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Kathy Mallary
Seattle, WA
The Signature System Coach(tm)
Recent Activity
I don't think it was intentional or even corporate BS -- I think it was just careless. Which is too bad -- because careless communication with customers is a really dangerous thing these days. Customers have so many different ways to spread the story (good or bad) of a company through social networking. I hope TypePad wakes up soon and gets back on top of their message before the rumor of their demise gets grossly exaggerated (right into reality), as Mark Twain might Tweet from his iPad if he was alive today.
Toggle Commented Feb 20, 2011 on Our Favorite Widgets at Everything Typepad
1 reply
This is a good example of failed communication. The problem isn't that widgets are gone (they're just going to be made available in a different way) -- the problem is that the news wasn't communicated effectively. Only part of the story was told initially; unfortunately, key details were omitted and only came out in response to negative comments. If the initial communication had outlined WHY the widget gallery was abandoned (instead of waiting until people were upset before explaining), it might have helped avoid some of the upset. It's unfortunate that it took a few (understandably) upset customers to get the complete picture. A needless waste of customer good will, IMHO.
Toggle Commented Feb 18, 2011 on Our Favorite Widgets at Everything Typepad
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Kathy Mallary is now following Kathy H Porter
Feb 18, 2011
Terrific info, Denise! Packed with helpful resources and links. I love how you outlined the sequence of re-purposing and shared exactly how it works in your own business.
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Kathy Mallary is now following Michele Corey
Jun 11, 2010
Kathy Mallary is now following Donna Gunter
Jun 8, 2010
Great step-by-step illustration, Donna. But where is the ecourse? I see your ebook, but I'd love to subscribe to the course, too.
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Kathy Mallary is now following Jeff Korhan
Jun 1, 2010
Kathy Mallary is now following john williams
Jun 1, 2010
Kathy Mallary is now following Account Deleted
Jun 1, 2010