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Seth Godin
Seth is a writer, a speaker and an agent of change.
Recent Activity
It's not unusual to describe a heavy object in tonnage. But no one has any idea how much a ton is, really. Is 250 tons a lot? How much? 250 tons is 500,000 pounds. About the weight of 8 houses.... Continue reading
Posted 6 hours ago at Seth's Blog
If you want to reach more people, if you're measuring audience size, then the mantra of the last twenty years has been simple: make it dumber. Use clickbait headlines. Short sentences. Obvious ideas. Little nuance. Don't make people uncomfortable or... Continue reading
Posted yesterday at Seth's Blog
Express trains run less often, make fewer stops, and if they're going where you're going, get you there faster. The local train is, of course, the opposite. Some people hop on the first train that comes. A local in the... Continue reading
Posted 2 days ago at Seth's Blog
There's an island off the coast of Spain that houses a church. The church has 230 steps to the top, and it's said that it's worth the climb. What a great expression. Gaztelugatxe can now mean, "it's a lot of... Continue reading
Posted 3 days ago at Seth's Blog
When you order flowers online, they're usually delivered by a local florist. Which means the florist has a dilemma: He can deliver his very best effort and the most beautiful flowers he has in stock, even though the sender will... Continue reading
Posted 4 days ago at Seth's Blog
Back in the day, hitchhikers held cardboard signs with their desired destination city clearly written out. After all, if you're headed to New York, it doesn't make sense to pick up someone headed for Denver (it's a bad idea for... Continue reading
Posted 5 days ago at Seth's Blog
Anticipating doom is brutal. And anticipating brutality is even worse. It creates an enormous amount of emotional overhead. It makes it difficult to invest, hard to make long-term plans. And it fills us with dread, short circuiting our creativity. Peace... Continue reading
Posted 6 days ago at Seth's Blog
It doesn't matter what your privacy policy says, it doesn't matter when your quarterly results are due and it doesn't matter what the database is telling you... If someone doesn't want to hear from you anymore, you've lost the ability... Continue reading
Posted 7 days ago at Seth's Blog
Voluntary education is different from compulsory, the kind we grew up with. When you're the victim/beneficiary of compulsory education, it happens to you. You have little choice. Perhaps you choose to open your mind and do the work, but either... Continue reading
Posted Jul 13, 2017 at Seth's Blog
Of course everyone wants to reach the maximum audience. To be seen by millions, to maximize return on investment, to have a huge impact. And so we fall all over ourselves to dumb it down, average it out, pleasing everyone... Continue reading
Posted Jul 12, 2017 at Seth's Blog
Ask a frog or a housefly or a dog to describe the world around us and they'll give you the wrong answer. The frog will talk about moving objects, the housefly will describe things repeated hundreds of times and the... Continue reading
Posted Jul 11, 2017 at Seth's Blog
Who do you subscribe to? And who subscribes to you? Those simple questions determine what you know and what you learn. And they influence whether a business or a charity will succeed, and whether or not lives will be changed.... Continue reading
Posted Jul 10, 2017 at Seth's Blog
Marketing doesn't have to suck. It doesn't have to be a miserable experience for consumers, and it certainly doesn't have to be a distasteful, creepy or annoying task for the creator. We don't have to market at people, pin them... Continue reading
Posted Jul 9, 2017 at Seth's Blog
In the short run, of course, not caring can save you some money. Don't bother making the facilities quite so clean. Save time and hassle and let the display get a little messy. Don't worry so much about one particular... Continue reading
Posted Jul 8, 2017 at Seth's Blog
If you see yourself as an engineer, a scientist, or even a person of logic, then it's entirely possible that you work to make rational decisions, decisions that lead to the outcomes you seek. The paradox is that you might... Continue reading
Posted Jul 7, 2017 at Seth's Blog
Isn't this the essence of design thinking? I have a great wool hat that I wear in the winter. Does it help? Well, that depends on what it's for. If it's designed to keep me warm, then yes, it helps.... Continue reading
Posted Jul 6, 2017 at Seth's Blog
The data, the dashboard, the comments, the statuses, the likes, the rankings: Check them half as often and do twice as much with what you learn. Then, after you've gotten good at that, repeat the math: Check them half as... Continue reading
Posted Jul 5, 2017 at Seth's Blog
Freedom comes with choice and choice comes with responsibility. Why do people willingly give up their freedom to a boss, a method or even a despot? Why do successful entrepreneurs who start a new company take on investors even when... Continue reading
Posted Jul 4, 2017 at Seth's Blog
Industries have rules. Rules and benefits. Hollywood requires agents, casting calls, big budgets and content aimed at a certain part of a certain market. If you follow enough of the rules, the thinking goes, you get a multi-million dollar budget... Continue reading
Posted Jul 3, 2017 at Seth's Blog
It might be a market you can enter, but that doesn't mean it will reward your time and effort. It might be an all-you-can-eat situation, but there's a difference between all you can eat and all you care to eat.... Continue reading
Posted Jul 2, 2017 at Seth's Blog
I know dozens of people who have a story about meeting, or nearly meeting, or somehow engaging with Bob Dylan. And just about everyone they know has questions about him, about those encounters, about what it was like. My guess... Continue reading
Posted Jul 1, 2017 at Seth's Blog
Those things you're bad at? You're not nearly as bad at them as you fear. And those things you're great at? Probably not nearly as good as you hope. We beat ourselves up a lot, but often focus on the... Continue reading
Posted Jun 30, 2017 at Seth's Blog
Delegate it to your customers. Let them give feedback, good and bad, early and often. Delegate it to your managers. Build in close monitoring, training and feedback. Have them walk the floor, co-creating with their teams. Use technology. Monitor digital... Continue reading
Posted Jun 29, 2017 at Seth's Blog
If you're seeking to create positive change in your community, it's almost certain you'll be creating discomfort as well. Want to upgrade the local playground? It sounds like it will be universally embraced by parents and everyone who cares about... Continue reading
Posted Jun 28, 2017 at Seth's Blog
The status quo is powerful indeed. We add layers, patches and small improvisations, all to shore up something we don't want to reconsider. If we had a clean sheet of paper, and could design something that actually worked, what would... Continue reading
Posted Jun 27, 2017 at Seth's Blog