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Love this concept David. It pretty much sums up my current evolution of thinking. Marketing has moved from one office to EVERYONE and the marketer is now a puppet-master with the need to be aware of and responsive to multiple touch points and real-time opportunities/threats. Oh and I think that Kate has missed your point ...
Commented Oct 4, 2011 on 2 examples of true real-time marketing at Web Ink Now
2 examples of true real-time marketing
Yesterday evening at the Direct Marketing Association's annual conference DMA2011 (theme: "The Global Event for Real-Time Marketers") I participated in an executive dinner event with SAS customer analytics clients where we had an interesting discussion about real-time marketing. I talked about ...
So I tried to get a large tourism lodge operator interested in an opportunistic one-off FB campaign. When the marketing manager eventually did get back to me she asked if I could prepare a one-page summary so that she could submit it to her team for consideration at their next marketing meeting! :-)
Commented Apr 28, 2011 on Ridiculous social media client mentality at Web Ink Now
Ridiculous social media client mentality
I had fun writing my most recent two posts: Advertising agency campaign mentality and PR agency pitch mentality. Based on the large numbers of tweets and comments, the sweeping generalizations were interesting to many. Joe Chernov suggested in a comment and a tweet that I also talk about clients....
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Apr 28, 2011
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