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Siddharth Soni
Mumbai
A Strategy-Planner by profession, working with Carat Media - India, graduate of 2002-04 class of MICA
Interests: Writing, Reading, Cycling, Running
Recent Activity
Polka Thoughts will now appear on the blog Observing Closely. :) I used to pay for the typepad platform to remind (or rather, push) myself to write regularly. I now find myself disciplined and motivated enough to write regularly without... Continue reading
Posted Nov 3, 2010 at polka thoughts
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Found this on the Ahmedabad-Udaipur highway. Next you know, you'll have a Guruji Shree Shree Chang! Continue reading
Posted Oct 23, 2010 at Knives, called Names
Prateek just got out of the Safari to buy something when his mobile rang. I ignored the rings for a few seconds before I thought I should take the call. I missed the call but I couldn't miss noticing the name of the caller. "Naresh purple shirt body builder bhl... Continue reading
Posted Oct 20, 2010 at Knives, called Names
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Had gone for some work to Jaipur and was hanging around the Gaurav Tower area when I noticed this. Achanak! You don't measure your thirst until the moment you suddenly announce that you are thirsty. Quite a name. Continue reading
Posted Oct 20, 2010 at Knives, called Names
Prateek just got out of the Safari to buy something when his mobile rang. I ignored the rings for a few seconds before I thought I should take the call. I missed the call but I couldn't miss noticing the... Continue reading
Posted Oct 15, 2010 at polka thoughts
"Something indifferent!" I've heard this from so many people around me. Those who use this expression do so quite convincingly. To me though, it sounds odd. Here are a couple of definitions of the word from dictionary.com: without interest or concern; not caring; apathetic: his indifferent attitude toward the suffering... Continue reading
Posted Sep 17, 2010 at Knives, called Names
"Bada hi typical maamla hai!" dictionary.com offers these meanings: of the nature of or serving as a type or representative specimen. conforming to a particular type. (Biology) exemplifying most nearly the essential characteristics of a higher group in natural history, and forming the type: the typical genus of a family.... Continue reading
Posted Sep 17, 2010 at Knives, called Names
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Of course the title is inspired by Clay Shirky's Cognitive Surplus - Creativity and Generosity in a Connected Age. Here is a screenshot of the homepage of a blogger-friend's blog - www.2wheelsindia.com - taken at around 2:00pm, 12th September 2010.... Continue reading
Posted Sep 12, 2010 at polka thoughts
Economists are at fault. Am sure they are the ones to coin this one. And now they are struggling to convince governments and policy-makers. And struggling to make the common man understand the significance of all that falls under this term 'externality'. Imagine, the environment we are surrounded by is... Continue reading
Posted Sep 5, 2010 at Knives, called Names
It takes a while to pronounce this word. I don't like it even if I can pronounce it correctly. 5 syllables. Tough to spell it right as well. There's no rhyme. Rythm lies in the music-sense of the speaker and hearer. It isn't lyrical either. The only good thing is... Continue reading
Posted Sep 4, 2010 at Knives, called Names
Here's an acronym: AMRAT It stands for the formula ACT + MONITOR + REPORT + AUDIT + THINK in that sequence actually. Apart from the function of addition, the symbol '+' also stands for the word 'then'. Sounds like a... Continue reading
Posted Sep 3, 2010 at polka thoughts
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Nothing remarkable here from world's renowned motorcycle maker Suzuki. Why should it sell? Here are the specs. Find one great reason why people might lap this up... Btw, look at the other bikes from Suzuki stable. And this is all... Continue reading
Posted Aug 26, 2010 at polka thoughts
Talking about the importance of Vaastu in Architecture, a friend quipped, "It's like every building which isn't based on principles of Vaastu is a crime!" Of course, the remark is subject to a fairly conclusive proof of the impact of... Continue reading
Posted Aug 23, 2010 at polka thoughts
I am not here to ring one. But I want you to listen to me. For a few lines. Like many friends and people around the world, I've been concerned about environment and oil shortage and recession and so on.... Continue reading
Posted Aug 23, 2010 at polka thoughts
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Yamaha just introduced YBR 110 and SS 125. If I were to summarize the instant reaction of motorcyclists online, it would be: "YBR 110 is a rehashed ALBA and SS 125 is a rehashed Gladiator!" And in essence, this reaction... Continue reading
Posted Aug 19, 2010 at polka thoughts
Yes of course, sounds like Jeeturaj on Radio Mirchi. Am not a radio buff really. But on occasions when I've tuned in, I've heard Jeeturaj. Guess, what strikes me the most in his RJing? The word 'Tu'. No other RJ,... Continue reading
Posted Aug 19, 2010 at polka thoughts
The registrations are still going on. Last few days I guess. That apart, why should you run? Of all things really, why just run? And why run so long? So here's something for those who love running, for those who've... Continue reading
Posted Aug 18, 2010 at polka thoughts
I was doing it in different forms all this while. But never thought about it coherently enough to realize its potential. What is this 'it'? Checklist! So when I chanced upon this one - THE CHECKLIST MANIFESTO - I didn't... Continue reading
Posted Aug 18, 2010 at polka thoughts
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We all know it. MakeMyTrip is the country's biggest online booking portal for air-travel. Millions of air-travellers have used the service at one time or another. As is obvious of most online marketers, MakeMyTrip also sends newsletters every now and... Continue reading
Posted Aug 17, 2010 at polka thoughts
I am talking about the one prevalent in education. MBA definitely buys you a job in a big bank. Collecting cash, clearing cheques, etc. God knows what B.Com. buys. How much time are the thousands of youngsters spending completing their... Continue reading
Posted Aug 17, 2010 at polka thoughts
This morning I saw this ad on a bus back for a tutorial brand saying, Converting "Average" students into "Rank-holders" for 20 years! Moral issues apart, think about the word "average". Think about the kind of people it hits. Think... Continue reading
Posted Aug 9, 2010 at polka thoughts
This might sound odd. Had been to R-City Mall at Ghatkopar. It's the 'season of sale' with all brands offering hefty discounts. We entered Mochi. 50% discount! Flat! Wow! We saw footwear just piled on the table as if they... Continue reading
Posted Aug 7, 2010 at polka thoughts
That's what I was telling a cousin, who is an interior design professional, some days back. I was talking about standardize the process in such a manner that while the solutions are customized for each client, it also reduces the... Continue reading
Posted Aug 6, 2010 at polka thoughts
Snips from Interview # 1: Do you know William James? The question that followed this: Can intuition be developed? How can you develop Intuition? Snips from Interview # 2: Can you analyze this dream? What does the symbol suggest? Share... Continue reading
Posted Aug 5, 2010 at polka thoughts