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Seth Godin
Seth is a writer, a speaker and an agent of change.
Recent Activity
When you find a trick, a shortcut, a hack that gets you from here to there without a lot of sweat or risk, it's really quite rewarding. So much so that many successful people are hooked on the trick, always... Continue reading
Posted yesterday at Seth's Blog
If you can learn it, it's a skill. If it's important, but innate, it's a talent. The thing is, almost everything that matters is a skill. If even one person is able to learn it, if even one person is... Continue reading
Posted 2 days ago at Seth's Blog
New podcast with Brian Koppelman Classic podcast with Krista Tippett Unmistakable Creative from 2015 And a video of Creative Mornings and their podcast The Your Turn book continues to spread. Have you seen it yet? Early-bird pricing on the huge... Continue reading
Posted 3 days ago at Seth's Blog
Sometimes we confuse strength with: Loudness Brusqueness An inability to listen A resistance to seeing the world as it is An unwillingness to compromise small things to accomplish big ones Fast talking Bullying External unflappability Callousness Lying Policies instead of... Continue reading
Posted 3 days ago at Seth's Blog
There's no doubt that the big fish gets respect, more attention and more than its fair share of business as a result. The hard part of being a big fish in a little pond isn't about being the right fish.... Continue reading
Posted 4 days ago at Seth's Blog
Your reputation has as much impact on your life as what you actually do. Early assumptions about you are sticky and are difficult to change. The single best way to maintain your reputation is to do things you're proud of.... Continue reading
Posted 5 days ago at Seth's Blog
If you need to add a word to the dictionary, it's pretty clear where it goes. The dictionary is a handy reminder of how taxonomies work. The words aren't sorted by length, or frequency or date of first usage. They're... Continue reading
Posted 6 days ago at Seth's Blog
Is the freegiver advantage. Freeloaders, of course, are people who take more than they give, drains on the system. But the opposite, the opposite is magical. These are the people who feed the community first, who give before taking, who... Continue reading
Posted 7 days ago at Seth's Blog
Reality and rational thought have paid more dividends in the last century than ever before. Science-based medicine has dramatically increased the lifespan and health of people around the world. Vaccines have prevented millions of children from lifelong suffering and even... Continue reading
Posted Sep 17, 2016 at Seth's Blog
I know what the price tag says. But what does it cost? Does it need dry cleaning? What does it eat? How long does the training take? What happens when it breaks? Where will I store it? What's the productivity... Continue reading
Posted Sep 16, 2016 at Seth's Blog
The architect refuses to design the big, ugly building that merely maximizes short term revenue. She understands that raising the average is part of her job. The surgeon refuses to do needless surgery, no matter how much the client insists.... Continue reading
Posted Sep 15, 2016 at Seth's Blog
It's ever more tempting to put on the (metaphorical) clown suit. It allows you to provoke with impunity. Clowns enjoy a different relationship with the laws of physics. You can spray someone in the face with a seltzer bottle, hit... Continue reading
Posted Sep 14, 2016 at Seth's Blog
This project you’re working on, the new business or offering, what sort of value does it create? Who is it for? What mindset and worldview and situation? Is it paid for by organizations or individuals? Does it solve a new... Continue reading
Posted Sep 13, 2016 at Seth's Blog
I have no idea if the bottom of the Hudson River is smooth or not. I know that on a calm day, the surface is like glass. One reason to lower the water level of a system you count on... Continue reading
Posted Sep 12, 2016 at Seth's Blog
The Grand Canyon wasn't created by an earthquake. While it's tempting to imagine that the world changes via sudden shocks, that our culture is shifted by dramatic changes in leadership, that grand gestures make all the difference... It turns out... Continue reading
Posted Sep 11, 2016 at Seth's Blog
Just because it's dark it doesn't mean we're underground. It often means that no one has bothered to turn on any lights. Continue reading
Posted Sep 10, 2016 at Seth's Blog
Not because it will sell. Not because it's on the test. Not because it's your job. Merely because you can. The alternative (waiting for the world to align in a way that permits you to make something great) is hardly... Continue reading
Posted Sep 9, 2016 at Seth's Blog
Here's how we've organized traditional schooling: You're certain to have these classes tomorrow. The class will certainly follow the syllabus. There will certainly be a test. If you do well on the test, you will certainly go on to the... Continue reading
Posted Sep 8, 2016 at Seth's Blog
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When two things offer simply the same appropriate level of function, we'll choose the cheap one. But if one offers more connection than the other, it is worth more. This hotel over that one. Where is the tribe, do people... Continue reading
Posted Sep 7, 2016 at Seth's Blog
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Some people collect old cars or trade baseball cards. I'm more interested in holding something I have a real connection with, something with ideas that have changed me. I've written in the past about luxury goods and the value of... Continue reading
Posted Sep 6, 2016 at Seth's Blog
A commodity is a product or a service that no one cared enough about to market. Marketing creates value, by combining stories, design and care. The product or service is produced in a way that makes engaging with the item... Continue reading
Posted Sep 5, 2016 at Seth's Blog
If your work has never been criticized, it's unlikely you have any work. Creating work is the point, though, which means that in order to do something that matters, you're going to be criticized. If your goal is to be... Continue reading
Posted Sep 4, 2016 at Seth's Blog
Every year, IT professionals at colleges have to deal with an influx of newbies, all of whom ask precisely the same questions as the newbies did last year. It's Sisyphean. Of course, every day on the internet is like September,... Continue reading
Posted Sep 3, 2016 at Seth's Blog
There are three kinds of problems: The first can be fixed with money. There's a defect in the plumbing and you can't get a permit to open until you fix it. The design team needs to hire a UI expert... Continue reading
Posted Sep 2, 2016 at Seth's Blog
Of course your behavior is justifiable. That's not the question. The question is, "is it helping?" It's easy to justify our mood or our actions based on how we've been treated by the outside world. Justification isn't the goal, though.... Continue reading
Posted Sep 1, 2016 at Seth's Blog