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SueOnTheWeb
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'"Your volunteers need their own special community. They need to be 'in it together.'" - I whole heartedly agree with this. You get them to bond together as a community and support each other.
One of the reason I have kept my volunteers so long is that they enjoy interacting with each other in their own private group. They see this as a perk and a kind of exclusive community that only they are part of. They use this community to not only discuss their moderating/concierge duties and issues, but also to bond over personal matters. They feel "safe" in their only little space.
Appreciating, nurturing and guiding volunteers (if you have them in your community) is an essential part of Community Management. You have to take an interest in them, and thank them constantly. If you aren't nurturing them, they will feel that they are being taken for granted. After all they don't volunteer out of the goodness of their hearts, they do so because if fulfills a need in themselves, and if a CM does not feed that need they won't be volunteering for long.
The Wikipedia Problem
Wikipedia attributes its volunteer problem to technology. If it was easier to edit posts, more people would edit them. Yet the technology hasn't changed much since its peak in 2007. If it was a technology problem, how did they recruit so many volunteers in the first place? Wikipedia can simplify...
I just wanted to say many thanks for sharing the link to that book on Twitter. It's looks great. I ordered it and it's winging its way to me now. I wouldn't have known about it if you hadn't given the heads-up.
A List Of What The Community Needs
We've written before about the get more involved area and letting members apply their skills to the community (ABCD). Kraut and Resnick suggest something even better. Create a list of things the community needs. When members know what a community needs it offers them a chance to be influential w...
The motivation that drives my long term members is definitely friends/affiliation. They feel part of the community, because they are emotionally invested in the other people that form that community. Which is evidence of why, as community managers, our greatest role is to help facilitate the relationships of those members. Once you get them emotionally invested they will keep coming back.
Sustaining Long-Term Participation In An Online Community
Beyond the short-term interest/need that compels a member to join, long-term participation is driven by four needs. 1) Power (efficacy) 2) Fame/recognition (appreciation) 3) Friends (affiliation) 4) Achievement. Your members will participate because they want to have an impact upon their surr...
Indeed, I totally agree with this. Whilst I take on board comments from the vocal few I am guided by the "actions" of the majority.
Vocal Minority And The Triumph Of Data
In the Facebook Effect, David Kirkpatrick shares a memorable tale about the introduction of Facebook's news feed. Members hated it. They repeatedly said so. It was going to destroy Facebook. They were all going to leave. Some community managers might've decided to change it back. They might hav...
Some people have no life and like to troll for fun. Some are quite technically savvy and will, as Historian mentioned, spend a lot of time getting around things such as email and IP blocks, and etc, etc.
At the end of the day I'm not about to waste my time engaging or feeding a blatant troll. We have one that has joined our community over and over again during the last couple of years. He spends an inordinate amount of his time finding new proxies he can use, and creating new email addresses. In fact anything he can think of to get around our blocks. We don't engage him when he returns, we just ban him. He's a pain in the bum and my one consolation is that it takes him longer to find a new proxy, new email address and username etc, than it takes me to flick the ban switch ;)
Escalation Against Trolls
Someone bothering the community should be banned or suspended. That’s simple enough. If the individual creates new accounts or otherwise continues attacks on your community, you need to go further to resolve the issue (note resolve, not revenge). Collect evidence of their activities and present ...
Loved the "told the first half of a joke to which the unsuspecting member had to respond to get the punchline" idea. Kudos :)
A Fascinating Approach
Learning Pool has an intriguing approach to converting newcomers into regulars. Their customer service team attempts to interact with every member which joins. Together they test different approaches, identify what works and then spread this information amongst their team (after securing braggi...
Richard, I wish it's not always as simple as that. We already have a section like you have mentioned, but in the cases I've highlighted in my blog entry, the "SM" peeps in question didn't want to limit themselves to that section. Otherwise it would not be such an issue.
Everyone Wins
Sue writes about people trying to sell things through her community. There is another way to tackle this. Let them advertise in a specific area for 1 or 2 community members to take a free trial of the product/service. If they like it, they can write a review for the community (and talk about it...
Great tips. I have also found a community wiki really helps too. People share great info, and generally it's easy to use. We've built a fantastic information base on ours. All contributed to by members who have information and tips to share.
Curate And Increase Your Community's Expertise
People join communities to learn. Your members are thirsty for knowledge - especially about your community's topic. Your community must provide that knowledge. You must raise the level of expertise your community has in that topic. This is cyclical. Expertise attracts expertise. A skiing commun...
Drew, these things take time. Personally I would err on the side of caution and stay away from paid forum posters and fake accounts. It's not the right way to go about seeding a community. It's creates a false sense of community that just doesn't exist. Don't force it. Reach out to people one-on-one, grow the community one person at time. One thing you can't do is force things by introducing insincere elements such as you've mentioned. All that's going to do is break the trust element before you've even got things rolling along, and members need to trust in the leaders of the community, and each other.
Directly Stimulating Interactions
Interactions are the lifeblood of communities. Without interactions, members can't build relationships, a community culture can't be develop, a social hierarchy can't be established. Without interactions, you have nothing. Without interactions, people wont keep coming back nor invite others to j...
I am have the same thoughts as Rosemary on this. We've got a couple of off-topic areas for our members. It really helps them bond and get to know each other. Any "off-topic" stuff that is posted elsewhere can get moved there if needed.
I feel if you find your members are frequently posting off-topic, chit-chat type stuff then providing them a space to do that really helps bond them as a community.
Off-Topic Conversations
Someone made a suggestion this weekend to make it difficult to participate in the bad (off-topic conversations). I disagree. Off-topic conversations are good. Actually, they're the best. Off-topic conversations show that members are bonding beyond the topic matter. You should be celebrating, e...
I completely agree Richard. This is what takes up a large portion of my day. It's time consuming, but it reaps its own rewards.
Segmenting Your Community Members
Most online community platforms offer the admin a means to list members by their join date, the last login, the number of posts they've made, or even the number of hits on their profiles. You should use this feature extensively: You can e-mail the most active community members and gradually try ...
To be fair to Sven he is trying. He read Richard's post here: http://www.feverbee.com/2011/01/communitygoals.html and jumped on board and set a goal. Whether one agrees with his goals or not, it shows he is learning from Richard and trying to increase activity within his community. As Richard wrote: "Failing that, just write a news post telling members what the community goals are for this year." Seems that is what Sven did. I agree Sven's goal might not quite be the "right" goal, but you have to give him kudos for taking Richard's suggestions and giving it a go. Community Management is a constantly evolving process and if Sven is new to it then he is still in a learning curve. So keep on trying to learn more and do more Sven. Happy New Year to you!
Bad Community Goals
Sven has set his community a lofty target, 2.5m posts by December 2011. It’s a terrible community goal for the new year. So is gaining 100,000 new members or anything related to more members or more activity. It’s a bad goal because it’s selfish. It might help you if you get 2.5m posts, or 100,0...
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