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Seth Godin
Seth is a writer, a speaker and an agent of change.
Recent Activity
Coming and going matter far more than what happens in the middle. Opening things. Closing them. Tearing off the bandage. Losing something. Meeting someone new. Getting on the airplane, getting off of it. Being greeted. Elections. Ending a feud. We... Continue reading
Posted 19 hours ago at Seth's Blog
Challenge one: Believing that the solution you've got (the person you want to hire, the strategy you want to implement, the decision you want to make) is the one and only way to make the problem go away or take... Continue reading
Posted yesterday at Seth's Blog
A neighbor recently put in some new sidewalk. As usual, the workman interrupted the unbroken swath of perfect concrete with lines every three feet. What are the lines for? Well, the ground shifts. When it does, perfect concrete cracks in... Continue reading
Posted 2 days ago at Seth's Blog
Human beings suffer from scope insensitivity. Time and again, we're unable to put more urgency or more value on choices that have more impact. We don't donate ten times as much to a charity that's serving 10 times (or even... Continue reading
Posted 3 days ago at Seth's Blog
But they're useful. That's why professionals use them to teach, to learn and to understand. A metaphor takes what we know and uses it as a lever to understand something else. And the only way we can do that is... Continue reading
Posted 4 days ago at Seth's Blog
Pop culture is enamored with the Bond villian, the psycho, the truly evil character intent on destruction. It lets us off the hook, because it makes it easy to see that bad guys are other people. But most of the... Continue reading
Posted 5 days ago at Seth's Blog
A few rhetorical questions: Is a physical therapist with a professional logo better than one with a handmade sign? Are you more likely to stay at a hotel that you've heard of as opposed to an unknown one, even if... Continue reading
Posted 6 days ago at Seth's Blog
It's about scale. Pick a long enough one (or a short enough one) and you can see the edges. In the short run, there's never enough time. In the long run, constrained resources become available. In the short run, you... Continue reading
Posted 7 days ago at Seth's Blog
Before we start laying out the logical argument for a course of action, it's worth considering whether a logical argument is what's needed. It may be that the person you're engaging with cares more about symbols, about tribal identity, about... Continue reading
Posted May 17, 2016 at Seth's Blog
The web was built on words. And words, of course, are available to anyone who can type. They're cheap, easy to edit and incredibly powerful when used well. Today's internet, though, is built on video. Much more difficult to create... Continue reading
Posted May 16, 2016 at Seth's Blog
They got us hooked on data. Advertisers want more data. Direct marketers want more data. Who saw it? Who clicked? What percentage? What's trending? What's yielding? But there's one group that doesn't need more data... Anyone who's making a long-term... Continue reading
Posted May 15, 2016 at Seth's Blog
Trust is the biggest hurdle. And trust largely comes from social proof. Is everyone doing this? Is it safe? Will I be embarrassed/ridiculed/left out/left behind/feel stupid? Social proof shares a word with social networks, but they're only loosely related. Social... Continue reading
Posted May 14, 2016 at Seth's Blog
Roller coasters work because of momentum—the quantity of motion from the downhill allows the car to make it up the next rise. Without momentum, the car would merely stop. But few things in the world of ideas follow the same... Continue reading
Posted May 13, 2016 at Seth's Blog
Most people don't get too upset at anything a two-year-old kid says to them. That's because we don't believe that toddlers have a particularly good grasp on the nuances of the world, nor do they possess much in the way... Continue reading
Posted May 12, 2016 at Seth's Blog
Commonly misunderstood and misspelled as "striking a cord." A cord is a single strand that connects. You can strike a cord, but not much happens. A chord, on the other hand, is the resonance of multiple cords, more than one... Continue reading
Posted May 11, 2016 at Seth's Blog
Posted May 10, 2016 at Seth's Blog
It's great to dream like a kid, but no fun to be treated like one. It bristles because we feel that, even if the person involved has best intentions, we've outgrown being treated like a child. Some behaviors to consider... Continue reading
Posted May 9, 2016 at Seth's Blog
Doing things with rigor takes effort, but not everything you put effort into is done with rigor. Rigor is a focus on process. Paying attention to not just how you do things, but why. Rigor requires us to never use... Continue reading
Posted May 8, 2016 at Seth's Blog
Many people are trying to find their calling. But that doesn't explain Marianne Money, bank manager, or Jim Kardwell, who owns a card company. Or Thomas Duck who started Ugly Duckling rent-a-car and Tito Beveridge who makes vodka. It doesn't... Continue reading
Posted May 7, 2016 at Seth's Blog
When we were kids, my mom, fully exasperated, would survive a day when school was closed by dropping a bunch of us off at Sheridan Lanes for a few hours of bowling. You only had a certain amount of money... Continue reading
Posted May 6, 2016 at Seth's Blog
You'll never hear it spoken aloud, but it happens all the time, particularly when you're selling something new, something powerful, something that causes a positive change: "You're right, but we're not ready." This is what people felt about the internet,... Continue reading
Posted May 5, 2016 at Seth's Blog
One of the little-remembered innovations of the industrial economy was the price tag. If it was for sale, you knew how much it cost. And if you got a job, you knew what you got paid--by the piece, at first,... Continue reading
Posted May 4, 2016 at Seth's Blog
When someone doesn't say yes, they'll often give you a reason. A common trap: Believe the reason. If you start rebuilding your product, your pitch and your PR based on the stated reason, you're driving by looking in the rear... Continue reading
Posted May 3, 2016 at Seth's Blog
Perhaps you can't see it, but we can. That 2 x 4, the board set right across that doorway, about 5 feet off the ground. You're running it at it full speed, and in a moment, you're going to slam... Continue reading
Posted May 2, 2016 at Seth's Blog
More than 10,000 people attended the Lincoln Douglas debates, and yet they debated without amplification. It's only quite recently that we began to disassociate talking-to-many from talking loudly. Having a large and varied audience used to mean yelling, it used... Continue reading
Posted May 1, 2016 at Seth's Blog