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At first glance of the headline, i am delighted that this post doesn't reference Levi (Johnston) and his campaign in the boonies. Although I wouldn't put it past him to use such tactics.
Levi's campaign features personalized messages written with Japanese models' butts
To promote its new custom-fit women's jeans called Curve ID, Levi's Japan pulled a great stunt in a high-rise in the middle of Tokyo: 30 models dancing in front of the window and spelling out a message with their butts. Another fun feature of this campaign: you can send your friends a persona...
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Aug 26, 2010
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