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Seth Godin
Seth is a writer, a speaker and an agent of change.
Recent Activity
There's the filter bubble of the internet, in which we willingly surround ourselves only with information sources with which we agree, soon coming to the conclusion that everyone agrees with us. The other kind is the filter we can choose... Continue reading
Posted 4 hours ago at Seth's Blog to get promoted. And the best way to get promoted is to learn something new and get good at it. Take a course. Learn to sell. Public speaking. Statistics. Become the person that your organization wants in a bigger... Continue reading
Posted yesterday at Seth's Blog
Just in time for Halloween, some thoughts on our fear of the other, the people in the shadows, or merely those that don't look like us. It's tempting to rile yourself up about the 'other'. But that's not the real... Continue reading
Posted 2 days ago at Seth's Blog
Irritation is a privilege. It's the least useful emotion, one that we never seek out. People in true distress are never irritated. Someone who is hungry or drowning or fleeing doesn't become irritated. And of course, irritation rarely helps us... Continue reading
Posted 3 days ago at Seth's Blog
One bit of economic reasoning says, "If there are no consequences, people will make bad choices." Don't let big banks get bailouts, because if we do, bankers will take bigger risks. So, make sure that the dentist is expensive (and... Continue reading
Posted 4 days ago at Seth's Blog
You can make software if you choose to. Not just the expected version of software that runs on a computer, but the metaphorical idea of rules and algorithms designed to solve problems and connect people... Apple started as a hardware... Continue reading
Posted 5 days ago at Seth's Blog
This odd behavior mostly shows up when others are criticizing us, disappointed or angry about something we did. Odd because it's so useless. In those moments, there are already plenty of other people beating you up. Save yourself the trouble.... Continue reading
Posted 6 days ago at Seth's Blog
Peeves make lousy pets. They're difficult to care for, they eat a lot, and they don't clean up after themselves. Continue reading
Posted 7 days ago at Seth's Blog
This is more difficult than it sounds. To some people, it means admitting you were wrong. (But of course, you weren't wrong. You made a decision based on one set of facts, but now you're aware of something new.) To... Continue reading
Posted Oct 20, 2016 at Seth's Blog
If you're sharing a cab to the airport with a stranger, what happens if he's two inches taller than you? Probably nothing. There's nothing to distract, or to cause discomfort. You make small talk. What if he's a little shorter... Continue reading
Posted Oct 19, 2016 at Seth's Blog
We've been planning this one for months... On Saturday, December 10, I'll be running an all-day session in New York. You can find all the details and tickets by visiting this site. I want to connect you to other people... Continue reading
Posted Oct 18, 2016 at Seth's Blog
Sir Kensington's Ketchup is better ketchup. Most adults who try it agree that it's more delicious, a better choice. Alas, Heinz has a host of significant advantages, including dominant shelf space, a Proustian relationship with our childhood and unlimited money... Continue reading
Posted Oct 17, 2016 at Seth's Blog
The things that break all at once aren’t really a problem. You note that they’ve broken, and then you fix them. The challenge is corrosion. Things that slowly fade, that eventually become a hassle--it takes effort and judgment to decide... Continue reading
Posted Oct 16, 2016 at Seth's Blog
Most of us need an external stimulus to do our best work. It helps to have an alarm clock if you want to get out of bed before dawn. A presentation. A deadline. A live performance. The threat of foreclosure,... Continue reading
Posted Oct 15, 2016 at Seth's Blog
You're trying to get through all the noise and the distraction and the clutter with your message. Here's the thing: You are the noise and the distraction and the clutter. Just because it's important to you doesn't mean it's important... Continue reading
Posted Oct 14, 2016 at Seth's Blog
if we chose to: Get better at setting and honoring deadlines Help one more person, each day Sit in the front row Ask a hard question every time we go to a meeting Give more and take less Learn to... Continue reading
Posted Oct 13, 2016 at Seth's Blog
What if the fear and malaise and anger isn't merely being reported by cable news... What if it's being caused by cable news? What if ubiquitous video accompanied by frightening and freaked out talking heads is actually, finally, changing our... Continue reading
Posted Oct 12, 2016 at Seth's Blog
Everything you're working on is an investment in tomorrow. While we can choose to enjoy the process, the end result is always at the end of an arc, always the result of many steps, of earning trust, of building a... Continue reading
Posted Oct 11, 2016 at Seth's Blog
When creating a layout, designers put low-resolution, imperfect, non-final images, all marked "for position only." They exist to help the client understand the gestalt of the piece and to give feedback. They're temporary, parts of a whole ready to be... Continue reading
Posted Oct 10, 2016 at Seth's Blog
It's almost impossible to walk past a spewing faucet without stopping and trying to turn it off. We can't bear to see the waste. But our organizations leak all the time. The talented people who don't stick with the job... Continue reading
Posted Oct 9, 2016 at Seth's Blog
"I" as in me, you, us, the person who's on the line. This is the work of a human. The audience can make a direct connection between you and the thing you're offering. "Made" because it took effort, originality and... Continue reading
Posted Oct 8, 2016 at Seth's Blog
That would be today. And every day, if you're up for it. The things that change our lives (and the lives of others) are rarely the long-scheduled events, the much-practiced speeches or the annual gala. No, it's almost certain that... Continue reading
Posted Oct 7, 2016 at Seth's Blog
get really good at what you do. You have nearly unlimited strategic choices and options about your career and what your organization does. Which means you can focus on doing things you are truly good at. Or, if a particular... Continue reading
Posted Oct 6, 2016 at Seth's Blog
Years ago, I asked fabled direct marketer Joe Sugarman about the money-back guarantee he offered on the stuff he sold through magazine ads. He said 10% of the people who bought asked for their money back... and if any product... Continue reading
Posted Oct 5, 2016 at Seth's Blog
One seductive brand position is the posture of being indomitable. Unable to be subdued, incapable of loss, the irresistible force and the immovable object, all in one. The public enjoys rooting for this macho ideal. Superman in real life, but... Continue reading
Posted Oct 4, 2016 at Seth's Blog