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Seth Godin
Seth is a writer, a speaker and an agent of change.
Recent Activity
The busiest Indian restaurants in New York City are all within a block or two of each other. Books sell best in bookstores, surrounded by other books, their ostensible competitors. And it's far easier to sell a technology solution if... Continue reading
Posted 7 hours ago at Seth's Blog
The best way to plan a house on a vacant piece of land is to move into a tiny shepherd's hut on a corner of the property. It's not fancy, and it's not comfortable, but you can probably stay there... Continue reading
Posted yesterday at Seth's Blog
Over the last few decades, there's been a consistent campaign to sow confusion around evolution, vaccines and climate change. In all three areas, we all have access to far more data, far more certainty and endless amounts of proof that... Continue reading
Posted 2 days ago at Seth's Blog
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Some people like really spicy food. Some people like bland food. Building a restaurant around sorta spicy food doesn't make either group happy. It's tempting to look at pop music, network TV and the latest hot fashion and come to... Continue reading
Posted 3 days ago at Seth's Blog
If it helps you, not the customer, why should she care? Sometimes there's an overlap between your selfish needs and hers, but you can save everyone a lot of time and hassle if you begin and end with a focus... Continue reading
Posted 4 days ago at Seth's Blog
It seems like a fine way to earn trust. Merely fit in. In every way. Don't do anything to draw attention to yourself, to be left out, to challenge the status quo. Go along with the crowd to get ahead.... Continue reading
Posted 5 days ago at Seth's Blog
Businesses with power are prohibited from colluding with one another to set prices or other policies. For good reason. Public officials and economists realize that it’s quite tempting for an oligopoly to work to artificially create scarcity or cooperate--it creates... Continue reading
Posted 6 days ago at Seth's Blog
Difficult tasks have a road map. With effort, we can get from here to there. It might surprise you to realize that difficult is easy once you have the resources and commitment. Paving a road is difficult, so is customer... Continue reading
Posted 7 days ago at Seth's Blog
If you eat beef, you're probably using a maximized system. It's a commodity, and every part of the chain is under huge pressure to increase yield and cut corners. The animals are pushed to the brink, and so are the... Continue reading
Posted Sep 13, 2017 at Seth's Blog
I once drove home from college at 100 miles an hour. It saved two hours. My old car barely made it, and I was hardly able to speak once I peeled myself out of the car. That was maximum speed,... Continue reading
Posted Sep 12, 2017 at Seth's Blog
It's tempting to be oppositional. To see the different as the other. To dominate, to win, to move up as others move down (because in the zero sum game that we've built around us, that's the only way). But a... Continue reading
Posted Sep 11, 2017 at Seth's Blog
That's pretty unlikely. When we see someone with well developed abs, we don't say, "oh sure, he was born that way." Instead, we realize that a lot of effort went into it. The same thing ought to be true for... Continue reading
Posted Sep 10, 2017 at Seth's Blog
It's easy to imagine that some things have to be the way they've always been. That music has to be delivered on a round platter. That an overnight stay needs to be in a hotel. And that learning is solely... Continue reading
Posted Sep 9, 2017 at Seth's Blog
Without a doubt, it's long-term, consistent and persistent effort that makes real change happen. Systemic change is a process, not an event. But as we watch Irma bear down on millions in Florida, it's worth remembering that first aid brings... Continue reading
Posted Sep 8, 2017 at Seth's Blog
Don't be trapped into accepting shame from someone who is trying to keep you from doing something you have every right to do. Ignore the mob that would like you to feel badly for not fitting in. Categories are rarely... Continue reading
Posted Sep 8, 2017 at Seth's Blog
When they began airbrushing the models in fashion magazines fifty years ago, no one complained much. Everyone knew, we thought, that it was some sort of make believe. But then they started airbrushing our food. And then vacations. And family... Continue reading
Posted Sep 7, 2017 at Seth's Blog
But most of us don't like to admit it. That's because selfish marketers are pretty scummy. They steal our attention, they lie to us, they use shame and guilt and the short-term zinger to get us to buy something we... Continue reading
Posted Sep 6, 2017 at Seth's Blog
Effective education is rarely done TO people. It's done with them. I had my first professional teaching gig forty years ago this summer. Since then, I've taught at institutions like NYU and Tufts, at community colleges, from the stage, one... Continue reading
Posted Sep 5, 2017 at Seth's Blog
There's often a line out the door. It's not surprising. The ice cream is really good, the portions are enormous, and a waffle cone costs less than three Canadian dollars. And it's served with a smile, almost a grin. It's... Continue reading
Posted Sep 4, 2017 at Seth's Blog
It's not sizzle or hype or a fad, not when you're serious about it. Consider FCP Euro, for example. They sell high-performance auto parts. Things like brake pads, oil, oil filters, etc. People always whine about the fact that they... Continue reading
Posted Sep 3, 2017 at Seth's Blog
If you want to teach, to change minds or to cause action, a consistent curriculum is always better than a single event. Drip by drip, with enrollment. Continue reading
Posted Sep 2, 2017 at Seth's Blog
Except for: Community, contribution and what our friends think Trust The perception of quality How much we like doing business with you Side effects and self-esteem. Also... doing work that matters, with people we care about. It seems like almost... Continue reading
Posted Sep 1, 2017 at Seth's Blog
The high end is brittle, unstable and thus, expensive. The car that wins a race, the wine that costs $300, the stereo that sounds like the real thing... The restaurant that serves perfect fruit, the artisan who uses rare tools... Continue reading
Posted Aug 31, 2017 at Seth's Blog
In any organization of more than two people, there's the opportunity to escalate a problem. When the software doesn't work, or the customer is in a jam or something's going sideways, you can hand the problem up the chain. Escalation... Continue reading
Posted Aug 30, 2017 at Seth's Blog
The secret of the fly ball is that you don't shout, "you've got it." It's not up to us to assign who will catch it. If you can catch it, you call it. The thing about responsibility is that it's... Continue reading
Posted Aug 29, 2017 at Seth's Blog