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Seth Godin
Seth is a writer, a speaker and an agent of change.
Recent Activity
My friend Lisa is fascinated by the self-cleaning oven. In principle, it takes care of itself, an ongoing cycle of productivity. One button gets it dirty, then another button cleans it right up. Even better, consider the camera that cleans... Continue reading
Posted 20 hours ago at Seth's Blog
There’s an increasing gulf between the privacy of individuals and that of corporations and monopolies. An individual is almost certainly going be videotaped every time he leaves home. You will be caught on camera in the store, at the airport... Continue reading
Posted yesterday at Seth's Blog
Don't jerk people around Here's a simple marketing strategy for a smaller company trying to compete in a big-company world: Choose your customers, trust them, treat them well. Say yes. Bend the rules. Show up on time. Keep your promises.... Continue reading
Posted 2 days ago at Seth's Blog
Just about everyone can imagine what it would be like to add 10% more to their output, to be 10% better or faster. Many people can envision what their world would be like if they were twice as good, if... Continue reading
Posted 3 days ago at Seth's Blog
I sat through an endless presentation by the CEO of a fast-growing company. He was doing fine for half an hour, but then, when his time was up, he chose to spend 45 minutes more on his final slide, haranguing... Continue reading
Posted 4 days ago at Seth's Blog
An expected apology rarely makes things better. But an expected apology that never arrives can make things worse. An expected thank you note rarely satifies. But an expected thank you that never arrives can make things worse. On the other... Continue reading
Posted 5 days ago at Seth's Blog
The best plans are based on trends, not specific events. Here's a hopeless task: There are 18 candidates in the GOP race. If you can rank them in the order they're going to drop out, I'll give you a signed... Continue reading
Posted 6 days ago at Seth's Blog
I define art as having nothing at all to do with painting. Art is a human act, a generous contribution, something that might not work, and it is intended to change the recipient for the better, often causing a connection... Continue reading
Posted 6 days ago at Seth's Blog
The marketer, the sales rep, the CFO. These are the indispensable levers that help creative work get to the world. When you're part of a project but not the driving creative force, when you work to lever the work of... Continue reading
Posted 7 days ago at Seth's Blog
That simple question is the litmus test for a productive relationship. If one professional says it to another, the answer is an emotion-free, "sure." There's no baggage. Talking is the point. Talking is what we do. We communicate to solve... Continue reading
Posted Jul 26, 2015 at Seth's Blog
I don't think we have a calling. I do think it's possible to have a caring. A calling implies that there's just one thing for you, just one thing you're supposed to do. What we most need in our lives,... Continue reading
Posted Jul 25, 2015 at Seth's Blog
The opposite of creativity is fear. And fear's enemy is creativity. The opposite of yes is maybe. Because maybe is non-definitive, and both yes and no give us closure and the chance to move ahead. Perfect is the enemy of... Continue reading
Posted Jul 24, 2015 at Seth's Blog
You believe you have a great idea, a hit record, a press release worth running, a company worth funding. You know that the customer should use your limited-offer discount code, that the sponsor should run an ad, that the admissions... Continue reading
Posted Jul 23, 2015 at Seth's Blog
You're more powerful than you think. The altMBA is now accepting applicants for its second class. The program is working. We're helping accelerate the impact people are making in the world, and I hope you'll forward this post to someone... Continue reading
Posted Jul 22, 2015 at Seth's Blog
There are endless opportunities for people and organizations that can reliably and fairly take a problem off our hands. "I'll take care of it," and I'll do it well, at least as well as you can, for a price that... Continue reading
Posted Jul 21, 2015 at Seth's Blog
A shark attack is sudden, visceral and overwhelming. And it's impossible to be a tough guy in the face of one. The sheer terror of it overwhelms us, paralyzing us, helpless to do a thing about it. And, most important,... Continue reading
Posted Jul 20, 2015 at Seth's Blog
Of course, self-belief is more than just common advice. It's at the heart of selling, of creating, of shipping, of leadership... Telling someone, "believe in yourself," is often worthless, though, because it's easier said than done. Perhaps the alternative is:... Continue reading
Posted Jul 19, 2015 at Seth's Blog
That's a pretty bad answer to a series of common questions. Why is the format of the board meeting like this? Why do we always structure our annual conference like this? Why is this our policy? Why do we let... Continue reading
Posted Jul 18, 2015 at Seth's Blog
Both add to your bank balance... But raising money (borrowing it or selling equity) creates an obligation, while selling something delivers value to a customer. Raising money is hard to repeat. Selling something repeatedly is why you do this work.... Continue reading
Posted Jul 17, 2015 at Seth's Blog
The best way to learn a complex idea is to find it living inside something else you already understand. "This," is like, "that." An amateur memorizes. A professional looks for metaphors. It's not a talent, it's a practice. When you... Continue reading
Posted Jul 16, 2015 at Seth's Blog
There are two ways to get ahead: the race to the bottom and the race to the top. You can get as close to the danger zone as you dare. Spam people. Seek deniability. Hide in the shadows. Push to... Continue reading
Posted Jul 15, 2015 at Seth's Blog
Any useful technology that's successfully adopted by a culture won't be abandoned. Ever. (Except by top-down force). The technology might be replaced by a better alternative, but society doesn't go backwards. After books were accepted, few went back to scrolls.... Continue reading
Posted Jul 14, 2015 at Seth's Blog
When we hit an obstacle, sometimes the best we can hope for is to bounce back. To recover, to get through this and get back to normal. But when our project hits a snag, perhaps we can consider using the... Continue reading
Posted Jul 13, 2015 at Seth's Blog
The brilliant decision in making the new Star Wars ComicCon reel was this: J.J. Abrams could have chosen to wow the audience with special effects, to show a little more, to try to pique interest by satisfying the tension felt... Continue reading
Posted Jul 12, 2015 at Seth's Blog
If you can say this out loud, when you've been holding back, avoiding your confrontation with the truth, you will free yourself to do something important. Saying it takes away the power of the fear. On the other hand, if... Continue reading
Posted Jul 11, 2015 at Seth's Blog