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Seth Godin
Seth is a writer, a speaker and an agent of change.
Recent Activity
I realized the other day that most people grow up thinking in terms of professional affiliations. "I'm going to be an accountant." "I'm going to work for General Dynamics." Somehow, I always thought of my career as a series of... Continue reading
Posted 20 hours ago at Seth's Blog
In action movies, the hero doesn't mind destroying the aircraft, road or bridge he just crossed, because it's always a one-way journey. Retreating armies used to burn bridges as they crossed them so those in pursuit couldn't follow. And that... Continue reading
Posted yesterday at Seth's Blog
He only cares about what's trending now. The only worthy examples are this week's examples, or even better, tomorrow's examples. The zeitgeister will interrupt a long-term strategy discussion to talk urgently about today's micro-trend instead. The zeitgeister has little or... Continue reading
Posted 2 days ago at Seth's Blog
You are brave. Such a generous soul, someone who doesn't hesitate to leap when others shrink in fear. Your work means so much to you and to the people you share it with, we can't help but be inspired at... Continue reading
Posted 3 days ago at Seth's Blog
How much do you trust your people to do the right thing? Consider giving every person on your team a budget—$1000 a year? $200 an incident? and challenging them to spend the money to make things right, to create efficiency,... Continue reading
Posted 4 days ago at Seth's Blog
Crowdsourcing and crowdfunding are built around many individuals coming together to make something happen. But crowds don't make things, people do. Terry and Sarah and Herbie, not the crowd. When we say to a group, "everyone help me with this,"... Continue reading
Posted 5 days ago at Seth's Blog
The answer to this is so obvious to me that it took me a while to realize that many people are far more comfortable with 'no'. The easiest and safest thing to do is accept what you've been 'given', to... Continue reading
Posted 6 days ago at Seth's Blog
Is as big as any difference we encounter. All we need is 'nearly' and we have completely transformed the problem--changing it from one to avoid to one to commit to. Here's the hard part: having the ability to see (and... Continue reading
Posted 7 days ago at Seth's Blog
What other people think of you is called "other-people esteem." That's a different thing altogether. If it's better to think well of yourself, then by all means, go ahead. No need to wait for us to do it for you.... Continue reading
Posted Jul 2, 2014 at Seth's Blog
After you make a list, after you've exhaustively chronicled your options, will you choose: easy, cheap, proven, brave, certain, big payoff, fun, convenient, known, unknown, important, urgent, challenging... There is no perfect answer, but knowing which way your compass points... Continue reading
Posted Jul 1, 2014 at Seth's Blog
"Here, eat this food you've eaten a hundred times before. These chicken fingers and french fries are just like what we have at home. And turn on your iPad and watch that movie you like so much..." Of course, chicken... Continue reading
Posted Jun 30, 2014 at Seth's Blog
(and other things to leave off your resume) Resumes are overrated. Of course your references are available upon request. What are you going to do, refuse? If your references are amazing, don't offer them on request, include them. If they're... Continue reading
Posted Jun 29, 2014 at Seth's Blog
The answer has evolved over the last century... It was great, I pushed myself and feel fabulous. It was okay, I came in fourth place in the race, but those other guys beat me again. I did fine. My speed... Continue reading
Posted Jun 28, 2014 at Seth's Blog
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Understand who it's for. Almost all the casting, play selection and advertising done for Broadway shows is designed to appeal to tourists and to those that rarely come to the theater. After all, there are a lot more of them... Continue reading
Posted Jun 27, 2014 at Seth's Blog
Travel has always meant possibility and change, and for some people, that means anxiety. Add to this non-refundable fares, tight connections and security theater courtesy of the TSA, and it's easy for the fun to turn into a literal nightmare.... Continue reading
Posted Jun 26, 2014 at Seth's Blog
For some, crises are existential. The subsistence farmer, the parent without access to medical care, the person living in a makeshift shelter--this crisis might be the last one they ever encounter. Deal with this crisis or cease to exist. As... Continue reading
Posted Jun 25, 2014 at Seth's Blog
If you sell to businesses, you're either calling on unsuccessful companies, who are panicking and afraid and don't have a lot of resources to spend on new things... Or you're selling to successful businesses. And in those organizations, most people... Continue reading
Posted Jun 24, 2014 at Seth's Blog
How many short book reviews can we assemble in one day? Think of a book that's influenced you or made a difference in your life and write a short review on Hugdug. Just type in the name of the book... Continue reading
Posted Jun 23, 2014 at Seth's Blog
So is this bag of gluten-free, kale, peanutty dog treats. And the first birthday party for the kid down the street is for her parents, not her. And the same is true for most gifts we give people (they're for... Continue reading
Posted Jun 23, 2014 at Seth's Blog
The handyman brings attention to detail and craftsmanship to the jobs that need to be done. Difficult to live without, but a household name, not a famous name. The genius, Thomas Edison, relentlessly tries one approach after another until the... Continue reading
Posted Jun 22, 2014 at Seth's Blog
It's so tempting to get straight to the issue, especially since you're certain that you're right. The challenge is that organizations and relationships that thrive are built to go beyond this one discussion. They are built for the long haul,... Continue reading
Posted Jun 21, 2014 at Seth's Blog
...pick none. That's the work that's worth doing. Continue reading
Posted Jun 20, 2014 at Seth's Blog
Thirty years ago, I used to work the booth at CES. The software company where I was a brand manager launched its products at the Consumer Electronics Show, which was, at the time, the biggest trade show in the world.... Continue reading
Posted Jun 19, 2014 at Seth's Blog
From the individual who needs to get her idea in front of the right people, to the New York Times, which faces a ticking clock to figure out the digital landscape, all of us are in the media business. There's... Continue reading
Posted Jun 18, 2014 at Seth's Blog
"Succeed" is in the eye of the beholder... Most likely to hit a home run Most likely to please my boss Most likely to do the work Most likely to work for free Most likely to stick it out Most... Continue reading
Posted Jun 17, 2014 at Seth's Blog