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Love this concept David. It pretty much sums up my current evolution of thinking. Marketing has moved from one office to EVERYONE and the marketer is now a puppet-master with the need to be aware of and responsive to multiple touch points and real-time opportunities/threats. Oh and I think that Kate has missed your point ...
So I tried to get a large tourism lodge operator interested in an opportunistic one-off FB campaign. When the marketing manager eventually did get back to me she asked if I could prepare a one-page summary so that she could submit it to her team for consideration at their next marketing meeting! :-)
SimonEspley is now following The Typepad Team
Apr 28, 2011