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Awesome post. Have you read "Switch" by Chip and Dan Heath? Similar points in there in terms of "finding the bright spots." We wrote about it (and linked back to your post) in our blog today: http://www.smallact.com/blog/when-things-suck-how-to-find-the-bright-spots-and-get-it-done/
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This is well-thought-out and well-articulated. It's always good to have a plan in place and to use social media in a way that makes sense for your organization. It's also really key to have your work tie into the broader mission, rather than just doing "social for the sake of social."
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Aug 17, 2011