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Seth Godin
Seth is a writer, a speaker and an agent of change.
Recent Activity
This is a significant bug in our culture and a glitch in our DNA. When we're on the spot, giving a speech, or pulled over by a cop, we get nervous. We sweat, talk too fast, constrict our throat, avoid... Continue reading
Posted 19 hours ago at Seth's Blog
To countless teenagers who had the wrong teacher in high school, it means, "a boring collection of right answers, categorized by topic." Once we discover that some things we were taught aren't black and white any more (Pluto, DDT, infant... Continue reading
Posted yesterday at Seth's Blog
... is before it's given. The best time to campaign is before the election. And the best time to keep a customer is before he leaves. Continue reading
Posted 2 days ago at Seth's Blog
We get what we invest in. The time we spend comes back, with interest. If you practice five minutes of new, difficult banjo music every day, you'll become a better banjo player. If you spend a little bit more time... Continue reading
Posted 3 days ago at Seth's Blog
It's easy to say that, "the industry is to blame," or "the industry doesn't understand this." But because no one is charge, because there's no coherent enforcement method, this is merely a shorthand. There is no industry, no economy, no... Continue reading
Posted 4 days ago at Seth's Blog
One clue that someone doesn't understand a problem is that they need a large number of variables and factors to explain it. On the other hand, turning a complex situation into something overly simple is an even more common way... Continue reading
Posted 5 days ago at Seth's Blog
You can be good at Twitter in about five minutes a day. Spending ten minutes doesn't make you twice as good... in fact, there's probably little measurable improvement. To be great at Twitter might take five hours of daily effort.... Continue reading
Posted 6 days ago at Seth's Blog
A quick look at Yelp reviews will show you that NY restaurants are not quite as good as those in some suburbs. This, of course, makes no sense. New York is insanely competitive, with a ton of turnover and a... Continue reading
Posted 7 days ago at Seth's Blog
You might need help to turn an idea into a project. Most of the time, though, project developers walk up to those that might help and say, "I have a glimmer of an idea, will you help me?" The challenge:... Continue reading
Posted Apr 16, 2017 at Seth's Blog
Are there any other options for people who seek to innovate? Continue reading
Posted Apr 15, 2017 at Seth's Blog
Sort by price is the dominant way that shopping online now happens. The cheapest airline ticket or widget or freelancer comes up first, and most people click. It's a great shortcut for a programmer, of course, because the price is... Continue reading
Posted Apr 14, 2017 at Seth's Blog
When something goes wrong, how do you respond? When you own assets, when your position feels secure, when you're playing the long game, a bump in the road is just that. "Well, that was interesting." You can learn from it,... Continue reading
Posted Apr 13, 2017 at Seth's Blog
You can disdain gravity all you want, call out its unfairness, seek to have it banned. But that's not going to help you build an airplane. Continue reading
Posted Apr 12, 2017 at Seth's Blog
If you watch a well-directed film with the sound turned off, you'll get a lot out of it. On the other hand, it takes practice to read a screenplay and truly understand it. It's worth remembering that we lived in... Continue reading
Posted Apr 11, 2017 at Seth's Blog
A large, freshly-paved parking lot has no boundaries. You can drive in any direction, free to speed to your destination. But once there's more than a few cars driving, traffic stops. It's too risky, there are too many uncertainties. A... Continue reading
Posted Apr 10, 2017 at Seth's Blog
Easter Island was the home to a thriving community, thousands of people living good lives. One by one, though, the trees on this isolated island were cut down. They were cut down for fuel, or to make tools, or boats.... Continue reading
Posted Apr 9, 2017 at Seth's Blog
People talk about bike riding when they want to remind us that some things, once learned, are not forgotten. What they don't mention is how we learned. No one learns to ride a bike from a book, or even a... Continue reading
Posted Apr 8, 2017 at Seth's Blog
Cooks know that a sharp knife is less likely to cause injury, because it goes where you point it. It does what you tell it to do, which means you can focus on what you want the outcome to be.... Continue reading
Posted Apr 7, 2017 at Seth's Blog
More opportunities come knocking than we know what to do with. They often come enshrouded with hassle, perceived risk and the need to overcome inertia. It's easier to just say no. And so no becomes the default, a habit, it's... Continue reading
Posted Apr 6, 2017 at Seth's Blog
“This is all the pie I received, but that’s okay.” “I have a small piece of pie, but others have an even smaller piece, so I’m sharing mine.” “I want all the pie.” “I don’t want all the pie, just... Continue reading
Posted Apr 6, 2017 at Seth's Blog
Predict the weather Read an X-ray Play Go Correct spelling Figure out the P&L of a large company Pick a face out of a crowd Count calories Fly a jet across the country Maintain the temperature of your house Book... Continue reading
Posted Apr 5, 2017 at Seth's Blog
There are very few fences that can stop a determined person (or dog, for that matter). Most of the time, the fence is merely a visual reminder that we're rewarded for complying. If you care enough, ignore the fence. It's... Continue reading
Posted Apr 4, 2017 at Seth's Blog
Everyone asks themselves this question. And everyone looks for different clues and cues to answer it. It's primordial. We've been doing it for millions of years, because nothing is more important to our survival. The thing is, almost no one... Continue reading
Posted Apr 3, 2017 at Seth's Blog
Waking up a sleeping bear is difficult. People hibernate too. But it turns out that once activated, people do far more in a short time than you might expect. And so, the week before Christmas sees an insane amount of... Continue reading
Posted Apr 2, 2017 at Seth's Blog
We have a holiday for it, but no good words. Belief in disbelief. The asymmetry between incredulity and credulity. The fact that too often we believe in the wrong stuff, follow the wrong leader and take the wrong medicine. In... Continue reading
Posted Apr 1, 2017 at Seth's Blog