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Seth Godin
Seth is a writer, a speaker and an agent of change.
Recent Activity
A car is totaled when the cost of fixing it is more than the cost of buying a similar used car in good condition. The broken car is a sunk cost. It doesn't matter how much you paid for it.... Continue reading
Posted 9 hours ago at Seth's Blog
When the project is emotional, or urgent, or loaded with resonance, it's easy to dispense with rigor. It is, after all, an emergency. No time for the process, for doing the hard part first, seeking best practices, or reverse engineering... Continue reading
Posted yesterday at Seth's Blog
Will they notice that you've left? There are lots of ways to be noticed. You can be loud. Argumentative. You can be sour, difficult, a bit of a diva. You can take umbrage at every opportunity, crack jokes at the... Continue reading
Posted 2 days ago at Seth's Blog
The monologue that runs in our brain is loud. It's heavy-metal loud compared to the quiet signals we get from the rest of the world. All day, every day, that noise keeps going. It's the only voice that has seen... Continue reading
Posted 3 days ago at Seth's Blog
"I don't have much, but I have more than you do..." The second episode of my podcast is out today, and it's the result of perhaps fifty blog posts I wrote but didn't post, because the topic is too important... Continue reading
Posted 4 days ago at Seth's Blog
Really? That's the headline in the paper. Of course, there's no such thing as a lucky lottery store. And rational, long-term citizens never buy lottery tickets, because it's a lousy bet. But the idea of the lucky store is precisely... Continue reading
Posted 5 days ago at Seth's Blog
Editor, publisher, instigator. The instigator is the author, the dreamer, the writer. She creates a screenplay, founds a non-profit, says what needs to be said. The editor curates. Picks and chooses. Amplifies the essential and deletes the rest. And the... Continue reading
Posted 6 days ago at Seth's Blog
We spend some of our time building things, from scratch. New ideas, new projects, new connections. Things that didn't exist before we arrived. We spend some of our time breaking things, using them up, discovering the edges. And we spend... Continue reading
Posted 7 days ago at Seth's Blog
Your smartphone makes you quick, not smart. Every time you pick up your quickphone, you stop inventing and begin transacting instead. The flow of information and style of interaction rewards your quickness. It helps you make decisions in this moment.... Continue reading
Posted Feb 17, 2018 at Seth's Blog
Of course you are. You're selling connection or forward motion. You're selling a new way of thinking, a better place to work, a chance to make a difference. Or perhaps you're selling possibility, generosity or sheer hard work. It might... Continue reading
Posted Feb 16, 2018 at Seth's Blog
"Don't go to the supermarket when you're hungry." The reason is obvious--when you're hungry, you're likely to buy things. The risk is that you'll buy something you don't need, because, of course, all that buying isn't actually making you less... Continue reading
Posted Feb 15, 2018 at Seth's Blog
Akimbo is a posture of strength and possibility. The chance to make a difference, to bend the culture. It's at the heart of my work. Your work too. The work of making change that we're proud of. And so, a... Continue reading
Posted Feb 14, 2018 at Seth's Blog
More than a hundred billion people have ever lived. Perhaps 1,000 have been widely heralded as artistic geniuses who painted in oils. And perhaps there were another thousand genius physicists and just one Nobel-Prize winning folksinger. We sell ourselves short... Continue reading
Posted Feb 13, 2018 at Seth's Blog
Energy is either created or destroyed. Newton was right about physics, but in organizations and cultures, the opposite is true. You're either the person who creates energy. Or you're the one who destroys it. You might be the one who... Continue reading
Posted Feb 12, 2018 at Seth's Blog
I know it's worth a lot to the recipient, but what is it worth to you? We all know what normal contribution looks like. It's what happens when a qualified person does the job, meets spec and keeps a promise.... Continue reading
Posted Feb 11, 2018 at Seth's Blog
Now that more and more is ordered online, or experienced online, the only trips we take are special trips. If your offering, your service or your place isn't worth a special trip, it's likely we won't be coming by any... Continue reading
Posted Feb 10, 2018 at Seth's Blog
A better question might be, "what do you choose to see?" If I take four professionals to the Whitney: The architect sees the building, the sight lines, the way the people and the light flow. The framer notices the craftsmanship... Continue reading
Posted Feb 9, 2018 at Seth's Blog
In Rules for Radicals, Saul Alinsky laid out 13 principles that can be used in zero-sum game political settings to discourage and defeat enemies. Alas, this approach is often used by both sides in just about any issue, and tears... Continue reading
Posted Feb 8, 2018 at Seth's Blog
"Because I said so," ends our inquiry, shuts the door and disrespects the questioner, all at the same time. Explaining what we need and why allows us to engage. It creates a connection of mutual respect. When a bureaucrat or... Continue reading
Posted Feb 7, 2018 at Seth's Blog
Yes there was supposed to be a clown at your birthday party. No, he didn’t show up. That’s a bummer. But! But your friends are all here, and the sun is shining and you’ve got cake and a game of... Continue reading
Posted Feb 6, 2018 at Seth's Blog
It's essential to find empathy for the people you hope to serve, to teach, to work with. Without it, you can't find the place they're stuck, you can't help them move in the direction they seek to go. But it's... Continue reading
Posted Feb 5, 2018 at Seth's Blog
[But selling projects well isn't. There are five things every project organizer can learn from the stadium builders...] The Times reports that the people of Minnesota spent half a billion dollars (more accurately written as $500,000,000.00) to build a stadium... Continue reading
Posted Feb 4, 2018 at Seth's Blog
When you're doing something you'd rather hide, when you're cutting corners, breaking promises or acting like a bully, it's fair to assume that plenty of people are watching. And when you've got a new project to launch, an act of... Continue reading
Posted Feb 3, 2018 at Seth's Blog
School taught us to answer a simple question, “will this be on the test?” If the answer is no, we’ve got no time for it. Work taught us to fear the boss and the review and our performance ranking. And... Continue reading
Posted Feb 2, 2018 at Seth's Blog
The hard part isn't coming up with a new idea. The hard part is falling out of love with the old idea. That's why editing work is so difficult. In order to make the new thing, to make the old... Continue reading
Posted Feb 1, 2018 at Seth's Blog