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Seth Godin
Seth is a writer, a speaker and an agent of change.
Recent Activity
You connect with someone. But you exert power over someone. You can dance and communicate and engage with a partner. It's a two way street, a partnership. On the other hand, you either exert control over someone, or you are... Continue reading
Posted 11 hours ago at Seth's Blog
There are two real problems with this attitude: First, drawing lines. Problems aren't linear, people don't fit into boxes. Lines are not nuanced, flexible or particularly well-informed. A line is a shortcut, a lazy way to deal with a problem... Continue reading
Posted yesterday at Seth's Blog
It's too late now. If you're the moderator of a panel and you want to rush through one more question... Or if you're the speaker and you need to race through three more slides... Or if you're a writer or... Continue reading
Posted 2 days ago at Seth's Blog
One reason it's difficult to understand each other is that behind the words we use are the worldviews, the emotions and the beliefs we have before we even consider what's being said. Before we get to right and wrong, good... Continue reading
Posted 3 days ago at Seth's Blog
It's not "less." If we care enough, the opposite of more is better. Continue reading
Posted 4 days ago at Seth's Blog
Being locked out of your car is not an interesting problem. Call five locksmiths, hire the cheap and fast one, you'll be fine. And getting a script written or a book cover designed isn't that interesting either. There are thousands... Continue reading
Posted 5 days ago at Seth's Blog
A fish is not like a bicycle, but they're not mutually exclusive. You can have both. Part of our culture admires reason. It celebrates learning. It seeks out logic and coherence and an understanding of the how and the why.... Continue reading
Posted 6 days ago at Seth's Blog
This is the snarky feedback of someone whose bias is to hustle instead of to stand for something. When you say 'no' to their pitch, they merely smile and congratulate you on the quaint idea that you have standards. Their... Continue reading
Posted 7 days ago at Seth's Blog
At some point, you'll need to make a deal with yourself. What is this career for? What are the boundaries? What are you keeping score of, maximizing, improving? Who do you serve? Once you make this pact, don't break it... Continue reading
Posted Feb 15, 2017 at Seth's Blog
Perhaps she wants to be heard instead. Or find something better, or unique. Or perhaps customer service, flexibility and speed are more important. It might be that the way you treat your employees, or the side effects you create count... Continue reading
Posted Feb 14, 2017 at Seth's Blog
It's tempting to seek to change just one person at a time. After all, if you fail, no one will notice. It's also tempting to try to change everyone. But of course, there really is no everyone, not any more.... Continue reading
Posted Feb 13, 2017 at Seth's Blog
Early adopters want to buy a different experience than people who identify as the mass market do. Innovators want something fresh, exciting, new and interesting. The mass market doesn't. They want something that works. It's worth noting here that you're... Continue reading
Posted Feb 12, 2017 at Seth's Blog
I recently did a talk where the organizer set up the room in the round, with the stage in the middle. He proudly told me that it would create a sense of intimacy because more people would be close to... Continue reading
Posted Feb 11, 2017 at Seth's Blog
When you seek the mass market, there are two paths available: You can dumb down your message and your expectations, and meet your audience where they stand. You can coarsen your lyrics, offer simpler solutions, ask for less effort, demand... Continue reading
Posted Feb 10, 2017 at Seth's Blog
Perhaps the biggest cultural change of my lifetime has been the growing influence and ubiquity of commercial media in our lives. Commercial media companies exist to make a profit, and they've grown that profit faster than just about any industry... Continue reading
Posted Feb 9, 2017 at Seth's Blog
The scourge of Powerpoint continues to spread throughout the land. In offices everywhere, people roll out their decks, click through their bullet points and bore all of us to tears. Worst of all, important projects don't get done. All of... Continue reading
Posted Feb 8, 2017 at Seth's Blog
We've always been paying it, of course. Insulation, heating systems, drains--we build all of them because we live in places with unpredictable or inhospitable weather. But the weather tax is rising, and it is likely to go up faster still.... Continue reading
Posted Feb 8, 2017 at Seth's Blog
Freelancers, writers, designers, photographers--there's always an opportunity to work for free. There are countless websites and causes and clients that will happily take your work in exchange for exposure. And in some settings, this makes perfect sense. You might be... Continue reading
Posted Feb 7, 2017 at Seth's Blog
Sir Boyle Roche famously said, "Why we should put ourselves out of our way to do anything for posterity, for what has posterity ever done for us?" Quite a lot, actually. We were born into a culture that took generations... Continue reading
Posted Feb 6, 2017 at Seth's Blog
In most interactions, you're capable of winning. If you push hard enough, kick someone in the shins, throw a tantrum, cheat a little bit, putting it all at stake, you might very well get your way. But often, this sort... Continue reading
Posted Feb 5, 2017 at Seth's Blog
There's no more urgent reason to write. It keeps you from insisting that people read your mind, understand your gestures and generally guess what you want. If you can learn to share what you hope to communicate, written in a... Continue reading
Posted Feb 4, 2017 at Seth's Blog
If you're trying to persuade someone to make an investment, buy some insurance or support a new plan, please consider that human beings are terrible at buying these things. What we're good at is 'now.' Right now. When we buy... Continue reading
Posted Feb 3, 2017 at Seth's Blog
Even an Olympic athlete is going to do poorly on Jupiter. The gravity is two and half times greater, which means you're just not going to jump very well. On the other hand, our moon gives you a huge advantage...... Continue reading
Posted Feb 2, 2017 at Seth's Blog
After more than a year, I can report that the altMBA is working. It's the most effective, purpose-built and transformative learning tool I've ever worked on. Here's our latest alumni spotlight. More than 950 people have completed this month-long workshop,... Continue reading
Posted Feb 1, 2017 at Seth's Blog
Not if, but when. You and your team have already given up on carrier pigeons, typewriters and probably, fax machines. And the spreadsheet has totally changed not only your accounting, but much of your decision making. My guess is that... Continue reading
Posted Feb 1, 2017 at Seth's Blog