Peter - great post. And congratulations for all that you and the team have accomplished during your time at Dachis Group. I look forward to lots more conversations about the future of social business and enterprise collaboration over coffee.

@Claudio - cool. We'll be sure to check out the video. @Niall - it is interesting. Not 100% why that is other than the fact that I know there is more awareness/sensitivity in Europe surrounding privacy. This will be an interesting one to watch over time.

Allison - agreed. Thanks for commenting.

@Howie - good point. I think that ShopKick has tons of potential but they need to clean up their act a bit (and not spam with tons of random notifications). To your point about POS apps/LBS, it's going to be most powerful for a lot of people but is probably the least fun. That's not necessarily a bad thing... just means leveraging point of sale/traditional loyalty programs is an extension of something that already exists versus something new. @Cheap - agree. That's why were excited that it was a Dummies book because it made us focus on keeping it simple.

Bryan - thank you sir. Really appreciate the comment and the kind words. I agree that the Dummies format was probably the perfect approach given some people's hesitation around the technology. Let's hope others agree with you. ;) Aaron | @aaronstrout