Richard, this feedback was helpful and insightful. Thanks for the thorough analysis. I applaud Mayo's efforts to push along patient engagement via a social network that encourages an online community that helps each other and helps Mayo to be better listeners to its consumers. At Alliance Health, we have learned a lot over the years about the challenges of building effective communities in health. You raise some great points. Thankfully, more and more companies are taking the steps to invest in social...albeit maybe in smaller doses...such that players like us can continue to invest in better User Experience, Design, Features and Content offerings. As you point out, all necessary to get to that next level community offering and consumer value prop.