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Seth Godin
Seth is a writer, a speaker and an agent of change.
Recent Activity
There are few illustrators who have a more recognizable look (and a longer productive career) than Milton Glaser. Here's the thing: When he started out, he wasn't THE Milton Glaser. He was some guy hoping for work. The rule, then,... Continue reading
Posted 16 hours ago at Seth's Blog
Extremism is rarely the thing we need. Absolutes let us off the hook, because they demand not to be negotiated. But absolutes usually bump into special cases that are truly hard to ignore. The good middles, the difficult compromises that... Continue reading
Posted yesterday at Seth's Blog
Several weeks ago, we launched an experimental new form of seminar, an online sprint that ran entirely in a Slack room. As far as I can tell, this has never been tried before, but the 600 people who attended figured... Continue reading
Posted 2 days ago at Seth's Blog
Pattern recognition is a priceless skill that comes with practice, with the experience of noticing. Noticing what works, what you've seen before, what might not work. Because pattern recognition is so valuable, some people have erroneously concluded that the way... Continue reading
Posted 2 days ago at Seth's Blog
The way we engage with the humans who make stuff directly influences what we receive. Arms folded with a scowl on our face and skepticism on our minds… we get what we deserve. It’s up to us. Just about everything... Continue reading
Posted 3 days ago at Seth's Blog
One of the most profound ways to change your posture and the way you and your organization interact with customers and partners is to change your pronouns. Instead of saying "I" when you're ready to take credit, try "we." Instead... Continue reading
Posted 4 days ago at Seth's Blog
They want you to put the money to use building an asset, something that works better and better over time, something that makes your project more profitable and more efficient. And they want you to use that asset to create... Continue reading
Posted 5 days ago at Seth's Blog
Alarm is overrated. People say, "there's no need for alarm," as if that rule only applies right now, as if sometimes, there is a need for alarm. It turns out that there's never a need for alarm, because alarm doesn't... Continue reading
Posted 6 days ago at Seth's Blog
Canny negotiators know that people respond to anchors. If you tell me that your baseball card is for sale for $18, I'm unlikely to offer you $3. Your offering price anchored the conversation. The thing is, we do this outside... Continue reading
Posted 7 days ago at Seth's Blog
If you have a pad of Post-Its, a watch or a car, it's unlikely you hired and managed a team of people to build it for you. That makes no sense. You knew exactly what you wanted, and you bought... Continue reading
Posted Feb 3, 2016 at Seth's Blog
Of course it is. The definition of a thrill is temporary excitement, usually experienced for the first time. It's thrilling to ride a roller coaster. The fifth time you have to ride it, though, it's more than a chore, it's... Continue reading
Posted Feb 2, 2016 at Seth's Blog
David Bowie left behind an estate worth about $100 million. And there were perhaps five hundred musicians of his generation who were at least as successful. From Brown to Dylan to Buffet to Ross, there were thirty years of big... Continue reading
Posted Feb 1, 2016 at Seth's Blog
It's pretty clear that the design of the egg carton isn't going to change the flavor of the omelette. Except, of course, it does. It does because people can't judge the eggs until they eat them, but they can judge... Continue reading
Posted Jan 31, 2016 at Seth's Blog
New technology demands something important to move from early-adopter novelty to widely embraced tool: Examples. Examples and stories and use cases that describe benefits we can't live without. The beauty of examples is that they can travel further and faster... Continue reading
Posted Jan 30, 2016 at Seth's Blog
Seven urgent words that are rarely uttered. The profound question that clueless marketers almost never consider. The words we imagine we'll tell the boss, the neighbors, our spouse after we make a change or take an action... this drives the... Continue reading
Posted Jan 29, 2016 at Seth's Blog
She's not a myth. Some marketers generate ten times (or a hundred times) as much value as a typical marketing person. How come? The 10x marketer understands that the job isn't to do marketing the way the person before you... Continue reading
Posted Jan 28, 2016 at Seth's Blog
Occasionally, people in power come to the conclusion that doubt is a problem. They conflate confidence with certainty. Along the way, things worked out for them. They had a willingness to leap, some lucky breaks and a lot of hard... Continue reading
Posted Jan 27, 2016 at Seth's Blog
As you get better at your job, people will ask for feedback. The most powerful feedback is based on data and experience. "Actually, no, we shouldn't put the Crockpots on sale, because every time we run a promo our Crockpot... Continue reading
Posted Jan 26, 2016 at Seth's Blog
That doesn't mean that there isn't value in shoveling someone's walk. Most things will get addressed sooner or later. What happens if you take the side of sooner? The naysayers will share plenty of reasons not to stick your neck... Continue reading
Posted Jan 25, 2016 at Seth's Blog
Sometimes I'll get a great idea for a post while out walking or showering or generally not in front of a keyboard. Not just great ideas, but fabulous ones. And then, after rehearsing the keywords over and over so I... Continue reading
Posted Jan 24, 2016 at Seth's Blog
This is a choice, a huge one in the life of the freelancer, the entrepreneur or anyone who seeks to engage with the marketplace. The customer buys (or doesn't buy) what you make. The client asks you to make something.... Continue reading
Posted Jan 23, 2016 at Seth's Blog
"Across our 100 locations, sales on average are up 3% last month." This tells you exactly nothing. It turns out that ten of the outlets each saw their sales double, while most of the other ones are stagnating or even... Continue reading
Posted Jan 22, 2016 at Seth's Blog
The other day, a friend asked me for a favor. I gave him an instant yes. The instant yes is precious. It's earned, it doesn't last forever, it's easily abused. Not the yes of, "I'll look it over and if... Continue reading
Posted Jan 21, 2016 at Seth's Blog
A friend used to eat a food, out of a white generic can, that had one word on the label: MEAT. On the other hand, Vogue magazine isn't called, "That magazine with expensive dresses and skinny sad models". It's really... Continue reading
Posted Jan 20, 2016 at Seth's Blog
A six-year-old who throws a tantrum and refuses to go to school is escalating into the urgent. Going to school every day is important. Mollifying an angry customer is urgent, building systems and promises that keep customers from getting angry... Continue reading
Posted Jan 19, 2016 at Seth's Blog