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Seth Godin
Seth is a writer, a speaker and an agent of change.
Recent Activity
Sometimes, we don't sell what we've got, we sell what could be. Book publishers, for example, buy non-fiction book proposals ($10 million for Bruce Springsteen's autobiography) not the finished book. The finished book almost never matches what they were hoping... Continue reading
Posted 18 hours ago at Seth's Blog
There's a gap between where you are and where you want to be. Many gaps, in fact, but imagine just one of them. That gap--is it fuel? Are you using it like a vacuum, to pull you along, to inspire... Continue reading
Posted yesterday at Seth's Blog
It's entirely possible that people aren't listening closely to you any more. There's so much noise, so much clutter... hoping that customers, prospects, vendors and co-workers will stop what they're doing and listen closely and carefully enough to figure out... Continue reading
Posted 2 days ago at Seth's Blog
Would you rather be the smartest person in the room or the least informed? If you're the smartest, you can generously teach others. On the other hand, if you're the least informed and hungry to level up, you couldn't ask... Continue reading
Posted 3 days ago at Seth's Blog
Freedom doesn't mean no responsibility. In fact, it requires extra responsibility. Freedom is the ability to make a choice, and responsibility is required once you make that choice. Fairness isn't a handout. Fairness is the willingness to offer dignity to... Continue reading
Posted 4 days ago at Seth's Blog
Is there a conflict? Does holding something back as you polish it make it more likely that you'll create something important? I don't think so. There's no apparent correlation. Instead, what we see is that, all things being equal, polished... Continue reading
Posted 5 days ago at Seth's Blog
An open note to Google To the gmail team, You've built a tool for a billion people. Most of my blog readers use it every day, and so do I. Thanks for creating an effective way for people to connect... Continue reading
Posted 6 days ago at Seth's Blog
Are successful entrepreneurs made or born? We’d need to start with an understanding of what an entrepreneur is. They’re all over the map, which makes the question particularly difficult to navigate. There’s the 14-year-old girl who hitches a ride to... Continue reading
Posted 6 days ago at Seth's Blog
You will never regret offering dignity to others. We rarely get into trouble because we overdo our sense of justice and fairness. Not just us, but where we work, the others we influence. Organizations and governments are nothing but people,... Continue reading
Posted 7 days ago at Seth's Blog
Most sushi restaurants serve a green substance with every roll. But it's not wasabi, it's a mix of horseradish and some other flavorings. Real wasabi costs too much. The thing is, if you grew up with this, you're used to... Continue reading
Posted Jan 14, 2018 at Seth's Blog
What's it for? A graph only exists to make a point. Its purpose is not to present all the information. Its purpose is not to be pretty. Most of all, its purpose is not, "well, they told me I needed... Continue reading
Posted Jan 13, 2018 at Seth's Blog
Every history student knows about the tragedy of the commons. When farmers shared grazing land, no one had an incentive to avoid overgrazing, and without individual incentives, the commons degraded until it was useless. We talk about this as if... Continue reading
Posted Jan 12, 2018 at Seth's Blog
It's very difficult to reason with someone if their hair is on fire. Customer service (whether you're a school principal, a call center or a consultant) can't begin until the person you're working with believes that you're going to help... Continue reading
Posted Jan 11, 2018 at Seth's Blog
Charisma doesn't permit us to lead. Leading gives us charisma. Continue reading
Posted Jan 10, 2018 at Seth's Blog
You never do. Instead, you get paid what other people think you're worth. That's an empathic flip that makes it all make sense. Instead of feeling undervalued or disrespected, you can focus on creating a reputation and a work product... Continue reading
Posted Jan 9, 2018 at Seth's Blog
When confronted with too many good options, it's easy to get paralyzed. The complaint is that we don't know what to do next, because we're pulled in many good directions--and doing one thing with focus means not doing something else.... Continue reading
Posted Jan 8, 2018 at Seth's Blog
We do this in two ways: The first is refusing to be clear and precise about what the mission is. Avoiding specifics about what we hope to accomplish and for whom. Being vague about success and (thus about failure). After... Continue reading
Posted Jan 7, 2018 at Seth's Blog
It's not unusual for something to be positioned as the high performance alternative. The car that can go 0 to 60 in three seconds, the corkscrew that's five times faster, the punch press that's incredibly efficient... The thing is, though,... Continue reading
Posted Jan 6, 2018 at Seth's Blog
Of course, you have one. We all do. A theory about everything. You're waiting for 7:20 train into the city. Your theory is that every day, the train comes and brings you to work. Today, the train doesn't come. That's... Continue reading
Posted Jan 5, 2018 at Seth's Blog
The creation of worthwhile work is a duet. The creator has to do her part, but so does the customer. One of the best airport restaurants I've ever encountered breaks my first rule of airport eating. The sushi bar at... Continue reading
Posted Jan 4, 2018 at Seth's Blog
One thing that's often taught in amateur internet marketing school is the idea of keyword stuffing. List every possible thing that someone might want you to do on your website, so if they type that in, they'll find you. It's... Continue reading
Posted Jan 3, 2018 at Seth's Blog
The fourth session of The Marketing Seminar is open for enrollment today. No shortcuts, no magic spells, no secrets. Merely an effective, day by day approach to making a difference in the new year. A community of leaders, freelancers, managers... Continue reading
Posted Jan 2, 2018 at Seth's Blog
Most of us have two speeds. There's the grind, the day after day, a marathon, work work work. And there's the recovery, the sleep in, Netflix and chill zombie state that we compartmentalize into a day like today. But what... Continue reading
Posted Jan 1, 2018 at Seth's Blog
Even though it's usually at the end, the acknowledgments are often the most important part of a book. This year, thousands of people have helped. They've inspired those they engaged with, built things that mattered, gracefully handled pain and loss,... Continue reading
Posted Dec 31, 2017 at Seth's Blog
You can't make an hourglass with a boulder. But break the boulder into sufficiently small bits of sand, and you can tell time. You wouldn't want to eat a baked loaf of ice cream, mustard, fish, bread, capers and cheese.... Continue reading
Posted Dec 30, 2017 at Seth's Blog