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My current favorite worst company name is Bubo Publishing - a self-publishing ebook company. I can only assume they never actually looked the word up in a dictionary at all!
Commented Jun 19, 2012 on What Makes a Bad Name Bad? at Fritinancy
What Makes a Bad Name Bad?
I write about all kinds of names, including the bad ones. I believe every company and product deserves a distinctive, memorable name—and no company deserves a name that’s embarrassing or awkward. But what makes a bad name bad? Well, unlike Tolstoy’s unhappy families, each bad name is not bad in ...
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Jun 19, 2012
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