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Seth Godin
Seth is a writer, a speaker and an agent of change.
Recent Activity
This is, of course, the opposite of, "Touch it, you can make it better." What's the default where you work? Continue reading
Posted yesterday at Seth's Blog
Pema Chodron's new book is out this month. I was rendered speechless by her invitation to write the short foreword for the book, the first time I've ever agreed to do this. She's a caring, generous, magical person, a teacher... Continue reading
Posted yesterday at Seth's Blog
The short-term stuff is pretty easy to do well. Respond to incoming. Check it off your list. Next! The long-term stuff, on the other hand, is so easy to postpone, because tomorrow always sounds promising. And so we might hesitate... Continue reading
Posted 2 days ago at Seth's Blog
The only emotion that spreads more reliably is panic. Contempt is caused by fear and by shame and it looks like disgust. It's very hard to recover once you receive contempt from someone else, and often, our response is to... Continue reading
Posted 3 days ago at Seth's Blog
Everything you do is either going to raise your average or lower it. The next hire. The quality of the chickpeas you serve. The service experience on register 4. Each interaction is a choice. A choice to raise your average... Continue reading
Posted 4 days ago at Seth's Blog
130 years ago, Frederick Taylor changed the world forever. Scientific Management is the now-obvious idea that factories would measure precisely what their workers were doing. Use a stopwatch. Watch every movement. Adjust the movements until productivity goes up. Re-organize the... Continue reading
Posted 5 days ago at Seth's Blog
Every grocer has to decide: when packing a quart of strawberries, should your people put the best ones on top? If you do, you'll sell more and disappoint people when they get to the moldy ones on the bottom. Or,... Continue reading
Posted 6 days ago at Seth's Blog
It’s a tool or a curse, and it comes down to the sentence, “I’d be embarrassed to do that.” If you’re using it to mean, “I would feel the emotion of embarrassment,” you’re recognizing one of the most powerful forces... Continue reading
Posted 7 days ago at Seth's Blog
That introduction you need. The capital that your organization is trying to raise. The breakthrough in what you're building... Have you noticed that as soon as you get that one thing, everything doesn't change? In fact, the only thing that... Continue reading
Posted Aug 25, 2015 at Seth's Blog
Sooner or later, the ones who told you that this isn't the way it's done, the ones who found time to sneer, they will find someone else to hassle. Sooner or later, they stop pointing out how much hubris you've... Continue reading
Posted Aug 24, 2015 at Seth's Blog
If you're doing something important, you're working to make change happen. But change is difficult, often impossible. Are you trying to change your employees? A entire market? The attitude of a user? The more clear you can be about the... Continue reading
Posted Aug 23, 2015 at Seth's Blog
And it's still not enough... After you've written the best memo/blog post/novel/screenplay you can possibly imagine writing, after you've contributed your pithiest insight or gone on your best blind date... and it still hasn't worked... You really have no choice... Continue reading
Posted Aug 22, 2015 at Seth's Blog
A fad is popular because it's popular. A fad gives us momentary joy, and part of the joy comes in knowing that it's momentary. We enjoy a fad because our peers are into it as well. A trend, on the... Continue reading
Posted Aug 21, 2015 at Seth's Blog
Please don't tell us it's complicated. Organizations, scientists and individuals always do better in solving problems that are clearly stated. The solution might be complicated, the system might be complex, but if we don't agree on the problem, it's hard... Continue reading
Posted Aug 20, 2015 at Seth's Blog
Some people are able to reflect the light that lands on them, to take directions or assets or energy and focus it where it needs to be focused. This is a really valuable skill. Even more valuable, though, is the... Continue reading
Posted Aug 19, 2015 at Seth's Blog
We say we want to treat people fairly, build an institution that will contribute to the culture and embrace diversity. We say we want to do things right the first time, treat people as we would like to be treated... Continue reading
Posted Aug 18, 2015 at Seth's Blog
(They change). Rules are rarely universal constants, received wisdom, never unchanging. We're frequently told that an invented rule is permanent and that it is the way that things will always be. Only to discover that the rule wasn't nearly as... Continue reading
Posted Aug 17, 2015 at Seth's Blog
A friend was in a meeting with a few colleagues when my latest book came up. One person said, "After I finished it, I was all fired up, and I felt like quitting my job to go do something amazing."... Continue reading
Posted Aug 16, 2015 at Seth's Blog
If it was a good idea to do X, then it's a good idea to do Y. When this statement is true, it's almost irresistible. Not the obvious similarities on the surface, but the deep comparisons, the resonant influences, the... Continue reading
Posted Aug 15, 2015 at Seth's Blog
The story we tell ourselves and the stories we tell our children matter far more than we imagine. There's a huge difference between, "You got an A because you're smart," and "You got an A because you studied hard." Or... Continue reading
Posted Aug 14, 2015 at Seth's Blog
Small dreams work this way: figure out what's available, then choose your favorite. Important dreams are based on what needs to be done, and then... find your how. It's always easier to order off the menu. Is easier the goal? Continue reading
Posted Aug 13, 2015 at Seth's Blog
Empathy doesn't involve feeling sorry for someone. It is our honest answer to the question, "why did they do what they did?" The useful answer is rarely, "because they're stupid." Or even, "because they're evil." In fact, most of the... Continue reading
Posted Aug 12, 2015 at Seth's Blog
Without a doubt, there's someone taller than you, faster than you, cuter than you. We don't have to look very far to find someone who is better paid, more respected and getting more than his fair share of credit. And... Continue reading
Posted Aug 11, 2015 at Seth's Blog
Technology is nice, but community is the secret. Once a technology begins to catch on, copying that tech isn't particularly difficult, so a technology-only tool competition will likely race to a price of zero. Once proprietary content begins to catch... Continue reading
Posted Aug 10, 2015 at Seth's Blog
That's the first and best defense every toddler learns. If you don't do anything, you don't get in trouble. Somewhere along the way, it flips. "I didn't do anything when I had the chance," becomes a regret. The lost opportunity,... Continue reading
Posted Aug 9, 2015 at Seth's Blog