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Auren Hoffman
San Francisco, CA
lover of new ideas
Interests: entrepreneurship, growing talent, engineering, foreign policy, policy
Recent Activity
Now is the Last Bubble
We’re in midst of the last bubble. This bubble will likely go on for longer than previous bubbles and crash much harder. This current bubble is fueled by being the last chance for baby boomers to strike it rich. Here... Continue reading
Posted Apr 17, 2013 at Summation
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my reading list
The following are a list of books that I think about regularly. These are the books I have read since college that have most impacted me. I highly recommend all of them: Ultimate Auren Hoffman Reading List: Adventure Capitalist: The... Continue reading
Posted Mar 20, 2013 at Summation
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Yann -- I accept your conclusion. As someone who majored in engineering, I would love to encourage others to do that too
Cre-8-TVT will trump systems thinking
The Right Brain Revolution Over the next 100 years, the importance of creativity will trump systems thinking due to the rapidly escalating power of computers. No, I’m not talking about an apocalyptic “Rise of the Machines,” but rather about the future ascent of people who excel in creativity, ...
Ali: I think learning to code is awesome -- and it is extremely creative and important. But if one if going to code, one should strive to be great at it (and be a software engineer). In the new world we are moving to, you need to be great or you will be outsourced.
Cre-8-TVT will trump systems thinking
The Right Brain Revolution Over the next 100 years, the importance of creativity will trump systems thinking due to the rapidly escalating power of computers. No, I’m not talking about an apocalyptic “Rise of the Machines,” but rather about the future ascent of people who excel in creativity, ...
Bing: you know more about creativity than almost anyone. honored to have you as part of the conversation on my blog!
Cre-8-TVT will trump systems thinking
The Right Brain Revolution Over the next 100 years, the importance of creativity will trump systems thinking due to the rapidly escalating power of computers. No, I’m not talking about an apocalyptic “Rise of the Machines,” but rather about the future ascent of people who excel in creativity, ...
Jeff: really appreciate your comment. I loved your book on neuroscience.
Cre-8-TVT will trump systems thinking
The Right Brain Revolution Over the next 100 years, the importance of creativity will trump systems thinking due to the rapidly escalating power of computers. No, I’m not talking about an apocalyptic “Rise of the Machines,” but rather about the future ascent of people who excel in creativity, ...
Cre-8-TVT will trump systems thinking
Posted Feb 5, 2013 at Summation
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Abe Lincoln will have 1 million children by 2033
Posted Jan 9, 2013 at Summation
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Personalization: The Store Clerk vs. The Machine
Posted Dec 18, 2012 at Summation
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tale of two haircuts: does price correlate with looks?
Haircuts are interesting. Before last week, I'd never spent more than $22 for a haircut. When I got married, I went to my go-to local barber (then it was $12) and got a good cut because I didn't want to... Continue reading
Posted Dec 3, 2012 at Summation
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thanks Kat! and I am so thrilled you have been reading Summation for years.
The “Pretty Girl” Paradox
A fast friend heuristic to determine who to marry, hire, or even invest in The “pretty girl” is the object of desire, rare and easy to spot. For our purposes, the “pretty girl” (gender neutral here) can be a potential mate, a company where you may want to work, someone you may want to hire, or ...
Tony: thank you so much for commenting -- I am honored that the CEO of Zappos takes the time to read and give thoughtful replies on one of e-commerce's busiest days of the year.
When I look to build a culture and hire great people, i think of Tony and Zappos. Zappos is the gold standard.
The “Pretty Girl” Paradox
A fast friend heuristic to determine who to marry, hire, or even invest in The “pretty girl” is the object of desire, rare and easy to spot. For our purposes, the “pretty girl” (gender neutral here) can be a potential mate, a company where you may want to work, someone you may want to hire, or ...
Fred: thank you for your comments. I haven't thought about how this works in politics but I hope to be as eloquent as you in a future post.
The “Pretty Girl” Paradox
A fast friend heuristic to determine who to marry, hire, or even invest in The “pretty girl” is the object of desire, rare and easy to spot. For our purposes, the “pretty girl” (gender neutral here) can be a potential mate, a company where you may want to work, someone you may want to hire, or ...
The “Pretty Girl” Paradox
Posted Nov 19, 2012 at Summation
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There is an interesting discussion about taxes...
There is an interesting discussion about taxes (yes, they have a lot of emotion) on my Facebook page which includes luminaries like Tim Draper, Eli Pariser, Russ Fradin, Peter Pham, Marc Cenedella, Michael Baum, Paul Santinelli, Scott Banister, George Garrick,... Continue reading
Posted Nov 9, 2012 at Summation
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George: thanks for reading this blog! For readers who don't know, George Scalise is a legend in Silicon Valley and one its founders and promoters.
"What You Know" now beats "Who You Know"
This article originally appeared in Forbes on Oct 1, 2012. The old adage that “it’s not what you know but who you know” is so entrenched that we don’t question the premise. Undoubtedly, who you know has been important throughout history, whether in the trade networks of ancient Greece, or in the...
Forbes sometimes republishes my blog articles if they feel it is the right fit for their readers. I love it when they do because I hear from lots of different types of people that I don't normally get to meet (they have a broad and intelligent audience).
"What You Know" now beats "Who You Know"
This article originally appeared in Forbes on Oct 1, 2012. The old adage that “it’s not what you know but who you know” is so entrenched that we don’t question the premise. Undoubtedly, who you know has been important throughout history, whether in the trade networks of ancient Greece, or in the...
"What You Know" now beats "Who You Know"
Posted Oct 1, 2012 at Summation
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“I don’t have time" is an odd statement. we...
“I don’t have time" is an odd statement. we all have 24 hours in the day, we just allocate our time differently Continue reading
Posted Aug 28, 2012 at Summation
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Uber saved me (and my car) - thank you Monty
Posted Jul 18, 2012 at Summation
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Read Year Zero by Rob Reid
Posted Jul 10, 2012 at Summation
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TPQ – Thought Provoking Questions
Posted May 4, 2012 at Summation
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Marlene: I 100% agree with you.
Bad Bosses are Your Fault
Yes, bad bosses are the fault of their subordinates. Before we begin, I know this post is going to be controversial and that many will disagree. I’d love your comments and feedback. There are a lot of bad bosses in this world. I don’t know the percentage of bosses that are “bad,” but it shou...
Bad Bosses are Your Fault
Yes, bad bosses are the fault of their subordinates. Before we begin, I know this post is going to be controversial and that many will disagree. I’d love your comments and feedback. There are a lot of bad bosses in... Continue reading
Posted Apr 14, 2012 at Summation
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Thanks! I will check out the book
Why I Don’t Invest in the U.S. Stock Market
Note: this article was originally written for Forbes It has been common wisdom for the last 50 years that if you are a long-term investor, your best return will be in stocks. Almost every financial advisor will tell a 30-year-old to put upwards of 90% of their portfolio in stocks. Most people a...
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