ads. Those ads feature, best I can count, 108 people. Of these, 24 of the people are some combination of not-sad... Continue reading
Posted Aug 16, 2014 at Seth's Blog
If you're engaging in a neck and neck battle for supremacy, it's entirely possible you've lost track of the purpose of the work you set out to do in the first place. Consider recent stats about college sports: A coach... Continue reading
Posted Aug 15, 2014 at Seth's Blog
...is actually not the same as, "doing everything I can." When we tell people we're doing the best we can, we're actually saying, "I'm doing the best I'm comfortable doing." As you've probably discovered, great work makes us uncomfortable. Continue reading
Posted Aug 14, 2014 at Seth's Blog
I need a sales rep (or ten) to do the selling so I can do my work. And investors to put up the money so I can do my work. And an accounting staff so I won't have to think... Continue reading
Posted Aug 13, 2014 at Seth's Blog
and How will we know if it worked? Answer these two questions first, please. If it's worth doing, it's worth knowing before you do it. A hammer is for getting nails into wood, and it's pretty easy to tell if... Continue reading
Posted Aug 12, 2014 at Seth's Blog
This is a pretty long post, and I know that you could easily substitute another round of Angry Birds instead of reading it. I hope you’ll find it useful. One of the key elements of pricing is realizing that people... Continue reading
Posted Aug 11, 2014 at Seth's Blog
Intermarriage has always been a problem, all the way back to Romeo and Juliet (and West Side Story, of course). Intermarriage de-demonizes the ‘other’, and the insecure tribe member sees this as an existential threat, the beginning of the end... Continue reading
Posted Aug 10, 2014 at Seth's Blog
What's the point of being open 24 hours a day, seven days a week, especially if you get zero calls between 3 am and 4 am? Why take the risk of offering a no-questions-asked money-back guarantee when you know that... Continue reading
Posted Aug 9, 2014 at Seth's Blog
"I don't like it" "I don't understand it" Those are the only responses your new idea can possibly generate from many around you if your new idea is actually a great idea, something ownable, something you can build work around.... Continue reading
Posted Aug 8, 2014 at Seth's Blog
That's the perfect advice, and the advice that spreads, the advice we seek. Of course, advice that's simple, guaranteed, easy and free isn't worth very much, because if it worked, we would have done it already. No, the advice worth... Continue reading
Posted Aug 7, 2014 at Seth's Blog