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Seth Godin
Seth is a writer, a speaker and an agent of change.
Recent Activity
They are tribal symbols. They're a beacon, a way we know where to assemble and where to hang out. But they are not us. They are not real. Just symbols. Don't win the game for the wolverine, don't root for... Continue reading
Posted 13 hours ago at Seth's Blog
If you lease a car, borrow money for school or engage in some other complex transaction, there's a contract to sign. It's filled with rules and obligations, and the profit-maximizing finance organization does everything it can to do as little... Continue reading
Posted yesterday at Seth's Blog
Maybe that's the problem. Perhaps it's better to commit to wading instead. Ship, sure. Not the giant life-changing, risk-it-all-venture, but the small. When you do a small thing, when you finish it, polish it, put it into the world, you've... Continue reading
Posted 2 days ago at Seth's Blog
There's not much overlap. Regardless of how you measure 'best' (elegance, deluxeness, impact, profitability, ROI, meaningfulness, memorability), it's almost never present in the thing that is the most popular. The best restaurant, Seinfeld episode, political candidate, brand of beer, ski... Continue reading
Posted 3 days ago at Seth's Blog
Just one more level on this game, she says. Once I get to level 68, I'll be done. Just one more tweak to the car, they beg. Once we bump up the mileage, we'll be done. Just one more lotion,... Continue reading
Posted 4 days ago at Seth's Blog
The job is no longer to recite facts, to read the bio out loud, to explain something better found or watched online. No, the job is to personally and passionately make us care enough to look up the facts for... Continue reading
Posted 5 days ago at Seth's Blog
There is famous and there is famous to the family. Cousin Aaron is famous to my family. Or, to be less literal, the family of people like us might understand that Satya the milliner or perhaps Sarma Melngailis or Peter... Continue reading
Posted 6 days ago at Seth's Blog
If you say that in a meeting, you've failed. You've abdicated responsibility and just multiplied the time wasted by the number of people in the room. When we go around the room, everyone in the room spends the entire time... Continue reading
Posted 7 days ago at Seth's Blog
In a world that lacks so many traditional gatekeepers, there are fewer people than ever to say no to your project, your idea, your song. If you want to put it out there, go ahead. On the other hand, that... Continue reading
Posted Oct 16, 2014 at Seth's Blog
Wrap it in a bow Serve it on ice What's worth more, the frame or the poster? It turns out that a well-framed bit of graphics is often transformed, at least in the eyes of the person engaging with it.... Continue reading
Posted Oct 15, 2014 at Seth's Blog
There's a relationship that's easy to imagine but actually incorrect: We often come to the conclusion that in order to make something magical, we'll need magical events to occur to get there. Building a startup is hard. Publishing a great... Continue reading
Posted Oct 14, 2014 at Seth's Blog
On Wednesday, November 5, 2014, I'll be doing a small group master class in San Francisco for tech startups. I'll also be part of a fascinating series at the Metropolitan Museum of Art in New York on December 1. If... Continue reading
Posted Oct 13, 2014 at Seth's Blog
The most urgent jobs tend to be line jobs. Profit and loss. Schedules to be drawn and honored. Projects to deliver. The line manager initiates. The line manager delivers. Staff jobs are important, no doubt about it. The staff keeps... Continue reading
Posted Oct 13, 2014 at Seth's Blog
It's tragic but not surprising to watch the marketing of another epidemic unfold. It starts with, "We" don't have Ebola, "they" do. They live somewhere else, or look different or speak another language. Our kneejerk reaction is that "they" need... Continue reading
Posted Oct 12, 2014 at Seth's Blog
It's possible to bend language to your will, to invest extraordinary amounts of effort and care to make words do what you want them to do. Our culture celebrates athletes that shape their bodies, and chieftains who build organizations. Lesser... Continue reading
Posted Oct 11, 2014 at Seth's Blog
One list highlights the lucky breaks, the advantages, the good feedback, your trusted network. It talks about the accident of being born in the right time and the right place, your health, your freedom. It features your education, your connection... Continue reading
Posted Oct 10, 2014 at Seth's Blog
We see the same four steps, over and over: Struggle: At the beginning, no one knows what you make or why they need it. They are unaware and distrustful too. Sometimes the struggle never ends, other times the story is... Continue reading
Posted Oct 9, 2014 at Seth's Blog
The bottom of the stack is essential, but it always gets easier to take for granted. Of course electricity comes out of the little hole in the wall when you plug something in. Of course the email engine works every... Continue reading
Posted Oct 8, 2014 at Seth's Blog
It's tempting to fall into the trap of believing that being good at math is a genetic predisposition, as it lets us off the hook. The truth is, with few rare exceptions, all of us are capable of being good... Continue reading
Posted Oct 7, 2014 at Seth's Blog
Small businesses rule our economy, and each successful small businesses is expected to get bigger. Many successful small businesses are easily scaled. The owner has created something that can be repeated, a product that can be mass produced, a process... Continue reading
Posted Oct 6, 2014 at Seth's Blog
You will often hear from people who will announce that it's all over, that this is the crisis that ends it, once and for all. The Cassandra sees the end of the road for the project or the brand or... Continue reading
Posted Oct 5, 2014 at Seth's Blog
Ambassadors do two things that are really difficult for most people within organizations: 1. They listen and send the notes up the chain. They're at the front line, and they listen to what's happening and figure out how to get... Continue reading
Posted Oct 4, 2014 at Seth's Blog
I've spent the last two years teaching and speaking and writing about doing work that matters, engaging with our lizard brain and finding the ability to dance with uncertainty. All those interactions have led to: What to Do When It's... Continue reading
Posted Oct 3, 2014 at Seth's Blog
I wonder if this has always been true: When things start to go awry, we get frustrated at leaders (or employees or co-workers) who seem to be calmly considering the options and doing their best work instead of hyperventilating. The... Continue reading
Posted Oct 2, 2014 at Seth's Blog
Why is that? Is the world so unfair? Actually, it might be because the other guys took the time and invested the effort to build a movement. They showed up, every time, again and again. They never contemplated that they... Continue reading
Posted Oct 1, 2014 at Seth's Blog