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Peter,
Looks like our minds are on parallel tracks. I always use the RFP to find the right partner, not a strategy. For me it falls somewhere between a Rorschach Test and a Taylor Manifest Anxiety Scale. The bi-product is frequently some new ideas, but never a strategy. P.S. Here's my parallel post. http://expedientmeans.com/2011/07/07/the-agency-of-record-is-dead-long-live-the-agency/
Steve
Commented Jul 12, 2011 on RFPs and strategic thinking at Being Peter Kim
RFPs and strategic thinking
RFPs can be used as an effective tool to assist purchasing decisions. They help buyers compare offerings along similar criteria in order to highlight differences and facilitate evaluations. RFPs can play an important role in executing on the strategic planning process - business goals are assess...
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