This is Seth Godin's Typepad Profile.
Join Typepad and start following Seth Godin's activity
Join Now!
Already a member? Sign In
Seth Godin
Seth is a writer, a speaker and an agent of change.
Recent Activity
Some things, like your next job, might happen as the direct result of one meeting. Here I am, here's my resume, okay, you're hired. But most of the time, that's not the way it works. You meet someone. You do... Continue reading
Posted 6 hours ago at Seth's Blog
Years ago, most middle class people had a huge, expensive piece of furniture in their living room. It played music and captured radio broadcasts. The high-end stereo business was the overpinning built on this underpinning. "If you're already going to... Continue reading
Posted yesterday at Seth's Blog
You don't need a peer-reviewed study to know that when people surf the web on their smartphones, they're not going as deep. We swipe instead of click. We scan instead of read. Even our personal email... We get exposure to... Continue reading
Posted 2 days ago at Seth's Blog
That's what makes it the beat. There are other things that stop. That start. That go faster or slower. But don't worry about the beat. We can't change the beat. The beat continues. When we're watching it, it continues, and... Continue reading
Posted 3 days ago at Seth's Blog
We know that the default settings determine the behavior of the group. Organ donation, 401k allocations, the typeface on our word processor--the way it's set to act if we don't override it is often the way we act. Because often,... Continue reading
Posted 4 days ago at Seth's Blog
In a physical economy in which scarcity is the fundamental driver, eating lunch means someone else gets less. But in a society where ideas lead to trust and connection and productivity, where working together is better than working apart, where... Continue reading
Posted 5 days ago at Seth's Blog
That's a much more useful way to get feedback than asking if we like it. We make first impressions and long-term judgments based on the smallest of clues. We scan before we dive in, we see the surface before we... Continue reading
Posted 6 days ago at Seth's Blog
The fact that we think the way we speak is normal is the first clue that empathy is quite difficult. You might also notice how easy it is to notice people who are much worse at driving than you are--but... Continue reading
Posted 7 days ago at Seth's Blog
Most of us say, "this is better, therefore I like it." In fact, the converse is what actually happens. "I like it, therefore I'm assuring you (and me) that this is better." Continue reading
Posted Mar 15, 2018 at Seth's Blog
The latest episode my Akimbo podcast is about hits. (Click then scroll down to see all the episodes, or, even better, subscribe for free...) The hit that sweeps an industry, like a thresher through a wheat field. The one that... Continue reading
Posted Mar 14, 2018 at Seth's Blog
Not stalling. Pausing. How many decisions or commitments would end up more positively if you had a five-minute snooze button on hand? Esprit d'escalier* isn't as hard to live with as its opposite. The hasty one-liner, the rushed reaction, the... Continue reading
Posted Mar 13, 2018 at Seth's Blog
Yes, there are a few people who are mendacious, who are not seeking what you're seeking. And yet, most of the time, there are plenty of good people who disagree with you--they want a good outcome, but the narrative they... Continue reading
Posted Mar 12, 2018 at Seth's Blog
There's a commuter shortcut near my house. To make it work, you need to accelerate the SUV up a really big hill, breaking the speed limit by ten or twenty mph. Then roll a stop sign, avoid a few kids... Continue reading
Posted Mar 11, 2018 at Seth's Blog
I'm sitting in a crowded lobby in Los Angeles, surrounded by 100 or so people. Not one of them looks like a movie star. No one has perfect hair, a perfect family, a perfect life. I'm at a fancy conference... Continue reading
Posted Mar 10, 2018 at Seth's Blog
A traffic jam can teach us quite a lot about human nature. In the US, when there's an accident on the side of the road, traffic in the other direction slows down. People voluntarily slow down and look over at... Continue reading
Posted Mar 9, 2018 at Seth's Blog
You open the door and the vacuum cleaner salesperson comes in, and dumps a bag of trash in your living room. Or a neighbor sneaks in the back door and uses a knife to put gouges on the kitchen table.... Continue reading
Posted Mar 8, 2018 at Seth's Blog
Back when Superman used to change into his outfit in a phone booth, the question was: where does he put Clark's shoes? Because even if he could compress them with his super strength, they'd be ruined. Organizations that need to... Continue reading
Posted Mar 7, 2018 at Seth's Blog
Saying it twice isn't a moral failing. Repeating yourself, doing it in different ways, is a useful response to the distractions, browsing and scanning that your audience is hooked on. It's not your fault that the world is cluttered and... Continue reading
Posted Mar 7, 2018 at Seth's Blog
A flag is a signal. It's vivid, abstract and it represents memories and expectations. A constitution is studied, dissected, challenged, amended, fought over. That next thing you're working on as you build your culture, your practice, your brand, which is... Continue reading
Posted Mar 6, 2018 at Seth's Blog
Roger Bannister did something that many people had said was impossible. He ran a mile in less than four minutes. The thing is, he didn't accomplish this by running a mile as fast as he could. He did it by... Continue reading
Posted Mar 5, 2018 at Seth's Blog
Interesting non-fiction often falls into one of three categories: a. It's interesting because it's by or about a celebrity. People Magazine and various autobiographies appeal because they offer an intimate glimpse into someone you were already interested in. This is... Continue reading
Posted Mar 4, 2018 at Seth's Blog
Why does a class last an hour? Why does a TED talk last 18 minutes? Why does an MBA take two years? Could it be that the default lesson length has something to do with the cost of switching rooms,... Continue reading
Posted Mar 3, 2018 at Seth's Blog
In an instant-on, one-click shopping universe, the idea of sacrifice is pretty alien. When the world might end tomorrow, when you can get what you want now, when debt is easier than ever to go into, why even consider sacrifice?... Continue reading
Posted Mar 2, 2018 at Seth's Blog
White space is your friend No, you can't watch us work Be open to things you didn't imagine Be confident, not arrogant Nothing takes a second Don't be rude Tell me the problem, not the solution Decide who will decide... Continue reading
Posted Mar 1, 2018 at Seth's Blog
Being first is insufficient. Google wasn't the first search engine. Facebook wasn't the first social network. Apple wasn't the first home computer, phone or smart watch. Amazon wasn't the first online bookstore. Before Sonos, before Alexa, before Google Home, there... Continue reading
Posted Feb 28, 2018 at Seth's Blog