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Seth Godin
Seth is a writer, a speaker and an agent of change.
Recent Activity
You can taste it. Heinz ketchup has no terroir. It always tastes like everywhere and nowhere and the same. A Dijon mustard from a small producer in France, though, you can taste where it came from. Foodies seek out this... Continue reading
Posted 19 hours ago at Seth's Blog
It's not reckless, because when we leap, when we dive in, when we begin, only begin, we bring our true nature to the project, we make it personal and urgent. And it's not abandon, not in the sense that we've... Continue reading
Posted yesterday at Seth's Blog
In just two days, my new course for freelancers is the fastest-growing one of its kind in Udemy's history. I'm thrilled to see that so many of my readers are eager to dig in and make a difference. The course... Continue reading
Posted 2 days ago at Seth's Blog
Every crowd, sooner or later, will let you down. The crowd contains a shoplifter, or a heckler, or an anonymous boor who leaves a snarky comment. The crowd loses interest, the crowd denigrates the work, the crowd isn't serious. Worst... Continue reading
Posted 2 days ago at Seth's Blog
On a long flight a little while ago, I saw two couples watch movies while they let their six kids run around like maniacs from take off to touchdown. A seven-year old actually punched me. (I didn't return the punch).... Continue reading
Posted 3 days ago at Seth's Blog
Each of us gets to choose the sort of freelance work we will do. This is a profound freedom, and one that we often ignore, wasting the opportunity. To provoke you to take advantage of this moment, my new course... Continue reading
Posted 4 days ago at Seth's Blog
Something doesn't have to be trite and dreadful to be popular, but often, popular things get this way. In the 1980s, most of the cars made by General Motors were mediocre, unmemorable and poorly designed. They were also quite popular.... Continue reading
Posted 5 days ago at Seth's Blog
Most of the news/advice/insight you run into is merely seen. You might acknowledge that something is happening, that something might work, that a new technique is surfacing. Sometimes, if you work at it, you actually hear what's being said. You... Continue reading
Posted 6 days ago at Seth's Blog
The wrong answer to this question is often, "what do you need?" When someone asks what you have to offer, when they ask for a menu or a price list or some indication of what they can choose from, it's... Continue reading
Posted 7 days ago at Seth's Blog
What would happen to your audience if you shut the doors tomorrow? (I know what would happen to you, that's not my question... what would happen to them?) What would happen to your customers and to your prospects if you... Continue reading
Posted Apr 17, 2015 at Seth's Blog
A hundred and fifty years ago, when people finally began organizing to eliminate child labor in American factories, they were called anti-business. There was no way, the owners complained, that they could make a living if they couldn’t employ ultra-cheap... Continue reading
Posted Apr 16, 2015 at Seth's Blog
Expected value is a powerful concept, easy to understand, often difficult to use in daily life. It's the value of an outcome multiplied by the chances it will happen. If there's a one in ten chance you'll get a $50... Continue reading
Posted Apr 15, 2015 at Seth's Blog
We box ourselves in long before the outside world ever gets a chance. "I'm not the kind of person who watches movies like that." "I'm not the kind of person who proposes new ideas." "I'm not the kind of person... Continue reading
Posted Apr 14, 2015 at Seth's Blog
Hope is fuel, it moves us forward and it amplifies our best work. Expectation is the killer of joy, the shortest route to disappointment. When we expect that something will happen, we can't help but be let down... Continue reading
Posted Apr 13, 2015 at Seth's Blog
One common insightful definition of AI: Artificial Intelligence is everything a computer can't do yet. As soon as it can, we call it obvious. And so, self-driving cars and devices that can beat us at chess don't really think, they're... Continue reading
Posted Apr 12, 2015 at Seth's Blog
Washing your hands helps you avoid getting sick. Putting fattening foods out of your reach helps you stay slim. And the provocations and habits you encounter in the digital world keep you productive (or drive you crazy): Turn off mail... Continue reading
Posted Apr 11, 2015 at Seth's Blog
If technology gives you the chance to speak up, build a platform and help show the way, why not use it? If someone offers you a project or a job with more leverage and the chance to both learn and... Continue reading
Posted Apr 10, 2015 at Seth's Blog
Someone who shows up with enthusiasm made a decision before she even encountered what was going on. The same thing is true for the guy who scowls with contempt before the customer opens his mouth. It's a choice. This choice... Continue reading
Posted Apr 9, 2015 at Seth's Blog
As a company gets bigger, there's an inevitable split between the people who market what gets made and the people who design what gets made. At some organizations, it's likely that these two people work in different buildings, and don't... Continue reading
Posted Apr 8, 2015 at Seth's Blog
There are two kinds of purchases: Either you are replenishing (you know precisely what you're about to get) or you are exploring. Books and movies are almost always purchased before they are consumed. A bottle of Coke, or a return... Continue reading
Posted Apr 7, 2015 at Seth's Blog
Are tomatoes a fruit? The benefit of a category isn't to denigrate something or someone. It's to help us make better decisions with limited information. If we put someone in the category of, "frequent business traveler," we can apply previous... Continue reading
Posted Apr 6, 2015 at Seth's Blog
Reputation is what people expect us to do next. It's their expectation of the quality and character of the next thing we produce or say or do. We control our actions (even when it feels like we don't) and our... Continue reading
Posted Apr 5, 2015 at Seth's Blog
If your Chanel bag wears out, don't expect the same response you might find if you have trouble with something from LL Bean or Lands End. Luxury brands have long assumed that if you can afford to buy it, you... Continue reading
Posted Apr 4, 2015 at Seth's Blog
Surfing, the conceptual kind, is more essential than ever, it's not optional. And the hardest part of surfing, by far, is paddling out, not surfing in. Carrying the board, getting back into the water, paddling through the waves, waiting for... Continue reading
Posted Apr 3, 2015 at Seth's Blog
Of course you will be eagerly and often referring your friends and neighbors to your dentist, insurance broker, lawn mowing guy and that book you just read. Actually, not so much. But I thought you liked it? Well, whether or... Continue reading
Posted Apr 2, 2015 at Seth's Blog