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Seth Godin
Seth is a writer, a speaker and an agent of change.
Recent Activity
I wonder if this has always been true: When things start to go awry, we get frustrated at leaders (or employees or co-workers) who seem to be calmly considering the options and doing their best work instead of hyperventilating. The... Continue reading
Posted 46 minutes ago at Seth's Blog
Why is that? Is the world so unfair? Actually, it might be because the other guys took the time and invested the effort to build a movement. They showed up, every time, again and again. They never contemplated that they... Continue reading
Posted yesterday at Seth's Blog
I don't usually write about these, because they're almost always over produced and riskless affairs promoting me-too and banal products. But, consider this new book promo from O/R. They're also giving 20% off to Google employees, which is a clever... Continue reading
Posted 2 days ago at Seth's Blog
A common form of complexity is the sophistication of fear. Long words when short ones will do. Fancy clothes to keep the riffraff out and to give us a costume to hide behind. Most of all, the sneer of, "you... Continue reading
Posted 2 days ago at Seth's Blog
By giving people more ways to speak up and more tools to take action, we keep decreasing the gap between what we wish for and what we can do about it. If you're not willing to do anything about it,... Continue reading
Posted 3 days ago at Seth's Blog
What's a customer worth? A customer at the local supermarket or at the corner Fedex Print shop might spend $10,000 or even $25,000 over the course of a few years. That's why marketers are so willing to spend so much... Continue reading
Posted 4 days ago at Seth's Blog
Your own personal media company, the focus on building individual skills, the networks that we're all part of... It makes no sense that we're busy spending our 'work' time weaving together audience, passion and new competencies. Unless. Unless we also... Continue reading
Posted 5 days ago at Seth's Blog
Would you miss it if it weren't there? Vogue magazine regularly runs more than 600 pages in length. And that's fine, because it's worth more with the ads than without them. On the other hand, if the ads disappeared from... Continue reading
Posted 6 days ago at Seth's Blog
A fever is a symptom. There's an underlying disease that causes it. Giving you a fever (sitting in a sauna) doesn't make you sick, and getting rid of the fever (in a cold bath, for example) doesn't always get rid... Continue reading
Posted 7 days ago at Seth's Blog
When things get dicey, we notice that some people are feeling the heat. Others are just fine, doing their work, unfazed by the situation. The thing is, it's not the heat that's actually the issue. It's the feeling. How we... Continue reading
Posted Sep 24, 2014 at Seth's Blog
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For a long time, Australians thought of themselves as living on the edge of the Earth, a long haul from markets, from industries and from colleagues. Today, of course, Australia is precisely in the middle. That's because the world keeps... Continue reading
Posted Sep 23, 2014 at Seth's Blog
The pedant (that's what we call someone who is pedantic, a picker of nits, eager to find the little thing that's wrong or out of place) is afraid. He's afraid and he's projecting his fear on you, the person who... Continue reading
Posted Sep 22, 2014 at Seth's Blog
In the short run, it's more fun to be a consumer. It sure seems like consumers have power. The customer is always right, of course. The consumer can walk away and shop somewhere else. In the long run, though, the... Continue reading
Posted Sep 21, 2014 at Seth's Blog
Everyone used to read the morning paper because everyone did. Everyone like us, anyway. The people in our group, the informed ones. We all read the same paper. Everyone used to read the selection of the book of the month... Continue reading
Posted Sep 20, 2014 at Seth's Blog
Some people want safety and respect. They want to know what the work rules are, they want a guarantee that the effort required is both predictable and rewarded. They seek an environment where they won't feel pushed around, surprised or... Continue reading
Posted Sep 19, 2014 at Seth's Blog
Compassion and Contrition "We're sorry that your flight was cancelled. This must have truly messed up your day, sir." That's a statement of compassion. "Cancelling a flight that a valued customer trusted us to fly is not the way we... Continue reading
Posted Sep 18, 2014 at Seth's Blog
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The future is bumpy. It comes in spurts, and then it pauses. It's tempting to connect two dots and draw a line to figure out where the third dot is going to be. In the long run, that's a smart... Continue reading
Posted Sep 17, 2014 at Seth's Blog
like this stuff. When you work in a genre (any genre), break all the rules at your own peril. Sure, you need to break some rules, need to do something worth talking about. But please understand who the work is... Continue reading
Posted Sep 16, 2014 at Seth's Blog
The next thing you do today will be the most important thing on your agenda, because, after all, you're doing it next. Well, perhaps it will be the most urgent thing. Or the easiest. In fact, the most important thing... Continue reading
Posted Sep 15, 2014 at Seth's Blog
When the masses only connect to the net without a keyboard, who will be left to change the world? It is possible but unlikely that someone will write a great novel on a tablet. You can't create the spreadsheet that... Continue reading
Posted Sep 14, 2014 at Seth's Blog
At some point, the world (the project, the moment) becomes so chaotic or dangerous that we sacrifice law in exchange for order. The question is: when. When is it time to declare martial law? (or your version of it) When... Continue reading
Posted Sep 13, 2014 at Seth's Blog
You've probably been to one. The organization is about to embark on something new--a new course, a new building, a new fundraising campaign. The organizer calls together the team, and excitement is in the air. Choose which sort of meeting... Continue reading
Posted Sep 12, 2014 at Seth's Blog
We can transform a priceless thing into a worthless one. Mishandle it, disrespect it, break it, leave it out in the rain. The compromise of the moment, the urgency of now, the lack of a long view--it's trivially easy to... Continue reading
Posted Sep 11, 2014 at Seth's Blog
Access to people Access to capital Access to technology Access to infrastructure Access to gatekeepers Access to trust (and the benefit of the doubt) Access to civilization Access to energy Access to information Access to a clean, natural world Access... Continue reading
Posted Sep 10, 2014 at Seth's Blog
Watches and eyeglasses have morphed into devices that many choose to spend time and money on, becoming not just tools, but a form of identity. We could extend this a bit to handbags and to cars, but the number of... Continue reading
Posted Sep 10, 2014 at Seth's Blog