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Seth Godin
Seth is a writer, a speaker and an agent of change.
Recent Activity
All you have to do is look around to realize just how many choices we still have. What to eat, who to speak to, what to do for a living, what to learn, what to say, who to contribute to,... Continue reading
Posted 1 hour ago at Seth's Blog
Some work is best shipped when it's done. Most of the time, though, we produce useful, important work on time. When it's due. If you're having trouble shipping, it might because you've hesitated to put a date on it. "Soon"... Continue reading
Posted yesterday at Seth's Blog
The math has changed. It used to be, you paid money to run an ad. A little piece of media, bought and paid for. The audience came with the slot. Today, of course, the ad is free to run. Post... Continue reading
Posted 2 days ago at Seth's Blog
Critics are eager to pick apart complex decisions made by others. Prime Ministers, CEOs, even football coaches are apparently serially incompetent. If they had only listened to folks who knew precisely what they should have done, they would have been... Continue reading
Posted 3 days ago at Seth's Blog
If you have a safe place to sleep, reasonable health and food in the fridge, you're probably living with surplus. You have enough breathing room to devote an hour to watching TV, or having an argument you don't need to... Continue reading
Posted 4 days ago at Seth's Blog
Announcing a two-day workshop in my office for 8 people. I define publishing as the work of investing in intellectual property and monetizing it by bringing it to people who want to pay for it. The world of publishing is... Continue reading
Posted 5 days ago at Seth's Blog
Assumption: Some people love what you do. They love your product, your service, the way you do your work (if that's not true, this post isn't for you. You have a more significant problem to work on first). So, how... Continue reading
Posted 5 days ago at Seth's Blog
I got a note yesterday from a recent grad of the altMBA. He said, "I have to say that the value I have gained from this group far exceeds anything I could give back, and please know that it is... Continue reading
Posted 6 days ago at Seth's Blog
Somewhere, someone is doing something that got your attention, inciting you into action. Somewhere, someone is: Taking your share Wasting an opportunity Cutting ahead in line Suffering at the hands of bully Invading your territory Announcing a deadline Sharing breaking... Continue reading
Posted 7 days ago at Seth's Blog
Price is a simple number. How much money do I need to hand you to get this thing? Cost is more relevant, more real and more complicated. Cost is what I had to give up to get this. Cost is... Continue reading
Posted Oct 16, 2017 at Seth's Blog
Proximity matters a great deal. Detroit car executives in the 1970s and 1980s consistently failed to respond to the threat from Japanese imports. They weren't merely arrogant—they were blinded by proximity. Everyone in their neighborhood, everyone on their commute, everyone... Continue reading
Posted Oct 15, 2017 at Seth's Blog
The status quo is not kind. It works overtime to stay the status quo, and that means that new ideas, urgent pleas and cries for justice are rarely easily voiced. We're pleased that Annie Kenney stood up for a woman's... Continue reading
Posted Oct 14, 2017 at Seth's Blog
Sonder is defined as that moment when you realize that everyone around you has an internal life as rich and as conflicted as yours. That everyone has a noise in their head. That everyone thinks that they are right, and... Continue reading
Posted Oct 13, 2017 at Seth's Blog
It's tempting to enter a field where mastery is assured, where you have a very good shot of being as good at it as everyone else. It turns out, though, that the most exciting and productive fields are those where... Continue reading
Posted Oct 12, 2017 at Seth's Blog
When someone is frequently naysaying a proposal or a situation, it's tempting to figure out how to make them happy. What can you change to find a compromise, how can you listen to their objections and respond in a way... Continue reading
Posted Oct 11, 2017 at Seth's Blog
is that nothing will ever be good enough. But the alternative, low expectations, is sad indeed. The internet (like life) will always disappoint us. It will always be too flaky, too slow, too insulated. It will always have errors, hate... Continue reading
Posted Oct 10, 2017 at Seth's Blog
When TV first was adopted, it was a magical gift. The shows united our culture and the ads fueled a seemingly endless consumer boom. Today, though, marketers have turned television into an instrument of dissatisfaction. The shows alienate many, because... Continue reading
Posted Oct 9, 2017 at Seth's Blog
There are high-end products, like camera lenses, stereo speakers and cars where the conventional wisdom is that heavier is a signifier of better. It's so widely held that in many cases, manufacturers will intentionally make their products heavier merely to... Continue reading
Posted Oct 8, 2017 at Seth's Blog
When a new technology arrives, it's often the nerds and the neophiliacs who embrace it. People who see themselves as busy and important often dismiss the new medium or tool as a bit of a gimmick and then "go back... Continue reading
Posted Oct 7, 2017 at Seth's Blog
It doesn't pay to say to the CFO: These numbers on the P&L aren't true. And arguing with Walmart or Target about your market share stats doesn't work either. You can't make things better if you can't agree on the... Continue reading
Posted Oct 6, 2017 at Seth's Blog
For me, it's not "do what you feel like doing," because that's unlikely to be useful. You might feel like hanging out on the beach, telling off your boss or generally making nothing much of value. Authenticity as an impulse... Continue reading
Posted Oct 5, 2017 at Seth's Blog
When I started as a book packager, there were 40,000 books published every year. Every single book I did, every single one, had a substitute. Every time we had an idea, every time we were about to submit a proposal,... Continue reading
Posted Oct 4, 2017 at Seth's Blog
for a journey with stress. You get the journey and you get the stress. At the end, you're a different person. But both elements are part of the deal. There are plenty of journeys that are stress-free. They take you... Continue reading
Posted Oct 3, 2017 at Seth's Blog
But at least you're doing it. Once you're doing it, you have a chance to do it better. Waiting for perfect means not starting. Continue reading
Posted Oct 2, 2017 at Seth's Blog
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Pleasure is short-term, addictive and selfish. It's taken, not given. It works on dopamine. Happiness is long-term, additive and generous. It's giving, not taking. It works on serotonin. This is not merely simple semantics. It's a fundamental difference in our... Continue reading
Posted Oct 1, 2017 at Seth's Blog