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Bruce Houghton
Music Industry Professional
Interests: music, business, marketing, digital entertainment, promotion, technology
Recent Activity
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What's working? What actually moves the needle? That's my #1 question when talking to D.I.Y. musicians, music marketers and label execs. Most don't have a great answer other than getting on an official Spotify playlist. But finally, I'm starting to see some solutions for the other 99% of musicians, and... Continue reading
Posted yesterday at hypebot
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Hundreds of victims of the October 1st Las Vegas country music concert shooting have filed lawsuits against concert promoters Live Nation and MGM Resorts, the location of the rampage which left 58 dead. The five separate suits were all filed in Los Angeles Superior Court. The largest of these lawsuits... Continue reading
Posted yesterday at hypebot
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People are spending a lot of time online, according to the latest Limelight Networks’ “State of User Experience” report. 54% of US consumers are now spending more than 15 hours outside of work on the internet each week. Here are the main online activities and behaviors: US consumers spend each... Continue reading
Posted yesterday at hypebot
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Longtime CAA booking agent Scott Clayton has abruptly resigned from a senior post at the agency to sign on as partner at WME. Clayton will be based in the company's Nashville offices where he will be a co-head and oversee the company's rock division. Clayton, who had been with CAA... Continue reading
Posted yesterday at hypebot
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Longtime CAA booking agent Scott Clayton has abruptly resigned from a senior post at the agency to sign on as partner at WME. Clayton will be based in the company's Nashville offices where he will be a co-head and oversee the company's rock division. Clayton, who had been with CAA... Continue reading
Posted yesterday at hypebot
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TUESDAY 11.21.17 Music Business News From Around The Web It's amazing tthat he music industry has not had to confront more sexual harassment scandals, but it's not because it's not happening. Updated continuously under our More News tab Continue reading
Posted yesterday at hypebot
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SoundCloud is continuing to roll out more analytics and stats for creators. The latest shows where and how often a creator’s tracks are receiving plays from the streamer's algorithmic recommendation features, Related Tracks, Stations and The Upload – SoundCloud’s discovery feature bringing users a daily, personalized playlist of new music.... Continue reading
Posted 2 days ago at hypebot
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This week, marketing guru Seth Godin joins Michael Brandvold and Jay Gilbert on Hypebot's Music Biz Weekly podcast. So much great information is discussed, that every single musician, big or small, can use. This is MUST listen episode. ________________________ Seth Godin is the author of 18 books that have been... Continue reading
Posted 2 days ago at hypebot
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Spotify appears headed to a much-anticipated public stock offer in the first half of next year. How the markets react will affect the future of the entire music industry. Even UMG is more likely to be spun off if Spotify's IPO goes well. But Wall Street often has high expectations... Continue reading
Posted 2 days ago at hypebot
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Spotify is continuing its holiday tradition of offering deep discounts to lure new and lapsed users looking for ways to enjoy the new music gear they scored like the incredible little Mighty that let's you listen to Spotify without your smartphone. Spotify's deep holiday discounts include: Mighty Spotify player Three... Continue reading
Posted 2 days ago at hypebot
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Sources say that FCC Chairman Ajit Pai plans to hold a vote on Dec. 14 on his proposal to kill Net Neutrality rules. We're running out of time. If you haven't already, please urge your lawmakers to condemn Pai's attack on the open internet. Reach your Congressman here. What does... Continue reading
Posted 2 days ago at hypebot
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Luis Fonsi & Daddy Yankee took top honors last week at the 2017 Latin Grammys, winning four awards for their smash hit "Despacito." The track won Record and Song of the Year, as well as Best Music Video and Best Urban Fusion/Performance for Fonsi, Daddy Yankee and Justin Bieber. Hosted... Continue reading
Posted 2 days ago at hypebot
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Universal Music Group (UMG) is valued at $40 billion or more, Arnaud de Puyfontaine the CEO of parent corporation Vivendi said on Friday, sending shares in the French media group higher. after a mixed Q3 report that highlighted growth at the music group. ________________________________________ Asked about the value of its... Continue reading
Posted 2 days ago at hypebot
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MONDAY 11.20.17 Music Business News From Around The Web UMG is headed for an IPO which can only mean that the music industry will be even more about profits than people. Updated continuously under our More News tab Continue reading
Posted 2 days ago at hypebot
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The fan-voted American Music Awards 2017 celebrated 45 years of music live from the Microsoft Theater in Los Angeles on Sunday night. It was televised live on ABC and hosted by Tracee Ellis Ross, star of ABC’s “black-ish.” The awards show became a family affair when Tracee and her family... Continue reading
Posted 2 days ago at hypebot
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Taylor Swift's Reputation has surpassed first week U.S. 'sales' of her last album 1989's debut week racking up 1,291,404 Project Units, which includes sales plus the stream of the fours songs that Swift has place on Spotify, Apple Music and other music streamers. To date, the full album has not... Continue reading
Posted 3 days ago at hypebot
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This week's scroll back through a packed we of music industry news reexamines Swift's conspicuous absence from Spotify, why renowned industry critic Neil Young is now giving his music away for free, how Elton John and his music have developed over the decades, and much more. Taylor Swift's "Reputation" Is... Continue reading
Posted 4 days ago at hypebot
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When will Taylor Swift's new album "Reputation" be available on Spotify, Apple Music and other music streamers? It's a been a big debut week for Taylor Swift's "Reputation." But contrary to rumor and speculation, 7 days after release, Swift has not placed the full album on any music streamer surveyed... Continue reading
Posted 5 days ago at hypebot
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UnitedMasters launched it artist services platform this week with $70 million in funding from Google and Andreessen Horowitz; and a promise to "free musicians from dependencies on the old model while increasing their income tenfold". Using data to understand and monetize fan behavior is at the core of their plan... Continue reading
Posted 5 days ago at hypebot
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FRIDAY 11.17.17 Music Business News From Around The Web Everything in the music industry now exists in service of just two things: streaming and live concerts. Updated continuously under our More News tab Continue reading
Posted 5 days ago at hypebot
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Spotify has acquired fellow Stockholm based startup Soundtrap, a popular web based recording studio. In a post announcing the deal, Spotify said that "Soundtrap's rapidly growing business is highly aligned with Spotify’s vision of democratizing the music ecosystem. " ____________________________________ Spotify has acquired online recording studio startup Soundtrap. Few details... Continue reading
Posted 5 days ago at hypebot
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Tidal streaming subscribers can now control their Sonos audio sound system directly from within the TIDAL app. The upgrade follows similar in-app control announcements from Pandora and Spotify. Pandora's update included Alexa-powered voice control. Tidal's latest app update includes: The ability to send the music from your headphones to any... Continue reading
Posted 6 days ago at hypebot
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Amazon Music Unlimited, the third most popular music service in the U.S. after Spotify and Apple Music, is discounting new subscriptions to 99 cents for three months. After the three months its $7.99 per month for Prime members with the non-Prime price $9.99 per month. Sign up for 3 months... Continue reading
Posted 6 days ago at hypebot
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The posts that garner the most pageviews on Hypebot are usually driven by a viral friendly headline like The MP3 Is Dead, Long Live The MP3 or provide practical advice like Facebook Testing Option To Link Groups, Pages - How It Works. Some heritage posts also keep getting hits like... Continue reading
Posted 6 days ago at hypebot
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Hypebot recently passed 56,000 followers on Twitter, and we just wanted to thank you for helping us hit that milestone! Add in the 32,500 who follow our sister site MusicThinkTank, and our reach on Twitter exceeds 88,000. That's an impressive army dedicated to building a new and better music ecosystem.... Continue reading
Posted 6 days ago at hypebot