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Seth Godin
Seth is a writer, a speaker and an agent of change.
Recent Activity
The crowd doesn't understand this. They're always looking for a shortcut that looks like a shortcut. If you're merely following them, you probably won't get anywhere interesting. It's the detours that pay off. [PS speaking of shortcuts that look like... Continue reading
Posted 11 hours ago at Seth's Blog
Change, real change, is the result of focused persistence. It's easy to get a bunch of people sort of excited for a little while. The challenging part, and the reason that change doesn't happen as often as it should is... Continue reading
Posted yesterday at Seth's Blog
When we come to a fork in our personal or professional or civic life, we get to make a choice. And often that choice is easier when we have a benchmark, a model to follow. You can decide to get... Continue reading
Posted 2 days ago at Seth's Blog
That's the difference between saying, "what would you like me to do," and "I think we should do this, not that." A point of view is the difference between a job and a career. It's the difference between being a... Continue reading
Posted 3 days ago at Seth's Blog
Don’t hide your work Offer help Ask for help Tell the truth Upgrade your tools Don’t hide your mistakes Add energy, don't subtract it Share If you're not proud of it, don't ship it Know the rules of your craft... Continue reading
Posted 4 days ago at Seth's Blog
Failure (and the fear of failure) gives you a chance to have a voice.... Because failure frightens people who care less than you do. Continue reading
Posted 5 days ago at Seth's Blog
The original kind of lazy avoids hard physical work. Too lazy to dig a ditch, organize a warehouse or clean the garage. Modern lazy avoids emotional labor. This is the laziness of not raising your hand to ask the key... Continue reading
Posted 6 days ago at Seth's Blog
For your idea to spread, your app to go viral, your restaurant to be the place, it's likely you'll need to hit critical mass. This is a term from physics, describing the amount of plutonium you need in a certain... Continue reading
Posted 7 days ago at Seth's Blog
There are more truck drivers in the US than just about any other occupation. For a long time, unionized truck drivers benefitted from work rules, healthcare, vacations, etc. It wasn't an easy job to get, but it was a career.... Continue reading
Posted Dec 5, 2017 at Seth's Blog
Most organizations think nothing of having twenty valuable employees spend an hour in a meeting that's only tangentially related to their productive output. But if you're sitting at your desk reading a book that changes your perspective, your productivity or... Continue reading
Posted Dec 4, 2017 at Seth's Blog
"Follow through." That's the advice you'll hear in golf, in tennis and in baseball. That your follow through changes everything. But how can it? After all, the ball is long gone by the time you're done with your swing. Here's... Continue reading
Posted Dec 3, 2017 at Seth's Blog
The annual review is a waste. It's not particularly useful for employee or boss, it's stressful and it doesn't happen often enough to make much of an impact. If you choose to, though, you can do your own review. Weekly... Continue reading
Posted Dec 2, 2017 at Seth's Blog
That's why we need to care enough to make assertions. We're taught to follow instructions, to avoid significant risk and to be good at compliance. The system prefers it that way, at least when things aren't in flux. But we... Continue reading
Posted Dec 1, 2017 at Seth's Blog
It depends. Before we can even begin to discuss the price (how much to charge), it's important to understand what something costs to make. And the answer isn't always obvious. If you want to know how much it costs to... Continue reading
Posted Nov 30, 2017 at Seth's Blog
The first is quite common. Learn to play the notes as written. Move asymptotically toward perfection. Practice your technique and your process to get yourself ever more skilled at doing it (whatever 'it' is) to spec. This is the practice... Continue reading
Posted Nov 29, 2017 at Seth's Blog
Here's a sign I've never seen hanging in a corporate office, a mechanic's garage or a politician's headquarters: WE HAVE AN UNFAIR ADVANTAGE: We care more. It's easy to promise and difficult to do. But if you did it, it... Continue reading
Posted Nov 28, 2017 at Seth's Blog
The old-boy's network is powerful indeed, an unfair impediment to those that would seek to make a contribution, but it can be defeated with a combination of: Skill (the result of practice and effort) Technique (developing a point of view)... Continue reading
Posted Nov 27, 2017 at Seth's Blog
A hundred years ago, "everyone" wore a hat. If everyone meant men of a certain social stratum in certain cities. And people wore the hat because everyone else did. And everyone is taking the day off and everyone is watching... Continue reading
Posted Nov 26, 2017 at Seth's Blog
There are potential horrible things in the future, perhaps your future or mine. Unthinkable illnesses, weird accidents, lightning bolts of misfortune at random moments. If you decide to focus on them, you can fill your days with despair. On the... Continue reading
Posted Nov 25, 2017 at Seth's Blog
Four years ago, I wrote about the media trap that retailers invented. With nothing much to write about the day after Thanksgiving, the media engage in a stampede to encourage everyone to go shopping on the busiest, least satisfying shopping... Continue reading
Posted Nov 24, 2017 at Seth's Blog
There's the "thank you" that I say when you've been reading my mind, pushing the perfect buttons, saying exactly the right thing at exactly the right time. This is heartfelt, but it's also selfish, in that it's about my narrative... Continue reading
Posted Nov 23, 2017 at Seth's Blog
If you need an appendectomy, it's unlikely you'll die during the operation. That's because the surgeon has been trained in hundreds of years of best practices. From Semmelweis to the latest in antibiotics, she knows what's come before. Not only... Continue reading
Posted Nov 22, 2017 at Seth's Blog
When you're cooking breakfast and the school bus is coming in just a few minutes, it's tempting (and apparently efficient) to yell up the stairs. If a recalcitrant teenager is hesitating before heading off to school (I know, sometimes it... Continue reading
Posted Nov 21, 2017 at Seth's Blog
Investment hates chaos. Before an organization invests in a new technology, a new machine or a new process, it needs to believe two things: That the problem being solved is going to be around for awhile if it's not addressed.... Continue reading
Posted Nov 20, 2017 at Seth's Blog
If you want to build a vibrant organizational culture, or govern with authority, or create a social dynamic that's productive and fair, the simple rule is: the rules apply to people in power before they are applied to those without.... Continue reading
Posted Nov 19, 2017 at Seth's Blog