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Seth Godin
Seth is a writer, a speaker and an agent of change.
Recent Activity
This is clearly and demonstrably true of mutual funds. It's easy to confirm. And yet... We are very uncomfortable with randomness. So the newspaper does a 12 page section of mutual funds, filled with articles and ads and charts, all... Continue reading
Posted 4 hours ago at Seth's Blog
Black Friday, of course, is a con. But it's also a symptom of a terrible trap we've set for ourselves. Consider the joy a little kid has the first time he spends his own money to buy an ice cream... Continue reading
Posted yesterday at Seth's Blog
Thank you as in: I couldn't do it without you. As in: I don't want to do this alone. As in: I was afraid. And mostly: I would miss you if you were gone. Thank you brings us closer together.... Continue reading
Posted 2 days ago at Seth's Blog
Twenty years ago, when I was working on projects with AOL, we were sure that this was the next big thing for a long time to come. It was a profitable natural monopoly, one that could expand to serve everyone's... Continue reading
Posted 3 days ago at Seth's Blog
The art of the successful institution is figuring out which cases are special enough to deserve a fresh eye. It's virtually impossible to scale an institution that insists on making a new decision every time it encounters a new individual.... Continue reading
Posted 4 days ago at Seth's Blog
Today's a good day to download The Thanksgiving Reader. It's free to share, of course. We're gratified at the huge number of families that have already downloaded and printed a copy. And the creative ways people are choosing to share... Continue reading
Posted 5 days ago at Seth's Blog
No one complains of having spent an entire day doing 'productive work'. Busywork, on the other hand, is mindnumbing. It's possible that if you have a job where your tasks (your busy-ness) is programmed by someone else, that being busy... Continue reading
Posted 5 days ago at Seth's Blog
It's absurd to think of going to a book group meeting and opining about a book you didn't even read. More rude: Going to a PhD seminar and participating in the discussion without reading the book first. And of course,... Continue reading
Posted 6 days ago at Seth's Blog
Each of us understands that different people are swayed by different sorts of arguments, based on different ways of viewing the world. That seems sort of obvious. A toddler might want an orange juice because it's sweet, not because she's... Continue reading
Posted 7 days ago at Seth's Blog
The opposite of NIMBY, the opposite of isolation. Building a fortress is expensive. It cripples your tribe. And it won’t work. Modern fortresses amplify fear, destroy the value that's at the heart of the connection economy, and don't actually pay... Continue reading
Posted Nov 20, 2015 at Seth's Blog
...isn't. Your big break might be a break, but in the long run, it's certainly not big. Breaks give us a chance to do more work, to continue showing up, to move a bit further down the road. Perhaps it... Continue reading
Posted Nov 19, 2015 at Seth's Blog
Does this group have a loyalty oath? Brittle organizations are focused on which end of the egg you open. Are you wearing the team jersey the right way, saying the incantations each time, saluting properly... Resilient organizations are more focused... Continue reading
Posted Nov 18, 2015 at Seth's Blog
One way to make something is to pre-process all the inputs. Make sure that you've worked the supply chain so that the raw materials are precisely the same every time. Guarantee that the working conditions are identical. Isolate all your... Continue reading
Posted Nov 17, 2015 at Seth's Blog
In ten days, just about everyone in the United States will celebrate the best holiday of the year: Thanksgiving. I’m hoping that this year, you and your family will help me start a new holiday tradition. At its best, this... Continue reading
Posted Nov 16, 2015 at Seth's Blog
It doesn't matter what people say. Watch what they do. The story is told of a focus group for a new $100 electronic gadget. The response in the focus group was fabulous, people all talked about the features of the... Continue reading
Posted Nov 15, 2015 at Seth's Blog
If every person in Iceland bought your product, loved your music, read your book, would it be enough? Iceland has a tiny population, but if you had all of them, would it be enough? Of course, you don’t have to... Continue reading
Posted Nov 14, 2015 at Seth's Blog
For each person who cares enough to make something, who is bold enough to ship it, who is generous enough to say, "here, I made this,"... There are ten people who say, "I could have done it better." A hundred... Continue reading
Posted Nov 13, 2015 at Seth's Blog
Attention stops being paid, compromises are made, quality goes down. Expectations aren't met. Expectations are lowered. Customers drift away. Budgets are cut, because there are fewer customers. Quality erodes even more, because there's less to spend, and employees care less.... Continue reading
Posted Nov 12, 2015 at Seth's Blog
Over the years, I've had the extraordinary privilege of working with an all-star cast of interns, students, co-conspirators and employees. One of the thrills of my career is watching each of them go off and make a ruckus, a generous... Continue reading
Posted Nov 11, 2015 at Seth's Blog
I'm not sure we need to see a checklist of what you got done last week. What we really need: a. the difficult questions that remain unanswered b. the long-term goals where you don’t feel like progress is being made... Continue reading
Posted Nov 11, 2015 at Seth's Blog
Last night, a comedian tried out some new material, and someone in the front row didn't laugh. Last week, I put up a post with a new idea in it, and thousands of people who read it didn't retweet or... Continue reading
Posted Nov 10, 2015 at Seth's Blog
Media changes everything. Media drives our expectations, our conversations and our culture. And what drives the media? Ads. Two kinds, it turns out: Brand ads and direct ads. Brand ads are the unmeasurable, widely seen ads you generally think of... Continue reading
Posted Nov 9, 2015 at Seth's Blog
Don't do business writing. Have you ever met someone in industry who talks like he writes? You visit a store and the person says, "effective January 1, 2015, we have ceased operations at this location. For further information, correspondence should... Continue reading
Posted Nov 8, 2015 at Seth's Blog
We throw the word stupid around a lot, labeling people (perhaps forever). In fact, there are tons of ways to be stupid, and we ought to think about that before we shut someone (including ourselves) down... Stupid is something we... Continue reading
Posted Nov 7, 2015 at Seth's Blog
So, which is more interesting: A vintage 1964 Porsche or a new Honda Civic? Which is a better car? If we think hard about the definition of 'better', it's pretty clear that on almost every measurable performance metric, the Honda... Continue reading
Posted Nov 6, 2015 at Seth's Blog