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Seth Godin
Seth is a writer, a speaker and an agent of change.
Recent Activity
When you make your customer feel stupid, you've given him no choice. He needs to blame you. Some ways to make people feel stupid: Charge different prices at different outlets and shrug your shoulders when you get found out. Insist... Continue reading
Posted 5 hours ago at Seth's Blog
There are two kinds of, "I'm sorry." The first kind is the apology of responsibility, of blame and of litigation. It is the four-year old saying to his brother, "I'm sorry I hit you in the face." And it is... Continue reading
Posted yesterday at Seth's Blog
If you want employees to go job hunting in order to leverage you into giving them a raise to keep them, then by all means, only give them a raise when they go job hunting. If you want vendors to... Continue reading
Posted 2 days ago at Seth's Blog
Everyone has one. That feeling of here we go again, the trap we fall into, the moment of vulnerability. And your 'uh oh' might not be the same as mine. Not a specific fear, but a soft spot, a situational... Continue reading
Posted 3 days ago at Seth's Blog
The investor asks, "when do I get paid back?" The work for hire asks, "what's in it for me?" The member of the community wonders, "what's in it for us?" Plural. More than ever, our research, our writing, our art... Continue reading
Posted 4 days ago at Seth's Blog
An organization might seek to 'connect to' its customers or constituents. Connection is a form of permission, the ability to deliver value to the people who request it. Vertical connection creates the ability to communicate and delivers a barrier to... Continue reading
Posted 5 days ago at Seth's Blog
A beautiful pair of shoes, but one size too small, on sale and everything.... Not worth buying, not for you, not at any price. Because shoes that don't fit aren't a bargain. And at a restaurant, you may have noticed... Continue reading
Posted 6 days ago at Seth's Blog
An original audio production* via Sounds True, with 100% of my royalties going to the Acumen Fund. Find it right here: Leap First. I just got this great note from Jason Connell. I hope the recording resonates with you as... Continue reading
Posted 7 days ago at Seth's Blog
Celebrated all over the world, for the first time, tomorrow is annual Ruckusmaker Day. Tomorrow would have been Steve Jobs' 60th birthday. Steve's contribution wasn't invention. Technology breakthroughs didn't come out of his basement the way they did from Land... Continue reading
Posted 7 days ago at Seth's Blog
The worst troll is in your head. Internet trolls are the commenters begging for a fight, the anonymous critics eager to tear you down, the hateful packs of roving evil dwarves, out for amusement. But the one in your head,... Continue reading
Posted Feb 22, 2015 at Seth's Blog
We invented televisions so marketers would have a way to run TV ads. We have magazines so marketers can run magazine ads. Make no mistake: mass media exists because it permits mass marketers to do their job. Mass production, the... Continue reading
Posted Feb 21, 2015 at Seth's Blog
Hitters don't have much of an agenda other than, "swing at the good balls." No one blames the hitters when the pitcher has a hot hand and throws a no hitter. Pitchers, on the other hand, decide what's going to... Continue reading
Posted Feb 20, 2015 at Seth's Blog
What does Bob Dylan do for a living? "Oh, I confound expectations." And what about Jill Greenberg? Jill startled the art world with her spectacular retouched and lit photos of bears, of politicians and of babies. Quickly, people figured out... Continue reading
Posted Feb 19, 2015 at Seth's Blog
Unfair things happen. You might be diagnosed with a disease, demoted for a mistake you didn't make, convicted of a crime you didn't commit. The ref might make a bad call, an agreement might be abrogated, a partner might let... Continue reading
Posted Feb 18, 2015 at Seth's Blog
Tribal jingoism doesn't scale for the long-term. In the short run, the fear-based attack on the 'other' is a great way to galvanize those likely to take up arms, defend the brand or send in cash. But, fortunately, for all... Continue reading
Posted Feb 17, 2015 at Seth's Blog
Tell me where to click. Just about every web page is designed to cause me to connect, to buy, to approve, to move to the next step. Okay, great. Where is the button to do that? (click to enlarge). This... Continue reading
Posted Feb 16, 2015 at Seth's Blog
Actually, it's far more likely that you made a human of yourself. When you drop your guard, opt for transparency and make an honest connection with someone, you're right on the edge of foolishness, which is another word for not-corporate,... Continue reading
Posted Feb 15, 2015 at Seth's Blog
It's not always easy to measure what matters. Sometimes, the thing that matters doesn't make it easy for you to measure it. The easiest path is to find a stand-in for what you care about and measure that instead. For... Continue reading
Posted Feb 14, 2015 at Seth's Blog
Jazz became popular because an opera-loving engineer developed radio, which opened the door for an ignored art form to spread. And rock and roll was enabled by the transistor radio and the FM band. More subtly, consider the fact that... Continue reading
Posted Feb 13, 2015 at Seth's Blog
is fear. We're all born creative, it takes a little while to become afraid. A surprising insight: an enemy of fear is creativity. Acting in a creative way generates action, and action persuades the fear to lighten up. Continue reading
Posted Feb 12, 2015 at Seth's Blog
It's one of the most profound and difficult lessons every MBA is taught: Ignore sunk costs. Money and effort you spent yesterday should have nothing to do with decisions you make tomorrow, because each decision is a new one. Simple... Continue reading
Posted Feb 11, 2015 at Seth's Blog
This two-part sentence tells us a lot about bureaucracy and the challenge of being in the middle. I heard it twice in one week from hard-working but underpowered people in organizations that should know better. The first half, "I'm sure,"... Continue reading
Posted Feb 10, 2015 at Seth's Blog
If you see things that don't meet the norm as 'deviant', then you are approaching the world with a mindset of mass, of conformity, of obedience. You are assuming that you can be most effective and efficient when the market... Continue reading
Posted Feb 9, 2015 at Seth's Blog
Forty years ago, Stanley Kubrick showed us 2001. The first 90 seconds are without dialogue and solid black. It's hard to imagine that working as the intro to a YouTube video today. Instead, our finger is on the mouse trigger,... Continue reading
Posted Feb 8, 2015 at Seth's Blog
But if we did, it would take a lot to speak up in a useful way. It's difficult to be a generous skeptic. Not only do we have to be clear and cogent and actionable, but we cross a social... Continue reading
Posted Feb 7, 2015 at Seth's Blog