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Seth Godin
Seth is a writer, a speaker and an agent of change.
Recent Activity
A note to the customer who just had a meltdown. To the groom without a perfect wedding, to the rental car customer who had to wait twenty minutes, and to the boss who's furious that the delivery wasn't as promised.... Continue reading
Posted 3 hours ago at Seth's Blog
You don't apply. You don't get a salary. No one picks you. Bragging about how much money you've raised or what your valuation is a form of job thinking. Entrepreneurship is a chance to trade a solution to someone who... Continue reading
Posted yesterday at Seth's Blog
If you're working in an office, here are some of the checklist items that might have been omitted: Add energy to every conversation Ask why Find obsolete things on your task list and remove them Treat customers better than they... Continue reading
Posted 2 days ago at Seth's Blog
Show up. Show up and keep showing up. Show up with at least as much enthusiasm as you had when you first raised your hand to volunteer. The volunteering part is easy. Making promises is a fun way to get... Continue reading
Posted 3 days ago at Seth's Blog
Since dawn of the industrial age, tighter has been the goal. A tighter system, with less slack. Tighter connection with customers. Even plastic surgeons deliver tighter skin. No one ever goes seeking more folds and flab. The thing is, tighter... Continue reading
Posted 4 days ago at Seth's Blog
A placebo that works becomes more powerful. Which makes it more likely to work next time. It's that simple, but it's magic. Placebos work for two reasons: The confidence they create makes it more likely our body will respond, our... Continue reading
Posted 5 days ago at Seth's Blog
We like the flawed hero, bad behavior, tragedy and drama in our fictional characters. Batman and Deadpool sell far more tickets than Superman does. If we use social media to attract a crowd, we will, at some level, become a... Continue reading
Posted 6 days ago at Seth's Blog
We're bad at empathy. As a result, when we're arguing a point with someone, we tend to use words and images that work on us, not necessarily that help the other person. So, if you want to understand how to... Continue reading
Posted 7 days ago at Seth's Blog
What factors lead to a search result showing up on page 1 or page 5 of Google? What about the popularity bar in iTunes? How does it work? Who decides what your salary is compared to the person down the... Continue reading
Posted Apr 17, 2018 at Seth's Blog
That's as useful a freelancer marketing strategy as you can fit in a single sentence. Continue reading
Posted Apr 16, 2018 at Seth's Blog
Give a four-minute presentation and take your time. The alternative is to try to give a six or seven-minute long talk in five minutes. To rush. To get flustered. To go over your time. To act in a way that... Continue reading
Posted Apr 15, 2018 at Seth's Blog
Choosing to develop character is difficult, because it requires avoiding the shorter, more direct path. It can be slow, expensive and difficult work. And rewarding character is difficult as well, because someone is probably offering you an alternative that's cheaper... Continue reading
Posted Apr 14, 2018 at Seth's Blog
Is it outside of the canon? The internet, with instant access to all known history and science, was supposed to help us all get in sync, to understand what we knew for sure. But of course, when everyone has a... Continue reading
Posted Apr 13, 2018 at Seth's Blog
Hints are free. You're welcome to take them and use them to do better work. Often, the real truth is wrapped in a hint, because a direct statement is too difficult, it feels too risky. Unwrapping the hint to find... Continue reading
Posted Apr 12, 2018 at Seth's Blog
You can't be thoughtful about culture without thinking about media, and you can't think about media without thinking about who's paying for it. Advertisers (mostly) want mass. They'd like the SuperBowl, the home page of Google, the shortest route to... Continue reading
Posted Apr 11, 2018 at Seth's Blog
There's confusion between tactics and strategy. It's easy to get tied up in semantic knots as you work to figure out the distinction. It's worth it, though, because strategy can save you when tactics fail. If a tactic fails, you... Continue reading
Posted Apr 10, 2018 at Seth's Blog
Solving interesting problems is the best work we can do. It's a practice that has built the very best parts of our culture. Solving interesting problems begins with posing them--which means being willing to speak up about what could be... Continue reading
Posted Apr 9, 2018 at Seth's Blog
How do we work with someone who doesn't seem to care? I have a hard time believing that people can't care. I think that they often don't see. They don't see what we see, or interpret it differently. Or if... Continue reading
Posted Apr 8, 2018 at Seth's Blog
We often have a choice: speak up or leave. In commerce, if we don't like a brand, we leave. The always-present choice to stay or to go drives bosses, marketers and organizations to continually be focused on earning (and re-earning)... Continue reading
Posted Apr 7, 2018 at Seth's Blog
If you use Powerpoint, a few principles and tips to keep in mind when using type on a slide: Don't read the words. It's bad enough that people use Powerpoint as a sort of teleprompter. Much worse that you don't... Continue reading
Posted Apr 6, 2018 at Seth's Blog
Every day, we shoot for unlikely outcomes. We send out our resume, pitch our book, ask for a donation, swipe right on a social network... There are two ways you can go: ONE: Realize that the odds are against you,... Continue reading
Posted Apr 5, 2018 at Seth's Blog
Well, that's over. Google AI now sounds indistinguishable from a human. And it'll only get more nuanced and more flexible. It can read aloud better than you can. Which means that anything that's ever been written can be perfectly read... Continue reading
Posted Apr 4, 2018 at Seth's Blog
Failure or fear of failure? Fear or fear of fear? Trying and failing or not trying at all? Speaking up and not being heard, or suffering in silence? Caring and losing, or not caring at all? Doing or wondering? Continue reading
Posted Apr 3, 2018 at Seth's Blog
Can your next meeting (not conversation, not presentation, but meeting) pass this test? There's one person responsible. The time allocated matches what's needed, not what the calendar app says. Everyone invited is someone who needs to be there, and no... Continue reading
Posted Apr 2, 2018 at Seth's Blog
Today's the seventeenth anniversary of the founding of Acumen, a groundbreaking non-profit that's changing the way the world sees poverty (they've already made a difference to 100,000,000 of the poorest people on Earth.). In addition to a great idea and... Continue reading
Posted Apr 1, 2018 at Seth's Blog