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Seth Godin
Seth is a writer, a speaker and an agent of change.
Recent Activity
For a long time, Australians thought of themselves as living on the edge of the Earth, a long haul from markets, from industries and from colleagues. Today, of course, Australia is precisely in the middle. That's because the world keeps... Continue reading
Posted 1 hour ago at Seth's Blog
The pedant (that's what we call someone who is pedantic, a picker of nits, eager to find the little thing that's wrong or out of place) is afraid. He's afraid and he's projecting his fear on you, the person who... Continue reading
Posted yesterday at Seth's Blog
In the short run, it's more fun to be a consumer. It sure seems like consumers have power. The customer is always right, of course. The consumer can walk away and shop somewhere else. In the long run, though, the... Continue reading
Posted 2 days ago at Seth's Blog
Everyone used to read the morning paper because everyone did. Everyone like us, anyway. The people in our group, the informed ones. We all read the same paper. Everyone used to read the selection of the book of the month... Continue reading
Posted 3 days ago at Seth's Blog
Some people want safety and respect. They want to know what the work rules are, they want a guarantee that the effort required is both predictable and rewarded. They seek an environment where they won't feel pushed around, surprised or... Continue reading
Posted 4 days ago at Seth's Blog
Compassion and Contrition "We're sorry that your flight was cancelled. This must have truly messed up your day, sir." That's a statement of compassion. "Cancelling a flight that a valued customer trusted us to fly is not the way we... Continue reading
Posted 5 days ago at Seth's Blog
The future is bumpy. It comes in spurts, and then it pauses. It's tempting to connect two dots and draw a line to figure out where the third dot is going to be. In the long run, that's a smart... Continue reading
Posted 6 days ago at Seth's Blog
like this stuff. When you work in a genre (any genre), break all the rules at your own peril. Sure, you need to break some rules, need to do something worth talking about. But please understand who the work is... Continue reading
Posted 7 days ago at Seth's Blog
The next thing you do today will be the most important thing on your agenda, because, after all, you're doing it next. Well, perhaps it will be the most urgent thing. Or the easiest. In fact, the most important thing... Continue reading
Posted Sep 15, 2014 at Seth's Blog
When the masses only connect to the net without a keyboard, who will be left to change the world? It is possible but unlikely that someone will write a great novel on a tablet. You can't create the spreadsheet that... Continue reading
Posted Sep 14, 2014 at Seth's Blog
At some point, the world (the project, the moment) becomes so chaotic or dangerous that we sacrifice law in exchange for order. The question is: when. When is it time to declare martial law? (or your version of it) When... Continue reading
Posted Sep 13, 2014 at Seth's Blog
You've probably been to one. The organization is about to embark on something new--a new course, a new building, a new fundraising campaign. The organizer calls together the team, and excitement is in the air. Choose which sort of meeting... Continue reading
Posted Sep 12, 2014 at Seth's Blog
We can transform a priceless thing into a worthless one. Mishandle it, disrespect it, break it, leave it out in the rain. The compromise of the moment, the urgency of now, the lack of a long view--it's trivially easy to... Continue reading
Posted Sep 11, 2014 at Seth's Blog
Access to people Access to capital Access to technology Access to infrastructure Access to gatekeepers Access to trust (and the benefit of the doubt) Access to civilization Access to energy Access to information Access to a clean, natural world Access... Continue reading
Posted Sep 10, 2014 at Seth's Blog
Watches and eyeglasses have morphed into devices that many choose to spend time and money on, becoming not just tools, but a form of identity. We could extend this a bit to handbags and to cars, but the number of... Continue reading
Posted Sep 10, 2014 at Seth's Blog
Is the goal to get people to notice what we make? or Are we setting out to make something people choose to talk about? If you don't know your boss's answer to this, find out. If you do, act accordingly.... Continue reading
Posted Sep 9, 2014 at Seth's Blog
The Overcast podcast app is my favorite. And this is my favorite podcast. Chris Guillebeau's new book is a pleasure to read. And here are two insightful books on b2b consultative selling, one a classic, one new. And Rohan's blog... Continue reading
Posted Sep 8, 2014 at Seth's Blog
A few years ago, I posted a help-wanted ad. I was recently looking at some of the application questions: Point to your personal website Show us some of the projects you’ve led that have shipped and made an impact Show... Continue reading
Posted Sep 8, 2014 at Seth's Blog
From healthy to toast... Something is broken, we know it's broken, we can fix it right away and we'll learn from it. It's broken, we know it's broken, we fixed it, don't worry, but we learned nothing, it will break... Continue reading
Posted Sep 7, 2014 at Seth's Blog
Placebos, used ethically, are powerful tools. They can cure diseases, make food taste better and dramatically increase the perceived quality of art. They can improve the way teachers teach, students learn and we judge our own safety. Not all placebos... Continue reading
Posted Sep 6, 2014 at Seth's Blog
Or your Facebook page or your tweets? Not much. In real life, it's not unusual for one in four people who walk into your store to buy from you. Not unusual for every friend you call on the phone to... Continue reading
Posted Sep 5, 2014 at Seth's Blog
Formality is a curious thing. I have trouble buying paper and pens at a store that cares so little about competence that they've misspelled the very thing they sell on their sign. It occurs to me that this is a... Continue reading
Posted Sep 4, 2014 at Seth's Blog
Now, marketing is what you do. What you make. How you act. The choices you make when you are sure no one is looking. Continue reading
Posted Sep 3, 2014 at Seth's Blog
Two pieces of good news you might have missed while you were away: a. I posted an opening for one or two paid internships. You still have a week to share this with a friend. b. Thanks to my wonderful... Continue reading
Posted Sep 2, 2014 at Seth's Blog
"Sorry, you didn't make the team. We did the cuts today." "We did play auditions all day yesterday, and so many people turned out, there just wasn't a role for you. We picked people who were more talented." "You're on... Continue reading
Posted Sep 2, 2014 at Seth's Blog