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Seth Godin
Seth is a writer, a speaker and an agent of change.
Recent Activity
Who is happy? Are rock stars, billionaires or recently-funded entrepreneurs happier? What about teenagers with clear skin? Either what happens changes our mood... or our mood changes the way we narrate what happens. This goes beyond happiness economics and the... Continue reading
Posted 4 hours ago at Seth's Blog
Very few people are afraid of speaking. It's the public part that's the problem. What makes it public? After all, speaking to a waiter or someone you bump into on the street is hardly private. I think we define public... Continue reading
Posted yesterday at Seth's Blog
It's quite natural to be defensive in the face of criticism. After all, the critic is often someone with an agenda that's different from yours. But advice, solicited advice from a well-meaning and insightful expert? If you confuse that with... Continue reading
Posted 2 days ago at Seth's Blog
There's the hustle of always asking, of putting yourself out there, of looking for discounts, shortcuts and a faster way. This is the hustle of it it doesn't hurt to ask, of what you don't know won't hurt you, of... Continue reading
Posted 3 days ago at Seth's Blog
Professionals are able to get their work done without using emotion to signify urgency. When a surgeon asks the nurse for a scalpel, she doesn't have to raise her voice, stamp her foot or even make a face. She merely... Continue reading
Posted 4 days ago at Seth's Blog
Interrupt your rhythm and spend a few days with me and 80 people in a hurry to make a difference. Over the years I've discovered that these seminars work. You can details and a link to apply right here. It's... Continue reading
Posted 5 days ago at Seth's Blog
[UPDATED! We've stopped accepting applications for this seminar. The response was fast and fabulous, and the quality of those attending is off the charts. I really appreciate your interest, and perhaps next time we'll be able to accomodate you. Thanks.] Come join me and 80 ruckusmakers for a weekend designed... Continue reading
Posted 5 days ago at Ruckusmakers
Optimistic time seems like a good idea. "We'll ship in January." "The conference will start at noon." "I'll be there in ten minutes." The hope is that the expectation of completion will raise our expectations and increase the chances that... Continue reading
Posted 5 days ago at Seth's Blog
Where should great programmers choose to work? [I say 'choose' because anyone who has worked with programmers understands that the great ones are worth far more than the average ones. Sometimes 50 times as much. That's because great programmers are... Continue reading
Posted 6 days ago at Seth's Blog
Tribes build sideways. And the connection economy depends on that simple truth. If you care about something, you must not wait for someone in charge to organize everyone else who cares about it. I'm not sure if Timothy Leary understood... Continue reading
Posted 7 days ago at Seth's Blog
Today is as good as any to read this essential essay about action and justice. [Audio fans might want to check out this 2015 group reading of the letter, organized by Willie Jackson.] And now, Acumen is offering a free... Continue reading
Posted Jan 19, 2015 at Seth's Blog
What if you had a big blue phone on your desk, and whenever you needed to, you could pick it up and instantly be connected with a smart and caring tech support expert (from your internet provider, your web host,... Continue reading
Posted Jan 18, 2015 at Seth's Blog
For that new video, or that new brochure, or anything you create that you're hoping will change minds (and spread): What's it for? When it works, will we be able to tell? What's it supposed to do? Who is it... Continue reading
Posted Jan 17, 2015 at Seth's Blog
I have a friend who can always be counted on to have a great book recommendation handy. Another who can not only tell you the best available movie currently in theatres, but confidently stand behind his recommendations. And some people... Continue reading
Posted Jan 16, 2015 at Seth's Blog
[UPDATE: You guys are amazing. Check out what's been posted (so far) ] Winnie failed. Winnie Kao, who has been leading special projects over the last few months in my office, has something to share. You can check it out... Continue reading
Posted Jan 15, 2015 at Seth's Blog
Explosive action. Training by jumping from a standing start. Not worrying about getting up to speed, but going from standing still to flight. Not everyone needs to be good at this, but you can bet that most organizations need people... Continue reading
Posted Jan 15, 2015 at Seth's Blog
My first real job was making educational computer games--thirty years ago. In those days, we had to deal with floppy drives bursting into flame and hardware platforms that had a useful life of two years, not two decades. A lot... Continue reading
Posted Jan 14, 2015 at Seth's Blog
If you think your organization needs a bigger marketing budget, maybe you just need to be less average instead. Continue reading
Posted Jan 13, 2015 at Seth's Blog
Cancelled Fired Called out Humiliated Embarrassed Crashed Unfunded Indicted though innocent Typos found Unappreciated Late Underbid Found out Outclassed Defeated Satired Criticized Out of cash In debt Underdressed Out of tune Underwhelmed Out of your league Unprepared Feel free to... Continue reading
Posted Jan 12, 2015 at Seth's Blog
That thing you're launching: what if it fails to function? The challenge of doing something for a crowd in real time is that if it doesn't work, you're busted. You have no way to alert people, to spread out demand,... Continue reading
Posted Jan 11, 2015 at Seth's Blog
If you survey 10,000 of your customers by email and 200 reply, what will you learn from the responses? You will probably not get a statistically accurate presentation of how your customers feel. What you will get is an accurate... Continue reading
Posted Jan 10, 2015 at Seth's Blog
Everyone has a comfort zone. Worth considering: How hard (and how often) are you willing to work to get out of it? You can turn that into a habit if you choose. Continue reading
Posted Jan 9, 2015 at Seth's Blog
Perhaps this is what your organization desires: To be more trusted, to have people willing to pay more, choose you more often, expect more... Of course, over time, good work will lead to higher expectations. And the paradox is that... Continue reading
Posted Jan 8, 2015 at Seth's Blog
Spend 10,000 times as much time and money on your brand as you spend on your logo. Your logo is a referent, a symbol, a reminder of your brand. But your brand is a story, a set of emotions and... Continue reading
Posted Jan 7, 2015 at Seth's Blog
Most people can't go first, most people don't want to go last. Most people do what most people do. That's obvious. A tautology. The bell shape of product adoption is almost directly the opposite of what we'd guess based on... Continue reading
Posted Jan 6, 2015 at Seth's Blog