Nice Bill. Thank you. Funnily enough, the slide in my stack at the Dublin summit last month that attracted most comments was the one that asserts "There is no such thing as non-financial ROI"! For a slightly more detailed take on ROI, on how public relations can benefit from the bridge the Business Performance Management (BPM) people have built out for us, I posted here – http://mnwh.li/O1bwoX Best regards.

Nice post as always :-) Presenting at the CIPR's Digital Impact conference last week, I encouraged everyone to think about the most important brand they'll ever work with... their own. Here's a post I wrote a couple of years ago when I started to get frustrated with the paucity of preparation of candidates: Your first job in PR... questions you should prepare for and questions you should ask in the job interview... http://www.marcomprofessional.com/posts/philip.sheldrake/your-first-job-in-pr...-questions-you-should-prepare-for-and-questions-you-should-ask-in-the-jo