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StevenSilvers.com
Denver, Colorado
Recent Activity
Anyone can sue anyone else for any reason. But false advertising suits can be especially enigmatic as to how they’ll end up. On one hand a federal judge upheld a government suit arguing that POM made false claims of health... Continue reading
Posted Feb 27, 2014 at StevenSilvers.com
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The statehouse could have voted down the bill. But even sincere government bodies do inane things, and in this case it seems nobody considered or cared how the nation, news media, business community and the state’s own Congressional delegation might... Continue reading
Posted Feb 27, 2014 at StevenSilvers.com
I would write short sentences. I would create paragraphs from two or three short sentences. No more. No less. Unless I had a compelling reason. But what is compelling? More short sentences? Or the magic snuggled inside those short sentences?... Continue reading
Posted Jan 29, 2014 at StevenSilvers.com
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This Sunday, millions of American eyeballs will roll in disbelief when someone watching the Super Bowl asks, "So, which one is that Painting Manin guy?" That's because 25 percent of viewers will be watching the game only to see the... Continue reading
Posted Jan 29, 2014 at StevenSilvers.com
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As business guru Tom Peters once wrote, “Branding is about everything.” Yes, I know you can say the same thing about atoms or making a decent BLT, but he’s sold a lot of books, ok? Maybe it explains Adweek’s awards... Continue reading
Posted Jan 22, 2014 at StevenSilvers.com
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While the Super Bowl is great for civic pride, the Denver Chamber of Commerce should be lobbying Payton Manning to scream “Denver! Denver!” instead of “Omaha! Omaha!” Consider the millions of dollars advertising value when Manning screams the name of... Continue reading
Posted Jan 21, 2014 at StevenSilvers.com
Rolling Stone is opening a Nashville office to begin covering the country music industry, which it officially declared is big and getting bigger. And Al Jazeera America opened a bureau there earlier this year, putting actual Southerners in charge to... Continue reading
Posted Dec 9, 2013 at StevenSilvers.com
Rolling Stone, which emphasizes its rock-and-roll disposition by liberally using the F-bomb in its reporting, has decided that this American country music thing is going to be big. The new Rolling Stone Country (not Country Rolling Stone, which would be... Continue reading
Posted Dec 9, 2013 at StevenSilvers.com
Underscoring that most corporate and brand PR is the end result of itself, a new study on the public relations profession concludes that “C-level managers increasingly expect PR pros to demonstrate their value and align communications with the organization’s overall... Continue reading
Posted Dec 9, 2013 at StevenSilvers.com
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Of course. SUBWAY® restaurants. The fast-food company announced that it is “fired up” about its promotional tie-in with The Hunger Games: Catching Fire. In a press release, Subway said that there’s nothing “hotter” than The Hunger Games franchise. “Being able... Continue reading
Posted Nov 21, 2013 at StevenSilvers.com
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In Ohio, Walmart employees ask other Walmart employees to donate food for needy Walmart employees. Critics say the employee-to-employee food drive proves that Walmart underpays its low-level workers. Supporters say it shows the company’s supportive employee culture. Consumers say they... Continue reading
Posted Nov 21, 2013 at StevenSilvers.com
“The quickest and easiest way for a football team to be thought of in a positive light is to win football games.” -- RantsSports.com columnist on how the Miami Dolphins can solve this whole bullying, violence and racism in the... Continue reading
Posted Nov 19, 2013 at StevenSilvers.com
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It's not surprising that coverage of the 50th anniversary of President Kennedy's assassination has been overwhelmingly effusive. When it comes to history, profit-minded mass media readily reinforce what Americans want to believe. And just two years ago, CNN reported that... Continue reading
Posted Nov 19, 2013 at StevenSilvers.com
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Popular Science decided to eliminate comments from its online magazine, explaining that even a “fractious minority wields enough power to skew a reader's perception of a story.” So they will no longer provide a free public stage for morons to... Continue reading
Posted Nov 6, 2013 at StevenSilvers.com
I hope you’re sitting down. Here’s a summary of PR News’ “Five Ways to Prove the Business Value of Social Media”: Be authentic. Keep it simple. Know your IT people. Be where your customers are. Make it about the customer.... Continue reading
Posted Nov 5, 2013 at StevenSilvers.com
To every publicity flack billing double-time to cash in on the gluten-free craze: It’s about time to find another goofy consumer trend. (Kudos to Bad Pitch Blog, still one of the best out there.) ................ Continue reading
Posted Nov 5, 2013 at StevenSilvers.com
I’ve experimented with not calling myself a public relations (PR) person. Too many Americans still hold negative perceptions about our profession. Unfortunately, having a business card with Hype Optimization Solutions Expert (HOSE) didn’t work much better. So I understand why... Continue reading
Posted Nov 5, 2013 at StevenSilvers.com
The following is fiction: At ABC Corp., employees are asked to have a microchip embedded into their arm, which monitors where they go and who they talk to, how often they make hand gestures and nod, and the energy levels... Continue reading
Posted Oct 22, 2013 at StevenSilvers.com
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I’m always impressed at how teachers so creatively get kids engaged with concepts that might otherwise be too complex or disheartening for young minds. Take for example St. Marks Day School in Jacksonville, Florida, where first-graders went Barefoot4Them to promote... Continue reading
Posted Oct 22, 2013 at StevenSilvers.com
PR and related search engine "optimization" shops are starting to get the drift of Google's recently updated guidelines concerning links and keywords in press releases. If the Google Empire (see previous post) thinks you're intentionally repeating certain words in your... Continue reading
Posted Oct 14, 2013 at StevenSilvers.com
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Researchers at the Oxford Internet Institute mapped the world by its "Internet empires," showing each nation's most popular website. Google dominates North America, Europe and chunks of south Asia. And where it isn't the most popular, Google is the second-most... Continue reading
Posted Oct 14, 2013 at StevenSilvers.com
Tim Occhipinti is running for mayor of Hoboken, New Jersey. So of course he wrote to Denver Broncos quarterback Payton Manning. In Colorado. Occhipiniti asked the undefeated Peyton to tell his brother Eli to stay out of politics, noting that... Continue reading
Posted Oct 14, 2013 at StevenSilvers.com
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Manic Mork does Madison Ave. I worked at Ogilvy in the 80s when they had the Bartles & James account. Now that was funny. The premier episode of Crazy Ones starring Robin Williams wasn’t. What we got instead was 30... Continue reading
Posted Sep 29, 2013 at StevenSilvers.com
Microsoft 8 is proving to be another New Coke-type epitome of how big companies can be hugely oblivious about their customers. So it isn’t surprising that Microsoft’s TV ads for its Surface RT ridicule the features that iPads don’t have... Continue reading
Posted Sep 29, 2013 at StevenSilvers.com
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According to Bloomberg, the phrase “laser-focused” has already been uttered in more than 250 public company earnings calls this year. Continue reading
Posted Sep 28, 2013 at StevenSilvers.com