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James Shewmaker
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Hey Wil, All this talk about taking personal responsibility and there being consequences to our actions sounds like you are celebrating Ronald Reagan's 100th birthday. LOL But I do agree that although it is possible for someone to do their best and still fail, those who don't even strive and struggle should not be classified with those who really persevere and yet still get "sucker punched" by life.
Toggle Commented Feb 3, 2011 on a point of clarification at WWdN: In Exile
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Susan, This cartoon is a great illustration of the reason that vertical authoritative filters are key to the uninitiated's use of the internet for practical research. (By uninitiated I mean anyone is not an "industry insider" within any area of expert knowledge. Those who don't know what they don't know.) The future of providing value to the general public, and especially to the target market, will be found with the two women in this cartoon. The first woman represents unfiltered content. The uninitiated are bombarded by content and frequently are not equipped to distinguish between the quality and the rubbish. This is where those who are represented by the second woman can make themselves useful provided that they do not in turn become merely generators of "noise." Instead of the last two men in this cartoon what is needed by the general public is reliable tools. One of the reasons that Google replaced those Search Engines which led the pack in the 1990s is that the older Search Engines focused less on quantity and more on quality. Quite often in my discussions with business owners about their internet presence, I find that they are more interested in generating large traffic than they are in reducing their bounce rate. (The "bounce rate" is Google's term for dissatisfied site visitors. http://www.google.com/support/analytics/bin/answer.py?hl=en&answer=81986 ) Both dmoz.org and Yahoo Directory lost their reputation through a failure to concentrate on quality or through misdefining what constitutes quality. However, what constitutes quality for one audience differs from what constitutes quality for another. The individuals who are part of the sales team of a Fortune 500 company are going to be searching for an entirely different set of internet articles to improve their skills than the individual who owns his own independent business consisting of either just himself or only two or three partners or employees. Narrowing the focus of your audience outreach to the most specific criteria will be key in the future to developing a reputation as the "goto" place for a given audience. For more on this topic, see an article which I wrote in 2005 entitled "The Bratwurst Rule of Marketing." http://qwerty.us/blog/2005/01/bratwurst-rule-of-marketing.htm
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To improve it, the letter should have come from a specific person and the phone number should have been the direct line to that same person's desk. Hello, I am "Jane Doe," Internet Marketing Director at MEC. You may have recently .... ..... I sincerely apologize for our error. If you have any questions, please don't hesitate to call me at my extension which is .... And then either answer the phone "yourself" or if "you" are OOO then send an email after the call apologizing for being out at the time and assuring the client that "you" have personally received their message. James
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When a photographer has a "perfect" picture, I can understand leaving the jpeg compression at a minimal setting, but this photo of the Morton-Colley house was taken with the house in shadow and therefore the colors of the house and of the flowerbed are all desaturated. Yet the photo's filesize is over 240 kilobytes! What a waste of bandwidth ! If it were a WOW picture then 240 kilobytes would be reasonable, but this is not a WOW picture. A Color Intensity enhancement photo could be displayed for less than 140 kilobytes and the overall impact of the photo would be more visually pleasing. Sure there would be more jpeg artifacts but the original photo is "in the shadows." http://qwerty.us/enhance.htm
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