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Seth Godin
Seth is a writer, a speaker and an agent of change.
Recent Activity
One of the milestones every entrepreneur passes is when she stops thinking of people she hires as expensive ("I could do that job for free") and starts thinking of them as cheap ("This frees me up to do something more... Continue reading
Posted 6 hours ago at Seth's Blog
Marketing works best when the effort you put into it is a little more than you think you need and a lot more than the market expects from your project. And projects work best when the amount you need to... Continue reading
Posted yesterday at Seth's Blog
In a competitive market, if you do the work to lower your price by 10%, your market share grows. If you dig in deep, analyze, reengineer and make thoughtful changes, you can lower your price another 10%. This leads to... Continue reading
Posted 2 days ago at Seth's Blog
I can't think of a single time that an individual or an organization has created a brand-new worldview, spread it and then led that tribe. There were Harley-type renegades before there was Harley Davidson. There were digital nomads before there... Continue reading
Posted 3 days ago at Seth's Blog
A friend explained to me all the reasons for her upcoming Kickstarter campaign. The machine she wanted to buy was sorely needed, it would increase her productivity and also make her day significantly easier--it made perfect business sense. These are... Continue reading
Posted 4 days ago at Seth's Blog
Your employees notice when you take action. And when you don't. When a storm hits your company, the instinct is to wait it out, to seek shelter, to work to set an agenda, not to let the outside world set... Continue reading
Posted 5 days ago at Seth's Blog
John Koenig calls it vemödalen. The fear that you're doing something that's already been done before, that everything that can be done has been done. Just about every successful initiative and project starts from a place of replication. The chances... Continue reading
Posted 5 days ago at Seth's Blog
A major Magritte show ran at the Art Institute of Chicago. It was fascinating to see all of his greatest hits in one place, nicely curated and hung. Unlike the Louvre, photography was forbidden, which got me thinking about ideas,... Continue reading
Posted 6 days ago at Seth's Blog
Three magic words. They light up our brain, they grab our attention, they initiate action. But they're being corrupted by the ease of reach and the desire by some organizations to grow at all costs. I doesn't always mean a... Continue reading
Posted 7 days ago at Seth's Blog
One thing you'll discover when you start pan roasting brussel sprouts or tomatoes (or running a theater or an airline, or just about anything for that matter) is that more is not always better. Sure, I know that you have... Continue reading
Posted Nov 15, 2014 at Seth's Blog
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If someone asked you how to do something, would you act it out, using no words at all? Of course not. Yet, in our increasingly post-literate world, it seems like organizations are afraid to use prose. It doesn't cost anything,... Continue reading
Posted Nov 14, 2014 at Seth's Blog
I grew up near a mall that had 42 shoe stores. If a store didn't carry what you wanted, it wasn't a big deal to walk 22 feet to a store that did. The core issue of net neutrality isn't... Continue reading
Posted Nov 13, 2014 at Seth's Blog
Eight years ago, I described how city-wide wifi would destroy the business of local radio. Once you have access to a million radio stations online, why would you listen to endless commercials and the top 40? I realized last week... Continue reading
Posted Nov 12, 2014 at Seth's Blog
The original Peter Principle made perfect sense for the industrial age: "In a hierarchy, every employee tends to rise to their level of incompetence." In other words, organizations keep promoting people up the organization until the people they promote reach... Continue reading
Posted Nov 11, 2014 at Seth's Blog
We have the privilege about being picky in who we expect/hope/count on/need to pick us. Pity the foolish 8-year-old boy who gives a kid just a year older the power to make his day. In that moment, being picked for... Continue reading
Posted Nov 10, 2014 at Seth's Blog
In the magical abundancy-based, post-industrial world, it's tempting to look at the massive web companies that connect us as benevolent overlords, institutions that want what we want. But then they go public. Here's a Wall Street analyst with Needham &... Continue reading
Posted Nov 9, 2014 at Seth's Blog
Is there an alternative to one step in front of the other, barely getting by, slogging it out? Is the only way to do good work to be a zombie (until you get to the end)? How about, "how fast... Continue reading
Posted Nov 8, 2014 at Seth's Blog
...is dwarfed by the huge cost of not trying. This is news, a state of affairs due to the significant value of connection, to the power of ideas that spread and to the low cost of production. Delighting a few... Continue reading
Posted Nov 7, 2014 at Seth's Blog
We don't usually use that cliche, but it's true. Trading in your standards in order to gain short-term attention or profit isn't as easy as it looks. Once-great media brands that now traffic in cheesecake and quick clicks didn't get... Continue reading
Posted Nov 6, 2014 at Seth's Blog
When you build a building, it stays around for a long time. When you invest and staff a factory, it's something significant, and it lasts. When Heinz gets shelf space at the supermarket, the status quo is powerful and that... Continue reading
Posted Nov 5, 2014 at Seth's Blog
The people you hire will do creative work despite your management style, sometimes. Or they might do it in spite of your approach, rarely. But the most likely way to get the work you seek is to earn it, to... Continue reading
Posted Nov 4, 2014 at Seth's Blog
... but that doesn't mean I'm unable to choose well made and comfortable shoes. You might not be a writer, but that doesn't mean you can't read. You might not be a chef, but that doesn't mean you can't enjoy... Continue reading
Posted Nov 3, 2014 at Seth's Blog
We're hiring, but not people like you. I'm looking for a doctor, but of course, not someone like you. We're putting together a study group, but we won't be able to include people like you. Redlining is an efficient short-term... Continue reading
Posted Nov 2, 2014 at Seth's Blog
Maybe it’s (finally) working. Maybe demand is up, opportunities keep presenting themselves and people want to work with you. So why are you so stressed out? It might be because different organizational choices lead to different paths for growth. Consider... Continue reading
Posted Nov 1, 2014 at Seth's Blog
Can you change? Are you stuck with your habits, your knowledge, your weight, your fitness, your interpersonal skills? Is your future a slightly different rerun of your past? We spend an enormous amount of time and money seeking to reinvent... Continue reading
Posted Oct 31, 2014 at Seth's Blog