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Seth Godin
Seth is a writer, a speaker and an agent of change.
Recent Activity
We've all encountered a tepid group, an audience that won't make noise, a bunch of disaffected students, or perhaps the distracted masses. Cat taught me this trick, which gives great insight into human nature. "Can everyone give me a golf... Continue reading
Posted yesterday at Seth's Blog
If you think about it, there's generally no correlation between how much something cost to make and how interesting it is. There are boring movies that bomb... and that cost $100mm to make. And the sound of a crying infant... Continue reading
Posted 2 days ago at Seth's Blog
What are they for? Absolutely nothing. Well, that's not true. The fact that they aren't directly related to what you're trying to deliver is precisely why they exist. The 'nothingness' of their value is why they are valuable. An embellishment,... Continue reading
Posted 3 days ago at Seth's Blog
The Wright Brothers decided to solve the hardest problem of flight first. It's so tempting to work on the fun, the urgent or even the controversial parts of a problem. There are really good reasons to do the hard part... Continue reading
Posted 4 days ago at Seth's Blog
Tribe members often fall into a trap, a trap created by the fear of standing out, and a natural avoidance to question things. "You're not wearing the proper tie." "That's not how someone like us gets married." "My tweets are... Continue reading
Posted 5 days ago at Seth's Blog
Today, with just 495 days before the election, I'm announcing my run for President of the United States. I'm well aware that electoral politics have been transformed by the collision of semi-modern marketing techniques with the money necessary to implement... Continue reading
Posted 6 days ago at Seth's Blog
Service resilience is too often overlooked. Most organizations don't even have a name for it, don't measure it, don't plan for it. I totally understand our focus on putting on a perfect show, on delighting people, on shipping an experience... Continue reading
Posted 7 days ago at Seth's Blog
We can choose to define ourselves (our smarts, our brand, our character) on who rejects us. Or we can choose to focus on those that care enough to think we matter. Carrying around a list of everyone who thinks you're... Continue reading
Posted Jun 29, 2015 at Seth's Blog
I started the quiz team at my high school. Alas, I didn't do so well at the tryouts, so I ended up as the coach, but we still made it to the finals. It took me thirty years to figure... Continue reading
Posted Jun 28, 2015 at Seth's Blog
"Too big to listen." Great organizations listen to our frustrations, our hopes and our dreams. Alas, when a company gets big enough, it starts to listen to the requirements of its shareholders and its best-paid executives instead. Too big to... Continue reading
Posted Jun 27, 2015 at Seth's Blog
Fighters and pugilists are different. The fighter fights when she has to, when she's cornered, when someone or something she truly believes in is threatened. It's urgent and it's personal. The pugilist, on the other hand, skirmishes for fun. The... Continue reading
Posted Jun 26, 2015 at Seth's Blog
It's tempting to do what's been done before, certain in the belief that if you do it, it'll be a little better and a little more popular, merely because you're the one doing it. In fact, though, that's unlikely. You'll... Continue reading
Posted Jun 25, 2015 at Seth's Blog
Ask a hundred students at Harvard Business School if they expect to be up for a good job when they graduate, and all of them will say "yes." Ask a bright ten-year old girl if she expects to have a... Continue reading
Posted Jun 24, 2015 at Seth's Blog
A far better question to ask (the student, the athlete, the salesperson, the programmer...) is, "what did you learn?" Learning compounds. Usually more reliably than winning does. Continue reading
Posted Jun 23, 2015 at Seth's Blog
Those critical choices you made then, they were based on what you knew about the world as it was. But now, you know more and the world is different. So why spend so much time defending those choices? We don't... Continue reading
Posted Jun 22, 2015 at Seth's Blog
...is that your hands are then too full to hold onto anything else. It might be the competition or a technology or the lousy things that someone did a decade ago. None of it is going to get better as... Continue reading
Posted Jun 21, 2015 at Seth's Blog
The breakthrough pop hit is so unpredictable that it's basically random. You will always do better with a rational portfolio of second and third place reliable staples than you will in chasing whatever you guess that pop culture will want... Continue reading
Posted Jun 20, 2015 at Seth's Blog
Just about all the ranting we hear is tribal. "He's not one of us, he's wrong." Or, the flipside, "He's on our team, he's right, you're blowing this out of proportion." The most powerful thing we can do to earn... Continue reading
Posted Jun 19, 2015 at Seth's Blog
Almost all the inputs, advice and resources available are about how. How to write better copy, how to code, how to manage, how to get people to do what you want, how to lose weight, how to get ahead... Far... Continue reading
Posted Jun 18, 2015 at Seth's Blog
One of the critical decisions of every career: "Well, there's plenty more to do, I'll do the least I can here and then move on to the next one." vs. "I only get to do this one, once. So I'll... Continue reading
Posted Jun 17, 2015 at Seth's Blog
It's possible you work in an industry built on perfect. That you're a scrub nurse in the OR, or an air traffic controller or even in charge of compliance at a nuclear power plant. The rest of us, though, are... Continue reading
Posted Jun 16, 2015 at Seth's Blog
Things that are going up in value almost always appear to be overpriced. Real estate, fine art and start up investments have something in common: the good ones always seem too expensive when we have a chance to buy them.... Continue reading
Posted Jun 15, 2015 at Seth's Blog
We can get more done, if we care enough. And trust enough. From the brilliant Cory Doctorow's award-winning novella: I love a good bucket brigade, but they’re surprisingly hard to find. A good bucket brigade is where you accept your... Continue reading
Posted Jun 14, 2015 at Seth's Blog
...might also be the right one. The fact that your path is unknowable may be precisely why it's the right path. The alternative, which is following the well-lit path, offers little in the way of magic. If you choose to... Continue reading
Posted Jun 14, 2015 at Seth's Blog
WHO are you trying to reach? (If the answer is 'everyone', start over.) HOW will they become aware of what you have to offer? WHAT story are you telling/living/spreading? DOES that story resonate with the worldview these people already have?... Continue reading
Posted Jun 13, 2015 at Seth's Blog