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Seth Godin
Seth is a writer, a speaker and an agent of change.
Recent Activity
If you want to build a vibrant organizational culture, or govern with authority, or create a social dynamic that's productive and fair, the simple rule is: the rules apply to people in power before they are applied to those without.... Continue reading
Posted 17 hours ago at Seth's Blog
When she wrote Frankenstein, it changed everything. A different style of writing. A different kind of writer. And the use of technology in ways that no one expected and that left a mark. Henry Ford did that. One car and... Continue reading
Posted yesterday at Seth's Blog
It's not that complicated. It's based in history, it involves money and fairness and control. But it's not that complicated. If you care about the details, it's worth reading this classic from Tim Wu. There's no debate about how we... Continue reading
Posted 2 days ago at Seth's Blog
Each one matters, each is intentional, each comes with effort, preparation and reward: Leader: The pathfinder, able to get from here to there, to connect in service of a goal. Setting an agenda, working in the dark, going new places... Continue reading
Posted 2 days ago at Seth's Blog
A friend was describing a clerk he had recently dealt with. "She was competent, of course, but she couldn't engage very well with the customer who just came in." Then, of course, she wasn't competent, was she? It doesn't take... Continue reading
Posted 3 days ago at Seth's Blog
You can't have insiders unless you have outsiders. And you can't have winners unless you have losers. That doesn't mean that you're required to create insiders and winners. All it means is that when people begin to measure themselves only... Continue reading
Posted 4 days ago at Seth's Blog
Of course, it came with chocolate. There's no doubt that we're doing more running around than ever before. More cutting of corners, counting of pennies, reading of reviews. More focus on making a profit, less on making a difference. But... Continue reading
Posted 5 days ago at Seth's Blog
One of the lessons of Thanksgiving is that we eat too much. We eat until we're full, experiencing the sensation of too much. It's easy to confuse our desire for that that feeling with the feeling of 'enough'. Enough doesn't... Continue reading
Posted 6 days ago at Seth's Blog
What percentage of the work you do each day is work where the process (the 'right answer') is known? Jobs where you replicate a process instead of inventing one... The place where we can create the most value is when... Continue reading
Posted 7 days ago at Seth's Blog
When the speakerphone is on in the conference room, do you talk differently? It's pretty common. We breathe from a different spot, hold our chest differently, constrict our throats and generally try to shout our words across the ocean. The... Continue reading
Posted Nov 11, 2017 at Seth's Blog
Everyone else makes bad decisions, is shortsighted, prejudiced, subject to whims, temper tantrums, outbursts and short-term thinking. Once you see it that way, it's easier to remember... that we're everyone too. Continue reading
Posted Nov 10, 2017 at Seth's Blog
All those meetings you have tomorrow--they were just cancelled. The boss wants you to do something productive instead. What would you do with the time? What would you initiate? If it's better than those meetings were going to be, why... Continue reading
Posted Nov 9, 2017 at Seth's Blog
It makes no sense, of course. The question this prompts is: Are there places you feel like you're falling behind where there's actually no race? Continue reading
Posted Nov 8, 2017 at Seth's Blog
Elections are the only place where marketers try to get fewer people to buy what's being sold. In many elections in the US, fewer than half the population votes. Which means, of course, that in most elections, not only doesn't... Continue reading
Posted Nov 7, 2017 at Seth's Blog
[actually, it's more than that, but the previous incarnations of this blog are lost to the fogs of time] Delivered free, daily, for decades. You can subscribe at no cost by email, by following this blog on Twitter or Facebook,... Continue reading
Posted Nov 6, 2017 at Seth's Blog
The engineering mindset tells us that all that matters is what's under the surface, the measurable performance. Designers know that perception is at least as valuable. Symbolic acts are rarely cheap or wasted if they work. Because we're story-telling creatures,... Continue reading
Posted Nov 5, 2017 at Seth's Blog
Deadlines are vitamins for creativity. If you've got too much in progress, too much of a buffer, too many items ready to go, it's easy to slip back to complacency. Without the feeling of imminent, it's easier to hide. If... Continue reading
Posted Nov 4, 2017 at Seth's Blog
If you want to raise the standards of any group, improving the top of the heap isn't nearly as effective as focusing your effort on the base instead. Simple example: Getting a Prius to go from 50 miles per gallon... Continue reading
Posted Nov 3, 2017 at Seth's Blog
Under oppressive regimes, samizdat spreads. Forbidden dissident writing, informally published, hidden, spread from hand to hand. Reading it encourages and empowers other dissidents. But writing it--writing it is the true disruption. Because the act of saying it, saying it clearly,... Continue reading
Posted Nov 2, 2017 at Seth's Blog
Could be... That you don't know what needs to be done. That you don't know how to do what needs to be done. That you're afraid to do what needs to be done. It's frustrating. We want to move up,... Continue reading
Posted Nov 1, 2017 at Seth's Blog
More and more, we create our work to be read by a machine. SEO specialists tell you how to write a blog post that Google will like. Your resumé needs to have the right keywords to get tagged. Everything has... Continue reading
Posted Oct 31, 2017 at Seth's Blog
Sometimes, when we're lost, we refuse a map, even when offered. Because the map reminds us that we made a mistake. That we were wrong. But without a map, we're not just wrong, we're also still lost. A map doesn't... Continue reading
Posted Oct 30, 2017 at Seth's Blog
It's rampant. The big reason is that we're all impostors. You're not imagining that you're an impostor, it's likely that you are one. Everyone who is doing important work is working on something that might not work. And it's extremely... Continue reading
Posted Oct 29, 2017 at Seth's Blog
The best drivers are unremarkable. Their actions are predictable. The drive is unexciting. They get from here to there with a minimum amount of fuss. A good driver fits in, all the way. It's entirely possible to drive your career... Continue reading
Posted Oct 28, 2017 at Seth's Blog
A friend asked me for some ways to make money. (All direct quotes). "Can I do okay taking those surveys where they pay me?" "What about buying or trading shirts from Supreme and then selling them?" "Do you think I... Continue reading
Posted Oct 27, 2017 at Seth's Blog