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Bruce Houghton
Music Industry Professional
Interests: music, business, marketing, digital entertainment, promotion, technology
Recent Activity
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Spotify topped the news this week with a leaked Sony contract and the news that it was adding video, podcasts and more. But others made news, as well: Pandora bought Next Big Sound and there were major announcements from Deezer, You Tube Music Key Snapchat and more, Spotify Adds Personalization,... Continue reading
Posted 1 hour ago at hypebot
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As YouTube battles growing criticism that it is effectively just a free music service that pays artists and labels too little, Music Key is... key. But the goal of reconfiguring YouTube into something that people might actually pay for has proven elusive for Google. ________________________ Beta testers of YouTube's fledgling... Continue reading
Posted yesterday at hypebot
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Turning fans of live music into vocal advocates begins with asking, but that's really just where it starts. How you ask, what you ask for, and how you show your appreciation will directly effect the effectiveness of all of your efforts. ___________________________ Too often, “social marketing” ignores who festival-goers are... Continue reading
Posted yesterday at hypebot
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The leaked contract between Sony Music and Spotify has caused ripples throughout the industry. The complex deal has drawn criticism from artists, managers and others who question the deal's fairness and how much revenue is actually trickling down to creators. _________________________ Yesterday, Sony Music used the threat of legal action... Continue reading
Posted yesterday at hypebot
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Getting press coverage should be easy in the digital age, right? WRONG! Check out today's article to see how not much has changed in the world of Public Relations when it comes to your music career. Today we live in a world where we can do everything ourselves, especially when... Continue reading
Posted yesterday at hypebot
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Among the many perusing the recently leaked contract between Spotify and Sony Music were artist managers. Yesterday their trade group, The International Music mangers Forum (IMMF), consolidated their concerns in an open letter to policy makers and the music industry. ______________________________ Chief among their concerns was the "“impossibility” of determining... Continue reading
Posted yesterday at hypebot
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Friday 5.22.2015 Music Business News & Views From Around The Web Updated continuously under our More News tab. CLICK HERE Continue reading
Posted yesterday at hypebot
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Former Rhapsody exec Jon Maples has written a number of smart pieces for Hypebot and been interviewed on our Upward Spiral podcast. So we were quite pleased to hear that he's joined the growing team at 8Tracks. ________________________ Popular playlist radio service 8tracks has hired digital music executive Jon Maples... Continue reading
Posted 2 days ago at hypebot
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Regular posts on social media are essential, but its not enough - and usually damaging - to blast your followers with useless information or the same announcements repeatedly. The answer is simple: ask yourself a few basic questions. via Hootsuite Related articles Teens Name Facebook 3rd Most Important Social Network... Continue reading
Posted 2 days ago at hypebot
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"You've got questions and comments about TIDAL, and Jack White has answers," begins a post on White's Third Man Records site. The questions and comments were submitted by members of the Third Man Records Vault and fans on Facebook, and then addressed "by Jack White himself." ________________________ Jack White on... Continue reading
Posted 2 days ago at hypebot
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Yesterday, Spotify announced its biggest set of changes yet with the addition of video, original content and a passel of personalization. It all comes just ahead of Apple's music relaunch, but the other target says consultant and analyst Mark Mulligan was YouTube. By Mark Mulligan from his Music Industry Blog.... Continue reading
Posted 2 days ago at hypebot
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A leaked copy of Sony Music's 2011 - 2013 contract with Spotify unleashed a multitude of complications for Sony and the entire music industry. But who leaked the document? David Lowery has a theory. __________________________ By David Lowry on The Trichordist Just think about this. This document was scanned 13... Continue reading
Posted 2 days ago at hypebot
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[UPDATED] Vinyl has helped to revive the otherwise struggling independent record store sector. Now indie music retailers are taking the promotion of vinyl beyond their annual Record Store Day with Vinyl Tuesdays. ________________________ From A2IM Vinyl Tuesday is an initiative set up by Independent retailers to celebrate vinyl releases. Every... Continue reading
Posted 2 days ago at hypebot
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Thursday 5.21.2015 Music Business News & Views From Around The Web Updated continuously under our More News tab. CLICK HERE Continue reading
Posted 2 days ago at hypebot
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We've all read the stories. "Musician Gets Rich (or at least makes a good living" Posting Videos On YouTube." But just how much money can you make on YouTube? This chart offers some answers. via FanDisto Related articles YouTube Turns 10 Today [Official Stats] The Breakdown Of Monetization On YouTube... Continue reading
Posted 3 days ago at hypebot
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Spotify today added audio and video content from dozens of major sources along with new personalization options to its music streaming service. To introduce the new offering, Spotify created two videos. ___________________________ This overview offers a sample mix of music and new audio and video content: This video introduces its... Continue reading
Posted 3 days ago at hypebot
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[UPDATED] "Today music discovery and collection have converged.... radio and the record store are converging (online)," said Spotify CEO Daniel Ek during his introduction to today's launch event. But music was just the jumping off point, as Spotify added audio and video content from a variety of major sources. As... Continue reading
Posted 3 days ago at hypebot
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Musicians, Fans And App Developers Needed To Test New Software Delivering music fits your location, activity and mood has been the goal of apps like Songza and playlists on every major music service. Weav takes an entirely new approach - variable tempo. __________________________ New app Weav hopes to do nothing... Continue reading
Posted 3 days ago at hypebot
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Yesterday the 2011-2013 contract between Sony Music and Spotify leaked online. Fascinating reading, it offers as many questions as answers. David Lowery took a look at the deal and noticed, among other things, how much it differs from that given to indie artists. ________________________ By David Lowery of The Trichordist.... Continue reading
Posted 3 days ago at hypebot
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UPDATE: Here's What Spotify Announced Today We'll be live tweeting today's Spotify announcement at 11AM ET. Follow us @hypebot and join the conversation with your comments on Twitter. We'll follow today's announcement with post and analysis. Here's what to expect today: ________________________________ We expect Spotify to announce the addition of... Continue reading
Posted 3 days ago at hypebot
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Wednesday 5.20.2015 Music Business News & Views From Around The Web Updated continuously under our More News tab. CLICK HERE Continue reading
Posted 3 days ago at hypebot
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The Verge has obtained a copy of what it says was Sony Music's 2012-2013 contract with Spotify. The contract, which appears genuine, offers a unique glimpse in to the major labels relationship with Spotify. A leaked contract between Sony Music and Spotify includes details of advances of up to $42.5... Continue reading
Posted 4 days ago at hypebot
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The American Association Of Independent Music (A2IM) today announced the results of 2015 elections to its board of directors which will include four new members. __________________________ From A2IM Amy Dietz (EVP & General Manager, INgrooves),Darius Van Arman (Co-Founder & Co-Owner, Secretly Group ) and Martin Mills (Founder and Chairman, Beggars... Continue reading
Posted 4 days ago at hypebot
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[UPDATED] Everyone seems to be trying to find new ways to stand out ahead of Apple Music's relaunch. Today music streamer Deezer added podcasts to its offering, and more interestingly, downplayed just how important free music is to its own growth. ________________________________ Deezer is adding 20,000 podcasts and radio shows... Continue reading
Posted 4 days ago at hypebot
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How your social media looks matters. It sends a signal. It says that you care. You are telling a story that I want to follow. You are building a career and a brand. But creating the different graphics and sizing them for every social network can be a daunting task.... Continue reading
Posted 4 days ago at hypebot