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Seth Godin
Seth is a writer, a speaker and an agent of change.
Recent Activity
Levels of marketing magic, the placebo effects of desire
ANTICIPATION: Before the product is released, the true fans are buzzing and speculating and waiting in line. The anticipation is self-reinforcing, a placebo effect of desire. UTILITY: The album is good, the software is useful, the book changes things. It... Continue reading
Posted 12 hours ago at Seth's Blog
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You should buy the book
Mitch Joel is a generous and perceptive blogger. Well worth the daily read. He has a new book. You should buy it. David Meerman Scott writes an essential blog, daily. His book is a classic. You should buy it. Tom... Continue reading
Posted yesterday at Seth's Blog
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No Signal
At a party the other day, I saw a dead TV monitor. On the screen it said something like, "No signal... check power, cable and source selection..." It doesn't matter at all how hard the DVD player was trying to... Continue reading
Posted yesterday at Seth's Blog
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Learning by analogy
The story of Hansel and Gretel is not actually about Hansel or Gretel. You are surrounded by examples and lessons and case studies that clearly aren't exactly about your project. There's never been a book written precisely about the situation... Continue reading
Posted 2 days ago at Seth's Blog
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It's Thomas Midgley day
Today would be his 124th birthday. A fine occasion to think about the effects of industrialization, and what happens when short-term profit-taking meets marketing. Midgley is responsible for millions of deaths. Not directly, of course, but by, "just doing his... Continue reading
Posted 3 days ago at Seth's Blog
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Every day is an investment
You're not lucky to have this job, they're lucky to have you. Every day, you invest a little bit of yourself into your work, and one of the biggest choices available to you is where you'll be making that investment.... Continue reading
Posted 4 days ago at Seth's Blog
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The river guide and the rapids
It's probably not an accident that rapid (as in rapid change) shares a root with rapids (as in Lava Falls in the Grand Canyon). The river guide, piloting his wooden dory, has but one strategy. Get the boat to the... Continue reading
Posted 5 days ago at Seth's Blog
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Applications open for a short summer internship
I'm offering a short-term paid internship this summer. You'll be in my office, working with me and a tightly knit group to develop a brand new idea. Here are some details, the links to apply are at the end. Please... Continue reading
Posted 6 days ago at Seth's Blog
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Appropriate cheating in the nine-dot problem
Posted 6 days ago at Seth's Blog
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The reason they call it a browser
Over the last ten years, the amount that we buy online has gone up. So have the number of ads we click on every day. We're all clicking around, browsing and sometimes buying. But, while these interactions and transactions have... Continue reading
Posted 7 days ago at Seth's Blog
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Spend the day with me in New York in June
I've been remiss in scheduling these full-day transformative Q&A sessions and I miss them. You can find the details and tickets right here. Here's one take on some of the things we covered in an expanded seminar last summer. This... Continue reading
Posted May 13, 2013 at Seth's Blog
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The certain shortcut
The shortcut that's sure to work, every time: Take the long way. Do the hard work, consistently and with generosity and transparency. And then you won't waste time doing it over. Continue reading
Posted May 13, 2013 at Seth's Blog
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Life is full of holes
Every scrutinized historical event fails to hold up to serious inspection. There's missing evidence. How did he get from point A to point B? Where's the document or the eyewitness or the proof? Your future opportunities are like this as... Continue reading
Posted May 12, 2013 at Seth's Blog
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Is this spam?
If you have to ask, it probably is. The essential truth is that spam is always in the eye of the recipient. If you think it's spam, it's spam (if you're the recipient. If you're the sender, your opinion is... Continue reading
Posted May 12, 2013 at Seth's Blog
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Lead up
What you were trained to do: wait for a good, generous, munificent, tasteful, smart boss or client to tell you what to do. If that doesn't happen, blame the system, blame the boss, blame the client. If the work is... Continue reading
Posted May 11, 2013 at Seth's Blog
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Miscommunication
The challenge of communication isn't to never miscommunicate, it's to cut down the time between the interaction and the realization that the communication didn't get through. Because the sooner we know we're not connecting, the sooner we can fix it.... Continue reading
Posted May 10, 2013 at Seth's Blog
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Who do you know?
Let's define "know" as... you're connected with them, in real life, by email or through a direct relationship online. It might be someone in a different state, religious, atheist, straight, gay, in a developing country, a lawyer, a politician, struggling... Continue reading
Posted May 9, 2013 at Seth's Blog
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How to write copy that goes viral
The best approach is to not try to write things that will go viral. No, the best approach is to write for just one person. Make an impact on just one person. Even better, make it so they can't sleep... Continue reading
Posted May 8, 2013 at Seth's Blog
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Avoiding fear by indulging in our fear of fear
Every day, we make a thousand little compromises, avoid opportunities, actions and people--all so that we can stay away from the emotion of fear. Note that I didn't say, "so we can stay away from what we fear." No, that's... Continue reading
Posted May 7, 2013 at Seth's Blog
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Urgency and accountability are two sides of the innovation coin
As organizations and individuals succeed, it gets more difficult to innovate. There are issues of coordination, sure, but mostly it's about fear. The fear of failing is greater, because it seems as though you've got more to lose. So urgency... Continue reading
Posted May 6, 2013 at Seth's Blog
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Remind you of anything? Simple typography for non-professionals
Posted May 5, 2013 at Seth's Blog
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Your best and your same (vs. your different and your truth)
If someone wants your very best version, that probably means that they're going to get the same version that you've done before, the same as the best version you produced a week ago. If you want the best, it also... Continue reading
Posted May 4, 2013 at Seth's Blog
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Blueberry pancakes and battleships
The typical industrial-era organization is like a battleship. Hundreds or thousands of people onboard, and most of them are essential--but most of them aren't actually directly responsible for the work that we hired the battleship to do. Without the fuel... Continue reading
Posted May 3, 2013 at Seth's Blog
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The critic stumbles
Last week, I saw an extraordinary play on Broadway. It got the longest standing ovation I've ever seen in a theater, and Alan Cumming deserved every minute of it. The New York Times critic, though, didn't like the show. What's... Continue reading
Posted May 2, 2013 at Seth's Blog
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Writing tip: say it backwards
If your writing feels like nothing but easily defensible aphorisms, as if you're saying things that are obvious, it's entirely possible that no one is going to eagerly keep reading. Your real estate brochure or the ad copy you've written--if... Continue reading
Posted May 1, 2013 at Seth's Blog
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