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Seth Godin
Seth is a writer, a speaker and an agent of change.
Recent Activity
No judgment, no responsibility. No responsibility, no risk. There's a fork in the road. If you seek out roles without responsibility, you might just find a sinecure. This is the hot job for undifferentiated job seekers at the placement office,... Continue reading
Posted 16 hours ago at Seth's Blog
Sometimes, you can learn a lot by watching. But not always. An alien observing our behavior in elevators would note that most of the time, a person gets in, approaches the front corner, leaves that corner, goes to the back... Continue reading
Posted yesterday at Seth's Blog
We're pretty good at finding demons to be afraid of. The other. The one in the shadows. Change. The family member we can't possibly please. Competition. Critics. The invisible network of foes conspiring against us and what we stand for.... Continue reading
Posted 2 days ago at Seth's Blog
Customer service used to be a great divide. Well-off companies would heavily invest in taking care of customers, others would do the minimum (or a bit less). Of course, back then, organizations couldn't possibly give you all the service you... Continue reading
Posted 3 days ago at Seth's Blog
Really? Almost nothing in our daily lives is actually a winner take all competition. Somewhere, there's someone fitter, faster, thinner, quicker, smarter, more popular or richer than you. And there's someone else fitter, faster, thinner, quicker, smarter, more popular or... Continue reading
Posted 4 days ago at Seth's Blog
Leo's working hard to do something he's never done before. He's just turned one, and he doesn't know how to walk (yet). There are no really useful books or videos on how to walk. It's something he has to figure... Continue reading
Posted 5 days ago at Seth's Blog
The standards of your industry and our culture were set a long time ago. So long ago that we often forget why... we forget and then we fail to change them. In 1934, the rules of bike racing were changed... Continue reading
Posted 6 days ago at Seth's Blog
On one list identify the grievances, disrespects and bad breaks: People who don't like you. Deals that went wrong. Unfair expectations. Bad situations. Unfortunate outcomes. Unfairness. It's all legitimate, it's all real. Don't hold back. On the other list, write... Continue reading
Posted 7 days ago at Seth's Blog
It's well known that the team that wins an Olympic relay isn't the fastest at running or swimming—it's the team that handles the handoffs the best. The same thing is true of your job. The tasks could be done by... Continue reading
Posted Jun 15, 2017 at Seth's Blog
The late Jay Levinson created the Guerrilla Marketing series. I was lucky enough to work with him early in the arc, producing four of them. One of the core tenets of the books was that marketing was no longer merely... Continue reading
Posted Jun 14, 2017 at Seth's Blog
I did an interview with a leading Turkish vlogger. He sent me his work (in Turkish) and of course, the thing I noticed was this: 76 people who saw this interview took the time to give it a thumbs down.... Continue reading
Posted Jun 13, 2017 at Seth's Blog
Four hundred years ago, almost no one on Earth had tasted coffee. It was too difficult to move things a few thousand miles. A hundred years ago, if you wanted a cold drink in the summer or needed to ice... Continue reading
Posted Jun 12, 2017 at Seth's Blog
Fear of success is at least as big a challenge as fear of failure. Because if it works, things are going to change. Are you ready for that? Continue reading
Posted Jun 11, 2017 at Seth's Blog
For the creator who seeks to make something new, something better, something important, everywhere you look is something unsatisfying. The dissatisfaction is fuel. Knowing you can improve it, realizing that you can and will make things better—the side effect is... Continue reading
Posted Jun 10, 2017 at Seth's Blog
Worth a try. When a problem isn't easily solved, it might just be that we have to resort to the other method of solving it. Difficult but worth it. Continue reading
Posted Jun 9, 2017 at Seth's Blog
That's why we burn the boats when we land on the beach. Because the only way out is through. It's pretty easy to bail out of a course (especially a free online course that no one even knows you signed... Continue reading
Posted Jun 8, 2017 at Seth's Blog
Nearly fifty years ago, Milton Friedman published a polemic, an article that altered the way many people think about corporations and their role in society. Countless writers have explained why it's poorly reasoned, dangerous and wrong. (Including business school deans,... Continue reading
Posted Jun 7, 2017 at Seth's Blog
Data is essential. Data lets us incrementally improve just about anything. That keyboard in front of you, the sink in the bathroom down the hall, the supply chain for the food you eat—they were all improved 100,000 times over the... Continue reading
Posted Jun 6, 2017 at Seth's Blog
They're not doing the work. Pitching in requires a different kind of focus, and the generosity and humility to actually get something done. If they stop hiding, they might even produce something significant. Continue reading
Posted Jun 5, 2017 at Seth's Blog
Don't expect much from a drowning man. He's not going to offer you a candy bar or ask how your day was. He's too busy not drowning. Generosity takes effort. It requires the space to take your mind off your... Continue reading
Posted Jun 4, 2017 at Seth's Blog
If all you consume is the most-read list, if all you listen to are the hits, if all you eat is the most popular item on the menu—you're missing out. The web has pushed us to read what everyone else... Continue reading
Posted Jun 3, 2017 at Seth's Blog
There are at least three ways we use the word 'quality' at work: Quality as defined by Deming and Crosby: Meeting spec. If you can reliably, and without drama, deliver precisely what you have promised, this is quality. This is... Continue reading
Posted Jun 2, 2017 at Seth's Blog
But there are plenty of wrong ones. In arithmetic, there's a right answer. And everything else is wrong. But in the work we do, there are, in fact, plenty of creative, useful, generous answers, answers good enough to embrace and... Continue reading
Posted Jun 1, 2017 at Seth's Blog
"Do what I say" vs. "Use your best judgment." "I'm in charge because I have authority" vs. "Take responsibility if you care." "It's simple and easy but ineffective" vs. "It's difficult and a bit complex, but you can handle it... Continue reading
Posted May 31, 2017 at Seth's Blog
It's difficult to find the leverage to make a difference. At your job, there are probably people with more experience than you, more domain knowledge than you, even more skills than you. The same is true about your competition. But... Continue reading
Posted May 30, 2017 at Seth's Blog