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Bruce Houghton
Music Industry Professional
Interests: music, business, marketing, digital entertainment, promotion, technology
Recent Activity
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Just in case you weren't sure that there are already a few too many music streamers, comes word that Elon Musk and his Tesla auto brand are in talks to launch their own music service. But why would they not just partner with Spotify or Apple Music? ______________________________________ Tesla is... Continue reading
Posted 9 hours ago at hypebot
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Spotify recently launched its Spotify Codes feature, a new and innovative way for listeners to easily share a track, album, playlist, etc. via iOS and Android. Here we dig deeper and examine some creative ways in which these codes can be used creatively as a marketing tool. ___________________________ Guest post... Continue reading
Posted 10 hours ago at hypebot
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Apple Music's director of artist and music industry advocacy, Dave Allen, has exited for a position at advertising and marketing agency North Inc. In his new role, Allen will launch a music division and collaborate with artists and managers to find and exploit new revenue streams. ______________________________________________________ David Allen began... Continue reading
Posted 10 hours ago at hypebot
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Friday 6.23.17 Music Business News From Around The Web Could a Tesla music service signal a coming era of niche music streamers? Updated continuously under our More News tab Continue reading
Posted 11 hours ago at hypebot
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Musician web site and marketing platform Bandzoogle has integrated with leading beat selling platform Airbit (formerly myFlashStore) to make is easy for its users to sell beats on their own sites. ___________________________________________ With Bandzoogle's new Airbit integration, users can quickly add an Airbit store to their Bandzoogle website with no... Continue reading
Posted yesterday at hypebot
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Fuzic, a music marketing technology startup, today announced the completion of a $3 million seed funding round led by High Alpha, Allos Ventures and Hyde Park Venture Partners. A just completed $3 million seed round for Fuzic, brings the music tech startup's total funding to $3.52 million. Fuzic creates and... Continue reading
Posted yesterday at hypebot
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It was inevitable that other music streamers would seek reductions after Spotify negotiated lower royalty payments. Now, with it's own major label contracts just days away from expiring, Apple Music is also seeking to lower the share of revenue that it pays to rightsholders. _________________________________________ Apple Music is asking for... Continue reading
Posted yesterday at hypebot
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Thursday 6.22.17 Music Business News From Around The Web It was inevitable after Spotify lowered the rate it pays labels and creators, that Apple and others would also demand better terms. Updated continuously under our More News tab Continue reading
Posted yesterday at hypebot
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Whether a sold out stadium or an open mic night, stage fright can affect many in the performance industry, and is something artists are, more often than not, likely to have to deal with. Here we look at some effective coping strategies musicians can implement in order to deal with... Continue reading
Posted 2 days ago at hypebot
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Alongside the news that Spotify now has more than 140 million active users, came word that it is also bleeding cash as a rate twice a fast as it did just the year before. Analyst Mark Mulligan of MIDiA digs deep into the numbers to learn more. ___________________________________________ By Mark... Continue reading
Posted 2 days ago at hypebot
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Wednesday 6.21.17 Music Business News From Around The Web Are 69 cent tracks a smart chart strategy or the further devaluation of music? Updated continuously under our More News tab Continue reading
Posted 2 days ago at hypebot
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Spotify is getting more social. Overnight the music streamer launched Group Playlists for Messenger, which enables group playlist creation using Facebook's popular messaging app. ____________________________________ With Spotify's new Group Playlists for Messenger, users can create Spotify playlists with their Facebook friends. They can create a Group Playlist, share it, and... Continue reading
Posted 2 days ago at hypebot
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Portland-based Asian-American band the Slants won their day in court this week as the US Supreme Court struck down part of a law that bans offensive trademarks. The justices were unanimous in their defense of free speech, agreeing that the 71-year-old trademark law barring disparaging terms infringes free speech rights... Continue reading
Posted 3 days ago at hypebot
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Royalty Exchange, a digital marketplace for royalties, has secured $6.4 million in funding, as well as added three new industry veterans to its board of advisors. The company had been seeking to raise $3 million, but said it increased its offering due to demand. Royalty Exchange provides a platform for... Continue reading
Posted 3 days ago at hypebot
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Spotify is testing "Sponsored Songs" which gives labels the ability to pay to have songs featured on the music streamer's free tier. While "pay to play" or payola is illegal on terrestrial radio, there are no regulations that prohibit it on internet streamers like Spotify. ____________________________________________ Spotify is testing "Sponsored... Continue reading
Posted 3 days ago at hypebot
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TUESDAY 6.20.17 Music Business News From Around The Web $6.4 million to help artists sell a portion of their royalty stream is both a testimony to music's earning power and reminder that it's tough to make a living as a musician Updated continuously under our More News tab Continue reading
Posted 3 days ago at hypebot
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This week, in a moment of temporary insanity, Michael and Jay let me take the reins of the Music Biz Weekly podcast to share a very special love interview that I did at this year's Music Biz Convention with Richard Burgess, the CEO of the American Association Of Independent Music... Continue reading
Posted 4 days ago at hypebot
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[UPDATED] SongCast’s Mike Wright explores how the culture of music consumption has shifted from one of 'ownership' of content, to one of on-demand enjoyment, and how this change is impacting the entire industry, and how labels and artists choose to distribute their music. __________________________ Guest post by Mike Wright of... Continue reading
Posted 4 days ago at hypebot
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Universal Music Group has named veteran digital music entrepreneur Tuhin Roy to the newly-created post of Vice President of New Digital Business. In the role, Roy will work to identify tech startups in the digital media sector as potential business partners for UMG. He will be based in UMG's Santa... Continue reading
Posted 4 days ago at hypebot
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The music industry and streaming leader Spotify have agreed that exclusive releases should be a thing of the past, and Apple Music has said that they are moving away from them. But Jay Z and TIDAL took a big check from Sprint and early this morning announced the "first in... Continue reading
Posted 4 days ago at hypebot
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Monday 6.19.17 Music Business News From Around The Web A Jay Z Tidal/Sprint exclusive is a reminder that, for all the talk that exclusives are dead, it's only the size of the check that matters. Updated continuously under our More News tab Continue reading
Posted 4 days ago at hypebot
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This week the most popular and often read articles on Hypebot covered Believe Digital's interest from major players as it tries to sell, Apple's failure to catch up with Spotify, the ten fundamentals for finding success in today's music industry, and more! Believe Digital Actively Seeks Sale, Major Players Show... Continue reading
Posted 6 days ago at hypebot
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So many social media choices; so little time. Knowing where to put your marketing energies in the overcrowded social media landscape can be tough. This chart shows where marketing professionals are putting their time and money in 2017. Continue reading
Posted 7 days ago at hypebot
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In a bid to increase member participation in the Grammy Awards, the Recording Academy is changing its voting procedure to allow ballots to be cast online. The changes to the ballot system, unveiled this week, will see the Academy shift to online voting, effective immediately. The organization said the changes... Continue reading
Posted 7 days ago at hypebot
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Leadership Music has named its 2018 class composed of 49 industry leaders from across the country. Founded in 1989 by twelve music industry alumni of Leadership Nashville, Leadership Music has graduated more than 1,100 industry leaders. The annual program is designed to create a forum for established music industry leaders... Continue reading
Posted 7 days ago at hypebot