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Bruce Houghton
Music Industry Professional
Interests: music, business, marketing, digital entertainment, promotion, technology
Recent Activity
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One of the many widespread assumptions regarding crowdfunding is that all-or-nothing campaigns, required by Kickstarter, give those campaigns a psychological boost due to factors such as urgency when the campaign's success is in doubt. In fact, much of the argument for all-or-nothing over flexible funding, often associated with Indiegogo, focuses on such psychological factors. While this makes me think that the problem isn't in the funding model, it also makes me realize that we need to find out more about what's in the minds of those actually funding campaigns. Is Flexible Funding More Likely To Fail? In what I think... Continue reading
Posted 15 hours ago at hypebot
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Analyst Mark Mulligan and MIDiA Research have published a new report looking at the music attitudes and behavior of Digital Natives. Natives and Immigrants demarcate the digital world, according to the report. But while Digital Immigrants carry the baggage of their analog past, Digital Natives have only ever known ubiquitous connectivity and content; and that results in very different behaviors. "While the slow down in digital revenue growth revolves around spending transition of high spending Digital Immigrants," concludes the report, "it is the attitudes and behavior of the Natives that give us the best indication of how the digital music... Continue reading
Posted 16 hours ago at hypebot
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Americans spend an average of 40 minutes a day on Facebook, according to CEO Mark Zuckerberg. And while Zuck didn't quite share his math to back up the claim, the impressive numbers revealed during yesterday's Facebook earnings call made his boast seem plausible. Here's an overview 829 million daily active users on average in June 2014 654 million mobile daily active users on average in June 2014 1.32 billion monthly active users as of June 30, 2014 1.07 billion mobile monthly active users as of June 30, 2014 Approximately 81.7% of our daily active users are outside the US and... Continue reading
Posted 17 hours ago at hypebot
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Airplay Direct has named industry veteran Bruce Iglaur, President & Founder of Alligator Records, as the recipient of the first Iconic Innovators award. The award was created to recognize innovators in the realm of digital music in the industry. The award will be given yearly to the member of Airplay Direct who best embraces the vision and opportunities that digital innovation in the Music Industry has and continues to create, the company said. As a part of the award, AirPlay Direct is honoring Mr. Iglauer with a $50,000 AirPlay Direct 'Marketing & Awareness' Campaign for his and award winning Blues... Continue reading
Posted 17 hours ago at hypebot
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The most viral tracks on Spotify, based on the number of people who shared it divided by the number who listened to it, from July 14-20 via Facebook, Tumblr, Twitter and Spotify. UNITED STATES 1. "Weird Al" Yankovic, "NOW That's What I Call Polka!" (RCA Records) 2. "Weird Al" Yankovic, "Handy" (RCA Records) 3. "Weird Al" Yankovic, "Word Crimes" (RCA Records) 4. "Weird Al" Yankovic, "Foil" (RCA Records) 5. Shakey Graves, "''Dearly Departed" - Live from Spotify Sxsw 2014 (feat. Esme Patterson)" (Shakey Graves) 6. Meghan Trainor, "All About That Bass" (Epic Records) 7. Odesza, "Memories That You Call (feat.... Continue reading
Posted 18 hours ago at hypebot
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THURSDAY 7.24.2014 Music Business News & Views From Around The Web CLICK HERE Updated Continuously @ Hypebot's More News Tab Continue reading
Posted 19 hours ago at hypebot
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Rolfe Winkler at WSJ's Digits dropped this one last night but surprisingly it doesn't seem to have spread yet. Winkler draws on a number of unidentified sources but he says YouTube did confirm that Christopher LaRosa, Product Manager, YouTube Music at Google, is leaving on Friday for an unnamed startup. Winkler also notes that LaRosa follows last fall's exit of Nikhil Chandhok, Director of Product - Music, Paid Subscriptions, Live Streaming at YouTube, who's now a co-founder and CEO at Bento Labs. Wow, startups are so hot that even YouTube is worth walking out on! Should I start writing bubble... Continue reading
Posted yesterday at hypebot
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Limp Bizkit frontman Fred Durst has been proving his skills as a folmaker for several years. He’s direct major motion pictures like the Ice-Cube staring "The Longshots" and a religious mockumentary The Truth." But he's still an unusual choce for this straight as can be commercial for online dating site eHarmony. WATCH: Toublle viewing? Watch it here. Related articles MTV Sees Biggest Ratings Gain In A Decade NEWS BRIEF: New Microsoft Music, InGrooves Ups Zierler, Cash Money Signs Bizkit, Dympol & More How The Musical Tastes Of Women And Men Differ [CHART] BrightCove TubeMogul Study Shows Online Video Shift Continue reading
Posted yesterday at hypebot
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Two respected digtal music veterans, Tim Quirk and Brian Calhoun, are joining forces to launch Freeform Development, a new music tech startup. Quirk recently left Google Play and before that was an executive at Rhapsody. Calhoun held a high level position at SoundExchange and more recently as a digital strategist for artist managers The Blueprint Group. Exactly what the pair is planning, however, is a bit of a mystery. Lessons From Mobile Gaming Citing competitive reasons, Quirk and Calhoun are being tight lipped. They do hint at using lessons learned in free mobile gaming to increase the revenue that creators... Continue reading
Posted yesterday at hypebot
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New on the Hypebot Jobs Board is a music analyst at Nielsen. You'll also find a paid intership at Babygrande Records and an opening for a Senior Publicist at the Cashmere Agency. House Cult is looking for one or more co-founders including a designer/front-end developer. Details on these opportunities and more are on Hypebot's Music Industry Jobs Board. HIRING? How To Post Your Job: You can also post a job here for just $29 for 30 days. That small fee includes exposure on Hypebot.com, on our social media channels and across the web on the Simply Hired network. Continue reading
Posted yesterday at hypebot
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Tunecore today launched an Artist Services Portal to provide additional tools and services for artists. First up is TuneCore Track Smarts powered by SoundOut which offers consumer feedback of songs designed to provide actionable insights to the songwriter. Other Artist Services launch partners include discounts on the Bandzoogle website creation platform, access to the atVenu merch app, CD duplication, mastering and net radio promotion. The company plans to continuously augment the portal with a broad range of services that support artists. Tunecore has offered discounts and access to similar services in the past. But what was more of an affiliate... Continue reading
Posted yesterday at hypebot
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WEDNESDAY 7.23 .2014 Music Business News & Views From Around The Web CLICK HERE Updated Continuously @ Hypebot's More News Tab Continue reading
Posted yesterday at hypebot
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Cypress Hill has joined the talent management roster at Primary Wave Music, a independent music marketing, talent management and music publishing company. Primary Wave also manages CeeLo Green, Melissa Etheridge, Ginuwine, The Go-Go’s, Trevor Jackson, Cris Cab and Audien. For the first time in ten years, the original trio of Cypress Hill is back together in the studio and on tour. Related articles Cee Lo Green Reaps Rewards Of $trong Brand Ladies Respond To Cee Lo With A 'Fuck You' Back Continue reading
Posted 2 days ago at hypebot
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After a 20-year run, Chicago-based Red Ryder Entertainment has been acquired by The Windish Agency.Making the move from Red Ryder to Windish will be agency founder Erik Selz, as well as agent Ethan Berlin, both of whom will operate out of Windish's Chicago offices. Selz founded Red Ryder in 1995 and since, has overseen numerous tours, both in the U.S. and internationally. Making the move with Selz will be the agency's roster, including Andrew Bird, The Magnetic Fields, Jukebox the Ghost among others. “Ethan and I are thrilled to join a larger ecosystem of smart, creative agents, for whom we... Continue reading
Posted 2 days ago at hypebot
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Apple released a beta version of iTunes 12 on Monday alongside betas of iOS 8, OS X Yosemite, and some development tools. First spotted by Apple Insider, Apple is touting iTunes 12' s "elegant new design" and support for the Family Sharing feature which allows up to 6 people to share an account. Expect a fall release. Related articles Apple Is Pulling YouTube From iOS & It's Bad News For Music, Apps iTunes In The Cloud Beta Ready For Download Now Continue reading
Posted 2 days ago at hypebot
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If winning the battle for streaming music supremacy is about partnerships, Spotify scored a major victory today. MTV,VH1,and CMT today announced a significant marketing deal that makes Spotify the preferred streaming music service across all the MTV/VH1/CMT music sites and apps. Collectively they deliver 60 million monthly unique visitors who can now play Spotify-powered full tracks and playlists there. Additionally, MTV/VH1/CMT will program curated Spotify playlists for some of its popular franchises including MTV’s “Teen Wolf,” VH1’s “Love and Hip Hop,” CMT’s “Party Down South,” the “MTV Video Music Awards,” the Grammy Award winning “Unplugged,” Palladia’s coverage of “Hangout Music... Continue reading
Posted 2 days ago at hypebot
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The phonograph was invented in 1877 and since then, the way we listen to music has evolved considerably - from vinyl to CDS to digital downloads to streaming. Follow this evolutionary history in this infographic from YouTubeDownload: click on image to enlarge Related articles Market Your Band With Video Slideshows, Infographics And Gifs Inside CD Baby: 5M Tracks from 330,000 Artists [INFOGRAPHIC] Vinyl Business Booming: Third Man Records, Independent Label Market, Origami Vinyl Vinylize Your Digital Life! Continue reading
Posted 2 days ago at hypebot
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Jim Mahoney is exiting the #2 spot at U.S. indie music trade group A2IM after 7 years to serve as U.S. GM for Merlin based in New York City. The shift won't happen until mid-October. So in the meantime, A2IM is looking for two new people to replace him: Director, Industry Relations/Communications and Director, Member Relations Details here. Related articles New Hires, Titles & Deals: Nederlander, The Orchard, Columbia, Warners, SoundExchange, SiriusXM Tom Silverman's A2iM Lifetime Achievement Award Speech Continue reading
Posted 2 days ago at hypebot
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Pandora has hired music industry veteran Lars Murray as Vice President of Industry Relations, Mr. Murray will serve as liaison between the music streamer and its varied music industry stakeholders. With Pandora fighting royalty related battles on many fronts, his job will not be an easy one, Murray comes to Pandora with more than twenty years of experience in the music industry, most recently as VP of Digital Media at Columbia Records. Among his projects there were #1 albums for Daft Punk (Random Access Memories), Pharrell Williams (GIRL) and Jack White (Lazaretto). Muisc & Fan Discovery "Pandora is ushering in... Continue reading
Posted 2 days ago at hypebot
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TUESDAY 7.22.2014 Music Business News & Views From Around The Web CLICK HERE Updated Continuously @ Hypebot's More News Tab Continue reading
Posted 2 days ago at hypebot
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Omid Kordestani, who us the acting chief business officer at Google is joining the Board of Spotify, according to reports today. And a former executive, Shishir Mehrotra, will reportedly become a special adviser to Spotify and CEO Daniel Ek. YouTube execs have said that they'd love to buy Sporify, if they could. But do these moves, first posted by re/code, point to a Google purchase of Spotify? "The new appointments appear unrelated, writes Karen Swisher. " And, to be clear, Google’s top execs often join boards of companies both with ties to the company and not." Still, given that YouTube... Continue reading
Posted 3 days ago at hypebot
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By David Lowery of The Trichordist. Seems like every six months or so I have friends forward me an article or interview with a manager or agent extolling the virtues of streaming (and sometimes even piracy.) Usually this comes with some note that reads something like this “Agent/Manager X thinks streaming/piracy is a good thing, Why don’t you?” I am always perplexed by this. Of course some managers and agents love streaming and piracy! Less revenue from recorded music means their artists must play more and more live shows to make up the difference. I thought everyone knew this. You... Continue reading
Posted 3 days ago at hypebot
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UPDATED: Song promotion platform Feature.fm exited beta today, and with the unveiling comes an important new partnership with popular indie music discovery site 8Tracks. Feature.fm inserts songs on targeted streaming radio stations to replace audio ads. Included are tools to interact with fans and an analytics dashboard to measure success. 100 Hypebot Readers Get 100 Free Song Plays. Not every song submitted is chosen and artists set the length and cost of their campaign. Costs range from a few hundred to a few thousand dollars, with the average indie band spending about $250. With each targeted song play, the artist... Continue reading
Posted 3 days ago at hypebot
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New on the Hypebot Jobs Board is a paid intership at Babygrande Records. There's also an opening for a Senior Publicist the Cashmere Agency. House Cult is looking for one or more co-founders including a designer/front-end developer. Details on these opportunities and more are on Hypebot's Music Industry Jobs Board. HIRING? How To Post Your Job: You can also post a job here for just $29 for 30 days. That small fee includes exposure on Hypebot.com, on our social media channels and across the web on the Simply Hired network. Continue reading
Posted 3 days ago at hypebot
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Cinncinnati's The Brandery is considered one of the top tech startup accelerators. They help startups in the early stages to further develop and seek funding. The Brandery just took in a new batch of startups including two in the music tech space. LuckyPennie combines music and event discovery with social elements in an interesting mix. MusicPlay Analytics wants to track music played in business so that licensing fees can be distributed to the actual musicians whose music is played. The Brandery was already considered a top accelerator when an academic study solidified that status in 2013 with wide coverage in... Continue reading
Posted 3 days ago at hypebot