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Seth Godin
Seth is a writer, a speaker and an agent of change.
Recent Activity
Thirty years ago, Fleischmann and Pons announced that they were able to create fusion at room temperature. Scientists around the world began work in this new field, only to discover that they couldn't replicate the reported results. It turns out... Continue reading
Posted 14 hours ago at Seth's Blog
If you have to serve chili to 1,000 people, holding back just one bean from each person means you end up with a tidy savings, and almost no one is going to notice. If you run a call center and... Continue reading
Posted yesterday at Seth's Blog
Get smarter. Hurry. Learn something new and difficult and valuable. Learn it today and continue learning it tomorrow. Solve interesting problems. Ignaz Semmelweis saw the same problem that others saw. But he took responsibility and solved it (worth a read).... Continue reading
Posted 2 days ago at Seth's Blog
Some people show up when they need something. Some people show up before they need something, knowing that it will pay off later, when they need something. And some people merely show up. Not needing anything, not in anticipation of... Continue reading
Posted 3 days ago at Seth's Blog
Fear runs deep. Fear used to keep our ancestors alive. Fear keeps you from taunting a saber tooth tiger. The thing is, most of us don't have to deal with tigers any longer. But the fear still runs deep. We... Continue reading
Posted 4 days ago at Seth's Blog
How long does it take to forget how frightening it was? You fell off your bike and really skinned your knee. How many months or years go by before you're willing to ride a bike again? The stories we tell... Continue reading
Posted 5 days ago at Seth's Blog
It's nice to think that the reason that people don't do what you need them to do, or conform to your standards, or make good choices is simply that they don't know enough. After all, if that's the case, all... Continue reading
Posted 5 days ago at Seth's Blog
The efficacy of a technology, a shortcut, a medicine, a tool, a method—you get the idea—is directly related to how difficult it is to obtain. Placebos work because our brain picks up where our belief begins. Without some sort of... Continue reading
Posted 6 days ago at Seth's Blog
There are institutions, professionals and organizations that would like you to believe that you don't have much choice in the matter. They want to take away your agency, because it makes their job easier or their profits higher. But you... Continue reading
Posted 7 days ago at Seth's Blog
When we join an organization and become part of something, collisions happen. Standards change. Sometimes, these tribal affiliations push us to become better versions of ourselves. We take a long-term view, check our selfish impulses and work hard to meet... Continue reading
Posted Mar 14, 2017 at Seth's Blog
Most of us can agree that picking a great team is one of the best ways to build a successful organization or project.The problem is that we're terrible at it. The NFL Combine is a giant talent show, with a... Continue reading
Posted Mar 13, 2017 at Seth's Blog
We spend a lot of time talking about celebrities and how attractive they are. Paul Newman's blue eyes, how tall is Jake Gyllenhaal, how fast is Usain Bolt... Most of the time, though, our success is based on something we... Continue reading
Posted Mar 12, 2017 at Seth's Blog
Movie reviewers, food critics, the people who write about wine or stereo equipment... they write most of the review before they even encounter the final product. Because, of course, they experience it before (you/they/we) think they do. They've seen the... Continue reading
Posted Mar 11, 2017 at Seth's Blog
Just a few decades ago, there were only three TV channels to watch. Worse, it was pretty common for people to continue watching the same channel all night, rather than checking out the two alternatives. The 8 pm lead in... Continue reading
Posted Mar 10, 2017 at Seth's Blog
The first rule is that you follow the rules. That's the mantra of the obedient organization. And there are many of them. You follow these rules, restrictions and systems. Not because they're up-to-date, effective or correct, but because that's what... Continue reading
Posted Mar 9, 2017 at Seth's Blog
If you want a hot shower, you'll need to turn on the hot water a bit before you step inside. It can take a while for the hot water to rise up and clear the cold water from the pipes.... Continue reading
Posted Mar 8, 2017 at Seth's Blog
About eight months ago, I launched a project to publish a giant book, an 800 page, 17 pound illustrated collection of the last four years of my work. We called it What Does It Sound Like When You Change Your... Continue reading
Posted Mar 7, 2017 at Seth's Blog
Organizations that want to increase their metrics either invest in: Creating more value for their customers, or Doing just enough to keep going, but for less effort and money. During their first decade, the core group at Amazon regularly amazed... Continue reading
Posted Mar 7, 2017 at Seth's Blog
Of course, when you hear this, it's almost never true. It's just a nice way of saying you didn't get the job. But, in a project-oriented universe, smart organizations work hard to make sure they've got a file of essential... Continue reading
Posted Mar 6, 2017 at Seth's Blog
That's most of us. You can work really hard to get a little more talented. And you can also work to get a little less lazy. It turns out that getting less lazy, more brave—more clear about your fears, your... Continue reading
Posted Mar 5, 2017 at Seth's Blog
One of the nicest things a generous critic can tell you is that a particularly off-key email or comment doesn't sound like you. It's generous because that's precisely the sort of feedback we can use to improve our work. And... Continue reading
Posted Mar 4, 2017 at Seth's Blog
Sea levels are rising. It happens every day, and it's been going on for a while. Most people aren't noticing, and won't, until it gets worse. On the other hand, a hurricane or a flood captures everyone's attention and causes... Continue reading
Posted Mar 3, 2017 at Seth's Blog
We see it all the time. Someone gets caught cheating, or breaking a social taboo, or undermining the fabric of our culture in order to get ahead... And the fans of the team rush to his defense. It happens to... Continue reading
Posted Mar 2, 2017 at Seth's Blog
There's a lot of volleying in tennis. They hit the ball, you hit it back. A lot like most of the engagements you have with other people. The thing is, though, you get to decide who to volley with. Perhaps... Continue reading
Posted Mar 1, 2017 at Seth's Blog
A simple dialog can turn opinions into plans (or perhaps, into less tightly held opinions). We ask, "and then what happens?" Flesh it out. Tell us step by step. The more detail the better. No miracles allowed. And it helps... Continue reading
Posted Feb 28, 2017 at Seth's Blog