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Seth Godin
Seth is a writer, a speaker and an agent of change.
Recent Activity
Music, newspapers, books... most forms of media were exciting, high-pressure hothouses, environments with hits and winners and action and impact. Many players in these industries are now trying to figure out where all the zing went. The mattering seems to... Continue reading
Posted 18 hours ago at Seth's Blog
It's much easier to persuade a philanthropist to fund your project than it is to persuade a rich person to become a philanthropist. Encouraging someone to shift slightly, to pick this instead of that, is a totally different endeavor than... Continue reading
Posted yesterday at Seth's Blog
Our connection economy thrives when people understand what to expect from one another. We're more likely than ever to engage in interactions that involve an exchange, something that deserves a specific clarification. I'll do this and you'll do that. More... Continue reading
Posted 2 days ago at Seth's Blog
Just in time for the last-minute frenzy (of reading, listening or giving): My favorite fun novel of the year was Whiskey Tango Foxtrot. I listened to it on audio and loved every moment. On Immunity was another audio favorite. An... Continue reading
Posted 3 days ago at Seth's Blog
Start your first business this way: Begin with the smallest possible project in which someone will pay you money to solve a problem they know they have. Charge less than it's worth and more than it costs you. Repeat. You... Continue reading
Posted 3 days ago at Seth's Blog
"He deserved it," is usually the explanation we hear for behavior that strikes us as unproductive, inhumane or counter-productive. The bully is always happy to point a finger at the person he hurt, to cast blame for his inexcusable actions.... Continue reading
Posted 4 days ago at Seth's Blog
It's that time of year, when big companies race to put together their annual plan for the coming year. These documents, even though they're now digital, involve thousands of hours of analog meetings and discussion and compromise. To save you... Continue reading
Posted 5 days ago at Seth's Blog
Do you want customers (donors, backers, voters, members, vendors) who are: Litigious Price shoppers Loyal Bureaucratic Demonstrative Followers Leaders Luxury-focused Skittish Trusting Bottom fishers Eager Confident Easily amused Uncomfortable talking about money Part of the crowd Afraid Outliers Desperate Rich... Continue reading
Posted 6 days ago at Seth's Blog
Before you finish your new idea or launch your new project, it's worth taking a few minutes to realize that two costs are dramatically underestimated: 1. The cost of selling. How much will it cost you to sell this to... Continue reading
Posted 7 days ago at Seth's Blog
The best time is when you don't feel like it. Going for a walk when you don't feel like it will change your mood, transform your posture and get you moving. And if you don't feel like talking with someone,... Continue reading
Posted Dec 12, 2014 at Seth's Blog
If Sylvia makes the math team, there are two ways for the school to find out. One method is that she alerts people she has a relationship with. Call this a hard network, a direct connection. The other method is... Continue reading
Posted Dec 11, 2014 at Seth's Blog
...is that it still has edges. It's tempting to believe that creativity comes from starting fresh. But even when we start fresh, we approach projects and problems with self-created boundaries. You can't do real work without edges, without something to... Continue reading
Posted Dec 10, 2014 at Seth's Blog
How does it rank on your list? When you think about your work or your art or the way you vote, where does obedience rank? What about your tribal connections and social choices? When you measure the worth of someone... Continue reading
Posted Dec 9, 2014 at Seth's Blog
What does a good day look like? A good week? Who do you want to work with? Who are you trying to please? What sort of feedback brings you down? What’s your tolerance for being misunderstood? By whom? Is it... Continue reading
Posted Dec 8, 2014 at Seth's Blog
Here's one: "I'm too old to make a difference, take a leap, change the game..." (Sometimes, I hear this from people who are 27 years old). This is a seductive story, because it lets us off the hook. Obviously, the... Continue reading
Posted Dec 7, 2014 at Seth's Blog
The Goal: Who are you trying to change? What observable actions will let you know you've succeeded? The Strategy: What are the emotions you can amplify, the connections you can make that will cause someone to do something they've hesitated... Continue reading
Posted Dec 6, 2014 at Seth's Blog
If you hesitate to map out your future, to make a big plan or to set a goal, you've just gone ahead and mapped your future anyway. [PS Krista's online interview with me is back on the radio this weekend.... Continue reading
Posted Dec 5, 2014 at Seth's Blog
In about a week, I'm hosting a design sprint, and I thought it would be worth sharing the details widely because perhaps you should have one too. I'm poking around in the early stages of developing some new projects, and... Continue reading
Posted Dec 4, 2014 at Seth's Blog
Marketers make change happen. Good marketing can change governments, heal the sick and bring a new technology to the masses. Marketers spend money (sometimes lots of it), take our time and transform our culture. It's quite a powerful position to... Continue reading
Posted Dec 4, 2014 at Seth's Blog
This is the most difficult sentence for companies that stumble in doing effective customer service. By effective, I mean customer service that pays for itself, that is a rational expense on the way to building a loyal brand following and... Continue reading
Posted Dec 3, 2014 at Seth's Blog
What To Do When It's Your Turn, my new book, is now shipping. "It seems that Seth's books always find me at the exact moment when I need them the most. Many people label Seth as a great marketer (and... Continue reading
Posted Dec 2, 2014 at Seth's Blog
I got a call yesterday from a charity. Actually, I got an unsolicited spam pitch from one of the worst charities in America. They give less than 1% of what they raise to the cause in question. Therefore, some might... Continue reading
Posted Dec 2, 2014 at Seth's Blog
Have you ever worked as hard as you did during that Organic Chemistry class? Or pulled more all nighters than you did when you were part of that project team? And have you ever given more to charity than you... Continue reading
Posted Dec 1, 2014 at Seth's Blog
We can't talk about how we could do things better around here We can't talk about what isn't working We can't talk about the countless opportunties we ignore We can't talk about what hurts We can't talk about dignity We... Continue reading
Posted Nov 30, 2014 at Seth's Blog
One reason people who spend a lot of time thinking about and working on a problem or a craft seem to find breakthroughs more often than everyone else is that they've failed more often than everyone else. Continue reading
Posted Nov 29, 2014 at Seth's Blog