I couldn't agree more David. But what never ceases to amaze me is some of the pathetic reasons clients have for losing old content which tend to be things like a change of senior marketing/comms staff, change of agency, or even consolidating hosting (seriously to save a few bucks they lose links and valuable content).

A great addition to the discussion. To pick up on one aspect. You're quite right my post doesn't pick up on why public relations is different. You also say that "I am very uncomfortable with 'reputation management' as, unless this comes from action, all that PR is offering is spin and distortion." I agree with your comments about action and spin, but I'm still more than comfortable with the term 'reputation management' as for me that's at the heart of what we should do. It's worth reminding ourselves of the CIPR's definition of public relations: "Public relations is about reputation - the result of what you do, what you say and what others say about you." It says PR is about reputation, but then crucially it says "the result of what you do". The problem we've got ourselves into as a profession is that too much of actual PR practice is focused on the "what you say".

Great post I've presented without slides at several conferences and certainly enjoy it more. However, it does depend on the topic you're covering. It works best on 'big' subjects where you are talking about strategy and ideas. It also means that you've got to think about some sort of takeaway for the audience, such as an article or white paper that you've authored.

It depends. If it is an 'altruistic' tweet or is somehow for the public good then I think Please RT is valid, but used sparingly. If it is just about personal gain/profile or if it is done frequently then it is just tacky.

We did a pitch 18 months ago to a DFS competitor where our ideas were based around sofas being emoitional because they've got stories and history. We lost to an ad agency that offered price-based TVC like DFS (except more expensive, which probably explains why it went bust nine months later).

My dad lives in Frizington and the gunman lived about a mile from him.The first shooting of the solicitor was even closer to where he lives. It's quite surreal seeing all these places on TV that I know really well. Whitehaven was the local town, Egremont where I went to school, Gosforth and Seascale where many of my friends lived. Strange is the only way I can describe it.

Great tips, could equally apply to most corporate or marketing communications disciplines including public relations.