This is Seth Godin's Typepad Profile.
Join Typepad and start following Seth Godin's activity
Join Now!
Already a member? Sign In
Seth Godin
Seth is a writer, a speaker and an agent of change.
Recent Activity
You'll never hear it spoken aloud, but it happens all the time, particularly when you're selling something new, something powerful, something that causes a positive change: "You're right, but we're not ready." This is what people felt about the internet,... Continue reading
Posted yesterday at Seth's Blog
One of the little-remembered innovations of the industrial economy was the price tag. If it was for sale, you knew how much it cost. And if you got a job, you knew what you got paid--by the piece, at first,... Continue reading
Posted 2 days ago at Seth's Blog
When someone doesn't say yes, they'll often give you a reason. A common trap: Believe the reason. If you start rebuilding your product, your pitch and your PR based on the stated reason, you're driving by looking in the rear... Continue reading
Posted 3 days ago at Seth's Blog
Perhaps you can't see it, but we can. That 2 x 4, the board set right across that doorway, about 5 feet off the ground. You're running it at it full speed, and in a moment, you're going to slam... Continue reading
Posted 4 days ago at Seth's Blog
More than 10,000 people attended the Lincoln Douglas debates, and yet they debated without amplification. It's only quite recently that we began to disassociate talking-to-many from talking loudly. Having a large and varied audience used to mean yelling, it used... Continue reading
Posted 5 days ago at Seth's Blog
A restaurant that's too small for its following creates pent-up demand and can thrive as it lays plans to expand. A restaurant that's too big merely fails. There are occasional counterexamples of ventures that fail because they were too small... Continue reading
Posted 6 days ago at Seth's Blog
Your money: Almost no one knows how to think about money and investing. Squadrons of people will try to confuse you and rip you off. Many will bore you. But Andrew Tobias has written a book that might just change... Continue reading
Posted 7 days ago at Seth's Blog
Sooner or later, tribes begin to exclude interested but unaffiliated newcomers. It happens to religious sects, to surfers and to online communities as well. Nascent groups with open arms become mature groups too set in their ways to evangelize and... Continue reading
Posted 7 days ago at Seth's Blog
"I bought the diet book, but ate my usual foods." "I filled the prescription, but didn't take the meds." "I took the course... well, I watched the videos... but I didn't do the exercises in writing." Merely looking at something... Continue reading
Posted Apr 28, 2016 at Seth's Blog
It's often about asking, not about what's needed. Years ago, when I lived in California, I'd go to the grocery store nearly every day. I usually paid by check. Each time, the clerk would ask me for my phone number... Continue reading
Posted Apr 27, 2016 at Seth's Blog
When we run a new session of the altMBA, we ask each student to write a short bio and submit a picture. A week later, we share the nicely laid out PDF with the extraordinary class that has been assembled... Continue reading
Posted Apr 26, 2016 at Seth's Blog
Yes, it can lead to wholesale destruction, but it's the incessant (but much smaller) daily tidal force that moves all boats, worldwide. And far more powerful than either is the incredible impact of seepage, of moisture, of the liquid that... Continue reading
Posted Apr 25, 2016 at Seth's Blog
In the common vernacular, a power move is something that gets done to you. The person with power demands an accommodation, or switches the venue, or has an admin call you instead of calling you himself. Someone with a resource... Continue reading
Posted Apr 24, 2016 at Seth's Blog
Just because you have a supply (a skill, an inventory, a location) that doesn't necessarily mean you are entitled to demand. The market decides what it wants. You can do your best to influence that choice, but it's never (alas)... Continue reading
Posted Apr 23, 2016 at Seth's Blog
A problem is open to a solution. That what makes it a problem. A paradox, on the other hand, is gated by boundaries that make a solution impossible. If you've been working on a situation, chewing on it, throwing everything... Continue reading
Posted Apr 22, 2016 at Seth's Blog
This is one of the most important untaught skills available to each of us. Three times in a row, a salesperson is rejected by one prospect after another. A customer complains to a company that its website is not working... Continue reading
Posted Apr 21, 2016 at Seth's Blog
What you measure usually gets paid attention to, and what you pay attention to, usually gets better. Numbers supercharge measurement, because numbers are easy to compare. Numbers make it difficult to hide. And hence the problem. Income is easy to... Continue reading
Posted Apr 20, 2016 at Seth's Blog
Not voting leads to an outcome as much as voting does. You're still responsible, even if you didn't actively participate. In any situation, not stating your opinion allows things to move forward. Silence is not nothing, it is still an... Continue reading
Posted Apr 19, 2016 at Seth's Blog
Risk and the appearance of risk aren't the same thing. In fact, for most of us, they rarely overlap. Realizing that there's a difference is the first step in making better decisions. Continue reading
Posted Apr 18, 2016 at Seth's Blog
Marketing outreach (ads, PR, sponsorships, etc.) is not about one thing. It's about three things. Awareness is a simple ping: Oh, she's running for President. Oh, they just opened one in our neighborhood. Oh, they're having a sale. Trust is... Continue reading
Posted Apr 17, 2016 at Seth's Blog
You are not a brand. You're a person. A living, breathing, autonomous individual who doesn't seek to maximize ROI or long-term brand value. You have choices. You have the ability to change your mind. You can tell the truth, see... Continue reading
Posted Apr 16, 2016 at Seth's Blog
It's a bug in our operating system, and one that's amplified by the media. I'm listening to a speech from ten years ago, twenty years ago, forty years ago... "During these tough times... these tenuous times... these uncertain times..." And... Continue reading
Posted Apr 15, 2016 at Seth's Blog
Most people can't resist a mirror. It makes the wait for an elevator more palatable, and we can't help checking--how do I look? In many ways, though, this is futile, because we can never know how we look through other... Continue reading
Posted Apr 14, 2016 at Seth's Blog
Launching today, a new master class from Elizabeth Gilbert. Liz Gilbert is a gift. Hew new book Big Magic is a generous beam of light, a chance to shake off the ennui and fear that holds us back. Last month,... Continue reading
Posted Apr 13, 2016 at Seth's Blog
Losing the election by ten votes or by a million--which is worse? "Missed it by that much," is a way to amplify how we feel when we don't succeed. So, when we miss the bus by just a few seconds,... Continue reading
Posted Apr 13, 2016 at Seth's Blog