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Seth Godin
Seth is a writer, a speaker and an agent of change.
Recent Activity
It's tempting to reserve the new term 'social entrepreneurs' for that rare breed that builds a significant company organized around the idea of changing the culture for the better. The problem with this term is that it lets everyone else... Continue reading
Posted 20 hours ago at Seth's Blog
If you do something remarkable, something new and something important, not everyone will understand it (at first). Your work is for someone, not everyone. Unless you're surrounded only by someones, you will almost certainly encounter everyone. And when you do,... Continue reading
Posted yesterday at Seth's Blog
It seems like a stupid question. Of course we want our organization, our work and our health to improve. But often, we don't. Better means change and change means risk and risk means fear. So the organization is filled with... Continue reading
Posted 2 days ago at Seth's Blog
Make better science. The act of being a scientist is the commitment to the scientific method, a series of hypotheses, tests and re-evaluations. When you make better science, the scientist's previous opinion doesn't matter, not if she's being a scientist.... Continue reading
Posted 3 days ago at Seth's Blog
I was talking to someone dedicating his career to working in newspapers. I asked him what he thought of the work of Jeff Jarvis. He had no idea what I was talking about. I met a musician the other day,... Continue reading
Posted 4 days ago at Seth's Blog
Or merely creating new wants? Is it honoring your time or squandering your time? Is it connecting you with those you care about, or separating you from them? Is it exposing you or giving you a place to hide? Is... Continue reading
Posted 5 days ago at Seth's Blog
Nothing grows to infinity. Certainly no project or business or idea. And saying, "as many as possible," implies a series of trade-offs that you're probably not actually interested in making. One of the most important decisions we make is almost... Continue reading
Posted 6 days ago at Seth's Blog
That's the simple test of a bureaucracy that has lost its way. If your employees can't answer how something they do helps the customer or the company, you've insulated your people from their jobs. "It's our policy," is not an... Continue reading
Posted 7 days ago at Seth's Blog
Some of the definitions are changing, but most fields have all three. The politician used to be what we called a bureaucratic operative, someone who carefully chose his words and actions so he would offend no one. (Today, it's more... Continue reading
Posted May 17, 2015 at Seth's Blog
How do you get to market faster than the competition? How do you become more efficient without violating the laws of physics? How do you save time, money and frustration? It all comes down to decision hygiene: 1. Make decisions... Continue reading
Posted May 16, 2015 at Seth's Blog
Sometimes, words speak louder than actions. Imagine how surprising and effective it would be if an infant said, "I'm so hungry, I feel like I might start to cry." Instead of guessing what the problem is, instead of finding ourselves... Continue reading
Posted May 15, 2015 at Seth's Blog
On Tuesday, we opened applications for the altMBA, an intensive course designed to help people shift gears and make a bigger ruckus. It's not an MBA. There's no accounting, finance or big business sleight of hand. It's also not a... Continue reading
Posted May 14, 2015 at Seth's Blog
Here's Cat Hoke talking about Defy Ventures. And here's a brand-new interview about fundraising. An alternative for a different audience: Givewell tells a story of radical, rational efficiency. And a link to my rant about gala economics from 2011. I... Continue reading
Posted May 14, 2015 at Seth's Blog
One of the driving factors in setting prices is understanding the issue of substitutes. If there are four kinds of bottled water and one is half the price of the others, guess which will generate all the sales? They are... Continue reading
Posted May 13, 2015 at Seth's Blog
Transformation is possible. It’s possible to become a doctor, a skilled musician, a designer of beautiful objects. it’s possible to be transformed into the kind of person who leads, who connects, who sees the world as it is. And it’s... Continue reading
Posted May 12, 2015 at Seth's Blog
Just about everything tastes better toasted. One reason is the physics of the maillard reaction. But more than that, I think, is the realization that toast is: Custom made (for you) With care (so it doesn't burn) Ephemeral (cold toast... Continue reading
Posted May 11, 2015 at Seth's Blog
100% certainty is not a variation of 96% or even 99%. It's a totally different category. Certainty is binary, yes or no. The question, "are you sure it will work" is not about the work, it's about the sure. If... Continue reading
Posted May 10, 2015 at Seth's Blog
Make it properly Make it on time Make it efficiently Make promises Make it matter Make connections Make a difference Make a ruckus Make change It gets more and more compelling (and more difficult) as you move from making it... Continue reading
Posted May 9, 2015 at Seth's Blog
Don't respond to emails. Be defensive when I offer a suggestion when we meet. Dumb down the products so they appeal to the lowest common denominator. Treat me like I don't matter more than anyone else. Put me on hold.... Continue reading
Posted May 8, 2015 at Seth's Blog
Free markets encourage organizations to take leaps, to improve products, to obsess about delighting customers. One reason that this happens is that competition is always nipping at your heels... if you don't get better, your clients will find someone who... Continue reading
Posted May 7, 2015 at Seth's Blog
...are rarely websites that convert as well as unpretty ones. If the goal of your site is to position you, tell a story, establish your good taste and make it clear what sort of organization you are, then pretty might... Continue reading
Posted May 6, 2015 at Seth's Blog
...I get the most email about are Linchpin and The Dip. I love how persistent books can be, always teaching us something. Linchpin was just chosen as one of four books on the recommended reading list from the Air Force's... Continue reading
Posted May 5, 2015 at Seth's Blog
A chart tells a story. Explain what's happening in a way that's understood, in a useful, clear presentation that's true. But too many charts fail at this simple but difficult task. Consider this chart of the frightening decline in reading... Continue reading
Posted May 5, 2015 at Seth's Blog
To be actually trapped is to have no options, no choices, no possible outcomes other than the one you fear. Most of the time, when we think we're trapped, we're actually unhappy with the short-term consequences of making a choice.... Continue reading
Posted May 4, 2015 at Seth's Blog
At the congregation down the street, they're doing things the way they've done them for the last few hundred years. Every week, people come, attracted by familiarity, by the family and friends around them, part of a tribe. And just... Continue reading
Posted May 3, 2015 at Seth's Blog